HARLEy-DAviDSON & BUELL DEALER PROSPECT HANDBOOK
HARLEy-DAviDSON & BUELL DEALER PROSPECT HANDBOOK
HARLEy-DAviDSON & BUELL DEALER PROSPECT HANDBOOK
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The PeoPle<br />
EvEryonE’s on board bEcausE thEy bElong<br />
The Harley-Davidson myth became reality<br />
through the public’s powerful belief in the<br />
brand. Personal levels of loyalty go way<br />
beyond other famous marques. It is this<br />
unparalleled allegiance that makes the<br />
name and the experience so exclusive.<br />
This is epitomised by H.O.G. (Harley<br />
Owners Group ® ), the binding factor<br />
among Harley-Davidson staff, dealers<br />
and customers. The motorcycles, the<br />
open road, the wind in your face, shared<br />
experiences – this is the invisible spirit that<br />
brings us all together.<br />
Established in 1983, H.O.G. is the largest<br />
factory-sponsored motorcycle club in<br />
the world. It boasts over 1 million proud<br />
Harley-Davidson owners as its members,<br />
with over 100,000 of these in Europe.<br />
H.O.G. is all about providing members<br />
with a means to “Ride and Have Fun”. This<br />
is achieved by organizing and supporting<br />
local, national and international events and<br />
riding activities during the year. H.O.G. has<br />
organised or hosted many major events<br />
throughout Europe, including European<br />
Bike Week in Austria; Touring Rides in<br />
France, Spain, Germany and many more<br />
countries; Harley-Davidson Euro Festival<br />
at Grimaud, Golfe de St-Tropez; and the<br />
European H.O.G. Rally at Lago di Garda,<br />
Italy. There are many Chapter Rallies<br />
throughout Europe and most Chapters<br />
have a full calendar of events, ride-outs<br />
and meetings.<br />
Once you join the Harley-Davidson<br />
family, you get involved in the excitement<br />
of everything our brand represents and the<br />
chance to immerse yourself in the passion<br />
of our business.<br />
<strong>HARLEy</strong>-<strong>DAviDSON</strong> ® & <strong>BUELL</strong> ® <strong>DEALER</strong> <strong>PROSPECT</strong> <strong>HANDBOOK</strong><br />
OUR vALUES<br />
WE vALUE THE WAy WE DO BUSiNESS<br />
People, fashion, technology, tastes, governments. A lot of things have changed since<br />
Harley-Davidson began. One of the reasons we’re still here is because there’s something<br />
we’ve never changed. The values by which we do business.<br />
• Tell the truth<br />
• Be fair<br />
• Keep your promises<br />
• Respect the individual<br />
• Encourage intellectual curiosity<br />
These are the five basic concepts that guide<br />
all our decisions in running our business.<br />
Having these thoughts in mind means taking<br />
the right options and maintaining the right<br />
path to our goals. It also gives our dealers<br />
and all those who work with us a firm set of<br />
ethics and principles to follow. It is how we’d<br />
like to be treated if we were the customers.<br />
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