2018 Global Beer Industry Trends
Welcome to Pretzel’s 2018 Global Beer Category Trends. Beer making is one of the oldest rituals and based on volume the most popular alcoholic beverage on the planet. Yet, global beer consumption is on decline and big beer struggles to excite consumers.
Welcome to Pretzel’s 2018 Global Beer Category Trends. Beer making is one of the oldest rituals and based on volume the most popular alcoholic beverage on the planet. Yet, global beer consumption is on decline and big beer struggles to excite consumers.
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Pretzel Agency | 18<br />
Food & Beverage <strong>Trends</strong><br />
Keep it Local<br />
Customers appreciate products that are inspired<br />
by local heritage, ingredients and personal<br />
stories. The products gain trust of local<br />
customers when produced regionally or locally..<br />
We have seen successful ‘Regionally Inspired’<br />
products launches, especially in places where<br />
markets are saturated and brands have<br />
difficulties to stand out, or gain relevance.<br />
#Barley #Corn #Rice #Hops<br />
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