Southeastern Classic Brochure

Presented by the
Alabama, Georgia, and Tennessee CMAA Chapters
on
July 22, 2018 - July 24, 2018
at
Capital City Club
Thank You to our Sponsors

Schedule of Events
Sunday, July 22
11:15am
12:00-1:30pm
1:45-2:45pm
3:00-4:00pm
5:00pm
Monday, July 23
7:30am
8:00-12:30pm
12:30-1:30pm
1:30-3:00pm
3:15-4:45pm
6:00pm
Registration Open & Lunch Available
Sunjay Nath Keynote Address
Allison Fillmore: Managing the PGA Tour
Championship
Bill Bergin, ASGCA: Golf Course Design
Progressive Dinner Tour: Buses will depart from
Capital City Club at 5:00pm
Breakfast Available
David Rich: Contagious Talks
Lunch
Steven Freund: Leading Change
Chef Daryl Shular, CMC: Food Trends & Demo
Beer Tasting, Dinner & Tour at Sweetwater
Brewery (transportation not provided)
Tuesday, July 24
7:30am
8:00-9:00am
9:15-10:45am
10:45am
11:30-12:30pm
1:00pm
5:00pm
Breakfast Available
Matt O’Dell: Club Finance
Membership Director Panel Discussion
Conference Adjourns
Lunch at Piedmont Driving Club for Golfers
Shotgun Start for Golf Tournament
Post Golf Reception

Dress Code:
Sunday Education: Business Formal
Progressive Dinner : Business Formal
Monday Education: Business Casual
Sweetwater Dinner & Tour: Casual
Tuesday Education: Business Casual
Additional Notable Items:
• The Westin Peachtree is one block from
Capital City Club so it is an easy walk.
• The buses for the Progressive Dinner will leave from Capital City Club promptly
at 5:00pm.
• There will not be bus service to Sweetwater Brewery so please plan on utilizing
Uber or Lyft.
Golf Tournament Format:
• Shotgun Start 1:00pm—Piedmont Driving Club (1215 Piedmont Ave NE Atlanta,
GA 30309)
• 4 player teams
• Modified Scramble—Net Event
Capital City Club
7 John Portman BLVD NW
Atlanta, GA 30303
Westin Peachtree
210 Peachtree St NW
Atlanta, GA 30303
Sweetwater Brewing Co.
195 Ottley Dr NE
Atlanta, GA 30324

Sunjay Nath
Sunjay Nath travels globally sharing insights on leadership and performance. He is
best known for his trademark, “The 10-80-10 Principle” which is a framework that
Sunjay Nath travels globally sharing insights on leadership and performance. He is best known for his trademark,
helps “The individuals 10-80-10 Principle” and which teams is a framework improve that performance. helps individuals and teams This improve methodology performance. combines
This methodology
combines best practices with small wins to help themselves.
best practices with small wins to help people empower themselves.
The framework The is is the the synthesis synthesis of years of of studying years many of different studying business many models different and philosophies business and then models
and
distilling them into a very simple and easy to apply framework. Some of the concepts it compasses include The
Pareto
philosophies
Principle (The 80/20
and
Rule),
then
The Gallop
distilling
Research
them
that was
into
used in
a
the
very
writing
simple
of “Now
and
Discover
easy
Your
to apply
framework. Strengths”, Sir Some Isaac Newton’s of the Laws concepts of Motion and it compasses Jack Welch’s concept, include Differentiation. The Pareto Principle (The
80/20 Most Rule), successful The organizations Gallop use Research these concepts that in one was form used or another. in the The 10-80-10 writing Principle of “Now can be used Discover to
Your
explain
Strengths”,
why Apple is
Sir
such
Isaac
a resounding
Newton’s
success and
Laws
how the
of
financial
Motion
meltdown
and Jack
occurred
Welch’s
in 2008. It can
concept,
also ex-
Differentiation.
plain why we care more about gas prices than mortgage interest rates even though the latter has a significantly
larger impact on our lives. The successful understanding and application of this principle will have a tremendous
impact on the performance of any individual, team or organization.
Most Sunjay successful was a founding organizations Vice President of use an e-learning these company concepts based in in Toronto one that form has gone or another. on to become The a 10-
multimillion-dollar company. He started an international speaking business when he was 19; he wasn’t even old
80-10 Principle can be used to explain why Apple is such a resounding success and
enough to rent a car. This was particularly problematic when he would travel. As a speaker, Sunjay has travelled
how extensively the financial and addressed meltdown in person well occurred over 1,000,000 in people 2008. around It can the world also since explain 1995. In why 2005, Sunjay we care became more
about the gas youngest prices Canadian than (and mortgage third youngest interest the world) rates ever to earn even his CSP though (Certified the Speaking latter Professional). has a significantly
larger impact on our lives. The successful understanding and application of
The
CSP is the highest internationally recognized designation that a speaker can aspire to achieve.
With his background, Sunjay offers a rare combination of both left and right brain activities to engage all audience
this principle will have a tremendous impact on the performance of any individual,
members. Sunjay holds an undergraduate degree in Mathematical Engineering, a degree that after the first year of
team or organization.
the program, 80% of the students failed out. He also holds a Master’s in Business Administration
Always striving to achieve Sunjay has earned is Black Belt in Tae Kwon Do, has run a full 26 mile (42km) marathon
Sunjay and was has jumped a founding out of a perfectly Vice good President plane (some of call an it skydiving. e-learning He is a magician, company a comedian, based a professional in Toronto
actor, he can juggle and in university he was rated as one of the country’s top debaters.
that has gone on to become a multimillion-dollar company. He started an interna-
Sunjay is the author of The 10-80-10 Principle, The ABCs of Student Leadership, a contributing author for the book,
tional speaking business when he was 19; he wasn’t even old enough to rent a car.
Professionally Speaking. His new projects include learning to sing “Row, Row, Row Your Boat” in rounds … by himself.
was particularly problematic when he would travel. As a speaker, Sunjay has
This
travelled extensively and addressed in person well over 1,000,000 people around
the world since 1995. In 2005, Sunjay became the youngest Canadian (and third
youngest in the world) ever to earn his CSP (Certified Speaking Professional). The
CSP is the highest internationally recognized designation that a speaker can aspire
to achieve.
With his background, Sunjay offers a rare combination of both left and right brain
activities to engage all audience members. Sunjay holds an undergraduate degree
in Mathematical Engineering, a degree that after the first year of the program, 80%
of the students failed out. He also holds a Master’s in Business Administration
Always striving to achieve Sunjay has earned his Black Belt in Tae Kwon Do, has run
a full 26 mile (42km) marathon and has jumped out of a perfectly good plane
(some call it skydiving). He is a magician, a comedian, a professional actor, he can
juggle and in university he was rated as one of the country’s top debaters.
Sunjay is the author of The 10-80-10 Principle, The ABCs of Student Leadership, a
contributing author for the book, Professionally Speaking. His new projects include
learning to sing “Row, Row, Row Your Boat” in rounds … by himself.

Notes

Allison Fillmore
Allison Fillmore is the Executive Director of the TOUR Championship, the finale to
the PGA TOUR, during which the 30 best players in the world compete for the
FedEx Cup at Atlanta’s iconic East Lake Golf Club. Having most recently held the
title of senior director of sales for the TOUR Championship, Fillmore will now lead
the tournament’s efforts toward an enhanced fan experience at every level while
further cementing the can’t-miss event among Atlanta’s social scene and business
landscape.
As part of Fillmore’s efforts to elevate the fan experience, she plans to explore new
interactive elements for the TOUR Championship – including a new food and beverage
experience for guests, in addition to enhanced ticketing options to capture a
wider range of audiences at the 2018 TOUR Championship.
Fillmore has an extensive background in the sports and entertainment industry,
previously serving as vice president of sales for Atlanta Motor Speedway, vice president
of ticket sales and services for the Atlanta Dream and the ticket sales manager
for the Atlanta Falcons. Driven by the desire to exceed goals and provide the
best possible fan experience, she has personally hired and trained several staff
members, sold out games, surpassed sales objectives and achieved excess growth
within her departments over the years.
A native of Ohio, Fillmore attended Ohio University and received a Bachelor of Science
in Sports Administration. She now resides in Peachtree City with her husband
and two daughters.

Notes

Bill Bergin
Bergin Golf Designs is led by Bill Bergin, whose background in the golf industry is
distinctive. Bergin played the world's best golf courses as a touring professional,
gained an understanding of club operations and the ability of the everyday player
as a teaching professional, and acquired technical design experience under the
guidance of noted designer Bob Cupp. Since founding Bergin Golf Designs in 1994,
Bergin has combined his strategic instincts and design experience with a dedication
to detail in project management. The integration of his design vision and expertise
with the quality of his project management system is unparalleled in the industry.
Over the last twenty years, Bergin has been involved in the planning and design of
over 80 projects, including more than 60 under his own banner. Highlighting
Bergin Golf Designs’ completed projects are Oaks Country Club, an A.W. Tillinghast
renovation in Tulsa, OK, selected as the 4th Best Remodel in the U.S. by Golf Digest
for 2015; Country Club of Winter Haven, named as one of Golf Digest’s Best New
Courses for 2014; Mirimichi, Justin Timberlake’s former course and Golfweek’s #1
Course You Can Play in Tennessee for 2014; Chariot Run, of the Horseshoe Southern
Indiana Casino and the #16 Best Casino Course in the US for 2013; Foxland
Harbor, a magnificent facility on Old Hickory Lake near Nashville, Tennessee, chosen
as one of Golfweek’s 2009 Best New Courses; and Chattanooga Golf & Country
Club, an acclaimed Donald Ross restoration on the banks of the Tennessee River in
downtown Chattanooga.
Prior to his work as a designer, Bill spent six years playing golf professionally, and
three years as a teaching professional at Cherokee Town & Country Club in Atlanta.
During his competitive days, the former Georgia Amateur Champion played in excess
of 250 professional tournaments worldwide, including three U.S. Opens, two
British Opens and over 50 PGA Tour events. Competing on courses such as St. Andrews,
Royal St. George’s, Pebble Beach, Olympic Club, and Baltusrol, and teaching
golfers of all abilities, has given him an astute awareness into the strategic quality
of a golf course and how it affects all players.

Notes

David Rich
David Rich is the ONLY speaker whose style, message and legacy can be described
with a single word: CONTAGIOUS!
David is founder and President of Rich Ideas and ContagiousTalk, a speaking and
marketing company dedicated to helping people and companies become
“contagious.” He has been speaking to association and corporate audiences since
1986.
David has been called, “The Most Personable Speaker in America!” He is considered
one of the nation’s leading experts on persuasion and “selling without selling”
and is best known for his CONTAGIOUS series of presentations. Since 1986, he has
made over 2500 presentations to over 2 million people in 49 states and 4 countries.
David has presented to groups ranging in size from small local churches to the Fortune
100. His corporate clients include, AT&T, Goodyear, Coca-Cola, State Farm,
Gillette, Kellogg’s, Wal-Mart, and the U.S. Chamber of Commerce. His association
clients include, Society of Consumer Affairs Professionals, National Association of
Manufacturers, National Association of Catering Executives, National Association
of Broadcasters, American Staffing Association, and the International Customer
Service Association.
David’s most popular keynote is based on his book of the same title, “How to Click
with Everyone Every Time!” His breakout and seminar presentations are his Contagious
Talks. For sales professionals, Contagious Selling examines the state of the
market place and how to sell to today’s less loyal yet more demanding consumer.
Contagious Service is his program on customer service that includes how to
connect over the telephone & The 10 Worst Things to Say to a Customer!
Contagious Leadership, a presentation for managers, executives, and supervisors
that will inspire them to be the kind of leader that others will want to follow.
Last, but not least is Contagious Peace, which is his program he delivers to Christian
groups and churches, inspiring attendees to rest in God’s grace and sovereignty.
David’s writings have appeared in numerous national and trade magazines, including
Personal Selling Power and Inc. magazine. His books include: “How to Stay Motivated
on a Daily Basis!” (Kendall-Hunt, 1995) and “How to Click with Everyone
Every Time!” (McGraw-Hill, 2004), which has been called the modern day version
of How to Win Friends & Influence People. In 2006, David released “7 Biblical
Truths You Won’t Hear in Church, But Might Change Your Life!” (Harvest House,
2006), which has become an international best seller. His follow-up book, “You
Mean That Isn’t in the Bible: 10 Popular Beliefs That Simply Aren’t True!” (Harvest
House, 2008) was released in spring 2008. His latest book, “Contagious Selling,”
also published by McGraw-Hill, hit book shelves in 2013.

Notes

Steven Freund
Steven Freund has devoted his 40+ year career to hotels, resorts, restaurants and
now, private clubs. He spent 20 years as an executive with The Ritz-Carlton Hotel
Company, serving as general manager at several locations before opening The Ritz-
Carlton Lodge at Reynolds Plantation in 2001. He successfully opened and established
The Lodge until 2010. During his career in hotels and resorts, Freund served
in senior leadership capacities in six AAA Five Diamond properties and two Mobil
(now Forbes) Five Star hotels. He was also involved in the opening of numerous
hotels in Asia and North America as well as a certified presenter for The Ritz-
Carlton Leadership Center.
In 2010, he was named Executive Director of The Landings Club in Savannah, Georgia.
There he leads a Club of over 2950 membership households, 450 staff, 6 championship
golf courses, 33 tennis courts, 5 pools, 2 marinas and a 48,000 square foot
wellness center in coastal Georgia. The Landings Club is one of the largest and
most complex private clubs in the United States and is in the midst of substantial
capital reinvestment and repositioning effort – an effort that will establish The
Landings Club as a leader in its market segment.

Notes

Daryl Shular, CMC
Master Chef Daryl L. Shular is not only one of the most talented and respected
chefs in the country, but he is also one of America’s elite History Makers! In 2014
Chef Shular etched his name in the culinary history books by becoming the first African
American and minority to successfully pass the grueling 130-hour; eight day
test known as the Master Chef exam. After years of preparation and personal sacrifice
Chef Shular prevailed and earned the culinary industry’s highest honor, the
designation known as Certified Master Chef (CMC).
Shular has been recognized and featured in many media publications, including the
prestigious American historical archives “The History Makers”. His induction into
The History Makers in 2005 made Chef Shular one of the youngest ever and one of
only a few African-American chefs elected for this achievement.
The Southern born Chef remains humble and continues to make it his mission to
assist in the creation of future CMC’s throughout America. He is consistently on
tour throughout the US to empower culinary students to not just follow in his footsteps,
but to go beyond. He often tells his listeners “that while the ACF CMC exam
is the most challenging culinary skills test in the world, it’s something I’ve pursued
my entire career. It simply shows that if you are determined and believe in yourself,
dreams can and will come true”. This has become the staple of his presentations to
young, aspiring Chefs throughout the world.
As if earning the status of CMC isn’t enough, Chef Shular has a history of embracing
challenges and overcoming the odds. As a member of the American Culinary
Federation since 1993, he has received over twelve gold medals and eight “Best in
Shows” in local and national and competitions. Additionally, in 2008 Chef Shular
was a member of the internationally recognized ACF United States Culinary Olympic
Team, the official culinary regional team representing the United States in international
culinary competitions. The team achievement was an Olympic Gold
Medal, winning top honors against 63 teams at the IKA “Culinary Olympics” held
every four years in Erfurt, Germany. His achievement, dedication, talent, and leadership
ability earned him the position of team captain for the ICS International Culinary
Regional Team that competed at the Culinary Olympics in 2012.
Currently, Chef Shular is kicking off an online culinary course, working on his first
recipe book, and even a television show displaying his skills and continuing his mission
to teach others how to live a healthy life style while still enjoying the art of
culinary cuisines! He has earned the respect due a Master Chef and he continues
to make historical trails.
Shular resides in Atlanta, GA with his wife, Michelle, and their three daughters.

Notes

Matt O’Dell, James Reilly, & Noel Wixsom
Matthew P. O’Dell, CPA, is an audit partner with the accounting firm of Condon
O’Meara McGinty & Donnelly LLP. Matt has worked with private clubs for approximately
23 years. His prime responsibilities and area of expertise include accounting,
auditing and internal control review. Matt has authored and contributed
to various articles in leading club national publications and has spoken at annual
conferences throughout the country and local chapter meetings regarding club operations..
James J. Reilly, CPA, is a partner with the accounting firm of Condon O’Meara
McGinty & Donnelly LLP. He serves on the Exempt Organizations Committee of
NYSSCPA and served on the Non-Profit Organizations Committee of the NYC Bar
Association. He previously served on the Internal Revenue Service “Exempt Organizations
Liaison Group” and was formerly counsel to a Wall Street law firm. He is a
frequent speaker and author on tax issues relating to social clubs. He authored
The Little Club Book and edited the NCA Club Director Tax Services, The
Federal Tax Treatment of Private Clubs which is an overview of federal tax laws relating
to Section 501(c)(7) social clubs.
Noel Wixsom has been advising private country clubs on technology strategy for
more than 20 years. Mr. Wixsom created Country Club Technology Partners (CC
Tech), specifically to focus on writing Technology Plans for private clubs. Since
2007, CC Tech has worked with clubs of all sizes, including some of the largest
clubs in the United States, assisting them on both short- and long-term technology
strategy.

Notes

Kim Israel, Paula Savignano, & Karen Bartlett
Kim Israel has been the Director of Membership at Druid Hills Golf Club for the past
twenty-two years. Having been in the Club business for nearly 30 years she got her
start in the Club business at Horseshoe Bend Country Club in Roswell, Georgia. She
earned her Bachelor’s degree in marketing from AIU, Atlanta. She is a native of Atlanta
and resides with her husband and two children in the Lakeside area.
Paula Savignano attended Georgia State University where she earned a degree in
Hospitality Administration from the Cecil B. Day School of Hospitality. Paula joined
Ansley Golf Club in 1991 where over her 27 year career she has held the positions
of Director of Catering, Assistant Manager, and currently serves as Director of
Membership. Paula resides in Lawrenceville with her husband, Neil, and their
three children; Harrison (21), Courtney (18), and Anna Grace (15).
Karen grew up in Pittsburgh, PA. After graduating from St. Olaf College in Northfield,
MN with a B.A. in English, she was an Assistant Golf Professional at Oakmont
Country Club. Karen transitioned into Golf Shop Merchandiser and Manager at
various clubs including Jonathan’s Landing Golf Club, Merion Golf Club, The
Brookside Club and Old Sandwich Golf Club. In 2009, she and her family moved to
Atlanta and she became the Membership Director at Cherokee Town and Country
Club.
Her husband, Dwight, is the Caddiemaster and Outside Service Manager at Cherokee
Town and Country Club and her son, Cameron, will be a freshman at UGA in
the fall.

Notes

Things To Do
Short Cab Ride
Within Walking Distance
THE CHILDREN'S MUSEUM OF ATLANTA
275 Centennial Olympic Park Dr. NW
Atlanta, GA 30303
Telephone: (404) 659-5437
SKYVIEW ATLANTA
168 Luckie St
Atlanta, GA
Telephone: 678-949-9023
THE WORLD OF COCA-COLA
121 Baker St NW
Atlanta, GA 30313
Telephone: (404) 676-5151
CENTER FOR CIVIL AND HUMAN RIGHTS
100 Ivan Allen Jr Blvd
Atlanta, GA 30303
Telephone: 678-999-8990
THE KING CENTER
449 Auburn Ave NE
Atlanta, GA 30312
Telephone: (404) 526-8900
MARTIN LUTHER KING, JR. NA-
TIONAL HISTORIC SITE
450 Auburn Ave NE
Atlanta, GA 30312
Telephone: (404) 331-6922
BICYCLE TOURS OF ATLANTA
659 Auburn Avenue Ne
Atlanta, GA 30303
Telephone: 404-273-2558
Outliers
ATLANTA MOVIE TOURS
327 Nelson St SW
Atlanta, GA 30313 30314
Telephone: 855-255-FILM
CNN CENTER / CNN STUDIO TOURS
1 CNN Center
Atlanta, GA 30303
Telephone: 404.827.2300
GEORGIA AQUARIUM
225 Baker St
Atlanta, GA 30313
Telephone: (404) 581-4000
COLLEGE FOOTBALL HALL OF FAME
250 Marietta St NW
Atlanta, GA 30303
Telephone: 404-880-4800
JIMMY CARTER LIBRARY AND
MUSEUM
441 Freedom Pkwy
Atlanta, GA 30307
Telephone: 404-865-7100
OAKLAND CEMETERY
248 Oakland Ave SE
Atlanta, GA 30312
Telephone: (404) 688-2107
ZOO ATLANTA
800 Cherokee Ave
Atlanta, GA 30315
Telephone: 404-624-WILD

Late Bites
Little Trouble
1170 Howell Mill Rd
Atlanta, GA 30318
(404) 500-4737
Highland Tap
1026 North Highland Avenue Northeast
Atlanta, GA 30306
(404) 875-3673
Diesel
870 North Highland Avenue Northeast
Atlanta, GA 30306
(404) 815-1820
Bon Ton Atlanta
674 Myrtle St NE
Atlanta, GA 30308
(404) 996-6177
Noni's
357 Edgewood Ave SE
Atlanta, GA 30312
(404) 343-1808
Elliott Street Deli & Pub
51 Elliott St SW
Atlanta, GA 30313
(404) 523-2174
The Bookhouse Pub
736 Ponce De Leon Ave NE
Atlanta, GA 30306
(404) 254-1176
Victory Sandwich Bar
340 Church St
Decatur, GA 30030
(404) 377-9300
The Midway Pub
552 Flat Shoals Ave SE
Atlanta, GA 30316
(404) 584-0335
Golden Eagle
904 Memorial Dr.
Atlanta GA 30316
(404) 963-1703
8ARM
710 Ponce De Leon Ave NE
Atlanta, GA 30306
(470) 875-5856

HISTORICAL CONCEPTS
ARCHITECTURE & PLANNING