ExqMagJul18
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StyleEvents<br />
HUGO BOSS<br />
Celebrating the opening of its new BOSS Store in Singapore<br />
The celebratory event was well-attended by over 1,000 guests including VIPs from HUGO BOSS,<br />
industry leaders, society personalities, as well as regional and local media and influencers.<br />
HUGO BOSS presented the Mens- and Womenswear Fall/Winter 2018 collection, shown for the<br />
first time since New York Fashion Week. The show finale included the official launch of the BOSS<br />
video campaign starring Joseph, who closed the show, leading all 45 models down the runway.<br />
At the afterparty, renowned international model Park Soo Joo and Swedish DJ Mike Perry filled<br />
the airwaves with DJ sets, getting all the guests in the mood.<br />
The Joseph Schooling capsule collection developed in partnership with BOSS is now available<br />
exclusively across BOSS Stores in Singapore.<br />
hugoboss.com<br />
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