2018 Global Beer Industry Trends
Welcome to Pretzel’s 2018 Global Beer Category Trends. Beer making is one of the oldest rituals and based on volume the most popular alcoholic beverage on the planet. Yet, global beer consumption is on decline and big beer struggles to excite consumers.
Welcome to Pretzel’s 2018 Global Beer Category Trends. Beer making is one of the oldest rituals and based on volume the most popular alcoholic beverage on the planet. Yet, global beer consumption is on decline and big beer struggles to excite consumers.
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Pretzel Agency | 18<br />
Food & Beverage <strong>Trends</strong><br />
Surprising Packaging<br />
Brand packaging can make or break your brands.<br />
The packaging needs to speak to the consumer by<br />
complying with their values furthermore conveying<br />
emotional and functional benefits.<br />
Premium and mainstream brands are increasingly<br />
investing in creative packaging and design<br />
solutions launching paper wrapped and wax sealed<br />
line extensions to up-trade.<br />
+1 <strong>Global</strong> Trend: Environmental consciousness<br />
Consumers are done with plastic. Producers are<br />
facing new legislations and bans on plastic<br />
packaging, straws and cosmetic applications. It’s<br />
time for brewers to rethink foils, rings and<br />
secondary packaging.<br />
#Paper #Wax #EnvironmentallyFriendly<br />
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