FOCUS OREGON - V1 Issue 2
Summer 2018 Issue of Focus Oregon. Oregon Professional Photographers Association Quarterly Magazine - A PPA Affiliate
Summer 2018 Issue of Focus Oregon. Oregon Professional Photographers Association Quarterly Magazine - A PPA Affiliate
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Some clients are not willing to change and<br />
at that point, it’s up to the photographer to<br />
decide what is in their best interest and focus<br />
on finding clients that are willing to pay for the<br />
value we create.<br />
It’s important to create<br />
a higher standard in<br />
our profession. During<br />
tough economic times,<br />
the temptation to<br />
charge below your true<br />
profit margin just to get<br />
the assignment is there.<br />
Downward pressure<br />
is very real. Especially<br />
if the client keeps<br />
demanding more each<br />
time, pays less and the<br />
precedent is set for future expectations.<br />
Learning how to negotiate both fees and terms<br />
that are in your best interest as a commercial<br />
photographer is a key factor in staying in<br />
business. Turning down unreasonable demands<br />
can take courage but it is just part of doing<br />
business. The key factor is finding common<br />
ground where both parties can agree to with<br />
responsible terms and conditions.<br />
You can find that information at seminars and<br />
on-line through professional photographic<br />
associations such as PPA or ASMP -<br />
American Society of Media Photographers:<br />
www.asmp.org<br />
Pricing software such<br />
as Cradoc software,<br />
fotoQuote: www.<br />
cradocfotosoftware.<br />
com/fotoquote/<br />
fotoquote-pro-demo<br />
or books such as<br />
Best Practices for<br />
Photographers by John<br />
Harrington: https://<br />
amzn.to/2NlmIAm<br />
Steve is originally from the San Francisco Bay Area, moved to the Portland area<br />
in 2013 and covers local, regional and national assignments. His assignments<br />
cover everything from aerials, life style, and interior spaces to illuminating the<br />
exterior surfaces and interior space of buildings for dramatic dusk images.<br />
His clients include architects, interior designers, advertising agencies, graphic<br />
designers, construction, hospitality, editorial and corporate direct clients.<br />
Steve is currently President of ASMP Oregon, served two terms as an ASMP<br />
National Director and is a past President of the ASMP Northern California<br />
Chapter. He encourages both emerging and practicing photographers to get<br />
involved as advocates in promoting best practices in business and in advocacy<br />
to further the interests in professional photography.<br />
SUMMER 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 5
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