FOCUS OREGON - V1 Issue 2

Let There Be Light—LUMINATE 2018
Is your photography business all you want it to be? Are clients pounding down your door?
Are you satisfied with the level of work you are producing? Do you want to stretch yourself
and expand your abilities as a photographer? Then LUMINATE is the place for you! What?
You’ve never heard of Luminate? Luminate is Oregon’s premier photographic competition
and education event and it will be held at Cobalt Studios PDX on SE Clinton Street on
November 10-11.
Running a business is a complex! There are a many moving parts with dozens of internal
and external factors that affect each part. LUMINATE can help. With the guidance from
nationally recognized speakers Bob Coates, M.Photog. Cr, CPP and Tracy Page, M. Photog,
Cr. CPP you can learn new skills and ideas to make your business sing. Classes are held
Sunday, November 11, 2018.
Bob’s class is called “Personal Projects—Why, How and How to Make
Money by Doing Them,” and he describes it this way: You got into
photography because you liked it. Enjoyed the challenge of creating
new images… Then you turned it into a business and photography
wasn’t quite as much fun anymore. Marketing, sales, building websites,
printing, framing, retouching started to suck the joy right out of your
life. Personal Projects can get you juiced again and help your business
too! Bob will show you how he used these ideas to make photography
fun again and earn money while you are at it. This is a program of
creative ideas and techniques along with simple business marketing.
They go hand in hand to help put your business back on track to the
joy you first felt before you turned photography into a business.
18 • FOCUS OREGON
Tracy’s class is called “The Secret Guide to the Entertainment
Headshot.” The Entertainment Industry in Portland is growing—more
and more shows are choosing to film and do business in Oregon which
means more and more actors are swelling our ranks and the one thing
they all need is a killer headshot. Tracy can guide you through the
vagaries of the Entertainment Headshot with her class. She describes
her class this way: You know you can nail a corporate headshot but
why are entertainment headshots such an unknown beast? Tracy will
teach you the secrets of what the industry expects for an actor or
entertainer for their most important marketing piece, their calling card,
their headshot. She’ll discuss how to find the right light, background,
posing and communication with the client as well as delivery of files.