MBR_ISSUE 43_LOWRES
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Malta Business Review<br />
PLATFORM BANKING<br />
PLATFORM BANKING IN THE US:<br />
Positioning to Be at the Center - By Alenka Grealish<br />
How can a bank position itself to be at the center of customer engagement and avoid being squeezed out<br />
by nimble incumbents, digital giants, and fintechs?<br />
KEY RESEARCH QUESTIONS<br />
1 2 3<br />
What is a platform<br />
banking strategy?<br />
What will the<br />
pursuit of a platform<br />
banking strategy<br />
bring in the US?<br />
What could the<br />
platform banking end<br />
game look like?<br />
ABSTRACT<br />
Platform banking as<br />
a business model will<br />
become a force in the<br />
US that will dramatically<br />
change the competitive<br />
landscape. Given the<br />
unique characteristics<br />
of banking, banks will<br />
not follow the platform<br />
strategy playbook of the<br />
digital giants like Apple<br />
and Facebook. Instead,<br />
they will develop and<br />
adopt hybridized versions.<br />
There has been much buzz in Europe about<br />
open banking ever since open application<br />
program interfaces (APIs) were mandated.<br />
What of the US, where there is no mandate?<br />
Are there market and/or other forces which<br />
will drive banks toward a platform strategy,<br />
one broader than open APIs? The resounding<br />
answer is yes.<br />
Given the unique characteristics of banking,<br />
banks should not follow the platform strategy<br />
playbook of the platform pioneers. On the<br />
demand side, banks should seek to acquire<br />
and serve customers not only through<br />
their channels but also through partners’<br />
“channels.” On the supply side, they should<br />
integrate partners’ “product” into their<br />
channels, typically by white-labelling but<br />
occasionally co-branding.<br />
Platform banking as a business model will<br />
become a force in the US that will dramatically<br />
change the competitive landscape. Given the<br />
unique characteristics of banking, banks will<br />
not follow the platform strategy playbook of<br />
the digital giants like Apple and Facebook.<br />
Instead, they will develop and adopt<br />
hybridized versions.<br />
Banks that harness the power of the platform<br />
model will generate a win-win through<br />
partnerships that will enable them to break<br />
resource constraints, accelerate scaling, and<br />
generate new revenue pools. <strong>MBR</strong><br />
Courtesy: CELENT - www.celent.com<br />
INSIGHT DETAILS<br />
Sector<br />
Banking<br />
Content Type<br />
Reports<br />
Focus<br />
Digital, Industry Trends, Innovation & Emerging Technology, Technology trends<br />
Location<br />
North America<br />
46