September 2018

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THE PERSONAL TOUCH Longtime Pasadena philanthropists Bill and Judy Opel share fundraising tips and insights into the past, present and future of charitable giving. BY BRENDA REES PHOTO: Courtesy of Pasadena Community Foundation sk Bill and Judy Opel about what they think is the most effective fundraising technique in these days of customizable analytics, sophisticated online tracking programs and upscale black-tie charity events. Scratch ’em all, they say. Just put on the coffee pot. “Sitting down with someone personally and sharing a cup of coffee can be one of the most effective fundraising events and you don’t have to spend much money,” says Bill, a lifelong Pasadena resident with a career that spans more than five decades in both medical research and executive nonprofit administration. “Just sit and have coffee and talk. Maybe follow that up with a phone call and stay in touch.” That personalized, nofrills attention can make all the difference in landing a big donor or, on the flip side, finding an organization that will make you, a potential benefactor, feel proud to support it, says Bill. Bill and wife Judy have witnessed how the landscape of charitable giving (financial donations and volunteering) has evolved over the years. Bill has seen philanthropy as both grant-maker and grant-taker, having –continued on page 20 09.18 | ARROYO | 19
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September 2018

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