Vans-Magazine_15th-Edition
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2 - CONTENTS<br />
3 - EDITORS LETTER<br />
4 - THE NUMBERS GAME<br />
6 - THE NUMBERS GAME - E COMMERCE<br />
8 - KNOW YOUR PRODUCT<br />
20 - NEWCASTLE END OF SUMMER EVENT<br />
22 - KILDARE OPENING EVENT<br />
24 - BMX VANS PRO CUP<br />
26 - VANS PARK SERIES<br />
28 - UPT CHAMPIONS LEAGUE - JULY WINNERS<br />
30 - UPT CHAMPIONS LEAGUE - AUGUST WINNERS<br />
32 - HEART&SOLE<br />
34 - STRAIGHT FROM THE FIELD<br />
39 - WE NEED MORE FAMILY MEMBERS<br />
2
Always a Van Doren!!!<br />
Hey Team,<br />
This could probably be the shortest introduction I have ever written for the <strong>Vans</strong><br />
<strong>Magazine</strong>…<br />
My heart only has on thing to say: THANK YOU!!!!!<br />
At <strong>Vans</strong>, the months of July and August are crucial (being the first and third<br />
important months of the whole year in terms of sales), and we all know that we<br />
have had many opportunities in terms of products, mainly due to the fact that SAP<br />
is still not working perfectly, to say the least.<br />
I have seen many horror stories with my own eyes and through pictures.<br />
Despite all these difficulties, you have delivered the results, both in monetary terms<br />
and quality (our NPS maintained itself very close to 80%, which is amazing).<br />
I am always and always have been very proud of the <strong>Vans</strong> family, but I must admit<br />
that your attitude and resilience in this “shit storm” have been outstanding,<br />
TRULY!!!<br />
As we discussed (and practiced) as the last RLS, shit does happen, but it is how you<br />
deal with it, which makes the BIG difference.<br />
In a nutshell, and from the bottom of my heart, this is, by far, the best Family I have<br />
ever had the chance to work with, and want to thank you personally, for your<br />
ATTITUDE and every decision/gesture/action you have taken that has contributed<br />
to the success of <strong>Vans</strong>, despite all the dramas that have taken place.<br />
“Always a Van Doren, even in a shit storm”<br />
Take care,<br />
Sylvain
WEEK 22<br />
% of total sales<br />
SALES<br />
1.53%<br />
COMP<br />
UPT<br />
1.38<br />
CR<br />
9.1%<br />
SCANDO<br />
EMERGING<br />
SPAIN<br />
ITALY<br />
GAS<br />
BENELUX<br />
UK NORTH<br />
FRANCE<br />
UK SOUTH<br />
3.9%<br />
4.9%<br />
8.2%<br />
8.6%<br />
10.5%<br />
11.0%<br />
14.7%<br />
18.4%<br />
19.9%<br />
1<br />
2<br />
3<br />
Barcelona La Maquinista<br />
Marseille<br />
Rotterdam<br />
40.2%<br />
33.6%<br />
24.2%<br />
Milan Ticinese 16.4% Milan B. Aires 1.70 Paris Bastille 65.06<br />
Paris Bastille 16.1% Frankfurt 1.65 Rome P. di Roma 63.31<br />
Liege 15.7% Antwerp 1.62 Paris Beaubourg 62.84<br />
Antwerp 15.3% Rome P. di Rom 1.60 Maastricht 64.49<br />
Brussels 15.1% Valencia 1.59 Copenhagen 61.91<br />
5.70%
WEEK 22<br />
% of total sales<br />
SALES<br />
26%<br />
COMP<br />
UPT<br />
1.54<br />
CR<br />
10.28%<br />
EMERGING<br />
FRANCE<br />
BENELUX<br />
GAS<br />
UK NORTH<br />
SPAIN<br />
UK SOUTH<br />
ITALY<br />
0.9%<br />
6.0%<br />
6.8%<br />
8.9%<br />
15.9%<br />
17.6%<br />
19.2%<br />
26.1%<br />
1<br />
2<br />
3<br />
Wolfsburg<br />
Scalo Milano<br />
Sevilla<br />
74.4%<br />
68.7%<br />
62.4%<br />
Barcelona La Roca 24.1% Castel Romano 1.82 Mendrisio 40.42<br />
Palma de Mallorca 17.0% Mendrisio 1.73 Paris One Nat 39.85<br />
Birmingham RW 15.7% Palma de Mallorca 1.71 Castl Romano 37.31<br />
Franciacorta 15.0% Agira 1.68 Franciacorta 36.68<br />
Castel Romano 13.3% Scalo Milano 1.67 Agira 36.38<br />
13.79%
WEEK 22<br />
SALES<br />
+25%<br />
CR<br />
1.78% ( -1 2%)<br />
AOV<br />
€54.9 ( +9.6%)<br />
UPT<br />
1.2 ( -1 %)<br />
TOP SEARCHES<br />
1 OLD SKOOL<br />
2 BACKPACKS<br />
3 VAN GOGH<br />
4 MARVEL<br />
5 PLATFORM<br />
30%
Everyone knows here. Here is the routine, the grind,<br />
the norm. Chances are if you are reading this, you are<br />
here right now. But There. There is exciting, there is<br />
unexpected, there is unknown, there is free, there is<br />
where we are all trying to get to. Whether your there<br />
is the weekend, a faraway place or a show you’ve<br />
been wanting to see. The UltraRange will take you to<br />
it, where ever your there leads you. Get There.
ULTRA RANGE 3 D<br />
WE ARE HAPPY TO ANNOUNCE<br />
A NEW SILHOUETTE:<br />
DIRECTLY FROM THE MOST<br />
UPDATED PROSKATE<br />
TECHNOLOGY INTO THE<br />
LYFESTYLE COLLECTION.
ULTRA RANGE 3 D<br />
TECHNOLOGY<br />
A COMBINATION OF<br />
LIGHTWEIGHT CUSHIONING<br />
AND SUPPORT.<br />
TECHNOLOGY… UPGRADED.<br />
<strong>Vans</strong> ULTRACUSH LITE 3D blends the LIGHTWEIGHT and RESPONSIVE<br />
feel of the so much used ULTRACUSH Lite footbed with a dual-density<br />
foam, surrounded with a molded heel cup for unsurpassed<br />
CUSHIONING, BOARDFEEL, and SUPPORT.
ULTRA RANGE 3 D<br />
TECHNOLOGY<br />
ULTRA 3D IS A<br />
CO-MOLDED SHOES<br />
The UltraRange 3D is a unique shoe build,<br />
featuring a co-molded bottom unit that combines<br />
<strong>Vans</strong>’ trusted UltraCush Lite foam with <strong>Vans</strong>’<br />
original waffle gum rubber compound.<br />
MID/INSOLE<br />
OUTSOLE
FOR THE MOST DEMANDING CUSTOMERS<br />
OUT THERE…<br />
…more<br />
cushioning, improved fit, grip, and<br />
comfort!<br />
The UltraRange 3D provides everyday<br />
versatility to get you there!
…DON’T FORGET ABOUT<br />
THE ULTRA FAMILY!<br />
If you’re reading this, chances are you’re Here.<br />
Call it the grind or your daily routine, it’s just Here.<br />
You should be There – someplace filled with freedom<br />
and those unexpected moments that make life more<br />
exciting.<br />
No matter which direction your journey takes you, the<br />
UltraRange will help you Get There.
<strong>Vans</strong> Versa<br />
The Versa Hoodie demonstrates reliable functionality<br />
through Storm Cotton technology, a strong,<br />
innovative fabric coating that acts as a breathable<br />
shield from rain and sweat, with water repellant<br />
capabilities and quick drying characteristics. Setting it<br />
apart from other action sports apparel, the Versa<br />
Hoodie combines fleece with a higher-quality cotton<br />
yarn to increase durability and prevent wear and tear.
<strong>Vans</strong> Versa
BEST SELLER<br />
F18 MFO FOOTWEAR<br />
WK 22<br />
MEN_ACTIVE<br />
MN Chapman Stripe<br />
(MIXED) BLACK<br />
€ 23.5k VALUE NET<br />
617 UTS SOLD<br />
Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />
innovative, progression-enabling skate shoe models to date. Honoring<br />
WOMEN_ACTIVE<br />
more than 40 years of critical performance feedback, WM <strong>Vans</strong> Maddie Pro Skate<br />
offers a versatile shoe construction that skate shoe also (SNAKE) utilizes BLACK a<br />
€ 14.3k VALUE NET<br />
357 UTS SOLD<br />
€ 7.3k VALUE NET<br />
360 UTS SOLD<br />
TODDLER_ACTIVE<br />
T Milton V<br />
(F15 SUEDE) NAVY
BEST SELLER<br />
F18 MFO APPAREL<br />
WK 22<br />
BOYS<br />
V00SR92KA BY OTW PULLOVER<br />
FLEE chili pepper/bl<br />
€ 6.3k VALUE NET<br />
221 UTS SOLD<br />
Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />
innovative, progression-enabling skate shoe models to date. Honoring<br />
MENS<br />
more than 40 years of critical performance feedback, V00QLH5S2 <strong>Vans</strong> MN Pro OTW Skate<br />
offers a versatile shoe construction that skate shoe PULLOVER also utilizes FLEE dress a<br />
€ 6.1k VALUE NET<br />
175 UTS SOLD<br />
blues/whi<br />
€ 5.8k VALUE NET<br />
199 UTS SOLD<br />
WOMENS<br />
VA3WK1JVZ WM PHRASERS<br />
FLEECE LILAC SNOW
BEST SELLER<br />
F18 MFO<br />
ACCESSORIES<br />
WK 22<br />
WOMENS<br />
VA3UI6O2K WM REALM<br />
BACKPACK FALL TROPICS<br />
€ 6.9k VALUE NET<br />
334 UTS SOLD<br />
Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />
innovative, progression-enabling skate shoe models to date. Honoring<br />
MENS<br />
more than 40 years of critical performance feedback, VA3ND8BLK <strong>Vans</strong> MN Pro ALUMNI Skate<br />
offers a versatile shoe construction that skate shoe also PACK utilizes 2-B Black a<br />
€ 6.2k VALUE NET<br />
235 UTS SOLD<br />
€ 6.1k VALUE NET<br />
294 UTS SOLD<br />
MENS<br />
V00ONINVY MN OLD SKOOL II<br />
BACK Navy
NEWCASTLE, AUGUST 18 th<br />
HI <strong>Vans</strong> Family!<br />
Below is a soft feedback about our END OF SUMMER event which I hope you will find useful:<br />
the day was a success with some fantastic results. Our event ran from 13.00-17.00 where during<br />
this time there was 20% discount throughout the store.<br />
From 13.00 we had a team member at the entrance of our store notifying EVERY customer of the<br />
discount and exclusions as well as beer, pizza and soft drinks. This was definitely key to the<br />
increased sales and UPT during the whole event. By letting every customer know, it spurred them on<br />
to make their purchase within the afternoon, even if they had just intended on browsing. Also<br />
drawing attention to our event was the local band, Lone Wolf. They were set up in our right hand<br />
side window and could be seen from outside. Live music was a fantastic way to raise some<br />
awareness of the event to passers-by and also created an amazing atmosphere in store. Another<br />
great addition to our event was a tattoo artist called James 'Big Red' Richardson from Northern<br />
Glory tattoo studio in Newcastle City centre. During the event our customers had the chance to<br />
have traditional style tattoo designs drawn onto their shoes for free. This was very well received<br />
and Big Red was busy right into the last hour of trade even after the event had finished.<br />
Sales target for the day was £3943, we finished on £5837 actual(+48%), +17.3% on the KPI report.<br />
Saturday was the only day of week 20 we achieved target. This was an increase of 66% on the<br />
previous Saturday 14/08 where £3521 was our actual money taken. The event gave us a substantial<br />
increase in sales and had it been another normal Saturday, it would have very likely been similar to<br />
14/08 where it was very quiet in store and not a massive amount of footfall on the street. We are<br />
currently in Summer Holidays throughout England with just a week left. This has had a huge effect<br />
on trade in general with many families abroad and all students have left Newcastle to go home for<br />
the summer. From the first week in September schools will start their new term and students will<br />
make their way back for a new year of studies. Luckily our event attracted a large number of<br />
customers within the four hours it was on. This was definitely helped by the band and tattoo artist<br />
in store and also some word of mouth throughout the afternoon from customers to their friends<br />
and family who later paid us a visit.<br />
We are certain given the chance to hold another event in the future, it would be even more<br />
successful. We are exceptionally happy with how last Saturday went and are pleased that all of our<br />
hard work and planning for the event paid off. The biggest factor to take away from last Saturday<br />
would be the timing of the event and in future we would look to hold it when schools are running<br />
and students are back in the city. This would absolutely maximize footfall to ensure sales were even<br />
higher.<br />
Kind regards,<br />
Ash, Assistant Store Manager<br />
VANS STORE NEWCASTLE
END OF SUMMER EVENT
KILDARE, AUGUST 18 th<br />
To celebrate the opening of the VANS OUTLET KILDARE,<br />
a successful event has been organized and many happy customers<br />
visited the store.<br />
Below you find some details on the initiatives activated:<br />
• Soft drinks and pizza<br />
• HYT studio artist (Local to Kildare) live in store to customise purchased items<br />
• HYT studio created giveaway items such as patches, stickers, pins<br />
• HYT studio exclusive designed tote bag to commemorate the opening<br />
with store name and date<br />
• DJ spinning old school hip hop Vinyl throughout the Event<br />
• Prize pong game to include discounts up to 50%<br />
And some interesting results:<br />
• UPT: 1.35<br />
• ATV: 36.91€<br />
• Event day revenue : 9.375 (-1.95% vs. Week before)<br />
+33% vs. Store Target<br />
• Sales during the event (12-4PM) 4.523 (48% of the total)<br />
• Footfall : 2.893 (+24% vs. week before)<br />
• Customized items including back packs, hats, t-shirts,<br />
tote bags and shoes : 52<br />
• Tote bags to purchasers : 200<br />
• Sticker Packs to purchasers: 300<br />
• Badges to purchasers: 300<br />
• Patches to purchasers: 300<br />
• Prize Pong Participants: 300+
OPENING EVENT
Jason Watts Defends <strong>Vans</strong> BMX Pro Cup Series Mexico Title<br />
Sergio Layos Jumps to 2nd on Overall Series Scoreboard<br />
Angie Marino Takes Maiden <strong>Vans</strong> BMX Pro Cup Win + Boyd Hilder Makes His First Pro<br />
Cup Podium Appearance<br />
Watch Guadalajara Highlights Reel Here!<br />
The 2018 <strong>Vans</strong> BMX Pro Cup witnessed an incredible finish in Guadalajara, Mexico this past<br />
weekend as the industry’s leading professional men and women BMX riders battled for their<br />
last-chance at the podium before the series’ highly-anticipated World Championships finale.<br />
For the third and final Pro Tour event, defending <strong>Vans</strong> Pro Cup Guadalajara event<br />
winnerJason Watts triumphed yet again, surpassing his peers to mark his second<br />
consecutive victory in Mexico since 2017.<br />
Merging smooth style with his signature manuals and seamless tricks at the Montenegro<br />
Skatepark, Watts remarked, “to win here again in Mexico feels absolutely amazing. I really<br />
like riding this park and with a bit of luck on my side, I somehow pulled through.”<br />
Returning to the podium for a second time this season, Sergio Layos’high speed riding and<br />
unyielding style unlocked unique lines thatstunned the Montenegro crowd, including a<br />
massive 360 transfer that earned him Best Line award and second-place. Australia’s Boyd<br />
Hilder placed third, showcasing incredible technical consistency, andshaking up the overall<br />
series points rankings with a Canadian nose pick on the stone face wall
Bringing women’s BMX to new heights, first place qualifier Angie Marino’s enormous<br />
no-hander bowl transfer and effortless big air style granted her the event’s Best Trick<br />
award and a hard-earned <strong>Vans</strong> BMX Pro Cup maiden victory. Women’s BMX legend and<br />
USA riderNina Buitrago took second with a daring feeble grind bowl transfer, while<br />
the Chilean rider Macarena Perez’s impressive tailwhip and high airs put her in third.<br />
“Mexico couldn’t have been a better place to win my first Pro Cup,” Marino stated with<br />
sheer excitement. “The fans are so passionate, they gave me an extra push to go faster<br />
and higher because everyone gets so excited.”<br />
The world title race continues, with pressure mounting on current <strong>Vans</strong> BMX Pro Cup<br />
World Champion Larry Edgar and Spanish rider Teresa Azcoaga, who clinch the series<br />
lead against the world’s greatest professional BMX riders hungry for the coveted world<br />
title. The <strong>Vans</strong> BMX Pro Cup Series World Championships will take place in Málaga,<br />
Spain on September 23 to crown the official 2018 <strong>Vans</strong> BMX Pro Cup World Champion.<br />
For complete results, highlights, and information athletes and more, please<br />
visit www.vansbmxprocup.com.<br />
MEXICO PRO TOUR RESULTS – FINALS<br />
1. Jason Watts<br />
2. Sergio Layos<br />
3. Boyd Hilder<br />
4. Larry Edgar<br />
5. Gary Young<br />
6. Alex Hiam<br />
7. Kevin Peraza<br />
8. Kris Fox<br />
9. Matty Cranmer<br />
10. Corey Bohan<br />
BEST TRICK – Sergio Layos with his 360 transfer from elbow to spine<br />
VANS BEST LINE – Gary Young with a step-up gap from the shallow bowl into the deep<br />
bowl, to massive table over the elbow<br />
MEXICO PRO TOUR WOMEN’S RESULTS – FINALS<br />
1. Angie Marino<br />
2. Nina Buitrago<br />
3. Macarena Perez<br />
4. Teresa Azcoaga<br />
5. Margarita Valenzuela Meraz<br />
6. Jesse Gregory<br />
7. Dayana Lopez<br />
8. Tania Torres Reyes<br />
9. Michelle Gomez<br />
BEST TRICK – Angie Marino with her no-hander transfer from bowl to bowl
<strong>Vans</strong> Park Series Returns to Malmö’s Kroksbäck Skatepark:<br />
The World’s First VPS-Certified Park Terrain Legacy<br />
Construction<br />
The Greatest Park Terrain Skateboarding Pros Reunite in Malmö,<br />
Sweden for Penultimate Championships Battle on September 7-8<br />
- Full Malmö schedule announced including VPS Women’s Pro Tour Open Qualifiers and<br />
VPS Europa Continental Championships<br />
- Top-Ranking 2018 Global Tour Challengers Seize Final Opportunity to Earn Invites to VPS<br />
World Championships in China<br />
WATCH LIVE BROADCAST ON ETN and VANSPARKSERIES.COM<br />
Sweden – Saturday, September 8, 12PM GMT+2<br />
Hong Kong – Saturday, September 8, 6PM HKT<br />
Sydney – Saturday, September 8, 8PM AEST<br />
New York – Saturday, September 8, 6AM EDT<br />
Los Angeles – Saturday, September 8, 3AM PDT<br />
Sao Paulo — Saturday, September 8, 7AM GMT-3
With only one stop left before the highly anticipated 2018 <strong>Vans</strong> Park Series World Championships<br />
in China this fall, the stakes are at an all-time high as the final qualifying rounds of the official park<br />
terrain skateboarding competition series are set to commence at the historic Kroksbäck Skatepark<br />
in Malmö, Sweden on September 7-8. The 2018 VPS Pro Tour, Sweden finals will be broadcasted<br />
live for free on ETN and vansparkseries.com.<br />
As the most pivotal stop on the tour this season, the Malmö outcome will decide the final topranking<br />
2018 Tour Challengers to earn the coveted invite to compete at the VPS World<br />
Championships in China on October 27, while continuing to expand the open path for prospective<br />
women’s challengers to prove their ranks and advance into the pro tour circuit.<br />
The world’s greatest park terrain skateboarding pros will return to <strong>Vans</strong> Park Series’ first-ever<br />
premier built-to-spec park terrain legacy construction, donated by <strong>Vans</strong> in 2016 to the community<br />
of Malmö for their progressive support of the city’s youth through civic skateboard programming<br />
and activities. Pros from around the world are expected to compete, including #1 ranked tour<br />
challengers Roman Pabich (USA) and Sakura Yosozumi (JPN), along with Select Pros Pedro Barros<br />
(BRA), Tom Schaar (USA), 2017 Sweden event winner Alex Sorgente (USA), and defending world<br />
champ and local hero Oskar Rozenberg Hallberg (SWE). In the women’s division, current world<br />
champion Nora Vasconcellos (USA) and Select Pro Lizzie Armanto (USA) hunt for their first<br />
podium placements of the season, while Brighton Zeuner (USA) defends her ranks against eager<br />
tour challengers.<br />
In addition, the 2018 VPS Europa Continental Championships will host its second year in Sweden,<br />
showcasing aspiring regional men and women talent in pursuit of glory in their backyard and a<br />
chance to compete in the VPS World Championships this fall. The yet to be crowned Europa<br />
Continental Champions from the men and women’s divisions will be seeded directly into the<br />
World Championships to join Select Pros and advancing Tour Challengers.<br />
<strong>Vans</strong> Park Series Sweden Schedule<br />
Thursday, September 6<br />
10am GMT - VPS Europa Continental Championships Men and Women<br />
Friday, September 7<br />
11am GMT - VPS Women’s Pro Tour, Prelims and Semi-Finals<br />
3pm GMT - VPS Men’s Pro Tour, Prelims<br />
Saturday, September 8<br />
LIVE BROADCAST ON ETN and VANSPARKSERIES.COM<br />
12pm GMT - VPS Women’s Pro Tour, Finals<br />
1pm GMT - VPS Men’s Pro Tour, Semi-Finals + Finals<br />
In its third consecutive year featured on the <strong>Vans</strong> Park Series Pro tour, the custom VPS-certified<br />
Kroksbäck Skatepark’s exemplary design will test the top-ranking pros and challengers to be fast<br />
and creative, with judges focusing on speed, flow and amplitude throughout the course. With a<br />
plethora of hips, grinds, walls, a huge center island, and a monster bank, the pros are slated to<br />
land another incredible show of park terrain skating for all fans across the globe to witness. Stay<br />
tuned to vansparkseries.com for the latest updates.
FRANCE<br />
GAS<br />
Steve Cointe<br />
VANS Paris Beaubourg<br />
1.72<br />
Dennis Alfredsson<br />
VANS Gothenburg<br />
1.71<br />
Lucas Poche<br />
VANS Paris-One Nation<br />
1.75<br />
Peter Putec<br />
VANS Parndorf<br />
1.77<br />
IBERIA<br />
Haizea Gómez<br />
VANS San Sebastian<br />
1.67<br />
UK NORTH<br />
Nia Rees<br />
VANS Birmingham<br />
2.22<br />
Nahema Ostos<br />
VANS Palma de Mallorca<br />
1.78<br />
George Wright<br />
VANS Birmingham RW<br />
1.67<br />
1
UPT CHAMPIONS LEAGUE: JULY WINNERS<br />
BENELUX<br />
Nico Van Menxel<br />
VANS Antwerp<br />
1.97<br />
Joep Verstegen<br />
VANS Roermond<br />
1.56<br />
ITALY-CH<br />
UK SOUTH<br />
Andrea Quintarelli<br />
VANS Verona<br />
2.11<br />
.<br />
Duff Westmoreland<br />
VANS London White City<br />
1.58<br />
Carlotta Rusticelli<br />
VANS Castel Guelfo<br />
2.47<br />
Kasia Oleksik<br />
VANS Portsmouth<br />
1.58<br />
29
FRANCE<br />
GAS<br />
Camilo Reyes<br />
VANS Paris Beaubourg<br />
1.68<br />
Dennis Alfredsson<br />
VANS Gothenburg<br />
1.78<br />
Kevin Nakka<br />
VANS Paris-One Nation<br />
1.80<br />
Nathan Mattle<br />
VANS Frankfurt<br />
2.00<br />
IBERIA<br />
UK NORTH<br />
Haizea Gómez<br />
VANS San Sebastian<br />
1.63<br />
.<br />
Mark Piasecki<br />
VANS Edinburgh<br />
1.82<br />
Nahema Ostos<br />
VANS Palma de Mallorca<br />
1.78<br />
Shannon Tovey<br />
VANS Birmingham RW<br />
1.75<br />
1
UPT CHAMPIONS LEAGUE: AUGUST WINNERS<br />
BENELUX<br />
Timmy Steenstra<br />
VANS Utrecht<br />
1.86<br />
Colin Jaquemot<br />
VANS Roermond<br />
1.48<br />
ITALY-CH<br />
UK SOUTH<br />
Emanuele Nalli<br />
VANS Rome P.ta di Roma<br />
2.03<br />
.<br />
Hollie Gibson<br />
VANS Bluewater<br />
1.67<br />
Alessio Pitroni<br />
VANS Castel Guelfo<br />
2.88<br />
Zak Cilia<br />
VANS Braintree<br />
1.67<br />
31
HEART & SOLE<br />
.So, there it is…<br />
In the middle of a shit storm (I don’t have to explain what our teams are currently<br />
going through with the usual summer vacation business, new arrivals,<br />
consolidations, SAP working not exactly smooth yet and 1/3 of my team leaving)<br />
there’s the question I would like to share a Heart & Sole.<br />
Sounds like a bad moment to ventilate romantic thoughts about our Brand,<br />
but to me the timing for some reflection is perfect.<br />
When we opened the Maastricht store 5 years ago, we had a crew of 8 guys (&<br />
girls) ready to make it a success. In the mean time they’ve all moved to other<br />
careers but one… My Supervisor Mamadou and I have had a “last-man-standing”<br />
joke going on for the last 2 years, and now he will be leaving my team to become<br />
ASM for <strong>Vans</strong> Antwerp Wijnegem (I’m SO proud of you brother!) it leaves me as<br />
the only crew member that has been in our store from day 1.<br />
Even in a shit storm a nice moment for reflection…<br />
If I ever had the chance to talk to my 16-year-old me, I would tell myself that it<br />
turns out to be possible to grow up, but stay rad as well. Something I really<br />
believed to be absolutely impossible at that time. Back then I spent most of my<br />
time (after school of course ;P ) hanging with my friends at the local skatepark, and<br />
visiting as many pun rock shows as possible.<br />
I never really became good at skating, as my absolute passion was playing loud &<br />
fast music and I found out real fast that it absolutely sucks to go on tour with<br />
bruised limps. However, to me Skateboarding and the music scene I was in always<br />
have seemed very connected to me. I think it has a same energy, creativity and<br />
sense of danger that attract people to both. I specifically remember once getting in<br />
trouble with a local <strong>Vans</strong> dealer because I snuck by his store one night to steal the<br />
<strong>Vans</strong> sticker off his window to put on my drumkit. Obviously the lady who lived<br />
next door recognized the suspect as “that punk kid from down the block” and not<br />
much later I had some explaining to do… To me those folks had no idea “what it<br />
was all about”, and work was only something you did to support your other<br />
activities. And “Hell No” that I would work for a huge company, nor be a salesman,<br />
let alone a manager.
20<br />
BACK to VRLS<br />
When I finished my studies I needed a job that offered a bit more security than<br />
what I used to do and my girlfriend (now my wife) kind of pushed me into the<br />
local skate store to apply for the open position they had at that moment. I wasn’t<br />
too sure about it, as I had no experience, no sense (nor passion) for fashion and<br />
didn’t consider myself “cool enough”. Thank God the DM that interviewed me<br />
thought different and gave me a chance. It turned out that I really liked working<br />
in retail, telling stories, making a mark. We used to sell several brands, and I’m<br />
really not going to pretend that we’re the only brand that offers a nice product,<br />
but what made <strong>Vans</strong> absolutely stand out for me was our Brand’s story, our<br />
heritage, our sense of community. <strong>Vans</strong> wasn’t just one of the brands that<br />
produces cool shoes. It always appealed to me that we don’t invest in expensive<br />
commercials, but build a skatepark instead, have a Shop Riot or go on Warped<br />
tour. So, even though I really had the best time working at that place, I didn’t<br />
have to think a single second to apply when I found out <strong>Vans</strong> was opening a store<br />
in my home town. Was I in need of a job? Not at all… Did I want to be part of this<br />
family? FUCK YEAH!!!<br />
Since joining the <strong>Vans</strong> Family I’ve found out that I wasn’t alone, and I can be<br />
passionated about my career but still be that punk kid. As 7 Seconds sang:<br />
“Young until I die!!!” And what a great ride it has been so far, I wouldn’t have<br />
missed any of it.<br />
Thank you all for sharing your energy, passion & creativity. We’re all Van Doren’s,<br />
even in a shit storm!<br />
CHEERS! Roel
VANS PARIS-ONE NATION<br />
Kev<br />
killed it and sold<br />
12 items<br />
Maris rocks!<br />
She sold<br />
9 items<br />
at a value of<br />
290£!<br />
VANS GLASGOW<br />
at a value of<br />
366€!
straight from the field<br />
VANS SCALO MILANO<br />
Marco<br />
killed it and sold<br />
7 items<br />
Well done guys!<br />
Elisa and Matteo<br />
made a big sale<br />
at a value of<br />
at a value of<br />
345€!<br />
VANS SERRAVALLE<br />
738€!<br />
25
VANS COLOGNE<br />
VANS SHEFFIELD<br />
You rock guys!<br />
Dan made a 303£ sale<br />
Well done Jaky!<br />
She sold<br />
22 items<br />
at a value of<br />
975€!<br />
and ELLA made 2 sales<br />
at a total value of<br />
672£!
straight from the field<br />
VANS MENDRISIO<br />
Jeanette and Michel rock!<br />
She sold 18 items<br />
at a value of 482CHF<br />
and he sold 29 items<br />
at a value of 661CHF!<br />
VANS AGIRA<br />
Well done Mariantonia!<br />
She made a big sale<br />
at a value of<br />
874€!<br />
25
Dear store teams, as the VANS FAMILY is growing,<br />
we come across more and more interesting job<br />
opportunities within the family.<br />
If you are interested in any of the open positions,<br />
please share your story with your District Manager,<br />
who will then follow up on your application. If you<br />
have friends who are interested, please feel free to ask<br />
them to send their CV to the DM.<br />
STORE<br />
POSITION<br />
CONTRACT<br />
VANS SWINDON<br />
2 SUPERVISORS<br />
FULL TIME<br />
VANS KILDARE<br />
ASSISTANT<br />
STORE MANAGER<br />
FULL TIME<br />
VANS SHEFFIELD<br />
VANS CAMBRIDGE<br />
ASSISTANT<br />
STORE MANAGER<br />
ASSISTANT<br />
STORE MANAGER<br />
FULL TIME<br />
FULL TIME<br />
VANS LONDON<br />
STRATFORD<br />
SUPERVISOR<br />
FULL TIME<br />
VANS ANTWERP<br />
WIJNEGEM<br />
STORE MANAGER<br />
39 h<br />
VANS LONDON<br />
CAMDEN<br />
SUPERVISOR<br />
FULL TIME