October Issue 06
Editor-in-chief, creative director
Editor-in-chief, creative director
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FRONT There<br />
BY NIKI SMART<br />
PHOTOGRAPHED BY MIKE ALTISHEN<br />
Laguna Beach<br />
SEASIDE RESORT WITH SEASHORE RETAIL<br />
Just south of Los Angeles,<br />
lies Laguna Beach - a<br />
bustling, bohemian<br />
village that offers the<br />
perfect getaway for shopping,<br />
dining, entertainment and<br />
relaxing on the beach. There’s<br />
something special about<br />
Laguna Beach, something<br />
almost magical. There’s the<br />
natural beauty of the coastline<br />
and then there’s the manmade<br />
beauty with Laguna<br />
being home to over 65 pieces<br />
of public art made by local<br />
artists, art galleries galore,<br />
colorful street murals, the<br />
Sawdust Village, the Pageant<br />
grounds, a thriving musical<br />
scene and stores a plenty. Plus,<br />
Laguna is easy to navigate, and<br />
everything is either within<br />
walking distance, or you can<br />
hop on the free trolley service<br />
that runs every Fri, Sat and<br />
Sun year round. There are<br />
many little boutiques and<br />
funky stores to pop into as you<br />
meander about this charming<br />
village.<br />
Here are some of the stores we<br />
recommend:<br />
Anastasia<br />
460 Ocean Ave, Laguna<br />
Beach<br />
(949) 497 8903<br />
www.anastasiaboutique.com<br />
If you’re looking for luxury,<br />
avant-garde, classy fashion<br />
visit Anastasia. Owner,<br />
Amir Garavi brings in the<br />
best selections hot off the<br />
Paris runways twice a year,<br />
hence Anastasia’s boasts<br />
several renowned official<br />
designers including Rick<br />
Owens, Vivienne Westwood,<br />
Gareth Pugh, Issey Miyake,<br />
Courreges, DRKSHDW, and<br />
Muscee who are exclusive to<br />
Anastasia.<br />
Amir has owned Anastasia<br />
for close to 30 years, living his<br />
life long passion for fashion.<br />
The store is stylishly set up<br />
and you’ll be well looked after,<br />
if not by Amir, then by his<br />
lovely store manager, Emily,<br />
who can probably dress you<br />
better than you can. Emily has<br />
an eye for what will suit your<br />
body type and she’ll help you<br />
achieve your own personalized<br />
look. High-end clients can be<br />
styled and outfitted – Emily<br />
will close the store doors and<br />
give customers her undivided<br />
attention. Prices range from<br />
$250-$3000 and Anastasia’s<br />
carries men’s designer wear<br />
too, with Rick Owens,<br />
Vivienne Westwood and Issey<br />
Miyaki as the top sellers. The<br />
Issey Miyaki’s Pleats Please,<br />
Mainline and 1325 are all in<br />
the store, plus his Bao Bao line<br />
of bags. Issey Miyak’s Origami<br />
Shirt comes folded into a<br />
circular, octagonal shape.<br />
(pictured left)<br />
Rock Etiquette<br />
370 Ocean Ave Laguna Beach<br />
(949) 715-1121<br />
www.rocketiquette.com<br />
After success in Hollywood<br />
and Santa Monica, owners<br />
David and Ella opened up<br />
Rock Etiquette in Laguna<br />
Beach. The space has a hip,<br />
edgy atmosphere, with sexybut-chic<br />
clothing that caters<br />
to men and women, making<br />
sleek, cosmopolitan styles<br />
available to everyone. For<br />
men a hot item is the Peter<br />
Grimm Fedora and for women<br />
“boyfriend jeans”, plus Rock<br />
Etiquette is the first store to<br />
carry the Eloah Brazilian<br />
bikini. Rock Etiquette has a<br />
great range of One Teaspoon<br />
jeans and shorts, and most of<br />
their clothing is Private Label<br />
by LA designers.<br />
Laguna Supply<br />
210 Beach Street<br />
Laguna Beach, CA 92651<br />
(949) 497-8850<br />
www.lagunasupply.com<br />
Dana and Laura, who run<br />
the show, buy the bulk of<br />
their samples from Paris and<br />
16 The LA FASHION MAGAZINE
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