20 MONDAY, JULY 9, <strong>2018</strong> AM BUSINESS N578bn Facts have emerged how the National Assembly altered the <strong>2018</strong> budget with a total of 6,403 projects valued at N578.31bn ... personal finance, small business, financial information Becoming a successful mobile app entrepreneur Ozioma Ubabukoh Given its ability to bring the world in your hands, it’s no wonder that mobile apps are such a rage. According to Anirudh Challa, they are here to stay. “But does this magic hold true for every single app that was ever been published so far? Sadly, the answer is no. There are millions of mobile apps being developed on a daily basis but very few manage to enter the top charts on the mobile app store. Then there are the ones who stay at the top, make it to the editor’s choice list, rule their respective categories for months together and remain the users’ favourites long after their launch. The only thing different about the owners/founders of these apps was their understanding of the mobile applications world. Here are a few tips on how to be a successful mobile app entrepreneur: Focus on your ‘Hero’ feature While you might have a great idea or might have found a solution to one of the most prevalent problems in our day-today life in the form of your mobile app, beware of offering too much through one single app. This is a major reason why mobile apps fail to impress users. Too many features take away the simplicity of an app, which otherwise could have been a user’s dream experience. Instead, focus all your efforts on developing one feature/ solution and keep optimising it for a better experience. Study the App Store rigorously Keep a keen eye on what is happening on the App Store daily. While you might be downloading the best ones, make it a point to study the bad ones too. They tell you what ‘not’ to do. Benchmarking data and studying the trends regularly give you an idea about which apps work and which don’t through sheer observation. Use Google Analytics and listening tools for genuine reviews and feedbacks. Give special attention to the ratings and feedbacks, as they are your clues on how best to improvise your app. Invest well for great returns As any mobile development professional would tell you, developing an app is not the be-all and end-all for a mobile app entrepreneur. Having a strong marketing strategy to promote the app across all mediums decides the fate of the mobile app. Not to forget the monetising planning you choose. Of app purchases, subscriptions, in-app purchases and freemiums, which kind of monetisation plan you offer your user also decides whether your mobile app is worth a million downloads or not. Offering a great feature/service will remain the key but if you do not offer it for free initially for the users to get a hang of it, your app has little chance of survival. So, it’s always advisable to keep the downloads free and charge for the more/ enhanced access to the said feature. The trend of becoming a mobile app entrepreneur has seen a sharp spike recently. But it’s the ones who understood the mobile space, kept up with the ever-growing digital trends and were willing to explore the market ruthlessly who made it big – be it the founders of Kwese iflix app, Kwese TV mobile app, Flutterwave or any other popular app. So, if you are an aspiring entrepreneur and mobile is your thing, you know what to do to make it big. ambusiness@punchng.com 07053937947 Why you should trade forex welcome my readers I back to this column. The topic above speaks of the risks being peddled about forex, but I have some reasons to allay your fears. In Nigeria, the hype and awareness about forex trading came in 2006. You will agree with me that we lacked experienced traders and trainers then to guide prospective traders to success. There was no emphasis on risk management and profit management aspects of forex trading, thus, those who ventured into the trade lost so much money. Over 12 years after, the story has changed for good. Hence, the points below should rekindle your interest and ultimate investment or career interest in online forex trading. For traders’ confidence, I have stated below the developments over the years. First is the issue of brokers. Back then, no broker had an office in Nigeria. As of today, there are several of them on ground, which include: Uniglobemarkets – www.uniglobemarkets .com Instanforex – www. instanfxng.com Forextime – www. forextime.com The good news is that many have raised the awareness level and have imparted so much in training and technical knowledge of the market. Some years ago, training was very expensive and not even articulate. Most were hogwash one-day seminar. Today, many are providing training almost, if not, free and are painstakingly guiding and guarding trainees in the market. Many have opened trading training academies all over the country. In addition, they have provided employment to the populace and invested in our country. The advantage of funding in local currency, and even trading in local currency, is a plus. Gone are the days of compulsory domiciliary accounts and funding in foreign currency. It is now possible to credit deposits and issue withdrawals the same day as opposed to 72 hours, or more, then. Secondly, most brokers provide continuous training and forums, either physically or online (webinar), to traders. Daily market analyses are given to traders to assist them in making decisions in trade. Entry levels for deposits have also been reduced to accommodate the economic reality. A trader can begin now with as little as $100 or the naira equivalent as opposed to about $1000 in hard currency, which was the case 12 years ago. Technology has improved too. Only laptop and desktop computers could be used for trading then. Mobile trading on smartphones and tablets are now for traders and has made it easy for all comers. Internet access, the various networks and their speed have greatly improved for trading benefit. Many innovations, such as copy trade from top traders to ensure better profitability, currently trend in the market. Trading techniques and strategies are ubiquitous and available for prospective traders, though at a cost, but it portends opportunities in the market. Career opportunities have blossomed for trainers, traders, partners, representatives, consultants, analysts, marketers and sales Jennifer ’Kunle Adeyeri Abraham adefullhouse@yahoo.com 08039391041 personnel, operation personnel, signal service providers, and a couple of others. I must say here that I recently had the opportunity of recruiting for a local broker, Uniglobemarkets that is well interested in being entrenched in the Nigerian market. My weekly profitable analysis is back for your consumption. Take a bold step today to be your own boss. Work from home or trade while you are on the move. Open your trading account with the brokers listed above and get quality training from them or the one in your locality. The profitable days are here. Grab the opportunity and do not be left out. Should you need any further assistance, kindly reach me on my contact details as stated below: Market ANALYSIS FOR THE WEEK – JULY 9-14, <strong>2018</strong> – (Entries and TP are at trader’s discretion. Money management is strictly advised. Liability is on the part of the trader, as this signal does not constitute an investment advice.) GBPUSD (UPTREND): ENTRY@1.3230.TP 1ST: 1.3390; TP 2ND; 1.3445 GBPCHF (UPTREND): ENTRY@1.3100.TP 1ST: 1.3243; TP 2ND; 1.3265 AUDUSD (UPTREND): ENTRY@0.7400. TP 1ST: 0.7500; TP 2ND; 0.7565 For further enquiries on your training and other services, call 08039391041 or e-mail: adefullouse@gmail. com. Or visit our office at 2nd Floor, 67 Obafemi Awolowo Way, Ikeja, Lagos.
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