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10 Activities – A social program has been put in place for the surgeons to see the surrounding areas. It will be for people to do instead of attending a certain conference. they can choose whether they would like to visit around Tokyo or attend that conference. The social programme will take over an afternoon conference. 1. Around 2pm start the social programme and get in coaches (momentuncoachhire.com, 2016) which will be used throughout the day first stop can be the Meiji Shrine (japan-guide.com, 2018). Here they can spend around an hour and a half since there are many different sites around the area of the shrine which they can visit like the Yoyogi park, nearby is Harajuku which is a very popular place with young teenagers, but they may want to pay a visit to see what it is like since it is a big attraction in Tokyo. Or they can visit Omotesando which is a more high-end shopping area, this may be more attractive for them to visit. 2. At around 3.30pm they can take the coach again to Shinjuku where they can shop for more traditional Japanese goods, so they can try traditional Japanese street food getting a taste of their culture. This can be good for the surgeons because they get to experience more of the culture. The main shopping area for this is called ‘Beams’ (beams.co.jp, n.d). It is a more high-end shopping area which will be more appropriate for them to be shopping in. They can shop for around an hour here or longer if they need it. (timeout.com, 2018). 3. They can now have choice to go visit Akihabara (japan-guide.com, 2018) - Since this is a unique place people may not enjoy visiting here so they can go straight to the Genyadana Hamadaya restaurant (hamadaya.info, n.d). If they chose to go to Akihabara they can take the same coach, there and spend around an hour including travel time which is around 20 mins there before heading to the restaurant. From Akihabara they can catch the coach again for 10 mins to the restaurant. 4. The social program will end at the Genyadana Hamadaya, this is a 3-star Michelin restaurant which holds many people, it is a very historic restaurant going back to 1912 it continues with the traditional practices from the Meiji period by having famous Geishas. It has connections with Geisha this allows them to be served and entertained in the old Geisha traditions; serving traditional Japanese foods. Destination Tokyo
11 Accommodation – As our client is the American Heart Association, they fall under the ‘Businessperson’ tourist typology. This gives us a small insight into what sort of things these people would typically be known for/ associated with. Under the businessperson typology, it states that: • They are concerned with their social status. • They contribute to the economy. • They do not take photos. • They prefer interacting with people of their own kind. • They go to famous places. There are many different types of accommodation across Tokyo including Hostels e.g. Unplan Kagurazaka (Hostelworld, 2018), Guesthouses e.g. LY INN Oshiage (Booking.com, 2018), Hotels e.g. Ana Intercontinental Tokyo (Ana Intercontinental Tokyo, 2018), Capsule Hotels which are quite unique and well known to Japan e.g. Capsule Hotel Anshin Oyado Premier Tokyo Shinjuku Station (Expedia, 2018) and Air BnB are just some examples. There are many luxury hotels across Tokyo, some of which include the Hilton Tokyo, The Prince Park Tower Tokyo, The Ritz-Carlton Tokyo and more (Booking.com, 2018). We have chosen the Ana Intercontinental Tokyo for the clients as we feel this is the best suited for the requirements. As the clients from the Heart Association will be bringing their partners along to the conference, this means that there will be around 400 attendees and therefore they need somewhere that is big enough to accommodate everyone so that it is easy for everyone to attend conferences and be within a close distance of each other and any events being held over the period of time they are visiting, and as specified in the client brief, a destination with the right amenities and attractions is something that they are prepared to pay more for. With, the Ana Intercontinental is located very centrally, and is close to a lot of amenities and attractions. It is just a 20-minute walk or 6-minute drive from Tokyo Tower which is one of the city’s most popular attractions. Typically, people associated under the ‘businessperson’ typology prefer luxury, our chosen hotel is 5-stars, and with the clients working several hours a week, they will expect to be looked after in every aspect when they go away. There are 844 rooms in the hotel, meaning there are more than double required for the clients. There are also many different types of Destination Tokyo
Page 1 and 2: 1 TOKYO Tokyo Bid for the American
Page 3 and 4: 3 Tokyo Overview - Tokyo is located
Page 5 and 6: 5 activities. These can differ due
Page 7 and 8: 7 Overall Visitors - To the Right t
Page 9: 9 Seasonality The weather in Tokyo
Page 13 and 14: 13 In Tokyo, there are two main air
Page 15 and 16: 15 signs both in the stations and t
Page 17 and 18: 17 Amenities - here are two types o
Page 19 and 20: 19 Amenities can influence visitor
Page 21 and 22: 21 Gotokyo.org (n.d) Rickshaw Touri
Page 23: 23 Narita-airport.jp (n.d.) Narita

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