CHATA Annual Report 2017- 2018

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INTRODUCTION In 2016, CHATA wiped the slate clean, making room for new opportunities in 2017. CHATA kicked of the year with a new board structure and a new CEO. CHATA was more focused and vocal than ever before. The board together with the CEO set its priorities at the start of the year and took every opportunity to work closely together with the government and the Curaçao Tourist Board to achieve its goals. The board focused its efforts on the improvement of our tourism performance, increased synergy between the tourist board and the private sector and the industries conditions of doing business. Its efforts started to pay off and CHATA achieved stronger collaboration with CTB and is now represented in the advisory board of CTDF. In addition to this, CHATA also achieved that the government instated a level playing field committee in which the Ministry of Economic Development, the Ministry of Finance, CTB and CHATA discuss and come up with suggestions for the realization of level playing field in which all apartments, car rentals etc. comply with their responsibilities of paying taxes. Furthermore, CHATA was also more vocal on issues regarding the inclusion of our tourism in our education system and the role of the financial sector in the further development of our tourism. In 2017, CHATA also celebrated its 50 th anniversary together with its members. CHATA took the opportunity, once again, to remind the community through an awareness campaign of the importance of our sector and the necessary changes that are needed in order for the industry to thrive. Despite our best efforts and optimistic forecasts at the start of 2017, our tourism sector did not perform as expected. Tourist arrivals showed a decline and hotel performance and revenue per available room did not grow according to expectations. This was partially due to a further decline in Venezuelan tourists because of the unstable political situation in the country as well as the cancelation of various routes of InselAir, due to the financial troubles it was facing at that time. Furthermore, the Caribbean was also struck by 2 devastating hurricanes which lead tourists to cancel or postpone their vacation to the Caribbean and Curaçao. It is times like these that reminds us why it is so important for the industry to continue to strive for increased collaboration with CTB and the government and formalization of our partnership through representation of the private sector on the Board of the CTDF and a strong leader for CTB. Once we achieve this, the industry will be better equipped to anticipate possible threats and rapidly respond to changes in our environment. CHATA looks forward to increased collaboration and commitment from all stakeholders within our community to realize change and growth. 3
MEET THE BOARD OF DIRECTORS 2018 Miles Mercera- President & CEO CHATA Hans Slier - Chairman Papagayo Group Omar van der Dijs - Vice Chairman Licores Maduro Maylin Trenidad - Secretary Renaissance Curaçao Resort & Casino Robbin Vogels - Treasurer Avila Beach Hotel Alette Borger Dolphin Suites Curaçao Frank Holtslag Floris Suite Hotel Stephane Clar Hilton Curaçao Julian Castañeda Sunscape Curaçao Resort, Spa & Casino Oliver Zahn Baoase Luxury Resort Peggy Croes Curaçao Airport Partners Jerry van Gijn Maduro & Curiel’s Bank 4
Page 1 and 2: CHATA ANNUAL REPORT 2017 - 2018
Page 3: CONTENT 3. INTRODUCTION ANNUAL REPO
Page 7 and 8: THE ROLE OF OUR BOARD CHATA’s Boa
Page 9 and 10: “ COMMUNICATION DYNAMICS “ CHAT
Page 11 and 12: “ Stars of the Industry Q1 - 2017
Page 13 and 14: FINANCIAL UPDATE Statement of Finan
Page 15 and 16: TOURISM PERFORMANCE Tourism Arrival
Page 17 and 18: InCuraçao - CHATA in Room Magazine
Page 19 and 20: MCB Breakfast Meeting Throughout th
Page 21 and 22: UP CLOSE & PERSONAL HANS SLIER Chai
Page 23 and 24: YOUR CHATA MEMBERSHIP 1. TRANSPEREN
Page 25: Colophon Concept: CHATA Design: CHA

CHATA Annual Report 2017- 2018

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