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The Verbier Collection - Brand Guide

Developed by Pretzel's Creative Unit.

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3.5. COLORS – SECONDARY USAGE<br />

01 <strong>The</strong> Story<br />

02 Logos<br />

03 Colors<br />

04 Typography<br />

05 Photography<br />

06 Pattern<br />

07 In Practice<br />

08 Social Media<br />

09 Contact<br />

<strong>The</strong> primary usage option is preferred. However, in more<br />

casual usage, such a website or the luxury printed<br />

materials, the logo may be used in DIRTY PINK (Pantone<br />

5015C or Pantone 5235C) on darker backgrounds<br />

(recommended – Pantone 7666C and Pantone 532C) and<br />

images.<br />

<strong>The</strong> logo may appear in Black, in all colour<br />

and grayscale scenarios.<br />

Pretzel Agency, Creative Unit<br />

23

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