FOCUS OREGON - V1 Issue 2

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3. Post Regularly The really successful accounts create and post content consistently. Many photographers will plan when to post photos, captions, and hashtags in advance. This helps you to gain new followers, and allow those who have been following you to get to know you. Then once you’ve created a following people will tag and repost your content. 4. Follow and You Shall Be Followed If you follow accounts that you love and that inspire you, you will be followed in return. Clients will follow you, you will follow them and that cycle continues. This goes along with engaging with those who follow you. Tag people, respond to comments, reply to messages, ask questions, and so on. This will solidify your following and show your clients especially, that they are a priority. 5. Post Only the Type of Work That You Want More Of I learned this while listening to an Instagram live (often a live Q&A or free education session) put on by a photographer whose work I admire. This photographer has 24.4 thousand followers. She said “Only post the type of work that you want more of.” This advice is key to building your brand and attracting the kind of business and clients that you are most interested in and that fuels your creative fire. I hope this helps you in your endeavors to build your businesses and not just buy, but “earn those eyeballs and ears.” 14 • FOCUS OREGON
Selling With Emotion How I Built My $4100 Portrait Session Sales Average By Christine Yodsukar titled my article with my portrait I session sales average to grab your attention. I want you to see that number and get excited. I also want you to know that as much as I like to refer to myself as a unicorn, when it comes to having great sales numbers, I am in fact one of many. There are many photographers in our industry selling pieces of art to their clients and being paid thousands of dollars for it. I never would have believed me though. Back in January of 2016, I had a one month old newborn and I shut down my luxury wedding photography business to open a Portrait Studio that focuses on getting amazing artwork in my clients lives. I had never sold artwork to a portrait client before, so you can imagine that I would never dream of averaging $4100 per session. It is possible, and I want you to know that you can do it too. I want everyone to have a killer sales average. I want my 1 on 1 photography coaching clients on the east coast to have an amazing sales average, and I want the photographer with a studio down the street from me to have a killer sales average. By reading this article, you’ll be one step closer to reaching that goal, and if you come to my Half Day Workshop with OPPA in July, you’ll have all of the tools and strategies I use with my clients. Even if your current sales average is zero, you can start the very next day. As you read, my sales average used to be zero. When my husband and business partner Rich and I had our son in December 2015, we realized our business was changed, because we were changed. The SUMMER 2018 FOCUS OREGON • 15
Page 1 and 2: VOLUME 1 | ISSUE 2 SUMMER 2018 Mark
Page 3 and 4: Lisa Dillon, President Another FOCU
Page 5 and 6: Some clients are not willing to cha
Page 7 and 8: Mentorship It’s a Member Benefit!
Page 9 and 10: Northwest Cup By Lisa Dillon, M.Pho
Page 11 and 12: Located under the boudoir studio is
Page 13: 5 Instagram Tips for Photographers
Page 17 and 18: What is it that I learned from this
Page 19 and 20: November 10-11th These two class ar
Page 21 and 22: to let that go. And second, there a
Page 23 and 24: Battery This used to be a major iss
Page 25 and 26: Rise and Shine Portland’s scenic

FOCUS OREGON - V1 Issue 2

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