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Logo Environment<br />
The logo for Bouffant Beauty Bar will be seen both through various media outlets<br />
throughout the Nashville area as well as a part of the business itself. The Bouffant<br />
logo will be visible on signage on the trailer, business cards, and stationary. It will also<br />
be utilized on various items within the shop including napkins, glassware, and Bouffant<br />
branded items that are available for sale. Additionally, Bouffant plans to utilize social<br />
media outlets such as Facebook, Instagram, Twitter, and SnapChat. The company also<br />
purchases print ads in upscale local magazines such as Nashville Lifestyles, The Pink<br />
Bride, Nashville Arts, and Southern Exposure as well as purchases advertisements in<br />
the local newspapers, The Tennessean and The City Paper. Occasionally, Bouffant will<br />
run video commercials with the local Nashville television affiliates of ABC, CBS, NBC,<br />
and FOX with the logo being displayed prominently on the final frames of the commercial.<br />
The logo color must always be shown in slate gray, unless it is being placed on a dark<br />
background, then it shall be shown in white.
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