ExqMagJul18

Eventsbusines
BONCAFÉ OPENS IN
INDONESIA’S BUSTLING
CAPITAL CITY
Its Jakarta presence marks the beginning of Boncafé Group of Companies
in Indonesia and further strengthens its venture in the region
PT Bon Café Indonesia recently announced its grand
opening in Jakarta, Indonesia’s bustling capital city.
Strategically located in Fatmawati, one of the most
vibrant business and commercial districts of South
Jakarta consisting of offices and shopping hubs, PT Bon Café
Indonesia is poised to expand its foothold in Indonesia.
With its distinctive orange facade, the building provides a
striking look and offers an easily recognisable appeal. The
modern four-storey building with its minimalist design, houses
the passion of PT Bon Café Indonesia in its quest to become
the leading one-stop coffee and beverage solutions for all
industries.
On the ground level, the showroom showcases bean-to-cup
coffee machines from renowned brands such as La San Marco,
La Marzocco and Thermoplan which are ideal for luxury resorts,
hotels, restaurant and cafes. Domestic coffee machine models
and capsule machines are featured along with a diverse range
of Boncafé products, Segafredo Zanetti, a brand synonymous
in the world of Italian Espresso Coffee, and Caswell’s Coffee, a
leading specialty coffee brand in Indonesia.
On the second level is the Caswells Coffee Lab, a Specialty
Coffee Association (SCA) and Coffee Quality Institute (CQI)
certified training lab. It is the ideal place to discover a wide
range of specialty coffees from around the world and is the
perfect facility to provide coffee training for those who keen to
be certified with professional accreditations. The office and the
sales warehouse and after-sales service are situated at the third
and fourth storeys respectively.
Peter Slack, Managing Director of PT Bon Café Indonesia said,
“With the grand opening and the new showroom, customers
can now have the Boncafé experience and are able to view and
select coffee machines and excellent products from reputable
brands all in one location. This is made possible because of the
acquisition, bringing Caswells into the big family of Boncafé
Group, which gives us the perfect platform to harness the
rapidly expanding middle class rising coffee consumption.”
“Indonesia, as the fourth largest coffee producer in the world,
possesses a colonial history of a vibrant coffee drinking
culture, of which the consumption of branded gourmet coffee
is growing at a rapid pace amongst the younger discerning
Indonesian consumers. I’m very excited to embark on this
journey with my team in Indonesia to realise our strategic
business goals together,” said Joe Mohan, Chief Executive
Officer of Boncafé Group (ASEAN & East Asia).
“PT Bon Café Indonesia represents an important milestone
in the Massimo Zanetti Beverage Group’s strategy to expand
its presence and business development in Asia. Coffee
consumption is growing very fast in Asia and particularly
in Indonesia. We are very proud to open at an outstanding
location to serve our clientele and my heartiest congratulations
to the entire Boncafé team for this achievement. The Group
will pursue its strategic development in this part of the world
with determination and passion,” said Pascal Héritier, Chairman
of Boncafé Group and Chief Operating Officer of the Massimo
Zanetti Beverage Group.
PT Bon Café Indonesia – Continuing to grow
as a leading specialty group of coffee
companies
Acquired in September 2017 by Boncafe Group of Companies,
PT Bon Café Indonesia, previously known as PT. Caswells
Indonesia, continues to grow as a leading specialty coffee
companies providing a one stop coffee solution by supplying
roasted and ground specialty coffee along with renowned
coffee machine equipment support for its cliental base with
comprises with hotels, established restaurants and cafes.
Caswells Coffee Lab – Accredited as
Indonesia’s first Specialty Coffee Association
(SCA) Campus
This was on 1 December, 2015, and closely collaborating
with SCA, the world’s largest coffee trade association, they
bring their expertise to Indonesia. Caswells Coffee Lab is also
licensed to host both internationally recognised, SCAA Pathway
Programs and the Q Grader Certification Course designed by
Coffee Quality Institute (CQI).
Boncafé Group of Companies – Founded in
Singapore with Swiss expertise, Boncafé is a
leading gourmet coffee manufacturer and
supplier in ASEAN, East Asia and the Middle
East
Boncafé Group of Companies is part of the Massimo Zanetti
Beverage Group – a public listed holding company in Milan,
Italy – founded and chaired by Massimo Zanetti. Founded
in 1962 in Singapore, Boncafé is a leading gourmet coffee
manufacturer and supplier in ASEAN, East Asia and the
Middle East. As the pioneer European-style gourmet coffee
roaster in Southeast Asia, and guided by the Swiss tradition
of precision and pursuit of perfection, Boncafé prides itself
on its quality products and services to its valued, bluechip
customers in foodservice – international hotels and resorts,
airlines, restaurants, clubs and retail outlets by being a onestop
beverage solution provider, supplying roasted and ground
coffee, tea, juices, ready-to-drink products, sauces and syrups,
coffee machines, smoothies and frappé mixes.
Massimo Zanetti Beverage Group – A vast
network of companies continuing its rapid
growth on a global scale
The Massimo Zanetti Beverage Group is a holding company
founded and chaired by Massimo Zanetti. It comprises a vast
network of companies, in continuous and rapid growth on a
global scale. The Group manages every step of the production
cycle of its own coffee, guaranteeing consistent, top-of-therange
quality and service worldwide. The entire roasted coffee
value chain is controlled by the Group, from the procurement
of the raw material, to its roasting, and eventually to the
marketing and logistics of the products and their marketing.
Massimo Zanetti Beverage Group encompasses a number
of well-known international brands, which are very popular
among the biggest world distributors. Most of these are leading
brands in their specific area or sector, offering a rich variety of
high quality regional products, including coffee, tea, cocoa and
spices.
36 | EXQUISITE
EXQUISITE | 37