HARLEy-DAviDSON & BUELL DEALER PROSPECT HANDBOOK

THE BUSiNESS
AMAziNg PAST. ExCiTiNg fUTURE
Since 1903, Harley-Davidson Motor Company has been producing the world’s best
motorcycles. At the heart of our success is the intricate balance between growing value
and strengthening the brand - the twin objectives of Harley-Davidson‘s strategy. High
quality, active participation, energy in productivity, prompt flexibility and attention to cash
flow are the keys to maintaining the success that we’ve worked so hard to build.
HARLEy-DAviDSON ® & BUELL ® DEALER PROSPECT HANDBOOK
H-D iNC.
H-D Inc is the owner of H-D Motor
Company, Buell Motor Company,
MV Agusta Group and H-D Financial
Services. H-D Inc holds the rights to all
of the brands, and manages the licensing
agreements with the different suppliers that
offer H-D branded products and services.
Harley-Davidson Motor Company manufactures and sells
the Harley-Davidson motorcycle range, as well as Genuine
Parts, Accessories and General Merchandise.
Buell Motorcycle Company manufactures Buell motorcycles,
sport bikes that offer a genuinely unique proposition, through
the Trilogy of Technology, unique styling and superb handling
in the air and water-cooled ranges of motorcycles.
Harley-Davidson Financial Services Inc. provides
wholesale and retail financing, insurance and credit
card programmes to Harley-Davidson & Buell Dealers
and customers.
THE BUSiNESS 9
MV Agusta Group is the most recent addition to our portfolio
of brands. A line of exclusive, premium, high-performance
sport motorcycles sold under the MV Agusta brand; and a line
of lightweight sport motorcycles sold under the Cagiva brand.
MV Agusta’s F4-R motorcycle, powered by a 1078cc in-line
four-cylinder liquid-cooled engine, is rated at 190 hp.