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EUROPEAN BUSINESS AIR NEWS<br />

Execujet launches ‘new style’ fractional programme<br />

as it <strong>expand</strong>s capacity with U.K. base and fleet<br />

Execujet <strong>plans</strong> <strong>to</strong> rapidly <strong>expand</strong> its<br />

management fleet after gaining a U.K.<br />

AOC and enhancing its London base.<br />

Gerrit Basson, group md, says: “The<br />

AOC and <strong>the</strong> opening of an exclusive<br />

passenger lounge <strong>at</strong> London City <strong>at</strong><br />

<strong>the</strong> end of July represent our first two<br />

major steps in<strong>to</strong> <strong>the</strong> U.K. which is a<br />

str<strong>at</strong>egically important market for our<br />

European oper<strong>at</strong>ions.”<br />

Headquartered in Zurich, Execujet<br />

quickly established a managed fleet of<br />

two aircraft, including a Falcon 900,<br />

immedi<strong>at</strong>ely after gaining its U.K.<br />

AOC in February. “We are r<strong>at</strong>ifying<br />

management contracts for fur<strong>the</strong>r<br />

aircraft th<strong>at</strong> will be available for third<br />

party charter,” says Basson.<br />

John Brutnell, who heads up<br />

Execujet’s oper<strong>at</strong>ions from London<br />

City's Jet Centre, points out th<strong>at</strong> <strong>the</strong><br />

lounge, although accessed from <strong>the</strong><br />

centre, will have its own airside<br />

access. In addition <strong>to</strong> <strong>the</strong> lounge,<br />

Execujet is opening a U.K. sales office<br />

in nearby Canary Wharf, executive<br />

direc<strong>to</strong>r group sales Andrew Hoy and<br />

executive sales direc<strong>to</strong>r Troy Forsyth<br />

will be based.<br />

The U.K. expansion comes as<br />

Execujet launches a Simply Fly<br />

programme targeted <strong>at</strong> wh<strong>at</strong> it<br />

believes is a growing demand in<br />

emerging markets outside <strong>the</strong> U.K.<br />

and <strong>the</strong> large number of fractional<br />

owners th<strong>at</strong> wish <strong>to</strong> upgrade. Simply<br />

Fly, says Execujet ceo Niall Olver,<br />

acquires, oper<strong>at</strong>es and ultim<strong>at</strong>ely<br />

disposes of aircraft, providing fixed<br />

oper<strong>at</strong>ing costs for <strong>the</strong> owner, who,<br />

unlike in a fractional programme, own<br />

<strong>the</strong> aircraft itself.<br />

By adding <strong>the</strong> finance of <strong>the</strong><br />

aircraft <strong>to</strong> o<strong>the</strong>r aircraft management<br />

packages already on offer, and by<br />

flying <strong>the</strong> aircraft <strong>to</strong> commercial<br />

standards on Execujet's own AOCs,<br />

<strong>the</strong> company claims th<strong>at</strong> it has<br />

considerably simplified <strong>the</strong> process of<br />

owning an aircraft.<br />

Ocean Sky thinks big as it<br />

implements <strong>plans</strong> for 20-strong<br />

fleet by end of 2009<br />

Continued from page 1<br />

acquisitions of assets such as<br />

aircraft and facilities. We know this<br />

will stand us in very good stead if<br />

leaner times are ahead.”<br />

Ocean Sky believes <strong>the</strong> VLJ<br />

market in Europe will be buoyant<br />

but has decided not <strong>to</strong> join<br />

opera<strong>to</strong>rs acquiring <strong>the</strong> likes of<br />

Phenoms and Mustangs. However,<br />

its offering of three Learjet 45s, a<br />

Learjet 60 and a CJ3 will be added <strong>to</strong>,<br />

albeit <strong>at</strong> a slower pace in keeping<br />

with its “think big” str<strong>at</strong>egy.”<br />

The company, which has<br />

quadrupled its FBO facilities <strong>at</strong><br />

Prestwick in Scotland, has<br />

completed its “own branding” of its<br />

Manchester FBO acquisition and its<br />

integr<strong>at</strong>ed maintenance and<br />

hangarage facilities, and is now<br />

turning serious <strong>at</strong>tention <strong>to</strong> Europe.<br />

Tehranchian says: “We have<br />

offices in Moscow, Munich and<br />

Zurich and offer priv<strong>at</strong>e jet charter,<br />

management, sales, acquisitions,<br />

handling and maintenance <strong>at</strong> <strong>the</strong><br />

former Nor<strong>the</strong>rn <strong>Executive</strong> Avi<strong>at</strong>ion<br />

(NEA) site. Manchester is an<br />

important step in building a chain<br />

of well-respected FBOs. But <strong>to</strong> fulfill<br />

our ambition of being a fully<br />

integr<strong>at</strong>ed avi<strong>at</strong>ion company we<br />

need a strong and str<strong>at</strong>egic<br />

continental European FBO<br />

presence. We are not yet ready <strong>to</strong><br />

make any fur<strong>the</strong>r acquisition<br />

announcements but I can confirm<br />

we are assessing <strong>the</strong> merits of<br />

certain airport loc<strong>at</strong>ions in detail.”<br />

Niall Olver ceo of Execujet Avi<strong>at</strong>ion Group with Gerrit Basson, group md Execujet and Andrew Hoy, executive direc<strong>to</strong>r group sales,<br />

explain <strong>the</strong> new Simply Fly fractional programme <strong>at</strong> its London launch .<br />

Two types of finance will be<br />

available. One is an embedded<br />

oper<strong>at</strong>ing lease, which, for most<br />

countries, offers off balance sheet<br />

financing, with no residual payment<br />

<strong>at</strong> <strong>the</strong> end of a typical five year<br />

contract. The o<strong>the</strong>r is an embedded<br />

long term finance lease, which has a<br />

higher deposit and <strong>the</strong> option <strong>to</strong><br />

acquire <strong>the</strong> aircraft outright <strong>at</strong> <strong>the</strong> end<br />

of <strong>the</strong> term. Financing is being offered<br />

through Execujet's sister company<br />

QED Equity.<br />

Olver <strong>to</strong>ld <strong>the</strong> product launch in<br />

London th<strong>at</strong> Simply Fly is being<br />

targeted as a premium product, with a<br />

cost base calcul<strong>at</strong>ed on 600 hours per<br />

annum usage. Cus<strong>to</strong>mer can opt <strong>to</strong><br />

have <strong>the</strong> aircraft chartered through<br />

Execujet's charter division <strong>to</strong> offset<br />

<strong>the</strong> oper<strong>at</strong>ing costs and Execujet will<br />

also provide up <strong>to</strong> 100 hours of<br />

altern<strong>at</strong>ive lift for scheduled<br />

maintenance downtime.<br />

The aircraft will be insured, crewed<br />

maintained and oper<strong>at</strong>ed by Execujet,<br />

based where <strong>the</strong> cus<strong>to</strong>mer wants and<br />

<strong>the</strong> initial fleet will be wide bodied,<br />

drawing on Execujet’s sales agencies<br />

in 37 countries with Bombardier. Two<br />

pre-owned Challenger 604s will be<br />

acquired <strong>to</strong> commence oper<strong>at</strong>ions,<br />

which is currently scheduled for<br />

September 2008. Global Express,<br />

Highland Airways turns <strong>to</strong><br />

Jetstream 41s for blue chips<br />

Highland Airways has ordered two<br />

Jetstream 41s <strong>to</strong> facilit<strong>at</strong>e rising<br />

demand for corpor<strong>at</strong>e and ad hoc<br />

charter services. The aircraft<br />

will replace two leased smaller<br />

Jetstream 31s and will represent a<br />

significant upgrade in <strong>the</strong> company<br />

offering and result in a corpor<strong>at</strong>e<br />

fleet of 12 aircraft.<br />

A 12-month contract is lined up<br />

for one aircraft <strong>to</strong> provide a corpor<strong>at</strong>e<br />

shuttle linking Scotland and <strong>the</strong><br />

English south west. “The o<strong>the</strong>r will<br />

initially be used for ad hoc work,<br />

although some existing cus<strong>to</strong>mers<br />

will no doubt re-examine <strong>the</strong><br />

aircraft’s virtues in <strong>the</strong> light of <strong>the</strong>ir<br />

evolving needs,” says Basil O’Fee,<br />

commercial direc<strong>to</strong>r <strong>at</strong> Highland<br />

Airways. “In <strong>the</strong> last few years we’ve<br />

seen significant growth in our<br />

corpor<strong>at</strong>e shuttle and charter<br />

business. We provide services for a<br />

number of blue chip clients as well as<br />

<strong>the</strong> oil industry.”<br />

He adds: “The J41s provide an<br />

incremental enhancement <strong>to</strong> our<br />

current offering and we are confident<br />

<strong>the</strong>re is enough demand <strong>to</strong> keep<br />

<strong>the</strong>m both in <strong>the</strong> air. We also know<br />

<strong>the</strong> aircraft type well, as we maintain<br />

J41s on behalf of o<strong>the</strong>r opera<strong>to</strong>rs, and<br />

we have long experience of its<br />

smaller sister – <strong>the</strong> J31.”<br />

Headquartered in Inverness,<br />

Highland Airways has bases in<br />

Edinburgh, Aberdeen, Lancashire,<br />

Cardiff and in <strong>the</strong> Western Isles.<br />

O’Fee says <strong>the</strong> company enjoys a<br />

Basil O’Fee: Blue chip clients.<br />

diverse cus<strong>to</strong>mer base, including <strong>the</strong><br />

Royal Mail and Scottish Daily<br />

Newspaper Society, delivering post<br />

and newspapers <strong>to</strong> <strong>the</strong> Western Isles.<br />

It also oper<strong>at</strong>es three public service<br />

oblig<strong>at</strong>ion routes in Wales and<br />

Scotland and provides aerial<br />

reconnaissance for <strong>the</strong> Scottish<br />

Fisheries Protection Agency.<br />

Highland Airways is already<br />

planning <strong>to</strong> order additional aircraft<br />

in <strong>the</strong> near future. O’Fee says:<br />

“Highland Airways is in a very<br />

strong position and <strong>the</strong> business<br />

continues <strong>to</strong> grow across a number<br />

of sec<strong>to</strong>rs. As a specialist niche<br />

avi<strong>at</strong>ion supplier we can s<strong>at</strong>isfy<br />

cus<strong>to</strong>mers ranging from multin<strong>at</strong>ionals<br />

<strong>to</strong> <strong>the</strong> public sec<strong>to</strong>r, and<br />

have <strong>the</strong> flexibility <strong>to</strong> react speedily<br />

<strong>to</strong> cus<strong>to</strong>mer demands.” The aircraft<br />

are scheduled <strong>to</strong> enter service in <strong>the</strong><br />

early summer.<br />

Challenger XRS, 605 and 300 models<br />

are set <strong>to</strong> popul<strong>at</strong>e a planned fleet of<br />

ten new aircraft<br />

A deposit of around six times <strong>the</strong><br />

monthly fee will be required, but from<br />

th<strong>at</strong> point, <strong>the</strong> costs are designed <strong>to</strong> be<br />

transparent, <strong>the</strong> only potential<br />

variables being for fuel, ‘excessive’<br />

c<strong>at</strong>ering and additional aircraft costs.<br />

Basson says: “Over <strong>the</strong> past year <strong>to</strong><br />

18 months we have seen th<strong>at</strong> regular<br />

fractional owners are starting <strong>to</strong> look<br />

<strong>to</strong> <strong>the</strong> next level – <strong>the</strong> ability <strong>to</strong> call on<br />

<strong>the</strong>ir own aircraft – but <strong>the</strong>y do not<br />

want <strong>the</strong> responsibility of full jet<br />

ownership. We are addressing this gap<br />

in <strong>the</strong> market.”<br />

European Business Air News (USPS 009-<br />

091) is published eleven times each year,<br />

monthly except January, by Stansted News<br />

Limited, 134 South Street, Bishop’s S<strong>to</strong>rtford,<br />

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Periodicals postage paid <strong>at</strong> Rahway, N.J.<br />

Postmaster: Send address changes <strong>to</strong><br />

Stansted News Limited c/o Mercury Airfreight<br />

Intern<strong>at</strong>ional Ltd., 365 Blair Road, Avenel,<br />

New Jersey 07001. Company registered in<br />

England no. 2224522. Printed by S<strong>to</strong>nes. ISSN<br />

number: 0959-1311.<br />

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Making more<br />

sense for business<br />

APRIL 2008 3<br />

AeroVision<br />

<strong>plans</strong> Cit<strong>at</strong>ion<br />

purchases<br />

France’s AeroVision is planning <strong>to</strong><br />

boost its Le Bourget charter fleet<br />

with <strong>the</strong> addition of two Cit<strong>at</strong>ion IIs<br />

and an XLS in <strong>the</strong> coming months.<br />

President Guillaume Collinot<br />

says AeroVision is working hard<br />

<strong>to</strong> firm up <strong>the</strong> delivery<br />

d<strong>at</strong>es. AeroVision is additionally<br />

refurbishing a Beechcraft 200 <strong>to</strong> add<br />

capacity and has upgraded its<br />

website (www.aerovision.fr).<br />

“We are also <strong>expand</strong>ing our<br />

maintenance work <strong>at</strong> our<br />

Blagnac site so it 2008 is looking <strong>to</strong><br />

be an exceptional year for us,”<br />

Collinot adds.<br />

AeroVision’s proprietary<br />

Imagin’air aerial filming system is<br />

bringing in increased filming<br />

business following high profile<br />

commissions for <strong>the</strong> James Bond<br />

film Tomorrow Never Dies and <strong>the</strong><br />

French film Les Chevaliers du Ciel.<br />

Imagin'air enables filming in flight<br />

while aboard an aircraft flying over<br />

240 knots – a “speed barrier” for<br />

traditional systems. The system is<br />

also in demand for <strong>the</strong> work of<br />

governmental agencies.<br />

The current charter fleet includes<br />

Corvettes, one used for filming,<br />

three Cit<strong>at</strong>ions, and a Super King<br />

Air 200. The aircraft are also<br />

oper<strong>at</strong>ed for charter, air ambulance<br />

and medevac.<br />

Imagin'air enables filming in flight while<br />

aboard an aircraft flying over 240 knots.<br />

AeroVision, says its Part 145<br />

integr<strong>at</strong>ed maintenance facility<br />

enables it <strong>to</strong> offer clients a full<br />

management package. Launched in<br />

1994, AeroVision reports th<strong>at</strong> good<br />

steady growth in charter business is<br />

being driven by business<br />

acquisitions, an increasing client<br />

base and corpor<strong>at</strong>e contracts.

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