CHATA Annual Report 2017- 2018

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STRATEGY & FOCUS Destination & Product Marketing Ensure that Curaçao and its products are adequately promoted by influencing the marketing strategy set by CTB through active collaboration between both organizations. Pro-actively initiate marketing activities for the sector. Air Service – Retention & Growth CHATA to secure growth mainly for the North American Market and secondly for the South American Market and retain airlift from Europe by working closely with all existing airlines and actively search for new carriers together with CTB and Curaçao Airport Partners/Curaçao Airport Holding. Product & Human Resources Development Create value for all members by providing a platform for collaboration and innovation within the sector. Supporting growth and product development of members by being a source of quality industry information and analysis. Support all Safety & Security efforts and cleanliness projects. Identify industry educational and training needs and set a strategy together with members to cope with the current needs. Advocacy & Lobbying on behalf of the Sector Working together is a must, on all fronts. CHATA to actively remind government, CTB and others on the importance of aligning our efforts and jointly invest in the markets. In addition to this CHATA also makes sure that important issues that affect the tourism industry are addressed by the government and relevant stakeholders. Communication (Voice of the Sector) CHATA to increase its visibility and recognition as the tourism expert by becoming more vocal and active. 9
“ Stars of the Industry Q1 - 2017 at Scuba Lodge Tahir Alberto Marketing, Communications & Events Intern at CHATA Tahir is always attentive, friendly and a great addition to the team. He always goes out of his way for his colleagues and members - CHATA Team MEET OUR STARS! “ Stars of the Industry Q2 - 2017 at Blue Bay “ Dajanara Constancia Casimiri Senior Cabin Attendant at Insel Air Dajanara is very friendly and attentive. She goes out of her way to make the flight a memorable experience for her passengers. A true star of the industry! - CHATA Team “ 10
Page 1 and 2: CHATA ANNUAL REPORT 2017 - 2018
Page 3 and 4: CONTENT 3. INTRODUCTION ANNUAL REPO
Page 5 and 6: MEET THE BOARD OF DIRECTORS 2018 Mi
Page 7 and 8: THE ROLE OF OUR BOARD CHATA’s Boa
Page 9: “ COMMUNICATION DYNAMICS “ CHAT
Page 13 and 14: FINANCIAL UPDATE Statement of Finan
Page 15 and 16: TOURISM PERFORMANCE Tourism Arrival
Page 17 and 18: InCuraçao - CHATA in Room Magazine
Page 19 and 20: MCB Breakfast Meeting Throughout th
Page 21 and 22: UP CLOSE & PERSONAL HANS SLIER Chai
Page 23 and 24: YOUR CHATA MEMBERSHIP 1. TRANSPEREN
Page 25: Colophon Concept: CHATA Design: CHA

CHATA Annual Report 2017- 2018

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