The Verbier Collection - Brand Guide
Developed by Pretzel's Creative Unit.
Developed by Pretzel's Creative Unit.
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1.3. BRAND ESSENCE<br />
01 <strong>The</strong> Story<br />
02 Logos<br />
03 Colors<br />
04 Typography<br />
05 Photography<br />
06 Pattern<br />
07 In Practice<br />
08 Social Media<br />
09 Contact<br />
EXTERNALISATION<br />
PHYSIQUE<br />
RELATIONSHIP<br />
Distinctive Logo<br />
<strong>Brand</strong> Colours<br />
Sophisticated Language<br />
High Quality & Exclusivity<br />
Signature Alpine Experiences<br />
Impeccable Service<br />
Reliable & Trustworthy<br />
PICTURE OF SENDER<br />
PERSONALITY<br />
Mature & Discreet<br />
Swiss Authenticity<br />
Savoir-faire<br />
Elegant<br />
CULTURE<br />
Cosmopolitan<br />
Prestigious & Luxurious<br />
Timeless<br />
Noble<br />
INTERNALISATION<br />
Pretzel Agency, Creative Unit<br />
REFLECTION<br />
Height of Alpine Holidays<br />
Iconic Alpine Architecture<br />
Opulent Interiors<br />
SELF-IMAGE<br />
High Social Class<br />
Luxurious & Exclusive<br />
Successful<br />
PICTURE OF RECEIVER<br />
5
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