FOCUS OREGON - V1 Issue 2

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Let There Be Light—LUMINATE 2018 Is your photography business all you want it to be? Are clients pounding down your door? Are you satisfied with the level of work you are producing? Do you want to stretch yourself and expand your abilities as a photographer? Then LUMINATE is the place for you! What? You’ve never heard of Luminate? Luminate is Oregon’s premier photographic competition and education event and it will be held at Cobalt Studios PDX on SE Clinton Street on November 10-11. Running a business is a complex! There are a many moving parts with dozens of internal and external factors that affect each part. LUMINATE can help. With the guidance from nationally recognized speakers Bob Coates, M.Photog. Cr, CPP and Tracy Page, M. Photog, Cr. CPP you can learn new skills and ideas to make your business sing. Classes are held Sunday, November 11, 2018. Bob’s class is called “Personal Projects—Why, How and How to Make Money by Doing Them,” and he describes it this way: You got into photography because you liked it. Enjoyed the challenge of creating new images… Then you turned it into a business and photography wasn’t quite as much fun anymore. Marketing, sales, building websites, printing, framing, retouching started to suck the joy right out of your life. Personal Projects can get you juiced again and help your business too! Bob will show you how he used these ideas to make photography fun again and earn money while you are at it. This is a program of creative ideas and techniques along with simple business marketing. They go hand in hand to help put your business back on track to the joy you first felt before you turned photography into a business. 18 • FOCUS OREGON Tracy’s class is called “The Secret Guide to the Entertainment Headshot.” The Entertainment Industry in Portland is growing—more and more shows are choosing to film and do business in Oregon which means more and more actors are swelling our ranks and the one thing they all need is a killer headshot. Tracy can guide you through the vagaries of the Entertainment Headshot with her class. She describes her class this way: You know you can nail a corporate headshot but why are entertainment headshots such an unknown beast? Tracy will teach you the secrets of what the industry expects for an actor or entertainer for their most important marketing piece, their calling card, their headshot. She’ll discuss how to find the right light, background, posing and communication with the client as well as delivery of files.
November 10-11th These two class are only half of Luminate—the other half is the November Annual Open Image Competition which takes place before the classes! This is the big mack daddy competition in Oregon and this year we are adding something new—the Northwest Cup! If you’ve been to our annual Member Appreciation and Awards Banquet held each December, you’ve seen the presentation of trophies for Best Portrait, Best Black and White, Best Illustrative Image, etc. These awards are selected from the entries at the November Open Image Competition. If you’ve been playing the game all year, you’ve submitted your images to the Members Only competitions and have curated your best—top scoring—images to send to the Open. Or perhaps you’ve decided to create new images for the Open—that works too! And remember that you can enter images that have merited at IPC as well, as long as it was from the current year (2018). There will be a full day of judging on Saturday the 10th followed by a celebration in the evening where we reveal the Northwest Cup winners (and cash recipients!). game. In this class, you’ll learn to better understand Image Competition from the judge’s side of the equation—learn how scoring works, how to apply the 12 Elements in critiquing an image, learn judging etiquette and how to verbally critique an image in this full-day judging class. You’ll learn how to evaluate your own images (as well as others’ images) using the PPA Image Competition standards. You’ll also learn what is new in the process and better understand the IPCC rules changes for the upcoming competition season. Even if you aren’t interested in entering OPPA’s Juror Development Program, this class will help you with your own competition journey. It will be held on Friday, November 9th at Cobalt Studios. So mark your calendars now—we’ve got a great line up and a great slate of classes for you to become a better photographer, better competitor and better business person. There’s nothing else like it in Oregon! I’ll see you there. For the first time ever, OPPA will be hosting 2 pre-event classes. The first is by renowned landscape photographers Doug and Laura Bennet. They hail from Colorado and have much to share in the realm of landscape/fine art photography. During the class, Doug and Laura will share elements of photographic craft and technique essential to landscape photography and to making high quality large landscape prints for high-end sales and for PPA Competition entries. Doug will share techniques to make your imagery communicate more, as well as explore the unconscious psychological factors that make for appealing landscape photography. The second pre-event class is by our own Bryan Welsh and Lisa Dillon. It is called “Think Like a Competition Judge” and it is for people who are interested in becoming competition jurors or who simply want to up their competition Bob Coates SUMMER 2018 FOCUS OREGON • 19
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FOCUS OREGON - V1 Issue 2

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