HARLEy-DAviDSON & BUELL DEALER PROSPECT HANDBOOK

HARLEy-DAviDSON ® / BUELL ® DEALER PROSPECT HANDBOOK
DO yOU THiNK yOU’vE gOT
WHAT iT TAKES?
If you are a willing and enthusiastic participant in both the sport and the lifestyle,
sharing the customers love and loyalty for our unique product line, then becoming
a Harley-Davidson & Buell Dealer could be the best career move you ever make.
Harley-Davidson relies primarily on a
network of distributors and dealers for
customer sales and services. They are the
people in the front line of the business who
make our customers’ dreams come true.
Our network of over 1,300 dealerships
in over 50 countries mostly consists
of full-service Harley-Davidson & Buell
dealerships. They are able to offer all
the new motorcycles, parts and
accessories, MotorClothes ® products
and merchandise along with high quality
service and sound advice.
Providing high customer satisfaction
by supplying products and services that
delight customers and offer lasting value is
a very important part of our philosophy.
WHERE ARE NEW DEALERS REQUiRED?
DO yOU THiNK yOU’vE gOT WHAT iT TAKES? 21
We are always looking for the next generation guardians of our unique brand.
Opportunities to become a Harley-Davidson & Buell Dealer fall into two main categories:
New Dealership Locations
Harley-Davidson is constantly researching European markets to determine the need for
new dealership locations. Once an opportunity has been determined, we search our
dealer prospect database and also advertise locally to begin the interview process with
potential candidates.
Sellout of Existing Dealership
We have a list of existing dealerships that are for sale. If a potential candidate matches the
criteria required for the purchase of an existing dealership, the potential candidate may be
contacted for an interview.
Please contact your local Harley-Davidson office to find out more, or see our FAQs section
at the back of this guide for further information.