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"These dynamic developments are the result<br />

of our long-term measures aimed at strengthening<br />

the <strong>Austria</strong>n capital market", enthused<br />

Minister of Finance Karl-Heinz Grasser back<br />

in June 2005, when the ATX passed the important<br />

psychological barrier of 3,000 points.<br />

However, for experts, that is only part of the<br />

truth. Whilst the improved market conditions<br />

for listed companies, such as corporate tax reductions<br />

and the introduction of group taxation,<br />

have important resonances for the capital market,<br />

these developments alone cannot explain<br />

the massive upswing.<br />

There have been three driving forces behind<br />

the continuing success of the Vienna Stock<br />

Exchange: tax reforms, the enlargement of the<br />

European Union and the improved competitiveness<br />

of <strong>Austria</strong>n businesses. The latter factor<br />

is too often ignored. <strong>Austria</strong>n businesses,<br />

especially the industries, have been subject of<br />

an enormous drive for modernisation, which<br />

has resulted in unit labour costs and productivity<br />

now ranking amongst the highest in the<br />

world. A considerable portion of the increased<br />

profits reported by listed companies is due to<br />

this factor.<br />

The momentum provided by the enlargement<br />

of the EU should continue into the longterm,<br />

according to Michael Buhl, member of<br />

the Board of the Vienna Stock Exchange:<br />

"Around 80 per cent of the enterprises listed<br />

on the ATX operate in Eastern Europe. The<br />

dynamic economic growth experienced by<br />

the region will continue to play a defining<br />

role in the coming years." RZB head analyst<br />

Peter Brezinschek, one of <strong>Austria</strong>'s best known<br />

capital market experts, expects that the positive<br />

developments of the domestic capital<br />

market are unlikely to end abruptly: "<strong>Austria</strong><br />

has implemented important reforms and<br />

improved structural conditions that provide<br />

the basis for economic growth and a<br />

positive grounding for the capital market over<br />

the next ten years."<br />

Catalyst for the Business Location<br />

The sharp rise in the share index is only part<br />

of the success story of the Vienna Stock<br />

Exchange. Revenues have been developing<br />

positively and the opportunities for <strong>Austria</strong><br />

businesses to raise capital through the Stock<br />

Exchange in order to finance their expansion,<br />

has also been bettered dramatically.<br />

An important economic indicator of the financial<br />

market in <strong>Austria</strong> is stock market ca-<br />

Investing in <strong>Austria</strong> / Financial Market*<br />

pitalisation. In addition to the rising share prices,<br />

capital increases and new share issues are<br />

also responsible for the development of this figure.<br />

Market capitalisation as a percentage of<br />

the gross domestic product in <strong>Austria</strong> has increased<br />

by over 36 per cent to 41 per cent today.<br />

"The main reason for this increase were<br />

the gains made by the share index, which increased<br />

by around 35 billion Euro; but new<br />

share issues worth 5.4 billion Euro have also<br />

played an important role in the overall picture",<br />

says Markus Fichtinger, CEO at Aktienforum.<br />

After five IPOs and 18 capital increases<br />

in the last year, optimism is increasing that the<br />

coming year an even higher number of businesses<br />

will take the plunge and be listed on the<br />

Stock Exchange. A study by the Institute for<br />

Industrial Research determined that there are<br />

potentially around 170 businesses that would<br />

like to be listed on the Stock Exchange and<br />

fulfil the necessary requirements.<br />

In 2004, an average day at the Stock Exchange<br />

would see shares worth approximately 160<br />

million Euro traded; in 2005 the figure was already<br />

299 million, an increase of 87 per cent.<br />

Stock market capitalisation increased by more<br />

than 150 per cent; the bond market followed<br />

not far behind with growth of 104 per cent. An<br />

end to these developments is not in sight. Experts<br />

at RZB (Raiffeisen Zentralbank) forecast<br />

that market capitalisation should increase twofold<br />

by 2014, from 60 billion Euro today.<br />

The entire <strong>Austria</strong>n economy is profiting from<br />

the rallying on the Vienna Stock Exchange,<br />

which makes new capital available for new investments<br />

and thus creates and secures new<br />

jobs in the country. According to a report by<br />

IHS Consulting, a fivefold increase in turnover<br />

on the Stock Exchange results in a GDP increase<br />

of 0.4 per cent, or around 850 million<br />

Euro per year. The same increase reduces unemployment<br />

by 0.6 per cent, or 21,000 jobs.<br />

But above all, <strong>Austria</strong>n businesses are better<br />

able than ever before to finance themselves<br />

via the stock exchange. With 6.4 billion Euro<br />

in capital having been raised through the Stock<br />

Exchange in 2005, an impressive record figure<br />

was reached. However, this record will not<br />

last long; this amount has already been reached<br />

in the first half of 2006. "The Vienna Stock<br />

Exchange has developed to become an internationally<br />

recognised financial market", according<br />

to the Board of the Stock Exchange.<br />

According to Michael Buhl, 54.5 per cent of<br />

trade volume comes from international members.<br />

The fact that <strong>Austria</strong>ns themselves still<br />

Michael Buhl, member of the<br />

board at the Vienna Stock Exchange:<br />

"Around 80 percent of<br />

the enterprises listed on the ATX<br />

operate in Eastern Europe. The<br />

dynamic economic growth experienced<br />

by the region will continue<br />

to play a defining role in<br />

the coming years."<br />

02/2006 LOCATIONAUSTRIA 55

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