The Verbier Collection - Brand Guide
Developed by Pretzel's Creative Unit.
Developed by Pretzel's Creative Unit.
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3.1. PRIMARY COLORS<br />
01 <strong>The</strong> Story<br />
02 Logos<br />
03 Colors<br />
04 Typography<br />
05 Photography<br />
06 Pattern<br />
07 In Practice<br />
08 Social Media<br />
09 Contact<br />
<strong>The</strong> <strong>Verbier</strong> <strong>Collection</strong> color palette is clear, dinamic and<br />
modern. <strong>The</strong> diversity of hues are inspired by the world in<br />
which <strong>The</strong> <strong>Verbier</strong> <strong>Collection</strong> offering lives, providing a wide<br />
range of possibilities.<br />
It is important however to maintain hierarchy, balance<br />
and harmony when using the color palette. <strong>The</strong> primary<br />
color palatte use should remain dominat troughout<br />
applications.<br />
Dirty Pink Violet Rose Midnight Grey Charcoal Black<br />
Pretzel Agency, Creative Unit<br />
#c5a5ab<br />
R197, G165, B171<br />
C0, M16, Y13, K23<br />
Pantone 5015C<br />
#c9b8c3<br />
R201, G183, B195<br />
C0, M9, Y3, K21<br />
Pantone 5235C<br />
#424049<br />
R67, G65, B74<br />
C9, M12, Y0, K71<br />
Pantone 7666C<br />
#1b1b22<br />
R28, 28, 35<br />
C20, 20, 0, 86<br />
Pantone 532C<br />
19
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