MY MAGAZINE VOL 9

make my staff experts within as different
indutries as furniture, fashion
and skincare. So although I ran a major
risk in restructering Karmameju, I was
willing to take the consequence if it failed.
I have an immense desire and need to
feel that I am living my life, not just
running a marathon every day, and
because I feel I can really do a difference
within skincare, it had to be done. But
it was a risk.
Now, in 2018, it is time for change
again. The original visuel identity of
Karmameju Skincare, was groundbreaking
for a “green” skincare range,
in its playful and colourful univers –
however, the colours no longer fits
with the brand or the people behind it.
The products/ingredients/integrity is
too serious for neon and flashy colours.
We are moving into the “adult stage”
for Karmameju - no longer a child or a
teenager, my brand has grown up,
and I need to be able to “see the brand
in the future” – and even more important
for me is to FEEL what I am doing,
even if it means taking chances, again.
The visual identity of Karmameju will
make a 180 degree spin, into all the
colours that reflect what is inside the
products, the heart.
Commencing with the release of 3
face masks launched in May 18’, on to
the end of 18’, most of the colours will
change in the collection. Again I am
crossing my fingers, hoping it is the
right decision, but I am not sleepless
over it! I know we have to be brave to
progess, and my Karmameju life has
taught me to follow my gut instinct.
Change is inevitable – or, it is if you
are inside of my mind. I have such a
need to feel that I am making the
most of it – this beautiful gift: life.
Loosing my father and both my grandmothers
when I was 11, a great friend
when I was 15 and my brother when I
was 36, I am so utterly aware that life
is now. I drown, if I feel like I am not
“using” my life right, and although it
means difficult decisions like packing
up my life and returning to Denmark
in 1999 leaving all I had build behind.
Taking over Karmameju in 2008
when Julie stopped. Restructering
Karmameju in 2012. Pairing up with
new partners in Karmameju in 2014,
being divorced in 2016 or many of the
other phases I have been through –
then I have to do it! I need to smile
and laugh, dance and feel. I can’t just
“make do”.
I can’t stick to a success with Karmameju,
if the visuel identity no longer
touches me, and I will keep making
the changes that may give me bundles
of work or heartache, but that
also gives me wings to fly.
The Volcanic sand in PROUD exfoliating mask 01, is a natural,
mineral-rich skin purifier and exfoliator to reveal radiant and glowing skin.
I love the power of volcanos and think of the Portugise vulcano
this sand came from, each time I use the mask.
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