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2 - CONTENTS<br />

3 - EDITORS LETTER<br />

4 - THE NUMBERS GAME<br />

6 - THE NUMBERS GAME - E COMMERCE<br />

8 - KNOW YOUR PRODUCT<br />

20 - NEWCASTLE END OF SUMMER EVENT<br />

22 - KILDARE OPENING EVENT<br />

24 - BMX VANS PRO CUP<br />

26 - VANS PARK SERIES<br />

28 - UPT CHAMPIONS LEAGUE - JULY WINNERS<br />

30 - UPT CHAMPIONS LEAGUE - AUGUST WINNERS<br />

32 - HEART&SOLE<br />

34 - STRAIGHT FROM THE FIELD<br />

39 - WE NEED MORE FAMILY MEMBERS<br />

2


Always a Van Doren!!!<br />

Hey Team,<br />

This could probably be the shortest introduction I have ever written for the <strong>Vans</strong><br />

<strong>Magazine</strong>…<br />

My heart only has on thing to say: THANK YOU!!!!!<br />

At <strong>Vans</strong>, the months of July and August are crucial (being the first and third<br />

important months of the whole year in terms of sales), and we all know that we<br />

have had many opportunities in terms of products, mainly due to the fact that SAP<br />

is still not working perfectly, to say the least.<br />

I have seen many horror stories with my own eyes and through pictures.<br />

Despite all these difficulties, you have delivered the results, both in monetary terms<br />

and quality (our NPS maintained itself very close to 80%, which is amazing).<br />

I am always and always have been very proud of the <strong>Vans</strong> family, but I must admit<br />

that your attitude and resilience in this “shit storm” have been outstanding,<br />

TRULY!!!<br />

As we discussed (and practiced) as the last RLS, shit does happen, but it is how you<br />

deal with it, which makes the BIG difference.<br />

In a nutshell, and from the bottom of my heart, this is, by far, the best Family I have<br />

ever had the chance to work with, and want to thank you personally, for your<br />

ATTITUDE and every decision/gesture/action you have taken that has contributed<br />

to the success of <strong>Vans</strong>, despite all the dramas that have taken place.<br />

“Always a Van Doren, even in a shit storm”<br />

Take care,<br />

Sylvain


WEEK 22<br />

% of total sales<br />

SALES<br />

1.53%<br />

COMP<br />

UPT<br />

1.38<br />

CR<br />

9.1%<br />

SCANDO<br />

EMERGING<br />

SPAIN<br />

ITALY<br />

GAS<br />

BENELUX<br />

UK NORTH<br />

FRANCE<br />

UK SOUTH<br />

3.9%<br />

4.9%<br />

8.2%<br />

8.6%<br />

10.5%<br />

11.0%<br />

14.7%<br />

18.4%<br />

19.9%<br />

1<br />

2<br />

3<br />

Barcelona La Maquinista<br />

Marseille<br />

Rotterdam<br />

40.2%<br />

33.6%<br />

24.2%<br />

Milan Ticinese 16.4% Milan B. Aires 1.70 Paris Bastille 65.06<br />

Paris Bastille 16.1% Frankfurt 1.65 Rome P. di Roma 63.31<br />

Liege 15.7% Antwerp 1.62 Paris Beaubourg 62.84<br />

Antwerp 15.3% Rome P. di Rom 1.60 Maastricht 64.49<br />

Brussels 15.1% Valencia 1.59 Copenhagen 61.91<br />

5.70%


WEEK 22<br />

% of total sales<br />

SALES<br />

26%<br />

COMP<br />

UPT<br />

1.54<br />

CR<br />

10.28%<br />

EMERGING<br />

FRANCE<br />

BENELUX<br />

GAS<br />

UK NORTH<br />

SPAIN<br />

UK SOUTH<br />

ITALY<br />

0.9%<br />

6.0%<br />

6.8%<br />

8.9%<br />

15.9%<br />

17.6%<br />

19.2%<br />

26.1%<br />

1<br />

2<br />

3<br />

Wolfsburg<br />

Scalo Milano<br />

Sevilla<br />

74.4%<br />

68.7%<br />

62.4%<br />

Barcelona La Roca 24.1% Castel Romano 1.82 Mendrisio 40.42<br />

Palma de Mallorca 17.0% Mendrisio 1.73 Paris One Nat 39.85<br />

Birmingham RW 15.7% Palma de Mallorca 1.71 Castl Romano 37.31<br />

Franciacorta 15.0% Agira 1.68 Franciacorta 36.68<br />

Castel Romano 13.3% Scalo Milano 1.67 Agira 36.38<br />

13.79%


WEEK 22<br />

SALES<br />

+25%<br />

CR<br />

1.78% ( -1 2%)<br />

AOV<br />

€54.9 ( +9.6%)<br />

UPT<br />

1.2 ( -1 %)<br />

TOP SEARCHES<br />

1 OLD SKOOL<br />

2 BACKPACKS<br />

3 VAN GOGH<br />

4 MARVEL<br />

5 PLATFORM<br />

30%


Everyone knows here. Here is the routine, the grind,<br />

the norm. Chances are if you are reading this, you are<br />

here right now. But There. There is exciting, there is<br />

unexpected, there is unknown, there is free, there is<br />

where we are all trying to get to. Whether your there<br />

is the weekend, a faraway place or a show you’ve<br />

been wanting to see. The UltraRange will take you to<br />

it, where ever your there leads you. Get There.


ULTRA RANGE 3 D<br />

WE ARE HAPPY TO ANNOUNCE<br />

A NEW SILHOUETTE:<br />

DIRECTLY FROM THE MOST<br />

UPDATED PROSKATE<br />

TECHNOLOGY INTO THE<br />

LYFESTYLE COLLECTION.


ULTRA RANGE 3 D<br />

TECHNOLOGY<br />

A COMBINATION OF<br />

LIGHTWEIGHT CUSHIONING<br />

AND SUPPORT.<br />

TECHNOLOGY… UPGRADED.<br />

<strong>Vans</strong> ULTRACUSH LITE 3D blends the LIGHTWEIGHT and RESPONSIVE<br />

feel of the so much used ULTRACUSH Lite footbed with a dual-density<br />

foam, surrounded with a molded heel cup for unsurpassed<br />

CUSHIONING, BOARDFEEL, and SUPPORT.


ULTRA RANGE 3 D<br />

TECHNOLOGY<br />

ULTRA 3D IS A<br />

CO-MOLDED SHOES<br />

The UltraRange 3D is a unique shoe build,<br />

featuring a co-molded bottom unit that combines<br />

<strong>Vans</strong>’ trusted UltraCush Lite foam with <strong>Vans</strong>’<br />

original waffle gum rubber compound.<br />

MID/INSOLE<br />

OUTSOLE


FOR THE MOST DEMANDING CUSTOMERS<br />

OUT THERE…<br />

…more<br />

cushioning, improved fit, grip, and<br />

comfort!<br />

The UltraRange 3D provides everyday<br />

versatility to get you there!


…DON’T FORGET ABOUT<br />

THE ULTRA FAMILY!<br />

If you’re reading this, chances are you’re Here.<br />

Call it the grind or your daily routine, it’s just Here.<br />

You should be There – someplace filled with freedom<br />

and those unexpected moments that make life more<br />

exciting.<br />

No matter which direction your journey takes you, the<br />

UltraRange will help you Get There.


<strong>Vans</strong> Versa<br />

The Versa Hoodie demonstrates reliable functionality<br />

through Storm Cotton technology, a strong,<br />

innovative fabric coating that acts as a breathable<br />

shield from rain and sweat, with water repellant<br />

capabilities and quick drying characteristics. Setting it<br />

apart from other action sports apparel, the Versa<br />

Hoodie combines fleece with a higher-quality cotton<br />

yarn to increase durability and prevent wear and tear.


<strong>Vans</strong> Versa


BEST SELLER<br />

F18 MFO FOOTWEAR<br />

WK 22<br />

MEN_ACTIVE<br />

MN Chapman Stripe<br />

(MIXED) BLACK<br />

€ 23.5k VALUE NET<br />

617 UTS SOLD<br />

Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />

innovative, progression-enabling skate shoe models to date. Honoring<br />

WOMEN_ACTIVE<br />

more than 40 years of critical performance feedback, WM <strong>Vans</strong> Maddie Pro Skate<br />

offers a versatile shoe construction that skate shoe also (SNAKE) utilizes BLACK a<br />

€ 14.3k VALUE NET<br />

357 UTS SOLD<br />

€ 7.3k VALUE NET<br />

360 UTS SOLD<br />

TODDLER_ACTIVE<br />

T Milton V<br />

(F15 SUEDE) NAVY


BEST SELLER<br />

F18 MFO APPAREL<br />

WK 22<br />

BOYS<br />

V00SR92KA BY OTW PULLOVER<br />

FLEE chili pepper/bl<br />

€ 6.3k VALUE NET<br />

221 UTS SOLD<br />

Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />

innovative, progression-enabling skate shoe models to date. Honoring<br />

MENS<br />

more than 40 years of critical performance feedback, V00QLH5S2 <strong>Vans</strong> MN Pro OTW Skate<br />

offers a versatile shoe construction that skate shoe PULLOVER also utilizes FLEE dress a<br />

€ 6.1k VALUE NET<br />

175 UTS SOLD<br />

blues/whi<br />

€ 5.8k VALUE NET<br />

199 UTS SOLD<br />

WOMENS<br />

VA3WK1JVZ WM PHRASERS<br />

FLEECE LILAC SNOW


BEST SELLER<br />

F18 MFO<br />

ACCESSORIES<br />

WK 22<br />

WOMENS<br />

VA3UI6O2K WM REALM<br />

BACKPACK FALL TROPICS<br />

€ 6.9k VALUE NET<br />

334 UTS SOLD<br />

Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />

innovative, progression-enabling skate shoe models to date. Honoring<br />

MENS<br />

more than 40 years of critical performance feedback, VA3ND8BLK <strong>Vans</strong> MN Pro ALUMNI Skate<br />

offers a versatile shoe construction that skate shoe also PACK utilizes 2-B Black a<br />

€ 6.2k VALUE NET<br />

235 UTS SOLD<br />

€ 6.1k VALUE NET<br />

294 UTS SOLD<br />

MENS<br />

V00ONINVY MN OLD SKOOL II<br />

BACK Navy


NEWCASTLE, AUGUST 18 th<br />

HI <strong>Vans</strong> Family!<br />

Below is a soft feedback about our END OF SUMMER event which I hope you will find useful:<br />

the day was a success with some fantastic results. Our event ran from 13.00-17.00 where during<br />

this time there was 20% discount throughout the store.<br />

From 13.00 we had a team member at the entrance of our store notifying EVERY customer of the<br />

discount and exclusions as well as beer, pizza and soft drinks. This was definitely key to the<br />

increased sales and UPT during the whole event. By letting every customer know, it spurred them on<br />

to make their purchase within the afternoon, even if they had just intended on browsing. Also<br />

drawing attention to our event was the local band, Lone Wolf. They were set up in our right hand<br />

side window and could be seen from outside. Live music was a fantastic way to raise some<br />

awareness of the event to passers-by and also created an amazing atmosphere in store. Another<br />

great addition to our event was a tattoo artist called James 'Big Red' Richardson from Northern<br />

Glory tattoo studio in Newcastle City centre. During the event our customers had the chance to<br />

have traditional style tattoo designs drawn onto their shoes for free. This was very well received<br />

and Big Red was busy right into the last hour of trade even after the event had finished.<br />

Sales target for the day was £3943, we finished on £5837 actual(+48%), +17.3% on the KPI report.<br />

Saturday was the only day of week 20 we achieved target. This was an increase of 66% on the<br />

previous Saturday 14/08 where £3521 was our actual money taken. The event gave us a substantial<br />

increase in sales and had it been another normal Saturday, it would have very likely been similar to<br />

14/08 where it was very quiet in store and not a massive amount of footfall on the street. We are<br />

currently in Summer Holidays throughout England with just a week left. This has had a huge effect<br />

on trade in general with many families abroad and all students have left Newcastle to go home for<br />

the summer. From the first week in September schools will start their new term and students will<br />

make their way back for a new year of studies. Luckily our event attracted a large number of<br />

customers within the four hours it was on. This was definitely helped by the band and tattoo artist<br />

in store and also some word of mouth throughout the afternoon from customers to their friends<br />

and family who later paid us a visit.<br />

We are certain given the chance to hold another event in the future, it would be even more<br />

successful. We are exceptionally happy with how last Saturday went and are pleased that all of our<br />

hard work and planning for the event paid off. The biggest factor to take away from last Saturday<br />

would be the timing of the event and in future we would look to hold it when schools are running<br />

and students are back in the city. This would absolutely maximize footfall to ensure sales were even<br />

higher.<br />

Kind regards,<br />

Ash, Assistant Store Manager<br />

VANS STORE NEWCASTLE


END OF SUMMER EVENT


KILDARE, AUGUST 18 th<br />

To celebrate the opening of the VANS OUTLET KILDARE,<br />

a successful event has been organized and many happy customers<br />

visited the store.<br />

Below you find some details on the initiatives activated:<br />

• Soft drinks and pizza<br />

• HYT studio artist (Local to Kildare) live in store to customise purchased items<br />

• HYT studio created giveaway items such as patches, stickers, pins<br />

• HYT studio exclusive designed tote bag to commemorate the opening<br />

with store name and date<br />

• DJ spinning old school hip hop Vinyl throughout the Event<br />

• Prize pong game to include discounts up to 50%<br />

And some interesting results:<br />

• UPT: 1.35<br />

• ATV: 36.91€<br />

• Event day revenue : 9.375 (-1.95% vs. Week before)<br />

+33% vs. Store Target<br />

• Sales during the event (12-4PM) 4.523 (48% of the total)<br />

• Footfall : 2.893 (+24% vs. week before)<br />

• Customized items including back packs, hats, t-shirts,<br />

tote bags and shoes : 52<br />

• Tote bags to purchasers : 200<br />

• Sticker Packs to purchasers: 300<br />

• Badges to purchasers: 300<br />

• Patches to purchasers: 300<br />

• Prize Pong Participants: 300+


OPENING EVENT


Jason Watts Defends <strong>Vans</strong> BMX Pro Cup Series Mexico Title<br />

Sergio Layos Jumps to 2nd on Overall Series Scoreboard<br />

Angie Marino Takes Maiden <strong>Vans</strong> BMX Pro Cup Win + Boyd Hilder Makes His First Pro<br />

Cup Podium Appearance<br />

Watch Guadalajara Highlights Reel Here!<br />

The 2018 <strong>Vans</strong> BMX Pro Cup witnessed an incredible finish in Guadalajara, Mexico this past<br />

weekend as the industry’s leading professional men and women BMX riders battled for their<br />

last-chance at the podium before the series’ highly-anticipated World Championships finale.<br />

For the third and final Pro Tour event, defending <strong>Vans</strong> Pro Cup Guadalajara event<br />

winnerJason Watts triumphed yet again, surpassing his peers to mark his second<br />

consecutive victory in Mexico since 2017.<br />

Merging smooth style with his signature manuals and seamless tricks at the Montenegro<br />

Skatepark, Watts remarked, “to win here again in Mexico feels absolutely amazing. I really<br />

like riding this park and with a bit of luck on my side, I somehow pulled through.”<br />

Returning to the podium for a second time this season, Sergio Layos’high speed riding and<br />

unyielding style unlocked unique lines thatstunned the Montenegro crowd, including a<br />

massive 360 transfer that earned him Best Line award and second-place. Australia’s Boyd<br />

Hilder placed third, showcasing incredible technical consistency, andshaking up the overall<br />

series points rankings with a Canadian nose pick on the stone face wall


Bringing women’s BMX to new heights, first place qualifier Angie Marino’s enormous<br />

no-hander bowl transfer and effortless big air style granted her the event’s Best Trick<br />

award and a hard-earned <strong>Vans</strong> BMX Pro Cup maiden victory. Women’s BMX legend and<br />

USA riderNina Buitrago took second with a daring feeble grind bowl transfer, while<br />

the Chilean rider Macarena Perez’s impressive tailwhip and high airs put her in third.<br />

“Mexico couldn’t have been a better place to win my first Pro Cup,” Marino stated with<br />

sheer excitement. “The fans are so passionate, they gave me an extra push to go faster<br />

and higher because everyone gets so excited.”<br />

The world title race continues, with pressure mounting on current <strong>Vans</strong> BMX Pro Cup<br />

World Champion Larry Edgar and Spanish rider Teresa Azcoaga, who clinch the series<br />

lead against the world’s greatest professional BMX riders hungry for the coveted world<br />

title. The <strong>Vans</strong> BMX Pro Cup Series World Championships will take place in Málaga,<br />

Spain on September 23 to crown the official 2018 <strong>Vans</strong> BMX Pro Cup World Champion.<br />

For complete results, highlights, and information athletes and more, please<br />

visit www.vansbmxprocup.com.<br />

MEXICO PRO TOUR RESULTS – FINALS<br />

1. Jason Watts<br />

2. Sergio Layos<br />

3. Boyd Hilder<br />

4. Larry Edgar<br />

5. Gary Young<br />

6. Alex Hiam<br />

7. Kevin Peraza<br />

8. Kris Fox<br />

9. Matty Cranmer<br />

10. Corey Bohan<br />

BEST TRICK – Sergio Layos with his 360 transfer from elbow to spine<br />

VANS BEST LINE – Gary Young with a step-up gap from the shallow bowl into the deep<br />

bowl, to massive table over the elbow<br />

MEXICO PRO TOUR WOMEN’S RESULTS – FINALS<br />

1. Angie Marino<br />

2. Nina Buitrago<br />

3. Macarena Perez<br />

4. Teresa Azcoaga<br />

5. Margarita Valenzuela Meraz<br />

6. Jesse Gregory<br />

7. Dayana Lopez<br />

8. Tania Torres Reyes<br />

9. Michelle Gomez<br />

BEST TRICK – Angie Marino with her no-hander transfer from bowl to bowl


<strong>Vans</strong> Park Series Returns to Malmö’s Kroksbäck Skatepark:<br />

The World’s First VPS-Certified Park Terrain Legacy<br />

Construction<br />

The Greatest Park Terrain Skateboarding Pros Reunite in Malmö,<br />

Sweden for Penultimate Championships Battle on September 7-8<br />

- Full Malmö schedule announced including VPS Women’s Pro Tour Open Qualifiers and<br />

VPS Europa Continental Championships<br />

- Top-Ranking 2018 Global Tour Challengers Seize Final Opportunity to Earn Invites to VPS<br />

World Championships in China<br />

WATCH LIVE BROADCAST ON ETN and VANSPARKSERIES.COM<br />

Sweden – Saturday, September 8, 12PM GMT+2<br />

Hong Kong – Saturday, September 8, 6PM HKT<br />

Sydney – Saturday, September 8, 8PM AEST<br />

New York – Saturday, September 8, 6AM EDT<br />

Los Angeles – Saturday, September 8, 3AM PDT<br />

Sao Paulo — Saturday, September 8, 7AM GMT-3


With only one stop left before the highly anticipated 2018 <strong>Vans</strong> Park Series World Championships<br />

in China this fall, the stakes are at an all-time high as the final qualifying rounds of the official park<br />

terrain skateboarding competition series are set to commence at the historic Kroksbäck Skatepark<br />

in Malmö, Sweden on September 7-8. The 2018 VPS Pro Tour, Sweden finals will be broadcasted<br />

live for free on ETN and vansparkseries.com.<br />

As the most pivotal stop on the tour this season, the Malmö outcome will decide the final topranking<br />

2018 Tour Challengers to earn the coveted invite to compete at the VPS World<br />

Championships in China on October 27, while continuing to expand the open path for prospective<br />

women’s challengers to prove their ranks and advance into the pro tour circuit.<br />

The world’s greatest park terrain skateboarding pros will return to <strong>Vans</strong> Park Series’ first-ever<br />

premier built-to-spec park terrain legacy construction, donated by <strong>Vans</strong> in 2016 to the community<br />

of Malmö for their progressive support of the city’s youth through civic skateboard programming<br />

and activities. Pros from around the world are expected to compete, including #1 ranked tour<br />

challengers Roman Pabich (USA) and Sakura Yosozumi (JPN), along with Select Pros Pedro Barros<br />

(BRA), Tom Schaar (USA), 2017 Sweden event winner Alex Sorgente (USA), and defending world<br />

champ and local hero Oskar Rozenberg Hallberg (SWE). In the women’s division, current world<br />

champion Nora Vasconcellos (USA) and Select Pro Lizzie Armanto (USA) hunt for their first<br />

podium placements of the season, while Brighton Zeuner (USA) defends her ranks against eager<br />

tour challengers.<br />

In addition, the 2018 VPS Europa Continental Championships will host its second year in Sweden,<br />

showcasing aspiring regional men and women talent in pursuit of glory in their backyard and a<br />

chance to compete in the VPS World Championships this fall. The yet to be crowned Europa<br />

Continental Champions from the men and women’s divisions will be seeded directly into the<br />

World Championships to join Select Pros and advancing Tour Challengers.<br />

<strong>Vans</strong> Park Series Sweden Schedule<br />

Thursday, September 6<br />

10am GMT - VPS Europa Continental Championships Men and Women<br />

Friday, September 7<br />

11am GMT - VPS Women’s Pro Tour, Prelims and Semi-Finals<br />

3pm GMT - VPS Men’s Pro Tour, Prelims<br />

Saturday, September 8<br />

LIVE BROADCAST ON ETN and VANSPARKSERIES.COM<br />

12pm GMT - VPS Women’s Pro Tour, Finals<br />

1pm GMT - VPS Men’s Pro Tour, Semi-Finals + Finals<br />

In its third consecutive year featured on the <strong>Vans</strong> Park Series Pro tour, the custom VPS-certified<br />

Kroksbäck Skatepark’s exemplary design will test the top-ranking pros and challengers to be fast<br />

and creative, with judges focusing on speed, flow and amplitude throughout the course. With a<br />

plethora of hips, grinds, walls, a huge center island, and a monster bank, the pros are slated to<br />

land another incredible show of park terrain skating for all fans across the globe to witness. Stay<br />

tuned to vansparkseries.com for the latest updates.


FRANCE<br />

GAS<br />

Steve Cointe<br />

VANS Paris Beaubourg<br />

1.72<br />

Dennis Alfredsson<br />

VANS Gothenburg<br />

1.71<br />

Lucas Poche<br />

VANS Paris-One Nation<br />

1.75<br />

Peter Putec<br />

VANS Parndorf<br />

1.77<br />

IBERIA<br />

Haizea Gómez<br />

VANS San Sebastian<br />

1.67<br />

UK NORTH<br />

Nia Rees<br />

VANS Birmingham<br />

2.22<br />

Nahema Ostos<br />

VANS Palma de Mallorca<br />

1.78<br />

George Wright<br />

VANS Birmingham RW<br />

1.67<br />

1


UPT CHAMPIONS LEAGUE: JULY WINNERS<br />

BENELUX<br />

Nico Van Menxel<br />

VANS Antwerp<br />

1.97<br />

Joep Verstegen<br />

VANS Roermond<br />

1.56<br />

ITALY-CH<br />

UK SOUTH<br />

Andrea Quintarelli<br />

VANS Verona<br />

2.11<br />

.<br />

Duff Westmoreland<br />

VANS London White City<br />

1.58<br />

Carlotta Rusticelli<br />

VANS Castel Guelfo<br />

2.47<br />

Kasia Oleksik<br />

VANS Portsmouth<br />

1.58<br />

29


FRANCE<br />

GAS<br />

Camilo Reyes<br />

VANS Paris Beaubourg<br />

1.68<br />

Dennis Alfredsson<br />

VANS Gothenburg<br />

1.78<br />

Kevin Nakka<br />

VANS Paris-One Nation<br />

1.80<br />

Nathan Mattle<br />

VANS Frankfurt<br />

2.00<br />

IBERIA<br />

UK NORTH<br />

Haizea Gómez<br />

VANS San Sebastian<br />

1.63<br />

.<br />

Mark Piasecki<br />

VANS Edinburgh<br />

1.82<br />

Nahema Ostos<br />

VANS Palma de Mallorca<br />

1.78<br />

Shannon Tovey<br />

VANS Birmingham RW<br />

1.75<br />

1


UPT CHAMPIONS LEAGUE: AUGUST WINNERS<br />

BENELUX<br />

Timmy Steenstra<br />

VANS Utrecht<br />

1.86<br />

Colin Jaquemot<br />

VANS Roermond<br />

1.48<br />

ITALY-CH<br />

UK SOUTH<br />

Emanuele Nalli<br />

VANS Rome P.ta di Roma<br />

2.03<br />

.<br />

Hollie Gibson<br />

VANS Bluewater<br />

1.67<br />

Alessio Pitroni<br />

VANS Castel Guelfo<br />

2.88<br />

Zak Cilia<br />

VANS Braintree<br />

1.67<br />

31


HEART & SOLE<br />

.So, there it is…<br />

In the middle of a shit storm (I don’t have to explain what our teams are currently<br />

going through with the usual summer vacation business, new arrivals,<br />

consolidations, SAP working not exactly smooth yet and 1/3 of my team leaving)<br />

there’s the question I would like to share a Heart & Sole.<br />

Sounds like a bad moment to ventilate romantic thoughts about our Brand,<br />

but to me the timing for some reflection is perfect.<br />

When we opened the Maastricht store 5 years ago, we had a crew of 8 guys (&<br />

girls) ready to make it a success. In the mean time they’ve all moved to other<br />

careers but one… My Supervisor Mamadou and I have had a “last-man-standing”<br />

joke going on for the last 2 years, and now he will be leaving my team to become<br />

ASM for <strong>Vans</strong> Antwerp Wijnegem (I’m SO proud of you brother!) it leaves me as<br />

the only crew member that has been in our store from day 1.<br />

Even in a shit storm a nice moment for reflection…<br />

If I ever had the chance to talk to my 16-year-old me, I would tell myself that it<br />

turns out to be possible to grow up, but stay rad as well. Something I really<br />

believed to be absolutely impossible at that time. Back then I spent most of my<br />

time (after school of course ;P ) hanging with my friends at the local skatepark, and<br />

visiting as many pun rock shows as possible.<br />

I never really became good at skating, as my absolute passion was playing loud &<br />

fast music and I found out real fast that it absolutely sucks to go on tour with<br />

bruised limps. However, to me Skateboarding and the music scene I was in always<br />

have seemed very connected to me. I think it has a same energy, creativity and<br />

sense of danger that attract people to both. I specifically remember once getting in<br />

trouble with a local <strong>Vans</strong> dealer because I snuck by his store one night to steal the<br />

<strong>Vans</strong> sticker off his window to put on my drumkit. Obviously the lady who lived<br />

next door recognized the suspect as “that punk kid from down the block” and not<br />

much later I had some explaining to do… To me those folks had no idea “what it<br />

was all about”, and work was only something you did to support your other<br />

activities. And “Hell No” that I would work for a huge company, nor be a salesman,<br />

let alone a manager.


20<br />

BACK to VRLS<br />

When I finished my studies I needed a job that offered a bit more security than<br />

what I used to do and my girlfriend (now my wife) kind of pushed me into the<br />

local skate store to apply for the open position they had at that moment. I wasn’t<br />

too sure about it, as I had no experience, no sense (nor passion) for fashion and<br />

didn’t consider myself “cool enough”. Thank God the DM that interviewed me<br />

thought different and gave me a chance. It turned out that I really liked working<br />

in retail, telling stories, making a mark. We used to sell several brands, and I’m<br />

really not going to pretend that we’re the only brand that offers a nice product,<br />

but what made <strong>Vans</strong> absolutely stand out for me was our Brand’s story, our<br />

heritage, our sense of community. <strong>Vans</strong> wasn’t just one of the brands that<br />

produces cool shoes. It always appealed to me that we don’t invest in expensive<br />

commercials, but build a skatepark instead, have a Shop Riot or go on Warped<br />

tour. So, even though I really had the best time working at that place, I didn’t<br />

have to think a single second to apply when I found out <strong>Vans</strong> was opening a store<br />

in my home town. Was I in need of a job? Not at all… Did I want to be part of this<br />

family? FUCK YEAH!!!<br />

Since joining the <strong>Vans</strong> Family I’ve found out that I wasn’t alone, and I can be<br />

passionated about my career but still be that punk kid. As 7 Seconds sang:<br />

“Young until I die!!!” And what a great ride it has been so far, I wouldn’t have<br />

missed any of it.<br />

Thank you all for sharing your energy, passion & creativity. We’re all Van Doren’s,<br />

even in a shit storm!<br />

CHEERS! Roel


VANS PARIS-ONE NATION<br />

Kev<br />

killed it and sold<br />

12 items<br />

Maris rocks!<br />

She sold<br />

9 items<br />

at a value of<br />

290£!<br />

VANS GLASGOW<br />

at a value of<br />

366€!


straight from the field<br />

VANS SCALO MILANO<br />

Marco<br />

killed it and sold<br />

7 items<br />

Well done guys!<br />

Elisa and Matteo<br />

made a big sale<br />

at a value of<br />

at a value of<br />

345€!<br />

VANS SERRAVALLE<br />

738€!<br />

25


VANS COLOGNE<br />

VANS SHEFFIELD<br />

You rock guys!<br />

Dan made a 303£ sale<br />

Well done Jaky!<br />

She sold<br />

22 items<br />

at a value of<br />

975€!<br />

and ELLA made 2 sales<br />

at a total value of<br />

672£!


straight from the field<br />

VANS MENDRISIO<br />

Jeanette and Michel rock!<br />

She sold 18 items<br />

at a value of 482CHF<br />

and he sold 29 items<br />

at a value of 661CHF!<br />

VANS AGIRA<br />

Well done Mariantonia!<br />

She made a big sale<br />

at a value of<br />

874€!<br />

25


Dear store teams, as the VANS FAMILY is growing,<br />

we come across more and more interesting job<br />

opportunities within the family.<br />

If you are interested in any of the open positions,<br />

please share your story with your District Manager,<br />

who will then follow up on your application. If you<br />

have friends who are interested, please feel free to ask<br />

them to send their CV to the DM.<br />

STORE<br />

POSITION<br />

CONTRACT<br />

VANS SWINDON<br />

2 SUPERVISORS<br />

FULL TIME<br />

VANS KILDARE<br />

ASSISTANT<br />

STORE MANAGER<br />

FULL TIME<br />

VANS SHEFFIELD<br />

VANS CAMBRIDGE<br />

ASSISTANT<br />

STORE MANAGER<br />

ASSISTANT<br />

STORE MANAGER<br />

FULL TIME<br />

FULL TIME<br />

VANS LONDON<br />

STRATFORD<br />

SUPERVISOR<br />

FULL TIME<br />

VANS ANTWERP<br />

WIJNEGEM<br />

STORE MANAGER<br />

39 h<br />

VANS LONDON<br />

CAMDEN<br />

SUPERVISOR<br />

FULL TIME

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