October Issue 06

The most unique thing about L.A. Fashion Week is how
its roster of productions has extended past the standard
“week” of shows, to two weeks...and a few additional days.
The scheduling of the shows is crucial because the city’s
industry influencers cannot be in two places at once if shows
happen to overlap. The current lineup consists of: Project
Ethos; Africa Fashion Week L.A.; Art Hearts Fashion; Los
Angeles Fashion Council; and the headlining production,
Style Fashion Week. Every production has its own elements
and distinctive contribution to Fashion Week as a whole.
Everything from the selection of showcasing designers,
booking models, proper lighting & staging, marketing,
and sound engineers has to be taken into consideration,
as all these productions are essentially competing with one
another.
Each production invites their own set of media, press,
stylists, and industry influencers that play the largest roles
in the fashion industry in L.A. It’s important that the right
groups of influencers are in attendance of these shows, as
they are the ones that will create the buzz for these designers
in the oncoming season. Without the attendees, there’s
no room for added growth of business, which is essentially
why a fashion show is created in the first place. The whole
point of Fashion Week, or any fashion show in general, is to
create a platform for designers to show what their lines have
to offer and to see how the market will respond. Fashion
Week is the best place for a designer to gather all of their
media contacts and potential buyers in one location for one
solid viewing of their collection. This leaves the response
to the line in the hands of the attendees. If the media
doesn’t like it, the audience will know, and if the buyers
aren’t impressed, then the collection runs the risk of not
being carried in stores for purchase.
Regardless of what business may or may not come
from each individual show, the gamut of attendees use
Fashion Week as a means to connect for the sole purpose
of celebrating fashion. From bloggers to stylists, industry
socialites to interns, one thing is clear across all groups: the
demand for L.A. Fashion Week is here to stay.
A MONTH OF RUNWAYS
Art Hearts Fashion - October 5th-8th
Venue - Taglyan Complex, Hollywood
www.artheartsfashion.com
LAFW - October 7th - 11th
Venue - Union Station DTLA
www.lafw.net
Style Fashion Week - October 14th - 18th
Venue - Tent at the Reef L.A.
1933 S Broadway, Los Angeles 90007
www.stylefashionweek.com
Street Fashion Week - October 24th
Venue - Tiffany on Vine, Hollywood
for more information visit thelafashion.com
114 The LA FASHION MAGAZINE