CHATA Annual Report 2017- 2018

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Q: How would you describe your period as the chairman of the board? A: It was a period of bridging gaps between the public & private sector and maintaining the focus on some important matters that played an imperative role within the industry. To be frank it was different than what I expected. Often it is easy for us to criticize decisions an organization or someone in an organization takes without having proper insight. As the chairman, of the board it was noticeable for me how much effort different people and organizations invest in the betterment of the industry that often does not meet the public eye. This has led me to have a better understanding and appreciation of the different stakeholders within the tourism sector. I believe CHATA can play a bigger role in keeping its members and the public up to date about efforts being done for the development of the industry. Q: What do you consider personal achievements and or achievements of the board? A: As the board of CHATA we managed to unite behind common goals and priorities. Also, we were able to gain more understanding and knowledge of the public sector and achieved improved collaboration with CTB and the government. “ Q: Any advice for the current board and the membership? A: My advice to the CHATA Board is to keep their eyes on the prize and not deviate from the goals that have been set. In addition to this I advice them to try and place themselves in the shoes of the other party. Try to see things from their perspective and take their needs and motivations into account. This will make it easier for both parties to achieve their goals. To the members, I urge them to become more active and stop focusing on the negative. It is time for us as members of CHATA to become more proactive and start taking initiatives. We need to stop asking what our country can do for us and start asking what we can do for our country! With this change of mindset, we can all surely get a step closer to a stronger and fructiferous Tourism industry. 21 EDWARD SUARES Former Chairman of CHATA It is time for us as CHATA members to become more proactive and start taking initiative. “ JEROEN KIBBELAAR Former Treasurer of CHATA Q: How do you perceive your past 9 years as CHATA Board member? A: When CHATA approached me 9 years ago to become a board member of CHATA, I decided to take on the position because of the impact the industry had on the economy of Curaçao. I figured if the industry is doing well, so will the economy and so will my business. One of the personal goals I have achieved within CHATA, is contributing to making CHATA a more inclusive organization through the restructuring of the board elections. In the past, it was the case that the current board members compiled a list with potential new candidates for the board and submitted these for approval to the membership. Other members also had the opportunity to place themselves up for election, however they had no board endorsement. As a result, the same board members remained within the board year after year. This non-democratic way of appointing the board was the reason why many companies choose not to affiliated themselves with CHATA at that time. By changing the system, it became easier to unify the sector and garner support for CHATA. Q: What was your main goal as a board member of CHATA? A: As owner of Impacto and at the time Director of the owning company of the Marriot Hotel I often fulfilled the role of a board member from a hotel point of view. My main goal was therefore, to increase ADR. Unfortunately the ADR is still relatively low, especially when you compare it with other destinations in the Caribbean region. The ADR is increasing but not at the same speed and level as our neighboring countries. Therefore, we need to start working twice as hard if we want to get to the desired ADR. Q: What would you like to advice the current board and its members? A: Increase room capacity by expanding & renovating current accommodations and later on move to constructing brand new ones. I think if this is accomplished than we can count on a stronger tourism sector. Q: Now that you’re not a board member anymore, what can we expect from you in the future? A: I am looking forward to re-establish and reinforce hospitality courses in our educational system, by introducing the concept of “Werkend Leren” in partnership with different school boards. But needless to say, as an active CHATA member, my company and I will always be available to support and advice the board when and if needed. I wish the current board nothing more than wisdom and courage.
YOUR CHATA MEMBERSHIP 1. TRANSPERENCY We engage in frequent dialogues with our members to inform them of our actions and to remain up to date on their concerns. LEADERSHIP We are recognized as the voice of the industry. We develop innovative plans of action that set the tone within the tourism industry. 2. 3. EXPERTISE Our research department provides you with up to date information, which contributes to the reliability of your trend forecasts and assists in gearing your product development in the right direction. VIBRANCY Our pro-active approach to challenges and opportunities within the industry enables us to provide you with accurate and timely information 4. 5. PARTNERSHIP We promote strong Public Private Partnership with all entities, to grow our tourism industry 22
Page 1 and 2: CHATA ANNUAL REPORT 2017 - 2018
Page 3 and 4: CONTENT 3. INTRODUCTION ANNUAL REPO
Page 5 and 6: MEET THE BOARD OF DIRECTORS 2018 Mi
Page 7 and 8: THE ROLE OF OUR BOARD CHATA’s Boa
Page 9 and 10: “ COMMUNICATION DYNAMICS “ CHAT
Page 11 and 12: “ Stars of the Industry Q1 - 2017
Page 13 and 14: FINANCIAL UPDATE Statement of Finan
Page 15 and 16: TOURISM PERFORMANCE Tourism Arrival
Page 17 and 18: InCuraçao - CHATA in Room Magazine
Page 19 and 20: MCB Breakfast Meeting Throughout th
Page 21: UP CLOSE & PERSONAL HANS SLIER Chai
Page 25: Colophon Concept: CHATA Design: CHA

CHATA Annual Report 2017- 2018

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