Web_Designer_UK__May_2018

ANGELIC AIRPLANES
DESIGNING FOR DREAMS
“Every aspect of the website was
about showing what the client
wanted to communicate out into
the world,” revealed Red Collar’s
Creative Director Denis Lomov. “So
even every animation we created
was done and chosen for areason.
For instance, all the texts appear
on eachscreen with amovement
that is reminiscent ofhowanidea
comes to mind. We wanted to
create a special atmosphere on the
site sowepaid considerable
attention to all the animations and
sounds. Suchas the sound of
rustling paper making the action
more immersive while making it
more realistic, and the background
melody helping to evoke the
feeling ofimportance around the
moment when a dream is being
launched. We chose gold and a
deep blue colour that was
intended to be representative of a
boundless space for opportunities.
We then created all the content
ourselves from training and
performing airplane folding
gestures, buying blue cardboard,
applying golden body paint and
capturing more than 1,500 shots
for stop-motion video.”
though we are assured no amount of
that particular product was used
Goldfinger-style to makeup the star of
this latest URL! Intrigued? Well read on
to discover how the story of inculerate.
“THE MAIN QUESTION WAS HOW TO EMPHASISE THAT THE
COMPANY INVESTS IN ANY PERSON INDEPENDENTLY OF
GENDER, NATIONALITY, SEXUAL IDENTITY”
com ‘unfolded’ to launch an angelic
website worthy of investment.
TAKING FLIGHT
If you don’t already know them, Red
Collar are an exciting digital agency
from Voronezh, Russia, with a keen
sense of the unique and innovative.
Recognised by a passionate attitude and
an impressive list of industry awards, the
team insist on a principle of helping to
make a client’s wishes come true.
“Creative vision, technology and digital
experience are the main principals of
our agency, so it’s important for us to
stay ahead of market strategies,
technologies and creativity. Design and
front-end development are our strength
and so that’s why in every project you
can see exclusive design and interesting
decisions of front-end development.”
These guys love what they do and the
process of the work involved, and this
enthusiasm was undoubtedly what drew
Inculerate to a Soviet solution. “We
always start think about the main idea of
the website just after the contract is
signed,” begins Creative Director Denis
Lomov when explaining perceptions of
Inculerate’s requirements. “The main
question was how to emphasise that the
company invests in any person
independently of gender, nationality,
sexual identity and so on. That was
really important along with an insistence
they didn’t want a classic investment
website.” What followed was a gathering
of Red Collar’s managers, designers and
front-end developers to establish what
that meant and brainstorm a
fundamental concept right away.
“Lots of ideas came to our mind but
after a while we came up with an idea of
an airplane to represent the kinds of
startup businesses that Inculerate
support. The great thing here was that
the client absolutely trusted in us and
were willing to let us create whatever
we wanted.”
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