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UJ #4 - Puno

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Lake Titicaca,

Jewel of the High Plateau

VirgEn de la Candelaria

Festival

PUNO

SPECIAL: SOCIAL RESPONSIBILITY

AND SUSTAINABLE TOURISM

Interview with Joe Koechlin, Director

and General Manager of Inkaterra Hotels

Huilloc Agricultural Calendar

/1


INDEX

Ultimate Journeys General Manager

EDUARDO PEDRAZA

Content Management

MARÍA EUGENIA DE ALIAGA/KM CERO

GERARDO SUGAY/LIMA TOURS

14

Social Responsibility

and Sustainable

Tourism

Special

52

44

INDEX

6/ Editorial

8/ News and Updates

11/ Tips

14/ Virgen de la Candelaria

Festival

Virgin of living culture, the largest

festival in Peru.

26/ People of Lake Titicaca

Uros, Aimara and Quechua people

share their eco-system and

a common history.

32/ The Jewel of the High Plateau

Info graph

Editing

Rodrigo Cabrera/Km CERO

Coordination

Carolina San Román/Km CERO

Diego Guerrero/Lima Tours

Art Direction

Km CERO

Photo EditOR

Christian Declercq/Km CERO

Graphic Design

Miguel Santaya

Info-Graphics

Sandra Florián

Writers

Iñigo Maneiro

Paola Miglio

Diego Oliver

Translation

Lucy Ralph

Correction of Texts

Anne Moncreiff de Arrarte

Photographers

Santiago Barco

Rodrigo Cabrera

Christian Declercq

Diego del Río

Dilmar Gamero

Iñigo Maneiro

Km CERO

Lima Tours

Promperú

Lake Titicaca,

The Jewel of the High

Plateau

Info graph

26

34

60

Virgin de la Candelaria

Festival

50

68

34/ In Suasi

Interview with Martha Giraldo

“I jumped at the chance of

an adventure. I didn’t imagine that

I would buy an island.”

40/ Altitude Sickness

Recommendations to avoid

altitude sickness

44/ Culture in the Heights

of the World

People of the high plateau

have known how to domesticate

nature to perfection, leaving rich

examples of their culture.

50/ I’m Peru: Quinoa, Superfood

Info graph

52/ Interview with Joe Koechlin,

President and General Manager

of the Inkaterra Hotels

“We need replicable models of

sustainability.”

60/ Building development

opportunities

The most outstanding projects

in Peru and the companies

that make them possible.

66/ Tourism as a tool for

development

Info graph

68/ Huilloc

High quality cultural experience

in an authentic community from

the high Andean region of Cusco.

72/ Agenda

74/ Expat

Huilloc Agricultural Calendar

Info graph

/5


EDITORIAL

Dear Reader,

Corporate Social Responsibility is something we at Lima Tours take very seriously. One proof of this

is our recent International Certification of Social Accountability SA8000, awarded for the first time to

a travel company in Peru. A second proof is the re-verification of our environmental stewardship in

the Cusco office by the Rainforest Alliance.

A third proof is, of course, our support of and dedication to the Huilloc Community Project, featured in this

new issue of ULTIMATE JOURNEYS, Travel in Peru. Please do take some time to read and learn about

(and maybe even donate to!) this wonderful program to bring the benefits and joy of community-based

tourism to the 250 families in Huilloc, the thousands of travellers who visit and experience it, and our own

staff who participate in and promote the project. They are all happy stakeholders!

Responsible and Sustainable Tourism is the main theme in this issue of ULTIMATE JOURNEYS, Travel in

Peru. The various initiatives featured, as well as the exclusive interview with Jose Koechlin of Inkaterra,

a recognised leader in the field, should be useful for you and your colleagues in the office to know what

Peru can offer those guests who are looking for rewarding and memorable travel experiences.

The Lake Titicaca region is our featured destination. It is remarkably rich in culture and unique in nature,

and a leading area for responsible and sustainable travel initiatives in Peru.

Happy reading and learning!

Your friends at Lima Tours

OHSAS 18001

BUREAU VERITAS

Certification


news

News

JetBlue will fly to Peru

JetBlue, the North American low-cost company,

will start operating in Peru beginning on November

21st. The airline will start flying seven times

per week and will cover the Fort Lauderdale-Lima-

Fort Lauderdale route. JetBlue started its operations

in 2000 and currently has a fleet of one hundred and

eighty-one airplanes, over fourteen thousand employees

and operates in over fourteen countries worldwide,

including the United States, Colombia and the

Caribbean.

Peru Travel Mart 2013

One hundred and twenty foreign buyers

attended the twentieth edition of

Peru Travel Mart wich took place at

Westin hotel in San Isidro on May 23-26.

This is an important meeting where tour

operators, hotels, restaurants and international

wholesalers come together. The

event features information about special

bird watching tours, luxury and rural tourism,

the Mistura Food Fair and visits to national

parks. The event continues to grow.

This year, Peru Travel Mart had double

the number of stands and twenty percent

more negotiation tables than it did last year.


news / TIPS

Peruvians in 50 Best

Two Lima restaurants have been included among

the fifty best in the world according to San

Pellegrino’s 2012 The World’s Best Restaurants

ranking. Gaston Acurio´s Astrid & Gastón garned fourteenth

place, while Virgilio Martínez´s Central came

in fiftieth. First place was awarded to the Catalán restaurant

El Celler de Can Roca in Gerona, dethroning

Danish restaurant Noma, which had held the title of

Worlds Best Restaurant since 2010. Pedro Miguel

Schiaffino´s Malabar was ranked number seventy-six

in the list of the World’s Best 100 Restaurants.

Common Visa for Peru, Colombia

and Ecuador

The governments of Peru, Ecuador and

Colombia have been working on a

smart visa system that is valid for the

three countries. The idea is that tourists who

require a visa to enter these countries would

be able to apply for it electronically, through

a simple online procedure. This would avoid

unnecessary expense for those who intend

to visit more than one of the three countries.

It is hoped that the new visa will go into effect

by the end of 2014.

SUMMUM

TIPS

The Origin of the Northern Cultures

The Lambayeque Valley, one of the most fertile in the

world, is the origin of some of the most important pre

Inca cultures of Peru. It has a warm climate, occasional

rains and it is part of the Equatorial Dry Forest, hosting

an ecosystem which can only be found in Northern Peru

and Southern Ecuador. Thirty adobe Pyramids, the largest

concentration in South America, can be found in the Tucuman

Valley.

Tip

In the Huaca de Ventarrón, a local ruin, archaeologists believe they have

discovered the original civilization that populated Northern Peru over four

thousand years ago, leading to the formation of the Moche and Sicán

cultures. The first painted walls of America were discovered here and

the novel architecture, materials and techniques used make it the first

construction that considered the natural surroundings as a source of

architectural design.

On Facebook: Proyecto Arqueológico Cerro Ventarrón

Christian Declercq

Tourism that Cares

The Peru Chapter of U.S.-based Tourism Cares

(Asociación Civil Turismo Cuida) has just launched

the first national competition for projects that preserve

and promote Peruvian cultural heritage. This association,

formed by Aranwa Hotels Resorts & Spas,

Coltur, Delfin Amazon Cruises, Inca Rail, Libertador

Hotels, Resorts & Spas, Patronage Lima Tours, Orient

Express and Viajes Pacífico, seeks to promote projects

that are orientated towards social responsibility and the

care and promotion of tourist attractions in our country.

The competition is open for naturalized Peruvians and

Non Government Organizations (NGOs). Projects were

submitted in May and the results will be published the

second week of August. Winning projets could receive

funding up to S/. 50,000. For more information, visit

www.turismocuida.blogspot.com.

Christian Declercq


TIPs

Pisco in the Highlands

Since the XVI century, when the Marquis Francisco de Caravantes

introduced the grape to America, Pisco became

Peru´s flagship product in the world spirits market. Containing

around forty-two percent alcohol, Pisco has experienced great

positioning and diversification in the last few years. The brands,

cocktails and Pisco/fruit blends (macerados) available locally have

increased dramatically in quality and quantity, turning this drink into

one of the most appreciated and commonly consumed beverages

in the country.

Tip

In Cusco there are a wide variety of new places where you can try different

types of Pisco, including cocktails and macerados. Original Pisco fusions are

created using regional products such as coca, yuca, aguaymanto and other

types of plants and fruits. One of the best places to taste Pisco is the Pisco

Museum (Museo del Pisco), which has over forty different Pisco varieties.

www.museodelpisco.org

The Oldest Boat in the World

Lake Titicaca is located at 3850 meters above sea level and is

considered to be the highest lake in the world. Eight thousand six

hundred km2 of fresh waters create special microclimates, which

have encouraged the domestication of species throughout the

centuries. There are up to forty islands shared by Peru and Bolivia

and inhabited by fishermen, weavers and sailors whose lives revolve

around these cold waters.

Flor Ruiz

The Most Biodiverse Highway

in the World

The South Interoceanic Highway (interoceanica

Sur) begins at the Port of Marcona

in Nasca, cuts through Cusco and ends

at Iñapari on the Peruvian border with Brasil.

Stretching for 1200 kilometres, the highway cuts

through valleys, snowy peaks, flatlands, evergreen

rainforests, cloud forests and lower forests.

A journey where nature merges with archaeology,

history and the rich cultural expresions from

the villages and cities this highway crosses.

Tip

The Interoceanic Highway offers the opportunity to

discover the essence of the country´s south in a journey

that is rich in experiences and beauty.

www.survial.com.pe and www.nazcacusco.com

Christian Declercq

Tip

The Yavarí is a boat that looks like it is made of solid gold. In fact, thousands

of 200 kg gold pieces were made for the ship at the Birmingham shipyards

and sent to what was then the port of Arica, Peru in a journey that took

almost two months. They were then carried on horseback across the Andes,

where their bearers suffered through earthquakes, revolutions and a second

attempt for a Spanish conquest. All this activity slowed down the journey

considerably and the gold pieces finally arrived in Arica after seven years.

Eventually, the Yavarí was rebuilt at Lake Titicaca and it still operates today,

offering food and accommodation and making it the most active metal boat

in the world. www.yavari.org


Candelaria Festival

The festival wich

gathers together

almost 50 thousand

participants. It's

south america´s

second largest

after the Rio de

Janeiro Carnival.

The Virgin of Living Culture

By

Diego Oliver

Virgen de la

Candelaria

Festival

Devils in the Virgen de la

Candelaria Festival.

The costumes can take

up to a year to be made.

Christian Declercq

/15


The Virgen de la Candelaria is the oldest, most colourful and popular

religious celebration in the Peruvian Andes.

The creativity of the masks

impresses the thousands of

participants.

Christian Declercq

Traditional Puno dress can

be seen at this festival.

Rodrigo Cabrera

The Virgen de la Candelaria is the most revered religious image in the peruvian highlands and

people pay homage to her every February. During this celebrations we witness the largest

concentration of cultural expressions in the highlands, where quechuas, aimaras and

mestizos meet. The festival wich gathers together almost 50 thousand participants is south

america´s second largest after the rio de janeiro carnival.

The Virgen de la Candelaria it´s probably one of

the oldest titles for Virgin Mary, its Perú biggest

party, bringing forty thousand dancers, around

six thousand musicians and over twenty thousand visitors

to the city of Puno.

The celebration, which dates back to the Colony and

is held at 3800 metres above sea level, lasts sixteen

days and begins on the 2 of February, when the Virgin

is carried on a platform and the first procession begins.

Thousands of faithful believers follow her through

the streets, some thanking her and others reciting prayers

to her. The following day, the Costumes Contest

begins. It consists of a continuous parade of regional

dancers who dance through the city until they reach

the local stadium where they perform typical dances

in front of a jury. Some of the groups have as many

as of up to three hundred members and each one

wears a complex costume made up to one year before

the event. They perform ancient dances such as

the La Morenada, Los Caporales and the famous Diablada,

a dance that is led by dancing armies of devils

and angels whose performance portrays the battle

between good and evil. The following day the competition

is taken to the streets and the results of both

days determine the winning group.

During the following days, the Virgin is carried through

the city while the festival takes control of the streets,

reaching its climax on the 12 of February when all the

dancers and followers, no longer with the competition

at hand, pay homage to the Virgin in a long and wonderfully

colourful procession.

Opposite page:

The Virgen de la Candelaria, patron of Puno is the

most revered image in the Peruvian Andes.

Renzo Giraldo

Left: Christian Declercq

Right: Rodrigo Cabrera

40,000

dancers

bringing forty thousand

dancers, around six

thousand musicians and

over twenty thousand

visitors to the city of

Puno

/17


Candelaria Festival

Above: Modern Angel, ready to battle

against the Devil.

Christian Declercq

Below: Strange characters invade the

streets during the celebration.

Christian Declercq

Opposite page: A band of musicians

next to the Cathedral in Puno.

Rodrigo Cabrera

Next page: Invasion. Green devils land

in the streets of Puno.

Christian Declercq

6,000

musicians

About six thousand

musicians rattle

the city during

sixteen days of

celebration

/19


Chronicle / Crónica

/21


Candelaria Festival

A corner of the city during the festival.

Rodrigo Cabrera

/23


Hike, Bike & Eat

through Croatia

DAY 1 - ZAGREB

- Hands-on culinary course

DAY 2 - ZAGREB / ZAGORJE

- Fish & food market guided tour

- Štrukli cooking & wine tasting

- Hike through the Zagorje hills

- Traditional Zagorje village meal

DAY 3 - GORSKI KOTAR

- Hands-on foraging tips in Gorski

Kotar

- Tree planting

- Cycling through local villages

- Cooking demonstration of local

surprise specialties

DAY 4 - uČKA

- 2 hour hike of the Učka Nature Park

- ATV tour and wine-tasting in Istria

DAY 5 - OPATIJA

- Exploring Veliki Brijun Island by bike

- Cooking class in Opatija

DAY 6 - PAKlENIcA

- Hiking, Paklenica National Park

- Visit Nin Saltworks Park

- Visit fig plantation, Zadar

DAY 7 - ZADAR

- Prosciutto sampling

- A Maraschino & fig cake feast

Hike, bike and kayak the Croatian landscape,

and taste the best local food and wine Croatia

has to offer with a tantalising gastronomy tour!

- Biking through the National Park Krka

DAY 8 - SPlIT

- Split gastro tour

- Pelješac wine & oyster tastings

DAY 9 - DuBROvNIK

- Sea kayaking along the Adriatic coast

- Cooking class & dinner, Konavle

We not only understand but embrace

our destinations’ vibrant cultures, diverse

landscapes, traditions & climates!

For more infomation about how our collection of specialised travel

inbound operators can expertly craft adventure travel services visit us at

PureQuest.com or email at info@PureQuest.com

ACTIVITY LEVEL

CHINA

CROATIA

INDIA

Fan Na // (+86) 10 8519 8851

fanna@purequest.com

Mirela // (+385) 1 4920 678

croatiasales@purequest.com

lokesh // (+91) 11 4279 5259

lokesh@purequest.com

ACTIVITY LEVEL

AlTITuDE:

max 3200 metres

Explore China’s icons, and yet to be

discovered treasures. Learn traditional Chinese

skills and gain new photography expertise!

China Multi-Sport

from the Great Wall to the Tiger Leaping Gorge

DAY 1 - BEIJING

- Visit Chinese Imperial Palace

- Visit the Hutongs

- Visit local family to learn kite-making

DAY 2 - GREAT wAll

- Hike the Mutianyu section

- Visit the Summer Palace

DAY 3 - XI´AN

- Visit the Terracotta Warriors

- Bike the Xi’an City Wall

- Visit Muslim Quarter

- Dumpling banquet

DAY 4 - JIuZhAIGOu

- Visit a Tibetan family for dinner

DAY 5 - JIuZhAIGOu

- Hike Jiuzhaigou National Park

- Small workshop on landscape

photography

- Visit Tibetan museum

DAY 6 - SONGPAN

- Horseback ride through

Songpan countryside

DAY 7 - chENGDu

- Visit a local park to sample a

typical Chengdu weekend

- Watch a Sichuan Opera

DAY 8 - chENGDu

- Volunteer at the Panda

Breeding Centre

- Visit Leshan Mountain

- Walk Jinli Street for a night

photography seminar

DAY 9 - lIJIANG

- Early morning Taichi practice

DAY 10/11

- TIGER lEAPING GORGE TREK

DAY 12 - ShAXI

- Visit Shaxi Ancient Town

- Visit Shibaoshan Grottoes

DAY 13 - DAlI

- Visit local Dali villages

- Tour the lakeside by bike

PERU

Eduardo // (+91) 1 61 96 973

eduardo@purequest.com

/25


People of the Lake

rich in natural

beauty, Titicaca is the

highest navigable

lake in the world

and an area that has

valuable resources

for human life.

It is inhabited by

people with plenty

of history and

ancestral traditions,

proudly maintaining

their customs and

developing a lifestyle

that co-exists in

harmony with their

surroundings.

People of the Lake

Titicaca

By

Paola Miglio

View of Lake Titicaca from

Taquile Island.

Rodrigo Cabrera

/27


People of the Lake

To speak of the inhabitants of Lake Titicaca is to venture into the origins of ancestral towns that for

centuries have lived in harmony with this natural wonder.

36

There are 36 islands

on Lake Titicaca,

the main ones being

Amantani and

Taquile

islands

To speak of the inhabitants of Lake Titicaca is to venture

into the origins of ancestral towns that for centuries

have lived in harmony with this natural wonder.

The people that live on the water, the Uros, Aimaras and

Quechuas, share the ecosystem and, in recent years,

have adapted to modern needs. As part of this, locals

have opened their doors to whomever wishes to spend

time with them and learn about their style of life and vision

of the Andean Cosmos.

The Titicaca area hosts a myriad of plant and animal life.

There are birds such as the Yellow Billed Pintail (Anas

geórgica), the Andean Duck (Anas puna), the Titicaca

Grebe (Rollandia microptera), the Puna Plover (Charadrius

alticola), the Peregrine Falcon (Falco peregronus)

and the Barn Owl (Tyto alba). Fish include the Catfish

(Trichomycterus rivulatus), the fish genus Orestias and

Trout (Oncorynchus mykiis), as well as the Giant Toad

of Lake Titicaca (Telmatobius culeus), an endemic spe-

Opposite page: The floating

islands of Uros, made of

bulrushes, are visited by

hundreds of tourists every

year.

Santiago Barco

Left: Musicians from Taquile

Island, Lake Titicaca.

Santiago Barco

Above: Boat made of

bulrushes. Fishing is one of the

most traditional activities in the

Uros Islands, Lake Titicaca.

Juan Puelles

Below left: Meeting local

people is one of the most

interesting factors when

visiting Lake Titicaca.

Christian Declercq

Below right: A highland duck

(Anas Puna) on the lake.

Christian Declercq

/29


People of the Lake

2005

Taquile textile works

were declared

Masterpieces of Oral

and Intangible Cultural

Heritage by UNESCO in

2005

cies. Among the animals that inhabit the areas adjacent

to the lake and rivers are Vicuña, Alpaca, Llama and Fox.

In terms of flora, there are twelve types of aquatic plants,

among those are the Southern Bulrush (Scirpus californicus),

Waterweed (Elodea potamogeton), Lemnas (Lemna

sp.) and Musk Grass (Chara sp.).

The Uros and their floating islands

The floating islands in Lake Tititcaca are inhabited by the

Uros, an ethnic group that was distributed over the Collao

Plateau, up until some decades ago.

Today, their descendants have conserved and adapted

the traditions and survival mechanisms of their ancient

forebearers. With adept understanding of the properties

of the Southern Bulrush, or totora, plant, they have developed

a life on floating islands made of this material. To

ensure the survival of the community, the Uros

carry out various projects related to sustainable

tourism that allow visitors to get to know their customs

and to spend a few days in an island lodge. These lodges

offer basic comforts and one can spend the day fishing

for Trout, Silverside Fish and the local Carachi, among

other activities.

Taquile Island

This community of Quechua people can be reached by

climbing five hundred steps from the port to the town.

Taquile, just like Amantaní, is a place where the culture

of its people is what most attracts visitors. Experiential

tourism has allowed the visitor to get to know part of the

Andean Cosmos vision of its people. In Taquile, a visit to

the mountains, or apus, Mulsina Pata, Takilli Pata and

Coani Pata is essential, as is seeing the local archaeological

remains and the Museum of Folklore. Known for

its music and extraordinary weavings, Taquile is known

for its unique textiles which, in 2005, were declared

Masterpieces of Oral and Intangible Cultural Heritage.

Since 2008, Taquile textiles also form part

of UNESCO’s Representative List of the Intangible

Cultural Heritage of Humanity. Nowadays, the

community of Taquile has its own tourism company called

Munay Taquile, whose profits are invested in the community

and allow visitors to get a deep understanding of

the population who live there. Through cultural exchange

and shared learning, the people of Taquile guide visitors

through their lands, telling them their story and allowing

them to take part of their daily life.

Above: A local man sailing his

boat, Llachón.

Christian Declercq

Below: Sunset on the banks of

the highest navigable lake in

the world.

Santiago Barco

Opposite page: Staying on the

lake can be a luxurious and

comfortable experience, Hotel

Titilaka.

Santiago Barco

Amantani Island

Known as the Cantuta Island for its abundance of Cantuta

flowers, Amantani is home to pre-Inca platforms as

well as archaeological remains left by the Pukara, Lupaka

and Inca people. It has a population of over four

thousand inhabitants and is located on the Capachica

Peninsula, around 40 kilometres away from Puno

(three hours by boat). With outstanding natural diversity,

this is the land of the Cantuta (Cantua buxifolia) and of

natural springs, which make it possible for inhabitants to

work in agriculture, and the production of potato, oca and

beans. They also work in textiles and fishing. Additionally,

in recent years, locals have begun to carve objects of daily

use as well as make granite tiles that are extracted from

Llacastiti.

Eight communities live on Amantani. They are the Pueblo,

Santa Rosa, Lampayuni, Sancayuni, Occosuyo, Incatiana,

Villa Orenojón and Colqui Chaqui. For overnight visits,

the communities of Incatiana and Lampayuni are good

options. Here the islanders transform their homes into

accommodations with basic services, allowing tourists to

stay and take part in daily activities as well as enjoy typical

gastronomy and boat trips on the lake.

Soto Island deserves a special

mention as it is one of the four biggest

islands on the lake and is inhabited

by Aimara fisherman. Anapia Island

offers experiential ecotourism, boat

rides and opportunities to interact

with local people.

day 1 Cusco-Puno

Transfer to Puno through

the magnificent landscapes

of the Andean plateau.

You will see the towns of

Andahuaylillas, Racci, Sicuani

(where you will have lunch),

La Raya and Pucará, before

arriving at the city of Puno.

day 2 FD Uros and Taquile

(Lake Titicaca)

Breakfast in the hotel.

Transfer from the shore port

of Puno to the floating Uros

Islands. Your visit will last two

and a half hours after which

you will continue to Taquile

Island where you will enjoy a

brief talk about the island and

its history. Return to Puno

after lunch.

day 3 Puno-Juliaca

Breakfast in the hotel.

Transfer from the hotel

to Juliaca airport.

Assistance with the

outgoing flight.

PROGRAM

PUNO

ISLANDS OF TITICACA

(3D/2N)

/31


Interview

The lady and the Island

artha

IN SUASI

Giraldo

“I jumped at the chance of an adventure. I didn’t imagine that I would buy an island but I bumped into a man who

told me it was for sale so I did. I knew that I had a huge challenge ahead of me.” So begins the story of how Punoborn,

Martha Giraldo arrived in Suasi, a small piece of land in the middle of Lake Titicaca whose vastness cannot be

measured by its size but by the magic that captures the traveller as soon as he sets foot on it. Here one disconnects,

one loses oneself in the hills among the flowers and the breeze. This paradise created by Giraldo in Puno is one of the

best-kept jewels in the region and a total privilege to share if you are lucky enough to visit.

By

Paola Miglio

The idea was to buy [the island] and build a home; revive

the wild plants, so that the birds and bees would

return; so the island would recover its environment.

Suasi was a challenge and a costly one”, says Giraldo.

The State wasn’t interested in supporting the project and

neither was the international community. Giraldo realised

she needed to develop some sort of business that could

generate income and thus the idea of setting up a very

small lodge was born. “ I met Javier Diez Canseco when I

was working on this project; a very dear friend and idealist

who had never been involved in business. He was attracted

to my proposal and we continued together. Thanks

to his help, we were able to turn this dream into a reality:

twelve beautiful rooms, with an unmistakably rustic feeling

and with a very solid environmental focus including

solar energy, aggressive recycling to avoid creating

rubbish, a ban on the use of washing detergents, a

program to replace non-native Eucalyptus trees with

native trees and cuisine based on very local foods.

We worked very hard on the exterior areas so that the natural

landscape could be enjoyed and, at the same time,

we decided to create a personalised service for visitors to

ensure that each person’s experience would be unique.

Our goal? Creating a pioneering adventure experience on

a nationwide level which would incorporate the theme of

conservation “.

In June 2013, it will be 25 years since the island was purchased

and 15 since the project began. The island, which

originally belonged to Martha’s paternal grandmother,

Candelaria Gálvez Olvea de Giraldo, who in turn inherited

it from her parents, is today a proud demonstration of

the way tourism and nature can work together. Today,

Suasi is part of the Casa Andina Hotel Chain, a strategic

alliance that has allowed Suasi to maintain fiscal strength

at the same time it secures the environmentally focused

parameters around which the project was created.

43

hectáreas

Opposite page: Martha

Giraldo lives in Suasi

and constantly receives

tourists who are

interested in knowing

more about the island.

Walter Wust

Above: Suasi Island,

the perfect place to

disconnect from the

world.

Christian Declercq

Below: The hotel blends

in perfectly with the

environment.

Gihan Tubbeh

As it is a private island, you have to plan your

visit to Suasi in advance through Casa Andina. It

is 118 km by land to Cambria and then 15 minutes

by boat. If you wish to arrive by the lake, it is 2

and a half hours non-stop from Puno.

Suasi is located to the

northeast of Titicaca and it

has an area of 43 hectares.

Currently, the lodge has 24

rustic rooms and a suite.

The lodge also has a

gourmet restaurant,

Excursions, trekking and

trips around the island

/35


Interview

92

species

"We have registers,

which are still

unfinished. In terms of

wild plants, there are

92 species including

herbs, bushes and

trees"

Facilities of the

Hotel Casa Andina

Private Collection

at Suasi.

Gihan Tubbeh

Suasi offers a unique look at pristine Andean

Highlands. Surrounded by a lake that looks like

the sea, a visit to Suasi feels as though you are on

another planet, with the added bonus that the island

is managed with ecological sensitivity.

It is unusual to have developed this proposal on the island.

And beginning here, we have an island that is uncommon;

it was the only private island available on the

market. If you add to this, the marvellous mirror of the

Titicaca, which turns it into an extraordinary viewpoint,

we would obviously say that this is also an advantage.

And as I have invested so much love, dedication and

warmth in each platform, in each stepping-stone, into

each reforestation campaign, the result is something

that people can feel.

Has any counting of the different species of

plants and animals that exist on the island been

carried out?

We have registers, which are still unfinished. In terms of

wild plants, there are 92 species including herbs, bushes

and trees. There are a lot of plants that we don’t

know, have names for or understand their properties.

We need a register that contains the scientific name,

common name and properties. Regarding the birds, 34

species have been registered both from the lake and

also smaller birds that live in the surroundings. We are

sure that there are more but we have to carry out the

study on a seasonal basis because the birds migrate.

And in terms of mammals and rodents?

The truth is that we haven’t found many. We have introduced

a flock of Alpaca and Vicuña with the first objective

of taking advantage of the manure to fertilise the

soil. When we arrived, the soil was very poor and the

land needed organic and natural material. We have also

introduced Viscachas (a type of Andean rodent similar

con Chinchilla: Lagidium viscacia).

Have you introduced any crops other than

flowers?

Potatoes, Oca (oxalis tuberosa), barley, beans and corn

once were grown on the island. We have maintained

these crops on a smaller scale. We have very high quality

potato seed, which is valued among the neighbouring

communities.


Interview

"Potatoes, Oca

(oxalis tuberosa),

Barley, beans and

corn once were

sown on the island.

We have maintained

these crops on a

smaller scale"

Are you still working on producing potato seed?

We do produce it on a small scale, because our environment

has also changed. We live close to the Bolivian

border where there has been a significant change

in the lifestyle of the communities, because of this, now

we can’t find much manpower to work on extensive

areas of land.

Is agricultural work still carried out on the coast

of the lake and on the island through the use of

canals and ridges?

No, never on the islands. Canals and ridges are a

system used to adequately manage two of the basic

elements of agriculture: land and water. This is associated

with ancient cultures, like the Pukara. Supposedly,

the first phases were before the time of Christ

and they later evolved. They are waru waru, or ridges,

and what happens is that connected canals are dug

out and the earth that is obtained is used to form high

planting beds. This type of agriculture has been replaced

through time for different reasons. In the seventies,

there was a boom to rescue the technology of ridges

with the support of the international community.

The first years provided a high performance but the

ridges have fallen out of use once again, mainly due to

the changes that are currently suffered by rural communities.

Is there anywhere where this type of technology

can still be seen on the lake?

Yes, it can still be found on the plains of Pomata, Juliaca

and Lampa. If you come by plane and look out of

the window, you can see that there are still ridges on

the high plateau area.

Suasi looks to the future. The strength that Giraldo exudes,

the drive and dedication that she puts into every

details of her project is admirable. This island flourishes,

and living there, in this hideout that encourages

relaxation and peace, is a special experience. Her small

home, the library and the museum, which sit next to

the lodges, are surrounded by flowers and aromatic

herbs that scatter their scent as a light breeze blows.

From here, you can see the intense blue water of the

lake, which becomes clearer as it nears the shore. It is

Paradise.

O x y g e n E n h a n c e d T o u r i n g

“The oxygen enriched cabin is effective in preventing altitude sickness.

Passengers will feel great cruising even this high across the highplateau”.

says onboard medical advisor Dr. Dante Valdivia

Cima Clinic in Cuzco

"La cabina enriquecida con oxígeno es eficaz para prevenir el mal de altura. Los pasajeros

pueden estar seguros de sentirse bien incluso en las zonas más altas del Altiplano".

comentó el médico asesor a bordo Dr. Dante Valdivia

Clínica Cima en Cuzco

Alleviates altitude sickness symptoms including shortness of breath, headaches, fatigue and nausea.

Alivia los síntomas de altitud como la dificultad en la respiración, dolores de cabeza, fatiga y náuseas.

A higher concentration of oxygen will provide a more relaxing journey.

Luxury Rooms on the banks of the lake.

Santiago Barco

Una mayor concentración de oxigeno ayudará al pasajero en tener un viaje más placentero

Oxygen departure valve

Válvulas de salida de oxígeno

Driver Panel

12v o 24v Solenoid Valve

Válvulas de 12v o 24v

40sch Flowmeter

Flujometro de 40sch

Oxygen Cylinders

Cilindros de Oxígeno

40psi Pressure regulator

Regulador de presión de 40psi

Low pressure Oxygen line under bus

Línea de Oxigeno de baja presión debajo del bus

The additional Oxygen in BusO2, creates a special

environment 1000m / 3280 ft lower than the actual altitude

El oxígeno adicional en el Bus, crea un ambiente

especial 1000m más abajo que la altura real.

For more information, please contact your Lima Tours

Specialist or write us to: inbound@limatours.com.pe

www.limatours.com.pe

Para más información, favor contáctese con su especialista

de Lima Tours o escribanos a: inbound@limatours.com.pe


altitude sickness

Altitude

Sickness

Travelling

with

Bus

O

2

Lima Tours offers a bus service which

features oxygen enriched air for the

journey between Cusco and Puno.

Passengers can tour the beautiful

landscapes of Valle Sur and the High

Plateau, reaching four thousand metres

at some stages, virtually unaffected by

the altitude.

By

Iñigo Maneiro

Soroche, or altitude sickness, typically appears at altitudes over 2500 metres above sea level where

there is a decreased amount of oxygen in the air. The most common symptoms are a general feeling of

being unwell, headaches, disturbed sleep, nausea, indigestion, anxiety and difficulty breathing. While

many people are not affected, if you are, the following recommendations will help you to continue your

journey without problems:

1

The first day at high

altitude take it easy

and avoid any intense

activities.

2

Keeping yourself well

hydrated helps your body

oxygenate. Coca tea also

gives energy to the body,

lessening the symptoms

and muña, another local

herb, is good for the

digestion, which can slow

down at high altitudes.

Carbohydrates and

fruit are digested

more quickly. Fats,

meat and vegetables

are digested more

slowly and the body

requires more oxygen

to process them. This

can give rise to a

feeling of heaviness.

Above: Weavers from the Chillca

community in Ausangate.

Andean Lodges

Right: Greeting the apus at

Palomani-Ausangate.

Bruno López

Opposite page: Next to the stone

apachetas, offerings to apu

Ausangate.

Bruno López

3 4

Travel in stages if possible,

going from lower altitude

into higher altitude over a

period of days. Try to eat

light dishes and rest more

than usual the day before

travelling.

A rested body reacts

better to altitude.

Avoid heavy food while you

are at high altitudes. It is

preferable to eat smaller

quantities more frequently

throughout the day. In

the evening, a comforting

Andean soup is the perfect

remedy.

5 6 7

Many hotels have oxygen

on hand and breathing

pure oxygen will lessen

unpleasant symptoms

after only a few minutes.

There are medicines

one can take before

arriving which help

alleviate altitude

sickness. Ask your

doctor.

/41


info@worldcome.net

www.worldcome.net

Col Anil Alagh from Shaping Lives // Le Passage to India

Shaping Lives is a pioneering initiative in India. The aim is not only to help serve

their community but to set an example and inspire a vast growth of initiatives within

the Indian tourism industry. It was great to hear from Col (the general manager for

corporate social responsibility for Le Passage to India) on how the foundation aims to

facilitate respect, recognition and warmth into the lives of less privileged.

Creating a positive impact.

Environmental

Worldcome is ethically conscious

about maintaining a clean

environment, therefore many

of our destinations in Europe,

the Middle East and Africa

actively support cleaning the

surrounding beaches, rivers and

hiking trails.

Sustainability

The consumption of natural

resources within the tourism

industry is a clear concern. This

is why many of our destinations

actively support and engage in

sustainable initiatives within

their inbound services.

All our products can

be tailored to specific

requirements using our

companies’ extensive

local knowledge.

We recognise that the enviroment, communities and cultures within whic we

operate are vital to the success of our business.

Human welfare

It is very apparent that so many

destinations across the world

need more support to help local

children and adults that are in

poverty or in poor health. For

this reason we have many of our

inbound companies supporting

human welfare initiatives.

We are actively involved in over 30 projects

and are developing our social responsibility through further initiatives.

Foundations

We constantly encourage a

positive impact on our local

communities through diverse

activities and continuous

support to the local NGOs. Lima

Tours in Peru and Le Passage

to India have both created that

positive impact through their

own foundations.

What was the inspiration behind

Shaping Lives?

That’s a great question! Karma is

synonymous to India. Most inbound

tourists look forward to ‘social giving’

and earning ‘karma’ while exploring

India. Le Passage to India decided to

create meaningful opportunities for

them through volunteering programmes.

The well-researched

grass root level

NGOs work in varied

fields ranging from

children to senior

citizens, from

medical initiatives to animals and all

across India. From this vision of Mr

Arjun Sharma, Managing Director of Le

Passage to India, the foundation was

initiated, with the mandate to facilitate

change for the less privileged.

Do you have differrent programme

options for the clients?

Yes. Shaping Lives involves detailed

planning and management between

the operational team, the NGO and

the traveller. Depending on the client’s

wishes and the length of stay, there are

various options that can be selected

ranging from short visits to resident

volunteering. During the visit clients

are briefed and familiarised with the

NGO’s work and target group. For long

group volunteer programs or resident

volunteers, Shaping Lives plans the

administrative and financial detail. The

volunteers may teach arts and crafts or

paint and support the area where NGO

is based. In all cases they would have

enough time to learn more about their

daily routines.area where NGO is based.

In all cases they would have enough

time to learn more about their daily

routines.

Are clients permitted to take

photographs and give gifts?

Yes please.

But in the few

cases where

it is not

permitted

due to law

or for confidentiality reasons,

Shaping Lives issues an

advisory to this effect well in

advance via the operational

teams. In regards to gifts,

these are always welcome!

Clients are able to give

a monetary donation

directly to the NGOs or

contribute with their

own activitites

during their

visit.

Shaping Lives strives to create

good karma opportunities as part of

our clients’ Indian holiday experience.


Puno history

10 thousand years of human existence

For thousands

of years, the

communities of

the Peruvian High

Plateau were able

to tame the harsh

nature of their

surroundings

and they have

left evidence of

their rich culture

throughout the land.

By

Iñigo Maneiro

Culture in

the Heights

Chullpas de Sillustani:

impressive tombs from the

Colla culture on the Umayo

plateau.

Christian Declercq

/45


Puno history

10,000

years

There is evidence

of human existence

dating back ten

thousand years

Inti Punku, commonly

known as the gateway to

Amaru Muru and located

one hour from the city of

Puno, is a place charged

with mysticism.

Santiago Barco

Opposite page: Puno

landscape.

Janine Costa

Below: Throughout the

years, the tombs of the

Umayo plateau have

been raided by looters.

Santiago Barco

Below left:

Cattle breeding is the

main economic activity

in Puno.

Santiago Barco

Below right :

Entrance to the Church

at Juli.

Santiago Barco

Around 60 million years ago, the rising of the

Andean mountain range created a vast lake at

3850 metres above sea level, covering what is

now Lakes Titicaca and Umayo, the Uyuni salt flat in

Bolivia, as well as vast areas of the highlands of Puno.

Since then, there is a long history in which nature and

culture have walked hand in hand. There is evidence

of human existence dating back ten thousand years.

Initially there were small groups of hunters who lived

in the immediate vicinity of the lake. Later on, these

people built up societies that bred Alpacas and Llamas

and cultivated crops such as the potato and quinua.

Thus, Titicaca became one of the most important

civilised centres in Peru and it is the place in which,

according to ancient legend, two gods named Mama

Occllo and Manco Capác appeared from the waters,

eventually laying the foundations of Cusco and the

Inca Empire.

The decline of these cultures gave rise to the kingdoms

of the High Plateau that were situated in different

areas around the lake, such as the collas, who

are known for their chullpas, (large stone structures

or funerary cylindrical towers) in Sillustani, and the lupacas,

who occupied the areas of Juli, Pomata and

Chucuito. These kingdoms reigned until the mid XV

century, when the Incas conquered them.

Like its Islands, the old people of the Uro culture are

isolated from the rest of the local culture. According

to researchers, the Uros people have Amazonian origin

and their location on the floating islands of Totora

was a defense strategy against the Inca’s attempts to

conquer them.

Mines and Churches

The discovery of the Layacota mines in 1657 is a milestone

in the history of the High Plateau. The arrival of the

60million

years ago

Around 60 million years

ago, the rising of the

Andean mountain range

created a vast lake

at 3850 metres above

sea level

Between 400 B.C and 600 A.D., Pucará was the most important culture of the High Plateau.

The centre of this civilisation can be found in the archaeological site of the same name,

where the Kalasaya fortress is renowned. During the same period, the Tiahuanaco culture

flourished in the region. Today you can visit the Sun Door (Puerta del Sol), and other large,

carved monoliths that remain.

/47


Puno history

Spaniards and the trade prompted by their arrival

motivated the creation of the Spanish-run settlement

of San Luis del Alba. Conflicts between the

Spanish and local rebels as a result of working

conditions, gave rise to a visit from the Viceroy, the

Count of Lemos, who subsequently flattened the

settlement and formed the city of Villa Rica de San

Carlos de Puno in 1666.

Beginning in the middle of the sixteenth century,

Dominicans and Jesuits rose up against the imposing

churches of the south that had been created

by the Spanish in Juli, Pomata, Ilave and Chucuito.

Today the churches of Juli are renowned by

the rich paintings of Bernardo Bitti (Italian painter of

the XVI century), These churches were the starting

point for the conversion to Christianity of inhabitants

in the Amazon region, Bolivia and Paraguay

and the production centre for grammar and catechisms

in local dialects that were created by the

followers of Ignacio de Loyola.

Not to be missed:

Casa del Corregidor

Built in 1700, this is a very well conserved Spanish residence.

Deustua 576, Puno.

Museo Dreyer

Archaeological collection that includes different cultures from the

highlands and the coast. Conde de Lemos 289, Puno.

Catedral

Built in 1757, offers an interesting combination of Baroque and

Renaissance architecture combined with indigenous symbolism.

Puno Surroundings:

Cutimbo > 22 km.

Archaeological centre that includes rock paintings

and funerary constructions.

Chullpas de Sillustani > 37 km.

Funerary towers with a beautiful view of Lake Umayo.

Juli > 80 km.

Sixteenth century churches.

Pucará > 100 km.

Monoliths dot the landscape and there is an onsite Museum at Kalasaya.

Above: A unique

replica of the

sculpture La Piedad by

Michelangelo exists in

Lampa.

Santiago Barco

Left: Majestic interior

at the Santiago Apóstol

de Pomata Church.

Santiago Barco

Above: Chucuito, church

seen from the posterior

garden.

Dilmar Gamero

Top: Details of one of

the columns at Juli is an

important display of Andean

Baroque style.

Santiago Barco

Right: Facade of the

Santiago Apóstol de Pomata

church.

Dilmar Gamero

Above left:

Catacombs in the

interior of the Church

of the Inmaculada in

Lampa.

Santiago Barco

Above right:

Juli was an important

Jesuit centre for

evangelisation during

the Spanish colony.

Dilmar Gamero

/49


51


interview

“We need

replicable models

of sustainability,

not only concepts.”

By

Iñigo Maneiro

Interview with

Joe Koechlin

President and General Manager of Inkaterra Hotels

/53


interview

“The environment

becomes the model

for our design”

Above: The Amazon Reserve

Inn is located in the heart of

the Amazon jungle, close to the

Tambopata National Reserve.

Above right: The Machu Picchu

Pueblo Hotel, located in the

cloud forest, creates a warm

atmosphere for tourists.

Center right: Bird watching is a

main attraction in the Peruvian

Amazon.

Below: Peru has 118 different

types of hummingbirds.

Inkaterra

What makes Inkaterra different from other tourist

experiences?

The aim. We generate conservation through tourism.

But to conserve also means to know your surroundings

in order to care for them and love them, which

is why we make strict and universally valuable scientific

inventories. For this reason, we need to offer excellent

service; we need to be credible and to instil

the necessary confidence so that this concept can

be replicated.

How do you involve nature and local culture in

the experience you offer?

Authenticity is the basis for everything. We transfer

the authenticity of every place to the traveller so that

it can be lived and experienced. Every place has its

own personality, food, textures, colours, language,

architecture and building materials. The environment

we are in becomes the model for our designs.

What has changed in the relationship between the

tourist and the environment now with your new hotel

project in Cabo Blanco, compared to when you

began the adventure in Tambopata in the 1970’s?

The visions are different. The relationship between

people and the environment used to be one of protection,

by isolating natural areas. Nowadays, it is more

about allowing nature to fulfill its social role without

isolating it from human beings that are also part of it.

So for example, over the last forty years, new economic

variables have been created in which research

about environmental impact, social responsibility and

other areas have been incorporated.

In the 1970’s, Tambopata was not a tourist destination.

What made you visualise it in this way?

After Werner Herzog made the film Aguirre, Wrath

of God, we developed a better understanding of the

jungle. We understood that as Cusco was the main

destination of the country, we should look for a place

that would add value to this destination, an accessible

place, a trail; something more direct than other

possible experiences in the Amazon. The equation

was simple; the difficulty was creating Tambopata as

a tourist destination. The logic behind our Aguas Calientes

Hotel, at Machu Picchu, was the same.

The Amazon, and the Cloud Forest in which Machu

Picchu is located, are fragile ecosystems.

What is the limit for receiving tourists?

There is no limit. It depends on the market. Tourist activity

is and should be positive because we are talking about

the social role that nature has. Human beings can go anywhere;

the question is how to ensure that it has as little

negative a presence as possible, how to achieve that the

travelling experience becomes a way of gaining awareness

and respect for the natural and social environment

through which you are travelling.

In which situation is tourism sustainable in Peru?

We need replicable models of sustainability and certain

local certifications that ensure that what is said is true.

Is the tourist today more demanding in terms of

taking care of nature and local cultures?

Tourist today are more conscious and sensitive to all

that. They arrive with their own ideas about what they

are looking for but they are constantly able to learn

more and know how to differentiate better.

What made you follow this path? What have

been the biggest difficulties and achievements

in it?

My biggest achievement has been arriving at any one

these places and seeing how very simple people manage

to combine an improvement in their lives with

taking care of their environment. It is a way of being

patriotic. The most difficult thing is the day-to-day.

Above: An old colonial house

is the perfect setting for stay

in Cusco.

Inkaterra

/55


interview

The enormous difficulties and inertias that remain before

projects, ideas, proposals and new initiatives.

Why did you choose Cabo Blanco on the North

coast of Peru as a new destination?

We are in a very special area, which is the joining together

of sea currents that create unique biodiversity.

We also represent an icon for the U.S.A, which is our

main market: Hemingway, who used to go to Cabo

Blanco to fish for Marlin. The climate, the history of

these beaches….if Costa Rica attracts over 60 thousand

tourists for fishing, why not here? And if I don’t

do it, who will?

How do you see yourself in the future?

It would be better to say how I see the future. I see

Peru being perceived in a positive way, showing all

its potential.

"We also represent

an icon for the U.S.A,

which is our main

market: Hemingway,

who used to go to Cabo

Blanco to fish for

Marlin"

Top and center left: Cabo

Blanco is a traditional fishing

town.

Iñigo Maneiro

Below left: An excursion

through Tambopata holds

many surprises.

Inkaterra

Below right: This rainforest

canopy walk in Tambopata

allows visitors to experience

Amazonian wildlife close up.

Inkaterra


Advertorial

Pueblito Encantado del Colca

Aranwa

guests at the resort’s entrance has been completely restored

and is still used to grind grain and make flour for

the kitchen.

And at night, the property is transformed into

a natural planetarium with a blanket of stars

overhead, and a light show of shooting stars

across the sky.

Thought to be the world’s deepest canyon at twice

the depth of the Grand Canyon, the Colca Canyon

has areas which are are uniquely habitable, with pre-

Columbian terraced fields still supporting agriculture

and human life today. In addition to the awesome

physical splendor, visitors come to see the unforgettable

sight of the gracefully soaring Andean condors at

Cruz del Condor.

For guests looking to explore the region, Pueblito Encantado

del Colca is ideally situated for easy access

to some of the regions best tourist experiences. Just

ten minutes from the resort and spa sits the lovely town

of Chivay. With its vibrant market, Chivay is a gateway

to ancient Andean traditions, mysticism, and religious

festivals that few have seen up close. Also nearby are

the famous La Calera hot springs. Those feeling more

adventurous can explore Arequipa, one of Peru’s most

important - and beautiful - Colonial cities. Located three

hours away at an altitude of 7,661 feet, Arequipa is referred

to as the White City, as it is almost completely built

of white, volcanic stone.

A

brand new resort and spa from the Aranwa Hotel

Chain has opened up in Peru’s Colca Valley on

the banks of the Colca River. A destination rich in

Andean legends and Colonial traditions, the area is bestknown

as the “Cruz del Condor” or Valley of the Condors

as condors are frequently seen soaring above the

canyon. Built with an investment of more than US$3.5

million, the property was designed to complement the

natural beauty of its surroundings, with a clean, modern

style. Each of the forty-one guest rooms offer views of

the surrounding majestic Andes Mountains and features

solar-powered air and water heater.

A new hotel, a new proposal, a new level of quality and

service in the Colca Canyon, is one of the most peaceful

destinations in Peru. The resort’s location offers spectacular

mountain and river views and, with a low profile

design, guests will feel as though they are staying in a

Peruvian village in this region of Arequipa.

Truly enchanting, the resort’s stunning grounds are abundant

with lush gardens and are a habitat for hummingbirds,

which can be seen throughout the property. It features

two natural cascading waterfalls, one of which is

accessible for guests to enjoy an al fresco swim, as well

as a lake which is abundant with trout and offers spectacular

views from the restaurant and patio.

In addition to lush trees and blossoming flora, there is a

small organic farm that provides the kitchen with fresh

quinoa, beans, corn and more. As a nod to its Colonial

plantation past, a water-powered grain mill that greets

/59


Social Responsibility and Sustainable Tourism

in light of the

growth in the

tourist industry

in Peru, different

companies have

started to develop

projects that aim

to conserve nature

and cultural

heritage

By

Diego Oliver

Building

Development

Opportunities

Ai-Apaec, Principal Deity

of the Moche culture.

Christian Declercq

/61


cSr and tourism in peru

Right: Huaca del Sol, emblematic

remnants of the Moche culture.

Christian Declercq

Below left: San Fernando

National Reserve in Nasca.

Rodrigo Cabrera

Below: The Cao Museum

conserves the mysteries of the El

Brujo archaeological complex, in

Chicama.

Christian Declercq

Left: Impressive terraces of

Apurímac seen from the South

Andean Road.

Rodrigo Cabrera

Below: Religious fervour

invades the streets of Sañayca.

Christian Declercq

The concept

of social

responsibility as an

ethical obligation

of private companies

has changed

direction over the

years

The conscience of private businesses regarding the

environment in which they operate and the social reality

that accompanies it is an obligatory component

for any socially responsible campaign. It is for this reason

that, in light of the growth in the tourist industry in Peru, different

companies have started to develop projects that aim

to conserve nature and cultural heritage by providing the

tools that will allow local communities with low resources

to raise their living standars.

The concept of social responsibility as an ethical

obligation of private companies has changed direction

over the years. Although it started out with an effort

that was mainly based on welfarism, today it is characterised

by the management of projects that involve

the participation of local communities and generate

opportunities for sustainable development. The

continual growth of the tourism industry, which currently

contributes with six percent of the GDP, is a real and accessible

opportunity for many Peruvians. Some projects

worth mentioning are:

The Southern Inter-Oceanic Highway, a road that

seeks to connect the Pacific and Atlantic Oceans

with Peruvian and Brazilian territories, is an ambitious

project led by two companies that are developing

different parts of the road. They are Graña y

Montero, which has built the stretch that connects

the city of Nasca on the coast with Cusco in the

highlands, and Odebrecht, which has worked on the

stretch of road that joins Cusco with Madre de Dios

and the Amazon, on the border with Brazil.

Odebrecht is developing several projects in its areas

of influence across the Cusco and Madre de Dios regions,

under the program called Southern Inter-Oceanic

Initiative: Integrating Conservation and Development.

Among this projects are the development of

the productive capacities of the alpaca, guinea-pig,

cacao and flower production, as well as the improvement

of communities situated in Cusco and Tambopata.

The creation and implementation of plans

aimed towards the development of local tourism also

/63


cSr and tourism in peru

Left: The Chaparri private

conservation area is home to

the Peruvian Spectacle Bear.

Christian Declercq

Below right: Boat on the shores

of the Tambopata River.

Christian Declercq

Below: Colourful guacamayos

stand out in the green of the

jungle.

Christian Declercq

Right: Yaca historical

hacienda in Abancay.

Christian Declercq

a journey that

reaches over four

thousand metres

above sea level and

which connects

hundreds of small

towns on the way

form part of this project as well as the promotion as

the Southern Inter-Oceanic Highway.

This corridor will perhaps become the most bio diverse

in the world, as it runs through a variety of

zones and climates across Peru. The highway begins

in the city of Nasca, located in the Ica desert,

close to San Juan de Marcona, an area in which one

of the most important natural coastal reserves in the

country is located. Here it heads inland into the Andes

towards the highlands of Ayacucho, Apurímac

and Cusco and then descends into Madre de Dios.

The road provides the opportunity to appreciate

the changing vegetation, wildlife and climates

throughout the ecological areas in a journey

that reaches over four thousand metres above

sea level and which connects hundreds of small

towns on the way.

In the North of Peru, in the department of La Libertad,

two of the oldest sustainable tourist projects in the

country are situated. Backus, the largest producer of

beer and beverages in the country has, since 1992,

promoted the excavation, investigation and recognition

of the Huaca de la Luna, which currently

receives around one hundred and twenty thousand

tourists per year and which has a direct

impact on the economy of the local population.

The same occurs with El Brujo, an archaeological

complex that has been recovered through funding

from the Wiese Foundation. The Señora de Cao, a

mummified burial, was found here, as was the tomb

of a Moche governor. The findings in the tomb are

comparable to the findings buried with the Lord of Sipan.

The Lord of Sipan findings are housed in a local

museum which opened in 2009. Lima Tours has also

been developing a sustainable tourism project in the

community of Huilloc in Cusco, a traditional Quechua

village of approximately two hundred families that is

located in the Sacred Valley of the Incas. After a series

of conservation efforts were carried out with representatives

from the community, a program was started

which sought to activate a rural community tourism

product that meets the high standard of Lima Tours.

The starting point for this process has been to collect

testimonies of people within the community, who,

through their collective memory, have made it possible

to detect different cultural activities in the agriculturalfestive

calendar. This has resulted in the design of six

activities in which the visitors can participate. It has

been calculated that this project, which aims to introduce

visitors to local culture through the concept of

‘A Day in the Inca Empire’, will receive three thousand

tourists in its first year and four thousand in the second

year.

/65


Huilloc

Huilloc

Huayruros Sanctuary

By

Diego Oliver

Huilloc, a traditional community

that is located in the Sacred Valley

of the Incas, is a small population

of Quechua speakers who conserve

ancient Andean traditions. As part

of the sustainable tourism project

run by Lima Tours, today it is

possible to have an unforgettable

and high quality cultural

experience in this authentic

community from the high Andean

region of Cusco.

In Huilloc, the

world is perceived

as a complete,

constant and

inevitable

exchange between

runa (man),

pachamama

(nature) and the

wak’as (deities)

Around twenty years ago, the people of the Huilloc

community lived somehow isolated from the Western

world. They spoke only Quechua, did not use

electricity and the barter system was their main method

of commercial exchange. However, poverty, which led to

high levels of malnutrition and illiteracy in children, motivated

the representatives of the village to seek out tourist

agencies who would be willing to include the community in

their plans for cultural tourism.

Today Huilloc, through a project carried out jointly between

Lima Tours and the SNV Netherlands Development Organisation,

opens its memory and traditions to foreign visitors

in the frame of a tourist program that aims towards sustainability,

fair trade and the conservation of the community’s

cultural expressions, their most valuable resource. Descendants

of the Incas, the people of Huilloc conserve

traditions and codes that go back centuries. Their

unique dress, using black and red garments, represents

the colours of the huayruro - a seed that is said to bring

luck. The community activities follow a yearly calendar that

revolves around agriculture and times of sowing and harvesting.

HUILLOC PROGRAM

In this experience one visitor is selected by the Huilloc community to take on the responsibility of being the ancient,

Inca messenger, or Chaskiq. The rest of the group will accompany the selected person on his or her adventure,

delivering a sacred message to the Aya Urqu archaeological site. On the way, we will visit the sacred Sutuq

Mach’ay cave and pay our respects, praying to the earth and the gods for a good trip. While we travel, we will enjoy

agricultural landscapes and learn about native curative plants. The pututu, which is an ancestral instrument, will

announce our arrival at Aya Urqu, and we will prepare ourselves for the delivery of the sacred message, or Khipu. .

During the delivery, a local wise man will announce the ancestral Dance of the Condor, which will be performed by

two, designated locals, immersing us in Inca spirituality.

1 CHASKIQ

In Huilloc, the world is perceived as a complete, constant

and inevitable exchange between runa (man), pachamama

(nature) and the wak’as (deities). It is world in which

the members of ayllus, or mountain regions, are brothers;

-whether they are men, mountains or condors - and they

all live within the community. And it is under these premises

that the visitor will be received in Huilloc, known as the

Huayruros Sanctuary.

DESCRIPTION

DURATION

Period

location

TOURISM TYPe

MAIN attraction

COMPLEMENTARY ATTRACTION

PROFESSIONAL GUIDE

Four hours

all year

cusco, Urubamba Province, Ollantaytambo District, Rural Community of Huilloc.

rural community tourism

inca culture: The experience of living like Incas.

Nature: Mountains, valleys, Andean landscapes

culture shows: Traditional clothing from Huilloc, Ancestral agriculture.

Quechua language and language required by visitor.

Opposite page:

Agriculture is

important for the

community.

Diego del Río

Above: Faces from

Huilloc.

Diego del Río

/69


Huilloc

HUILLOC PROGRAM

Celebrate the creation of Huilloc garments by learning how to make clothing using traditional techniques. From

dying cloth with natural colours, to learning about traditional weaving, you will hear the local secrets of how to

make the best quality clothing. Understand the different garments used by children, young people and adults.

Learn how to interpret the meaning and importance of the iconography on each piece of clothing. And, if you wish,

acquire a beautiful Huilloc garment as a way to contribute to the spiritual strength and identity of the Inca people.

4 Role in the

Creation of Garments

Right: Intense colours

characterize textiles

from Huilloc.

Diego del Río

DESCRIPTION

duration

Period

location

TOURISM TYPe

MAIN attraction

COMPLEMENTARY ATTRACTION

PROFESSIONAL GUIDE

three hours

all year

cusco, Urubamba Province, Ollantaytambo District, Rural Community of Huilloc.

rural community tourism

traditional art textiles

Inca spiritual experience

contact with Quechua speaking people.

culture shows: Traditional clothing from Huilloc, Ancestral agriculture, music and traditional singing.

nature: Mountains, valleys, Andean landscapes

Quechua language and language required by visitor

Yanapanakuy 2

The Yanapanakuy experience offers the opportunity to participate in the collective work of the community,

called minka in Quechua. Help with the repainting of the educational institute building, the health centre,

communal salon and other buildings. Vistors can learn how to manage the waters of Willuq and its tributaries.

Additionally, visitors can help with local reforestation, aiding workers to replace the trees tha are used for fuel or

building houses.

Take part in the ancient Inca practice of Willaq Uma, Andean priest, in which a sacred ritual is performed in order

to harmonize the spiritual energies of man, of nature and deities. This powerful, traditional ceremony allows each

participant to express his o her aspirations and desires and bring them into harmony with the cosmos.

5 Willaq Uma

DESCRIPTION

duration

Period

location

TOURISM TYPe

MAIN attraction

COMPLEMENTARY ATTRACTION

PROFESSIONAL GUIDE

two days, one night

all year

cusco, Urubamba Province, Ollantaytambo District, Rural Community of Huilloc.

rural community tourism

living in the Huilloc community.

Nature and landscape

Quechua language and language required by visitor.

DESCRIPTION

duration

Period

location

TOURISM TYPe

MAIN attraction

COMPLEMENTARY ATTRACTION

PROFESSIONAL GUIDE

three hours

all year

cusco, Urubamba Province, Ollantaytambo District, Rural Community of Huilloc.

rural community tourism

inca culture: The experience of living like Incas.

Nature: mountains, valleys, Andean landscapes

culture shows: traditional clothing from Huilloc, keeping of ancestral agriculture.

Quechua language and language required by visitor.

Kusi runa 3

In this activity, we will work on local farms, or chacras, along side local workers. Experience how the Andean man

(runa) lives his daily life as you become part of the community, dressing in the typical Huilloc poncho and using

traditional tools. Male visitors will carry out agricultural tasks while women visitors will work in the home. Your day

ends with a spiritual dialogue as expressed through local dance and music.

Visit the rural Huilloc community where you will learn about their vision of how to bring up children. As part of this

experience, locals will discuss the role of children within the Andean vision of a reciprocal relationship between

man, nature and the deities. You will learn about the special garments made for children that feature an immense

wealth of iconography and thus educate the young about both their past and their community’s vision of the future.

This will be an extraordinary spiritual experience.

6 Yachay wasi

DESCRIPTION

duration

Period

location

TOURISM TYPe

MAIN attraction

COMPLEMENTARY ATTRACTION

PROFESSIONAL GUIDE

three hours

all year

cusco, Urubamba Province, Ollantaytambo District, Rural Community of Huilloc.

rural community tourism

inca culture: The experience of living like Incas.

Inca spiritual experience

contact with Quechua speaking people.

culture shows: Traditional clothing from Huilloc, Ancestral agriculture, music and traditional singing.

nature: Mountains, valleys, Andean landscapes

Quechua language and language required by visitor

DESCRIPTION

duration

Period

location

TOURISM TYPe

MAIN attraction

COMPLEMENTARY ATTRACTION

PROFESSIONAL GUIDE

one and a half hours

school year, April to December, except for the second two weeks of July ( school holidays).

cusco, Urubamba Province, Ollantaytambo District, Rural Community of Huilloc.

rural community tourism

intercultural learning

Fish farm

interpretation centre

Quechua language and language required by visitor.

/71


agenda

AGENDA

Mistura

From September 6th to 17th Lima’s celebrated gastronomy

festival, Mistura (www.mistura.pe), will take place on the

Costa Verde in Magdalena del Mar (www.mistura.pe). This

year the central theme is Water and Hydro Biological Resources.

POZUZO TOURISm WEEK

From July 24th to 30th, the jungle city of

Pozuzo in Oxapampa, will celebrate its

Tourism Week. Colonised by Austrians in

the mid 19th century, Pozuzo remains a city

where European and jungle people and cultures

mix making this a unique celebration.

Locals organise the selling of handcrafts, the

preparation of regional food and celebrate with

traditional dances and sports competitions.

SABOGAL AT THE MALI

From July 10th until November 3rd the Lima Art Museum

(MALI) will present one of the largest and most

ambitious exhibitions ever organized around the

works of celebrated Peruvian artist José Sabogal (1888-

1956). The exhibit includes photographs and documents

along with four hundred works of art by both Sabogal

and artists who influenced him or were influenced by him.

Lima Cinema Festival

The Lima Film Festival will take place from

the 9th to the 17th of August and is organised

by La Pontificia Universidad Católica

del Perú (PUCP). Now in its 17th year,

the festival is an excellent opportunity to see

the best of current Latin-American cinema on

the big screen.

Concerts

Lima has become a centre for international concerts. This season

the city enjoys shows by Julieta Venegas (July 5th and 6th), Paco

de Lucía (October 29th) Herbie Hancock (August31st), La Mala

Rodríguez (September 5th), The B52’s (September 28th), Andrés Calamaro

(October 24th), Ringo Starr (November 11th) and Philip Glass

(November 23th). Tickets are usually sold through Tu Entrada (www.

tuentrada.com.pe) or at Teleticket (www.teleticket.com.pe).

/73


Expat

Director of Tourism and International Relations for the Lima Art Museum (MALI)

By

Diego Oliver

María Luisa

Muñoz-Cobo

Born in Madrid, María Luisa Muñoz-Cobo arrived in Lima a year ago

accompanying her Peruvian husband whose work was bringing him

home again. An art historian with a masters degree in Communications

and Cultural Management, Maria Luisa was soon hired as THE DIRECTOR

OF TOURISM AND INTERNATIONAL RELATIONS FOR THE LIMA ART MUSEUM (MALI)

A NEW POSITION THAT AIMS TO CONSOLIDATE THE MUSEUM AS A CULTURAL

REFERENCE POINt IN THE REGION.

Diego Oliver

What do you think of Peru?

It seems to be a country of incomparable

cultural and gastronomical wealth. The

fusion that exists between the native and

Spanish influence fascinates me. I am attracted

by the food. My favourite dishes

are lomo saltado, cebiche and causa. And

I love the people. Peruvians are very warm

and make you feel very at home. They are

excellent hosts. And Lima is a city that has

evolved very much over the last years.

There is everything here.

How would you describe your experience

working at the MALI?

I am very happy working at the MALI

because I am running a new area called

Tourism and International Relations at a

very interesting moment because, after

such a huge remodelling of the first floor,

we are about to reopen the second floor

where the permanent exhibitions will be

on display.

And what is the reason behind the remodelling?

It is about taking the Museum to another

level and seeing that it has all the characteristics

of any other big international

museum. The first floor has undergone an

important redesign of the interior and the

second is in the process of a complete renovation.

When it is finished, the museum

will be unique in this country. Three thousand

years of the history of Peruvian art

will be exhibited in it with a new museography,

touch screens, augmented reality

and audio guides. Over the past years,

over one hundred pieces of art have been

bought that fill certain gaps and contribute

a narrative line in terms of the history of

Peruvian art. Here you find anything from

gold nose rings to contemporary photography.

What makes MALI important?

As well as exhibiting the most important

collection of Peruvian art, it is also an important

leisure centre which is accessible

for adults and children. The museum receives

many visits from schools. Children

can play here and work with the temporary

exhibitions and they really enjoy themselves.

Not only do we have one of the least

expensive entry tickets in the city, but also

on Sundays it only costs one sol to come

in and on the first Friday of every month,

the entry is free between 5 and 10pm.

DISCOVER PERU WITH ORIENT-EXPRESS

Reservations:

+51 (1) 610 8300

perures.fits@orient-express.com

A JOURNEY

LIKE NO OTHER

Orient-Express is a collection of iconic hotels

and sophisticated travel adventures.

Set off on a journey around Peru’s greatest

sights from Hotel Monasterio in Cuzco, just

one of our exceptional destinations worldwide.

Miraflores Park Hotel l Hotel Monasterio l Palacio Nazarenas l Machu Picchu Sanctuary Lodge l Hotel Rio Sagrado l Hiram Bingham

orient-express.com

/75


Historia de Puno

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