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8 Visitors Expenditure 2010 - 2016 In the year 2010 to 2016, the number of expenditures from the international tourism visitors that visit Japan, was increasing yearly, bringing in more profits for local businesses and the economy. In the year 2010 1.15 trillion Japanese Yen was bought in by international tourism visitors. In the year 2016 3.75 trillion Japanese Yen was bought in by international tourism visitors, this clearly shows 2 benefits to the country. The first benefit is the number of visitors increasing throughout the years, as the above table showed. The second benefit of this increase is the money income for Japan, it appears that Japan’s Tourism economy, only seems to increase throughout the years, the table below will show the statistics (Statista, 2018). Visitor Expenditure by Category In the year 2017, JNTO (Japan National Tourism Organisation) released statics for overseas visitors, on what they spend their money on when travelling to Japan. The table below shows that accommodation is the biggest money in take from tourism to the country with 22,378 Yen spent by tourists in 2017. Meaning the hotels in Japan, must meet oversea visitor’s needs. Most leisure travellers are normally preferring to stay in 3 star or even higher star of hotels. Japanese women, in their twenty’s or thirty’s, who travel to Japan, prefer to stay in greater luxury hotels such as 4star – 5star hotels. For the students who travel to explore, are preferred to stay in budget hotels (Visit Britain, 2018). The second biggest money in take from tourism to the country is for general shopping with 19,530 Yen spent by tourists in 2017. This states that local businesses, have a real benefit from overseas tourists, as they bring in a lot of profit for the business as well as the economy (JNTO, 2018). Destination Tokyo
9 Seasonality The weather in Tokyo follows a general pattern of hot summers and cold winters which temperatures reaching a maximum of 31 Celsius and lows of three Celsius. (National Climate Data Centre). Therefore, the best time to visit for tourists seeking hot weather is the summer. Although this is peak season and Tokyo can become more crowded. Furthermore, April and November are often perceived as being more appropriate and manageable regarding skipping long lines for museums which cannot be avoided in busier periods. (U.S News – Tokyo travel guide, n.d). Tourism Resources Audit For our tourism audit, we will be using the 5 A’s of tourism (Attractions, Accessibility, Amenities, Accommodation and Activities) to give an analysis of the full resources in our destination. From this, we will identify the key tourism elements Tokyo has to offer. Attractions – https://www.youtube.com/watch?v=Hr_TbL5ejuQ#action=share t- This video explains the top 5 attractions in Tokyo and the surrounding areas. It also gives a small over view of Tokyo history and how these attractions have come about. These attractions will mainly be for the family and friends who have come along since they have more time to explore the surrounding areas. Destination Tokyo
Page 1 and 2: 1 TOKYO Tokyo Bid for the American
Page 3 and 4: 3 Tokyo Overview - Tokyo is located
Page 5 and 6: 5 activities. These can differ due
Page 7: 7 Overall Visitors - To the Right t
Page 11 and 12: 11 Accommodation - As our client is
Page 13 and 14: 13 In Tokyo, there are two main air
Page 15 and 16: 15 signs both in the stations and t
Page 17 and 18: 17 Amenities - here are two types o
Page 19 and 20: 19 Amenities can influence visitor
Page 21 and 22: 21 Gotokyo.org (n.d) Rickshaw Touri
Page 23: 23 Narita-airport.jp (n.d.) Narita

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