CHATA Annual Report 2017- 2018

STRATEGY & FOCUS
Destination & Product Marketing
Ensure that Curaçao and its products are adequately promoted by influencing the
marketing strategy set by CTB through active collaboration between both
organizations. Pro-actively initiate marketing activities for the sector.
Air Service – Retention & Growth
CHATA to secure growth mainly for the North American Market and secondly for
the South American Market and retain airlift from Europe by working closely with
all existing airlines and actively search for new carriers together with CTB and
Curaçao Airport Partners/Curaçao Airport Holding.
Product & Human Resources Development
Create value for all members by providing a platform for collaboration and
innovation within the sector. Supporting growth and product development of
members by being a source of quality industry information and analysis. Support
all Safety & Security efforts and cleanliness projects. Identify industry educational
and training needs and set a strategy together with members to cope with the
current needs.
Advocacy & Lobbying on behalf of the Sector
Working together is a must, on all fronts. CHATA to actively remind government,
CTB and others on the importance of aligning our efforts and jointly invest in the
markets. In addition to this CHATA also makes sure that important issues that affect
the tourism industry are addressed by the government and relevant stakeholders.
Communication (Voice of the Sector)
CHATA to increase its visibility and recognition as the tourism expert by becoming
more vocal and active.
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