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D E C E M B E R 2 0 1 8
COSMO
NON
ALCOHOLIC
DRINKS
ALTERNATIVE
LIFESTYLE
F U T U R E T R E N D O R N O T ?
MIXOLOGY
SOCIAL IMPACTS
AND
CONSEQUENCES

"AS AN ALCOHOLIC,
YOU WILL VIOLATE
YOUR STANDARDS
QUICKER THAN
YOU CAN LOWER
THEM"
-Robin Williams
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Biography
"Work smart, not hard"
Small but mighty, Léo Janichon
live, work and breath by that
philosophy.
"If it doesn't challenge you,
it won't change you."
Latina at heart, Marianne Bascou
loves dancing on Raggaeton and
belt out Gilbert Montagne's songs.
“To those accustomed to
privilege, equality feels like
oppression.”
Asian at heart, Kim Jaeglin can't
stand injustice or people abusing
their power. Proud feminist, she
believes you are capable of anything
you put your mind to.
C O S M O | 3

MIXOLOGY
« the art or skill of preparing mixed drinks »
" We call that Mixology, this is
generally accepted as a refined
and in-depth study of the art
and craft of mixing drinks. "
The impact of
the art
People who are mixing drinks can be
considered artists, they try their best to be
creative and come up with new drinks,
some specialising in special effects and
chemical reaction (smoke, bubbles, fire
etc) and others in tricks while preparing the
cocktail.
They also give great attention to the look
and design of the cocktail as it has to be
visually appealing to their customer.
It has influenced the creation of Mocktail or
in an other word « non-alcoholic drinks ».
It has been proved that people have
decreased their alcohol consumption, thus
people gave more attention to the Mocktail
to replaced the traditional one.
Trying to make a non-alcoholic drink is
definitely like cooking, there is science
behind it and it has to look artsy to keep
people interested. People can't be
disappointed by the result.
To create a Mocktail you have to find the
great balance between sweet and bitter,
soft and sour, aesthetic and taste. Mixology
is all about balance and creativity.
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B
AND R
MIXOLOGY
T
E
N
D
E
R
The mixology has definitely influenced
the sector of barman, some even
says that technically mixologist is the
scientific name for bartender.
But in reality in the industry those two
are different although it doesn't
necessarily means they can't be
compatible
We think that a mixologist is someone
who studies and help to further
develop the field of bartending by
creating innovative cocktail from
studies made on the original ones.
And a bartender in general is more
someone who know a lot of common
and popular cocktail and serve many
people at once. They also serve soft
drinks, wine beer and so on. A
mixologist is dedicated to his cocktails
and liquor.
But in fact the popularity that get
mixologist tend to affect the bartending
community by inspiring them and
making them both, bartender and
mixologist. They want to be more involve
in the creations and add their own touch.
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OCKTAIL HISTORY
Cocktails have been inspired by British
punches, bunch Bowls of spirits mixed with fruit
juice, spices, and other flavours, consumed in
punch houses in the 18th century.
The term cocktail was even first seen in a British
newspaper printed March of 1798 but the term
was officially defined in 1806.
It was described as « a stimulating liquor
composed of any kind of sugar, water and
bitters ».
The true art of bartending began after Jerry
Thomas, an American Bartender wrote the first
comprehensive recipe books named « The
bartender’s guide », which is basically a book
resuming how to mix drinks, it became a
reference in the bartender sector.
He has been inspired by his many travels
around the world which is how he came up with
so many innovations and new ingredients that
helped him to improve his mixture. But the
cocktails were really born when we discovered
ice and more specifically a way to keep ice from
melting while moving from one place to another.
Following this advance, the bartending sector
expanded really fast to create a « cocktail
culture », By the end of the 19th century many
names of cocktails were integrated into
restaurant's menu.
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Because creating with
style is nicer
homestia.com/

ALCOHOL
Historically, alcoholic beverages have served
as sources of needed nutrients. They have
been widely used for their medicinal,
antiseptic, and analgesic properties.
No one knows when beverage alcohol was
first made. However, it was presumably the
result of a fortuitous accident that occurred at
least tens of thousands of years ago.
Lets talk about beer, it has proved that beer
was made at as early as the Neolithic period,
about 10,000 avant JC . Anthropologists
have suggested that beer may have
preceded bread as a staple.
For them alcoholic beverages were considered
as a necessity of life and brewed daily at home,
they were using it for pleasure, nutrition,
medicine, ritual, remuneration and funerary
purposes.
Egyptians were storing the beverages in tobs of
the dead for theirs use in the after life.
In many countries, population who were
believing in gods were using beer and wine as
offerings to their divinity.
Alcohol was considered as spiritual food rather
than a material food, many documents show
the important role it played in their religious life.
Wine appeared in Egyptian pictographs
around 4,000 av JC.
The ancient Egyptians made at least 24
varieties of wine, it appears that at the
beginning of civilisation alcoholic beverage
were very important in that country.
But Egyptians are also known as the creators
of seventeen varieties of beer, they believed
that Osiris may invented beer at the same
time at wine.
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In ancient times people always drank when
holding a memorial ceremony, pledging
resolution before going into battle, celebrating
victory, before feuding and official executions,
for taking an oath of allegiance, while attending
the ceremonies of birth, marriage, reunions,
departures, death, and festival banquets.
But the first alcoholic beverage who became
really popular was made in Greece, it’s a
fermented beverage made from honey and
water.
So in the ancient times alcohol was using for
many different purposes, it was something else
than just alcohol but it has definitely influenced
how we are using it now.

How non
alcoholic drinks
came to be?
ALCOHOL AND IT'S EFFECTS
Worldwide, 3.3 million deaths were attributed to
alcohol misuse in 2012. Excessive alcohol use is the
third leading cause of death in the United States,
accounting for 88,000 deaths per year. Globally,
alcohol-attributable disease and injury are
responsible for an estimated 4 percent of mortality
and 4 to 5 percent of disability-adjusted life-years
(DALYs).
The harmful effects of alcohol misuse are far
reaching and range from accidents and injuries to
disease and death, as well as consequences for
family, friends, and the larger society. Economic
costs attributed to excessive alcohol consumption
are considerable.
In the United States alone, the costs of excessive
alcohol use were estimated at $223.5 billion in
2006, or $746 per person. Much of these costs
result from a loss in workplace productivity as well
as health care expenses, criminal justice
involvement, and motor vehicle crashes.
This article will review some of the cultural and social
influences that alcohol has on individuals within the
contexts and environments where people live and
interact.
These past years, we have seen a new trend
booming. The non-alcoholic beverages or “mocktails”
is a rising industry with a bright future according to
many market professionals.
But to understand this new trend, it seems important
to first talk about what it would be replacing. Indeed,
the “mocktails” were first created from regular
“cocktails” which contain alcohol. So why would we
want to replace drinks who have been successful for
the past decades? And where did alcohol came
from? They are many questions we will need to
answer in order to fully understand how this trend
came to be and we will attempt to enlighten you, our
dear lecturers about. P.S:This is not an exhaustive
review but we aim at showing the wide range of
contexts that may shape alcohol use.
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ALCOHOL AND
VIOLENCE
Drinking can make us prone to minor accidents,
like knocking over your drink at a house party,
that you may dismiss as part of an average night.
But alcohol can be the cause of more serious
accidents too. There are two main things that
make this likely. Because it’s a depressant,
alcohol slows down the brain and affects the
body’s responses. At the same time, if you’ve
been drinking, you’re more likely to take risks.
Combined, these reactions increase the chance
of accidents happening. Professionals have also
established a link between alcohol and domestic
violence. The feelings of anger, volatility, hostility,
aggression and violence associated with alcohol
abuse provoke abuse in spouses capable of or
already engaging in abuse. The same is true for
both male and female abusers, and the facts are
astounding. A Medical Association recently
unveiled that 92% of domestic abusers were
abusing alcohol not just in their lives but at the
time of the incident.
“92% of domestic
abusers were
abusing alcohol”
Out of all domestic abusers, 61% of them have a
substance abuse problem. The World Health
Organization published that 11% of all
homicides were cases of domestic violence.
While it may be apparent domestic violence and
alcohol abuse are
related, the cases vary greatly. The abusers
are mostly reproducing a cycle that they have
grown up with. Or they feel like they are losing
control, it also happens when someone is
depressed, they tend to drink more and
remain in that cycle because alcohol
consumption on repeat and in quantity
ultimately has a depressing effect.
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WHAT
INFLUENCES
ALCOHOL
USE?
Individual: Race/ethnicity, immigration status,
SES, etc.
Microsystem : Family and home environment,
schools and peers, work-peer networks, peer
support, family support, parental monitoring,
parental alcohol use, etc.
Community: Community norms and attitudes
regarding alcohol use, cultural norms, gender
norms,
etc.
Macro/Policy level: Advertisement and
marketing, policy related to alcohol use.
A social–ecological framework for explaining influences on
alcohol use. Individual-level factors that influence alcohol
use are nested within home, work, and school environments,
which are nested within the larger community. Macro-level
factors, such as exposure to advertising, may influence
family and peer network attitudes and norms, which
ultimately affect individual attitudes and behaviors.
Alcohol consumption varies across gender and
race/ethnicity. Across the world, men consume more
alcohol than women, and women in more developed
countries drink more than women in developing
countries. Men are much more likely than women to
use alcohol (56.7 percent vs. 47.8 percent,
respectively), to binge drink (30.4 percent vs. 16
percent, respectively), and to report heavy drinking
(9.9 percent vs. 3.4 percent, respectively). Among
racial and ethnic groups, Whites report the highest
overall alcohol use among persons age 12 and over
(57.4 percent).
Like other health issues, alcohol use can be linked
to a complex array of factors ranging from
individual-level (genetics) to population-level
(cultural and societal factors) characteristics. On a
population level, emerging research has
documented the relationship between social
determinants and health and, specifically, the social
epidemiology of alcohol use.
Social capital theory suggests that social networks
and connections influence health. Individuals who
have higher levels of social support and community
cohesion generally are thought to be healthier
because they have better links to basic health
information, better access to health services, and
greater financial support with medical costs
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FAMILY AND PEER
PRESSURE
The question now might be, why are we being
pressured to drink?
Essentially, we are tribal social animals. From an
evolutionary perspective, early humans had to
form social groups to hunt, gather food, protect
each other and survive. As a result, we have
evolved tendencies to support group cohesion by
conforming to group norms and shunning nonconformity.
So if we tend to associate with people
who are like us and engage in similar behaviours,
and we start doing things in a way that goes
against the group norms, such as not drinking in
a social situation, this can be a challenge to the
acceptability of that behaviour in the group.
Peer norms play an important role at this life
stage. By the late adolescent period, parental
influences related to alcohol use are small
compared with peer influences. Much of the
focus on peer influences has highlighted the risk
networks associated with alcohol use. In a culture
like ours where drinking alcohol is such a big part
of socialising, saying no can make you feel left
out or like you’re not having as much fun.
Peer pressure, as you probably know, is the
influence people sometimes use to make us
behave in a way we don’t necessarily want to, or
stop us doing things we do want to do. If our
peers all seem to be doing something or have a
certain opinion, we can feel under pressure to do
or think the same so we don’t get left out. A peer
can be anyone you look up to or someone who
you would think is an equal in age or ability. A
peer could be a friend, someone in the
community or even someone on TV. You might
come under peer pressure to live up to either an
individual or group’s expectations or follow a
particular fashion or trend. Peer pressure can be
both overt and inadvertent.
For example, a group of popular students may all
be drinking alcohol and they may be considered
cool. Others will strive to also be seen in this same
light and may then participate in the modeled
behavior (drinking alcohol) to try and fit in with this
social group, whether or not they are asked to join
in. The perception that "everyone is doing it" can
also influence a teenager to consume alcohol so
they are part of the crowd.
It can be hard for teens to view themselves, or to
be viewed by others, as different; if the perception
is that everyone else is drinking alcohol then they
are more likely to also drink alcohol. Teenagers are
also prone to exaggerating their exploits to make
themselves appear cool or to advance themselves
in the social hierarchy. It is entirely possible that
they are not actually drinking as much as they
claim to be; however, others may think that they
are, and this social perception can lead to more
drinking by those striving to fit in socially. Peer
pressure can be both overt and inadvertent. Direct
peer pressure involves one person to another, with
things like offering someone a drink explicitly or
encouraging a person to drink.
This may happen in a social situation like a party.
Drinks may be refilled without asking for them to
be; a person may buy another a drink; or
someone may give another a hard time if they are
not drinking. It may be difficult for a young person
to "just say no,” as it may make them feel like an
outcast. Others may even ostracize and socially
isolate a person who decides not to drink. Direct
peer pressure can also come in the form of an
invitation to a social situation with the expectation
that drinking will occur. Peer pressure can also be
less overt and more indirect. This form of peer
pressure may occur as social meeting.
03
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DISCRIMINATION
AND IT’S EFFECTS
ON ALCOHOL
CONSUMPTION
A number of social and cultural factors involve
increased alcohol use, and discrimination is one
of this factor. The role of discrimination and
stress in health-related risk behaviours,
including alcohol use, has been well
established. The stress and coping mechanisms
involved with being discriminated explains the
increase in alcohol use.
Discrimination is seen as a key social stressor
that elicits a physiological response, including
elevated blood pressure and release of stress
hormones, which may have lifelong deleterious
effects, including increased alcohol use. Selfreported
unfair treatment and racial
discrimination has been linked to higher alcohol
use among Asian Americans and Latinos
among other ethnic groups.
Another group that which is at particular risk for
alcohol problems stemming from their
experiences with discrimination are those in the
LGBT community, who experience high levels
of discrimination related to sexual orientation
and gender identification. One study found that
more than two-thirds of LGBT adults
experienced discrimination, and individuals who
reported discrimination based on race, gender,
and sexual orientation were almost four times
more likely to use alcohol and other substances.
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The impact
of the
weather
We now have new evidence that the weather and
in particular the temperature and amount of
sunlight that we are exposed to has a strong
influence on how much alcohol we consume.
Furthermore this weather related alcohol
consumption is directly linked to our chances of
developing the most dangerous form of liver
disease, cirrhosis which can ultimately end in liver
failure and death. Recently, a study was made
looking at multiple countries around the world and
the US, comparing average annual sunshine hours
and average temperature with overall alcohol
consumption, rates of heavy drinkers and rates of
liver cirrhosis attributable to alcohol.
The findings were impressive.
There is a direct relationship
between reduced sunshine, cold
weather and alcohol consumption,
heavy drinking and alcoholic
cirrhosis. Essentially as the
weather gets colder and sunlight
hours go down you are more likely
to drink alcohol, and drink it in a
harmful way and go on to develop
liver disease.
"There is a direct
relationship between
reduced sunshine,
cold weather and
alcohol consumption"
But bad weather while being an
important criteria in being
depressed isn’t the only reason
people drink more. A bartender we
have interviewed for example told
us that they had many more people
during sunny and hot days
because people are thirsty. And
also because they are often in
holidays and can therefore drink as
much as they want without
worrying too much about going to
work the day after.
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Why are non alcoholic
drinks so interesting?
Once you have seen and
understood all the consequences
that alcohol drinking can have, it
is much easier to understand
why researchers would come up
with non-alcoholic beverages.
Additionally to being linked with
domestic violence, diseases and
accidents, alcohol isn’t suitable
for everyone.
As a matter of fact, a lot of
people can’t drink alcohol. For
exempla depending on your
country if residency, you can’t
drink alcohol before 16, 18 or 21.
Then there is pregnant women
who are advised against drinking
alcohol to protect their foetus.
Another of the criteria to take into
account is Religion, Islam and
Jainism for example prohibit the
consumption of alcohol. Islam
represents 1.8 billion people
which represents 24,1% of the
world population. The last
criteria that is important is all the
people who can’t drink alcohol
for various health reasons.
Whether they are intolerant,
allergic or suffer from a medical
condition.
Overall there is an estimated 40
to 45% of the world population
who just can’t drink alcohol. So a
lot of the market remains
unexploited, which is why using
non alcoholic drinks became a
trend. It provides potentially
everyone with an alternative to
drinking and has a much larger
potential market they have
access to.
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Rosemary Blueberry
Smash
Ingredients
7-8 blueberries
1 rosemary sprig,
stripped
1 oz honey syrup
1 oz fresh lemon juice,
strained
4 oz sparkling mineral
water
Ice
Instructions
Gently muddle blueberries,
rosemary leaves, and honey
syrup in the bottom of a
cocktail shaker. Add lemon
juice and shake, covered, with
ice vigorously for 10 seconds.
Strain through a mesh strainer
into a tall glass of fresh ice.
Top with sparkling water and
stir to incorporate.
F O R Y O U R D A I L Y D O S E O F R E C I P E S , P L E A S E V I S I T
C O S M O . C O M / R E C I P E
C O S M O | 1 7

WHICH ARE THE NON-ALCOHOLIC
DRINKS?
We find for you the new trend “ Drinks without alcohol”! Many different styles : Classy, colourful,
healthy… You’ll have a lot of choice : Beer without alcohol, seedlip or even Mocktails!
When was the last time you tried an alcohol-free beer? For some of you it might have been a while, and
that’s because many of them just couldn’t replicate the taste of their alcohol infused counterparts.
Whilst the smaller brands filled the gaps in the last few years the big boys have finally caught up – next
time you get a chance, try a brand you used to drink and see what you think; you might be pleasantly
surprised - and because it’s beer there’s growth year on year for the alcohol-free versions. Next time
you’re in your local supermarket or hanging out in a hip Hoxton pub look around and see what’s on
offer.
Completely different than beers,
Cordials are seeing a boom of
sophistication. They’re fun, easy
to make and perfectly capture
the essence of summertime.
Cordials are perfect for BBQs
and best of all you can grow and
forage for many of the
ingredients yourself.
Tonics meanwhile are becoming
ever trendier, with an everincreasing
quality in their ranges
and lovers of that bitter taste
being treated to better and tastier
options.
"We can’t talk about alcohol
free drinks without mentioning
Seedlip."
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This drink has been around for a
couple of years now and is
continuing to be popular. Seedlip
is clear like gin and made like gin
in that it’s distilled. It can also be
drank like a gin, with tonics,
martinis and other cocktails. A
Seedlip Martini looks like a
martini and tastes almost exactly
like one.

The drink’s creator Ben Branson wanted to
solve an issue that all non-drinkers face: when
eating or drinking out your drink just doesn’t
compare to the alcoholic version. He felt that it
was just ‘half a drink’ and after researching
distillation and old herbal remedies he came up
with the idea and Seedlip was born. It’s
blended and bottled in England and bartenders
can now offer something they weren’t able to
before – a proper non-alcoholic cocktail like no
other.
Lately, you have the Mocktails! You’ll find ever
more varieties in more and more places, not to
mention they’re cheap! Most bars, restaurants
and pubs now offer a mocktail menu. They can
also be a healthy part of your diet depending
on what kind you ask for. Mocktails are fun and
easy to make and perfect for parties.
We've established that alcohol tastes tingly,
drying, bitter, and sweet.
To recreate these effects in a non-alcoholic
drink, we simply need to add ingredients that
produce the same effect. The best analog for
alcohol's burn comes from spicy ingredients
such as ginger or chilies. Although the
compounds involved are different, both stimulate
the same nerve that alcohol affects.
Astringency is harder to replicate. At home, the
best option is oversteeped black tea, which
contain naturally-occurring tannins that replicate
the astringency of alcohol. Oversteeped tea is
also one of the few readily-available ingredients
I've tried that can add a respectable amount of
bitterness to a drink. Most cocktail bitters use
herbs like cinchona or gentian that are harder to
come by. To make oversteeped tea, use twice
as many teabags as you would normally use and
simmer the tea for 10 minutes.
“Why am I drinking alcohol, if things
taste this good without it?”
Then, you may have concluded that you should
be brewing up a batch of bitter, spicy, slightly
sweet tea the next time you serve as designated
driver. True.
But, there's no need to do that. That's because
the true allure of alcohol isn't really derived from
its own taste characteristics, but rather how it
interacts with other compounds to create
otherwise unattainable flavors.Think of
bitterness, astringency, and spice as creative
ways to accent an already tasty mocktail, to add
lend the slight feeling that you might be sipping
an actual cocktail
Mocktails can be just as creative, just as
interesting as regular cocktails.
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Whether it's for your guests or yourself, it's
always a good idea to add a fun and refreshing
mocktail into the mix. Here are our favortie easy,
delicious, and non-alcoholic recipes to serve up at
your next event.
Ingredients:
2 oz lime juice
2 oz orange
1 oz simple syrup*
1 oz passion fruit puree
2 oz guava puree
2 oz cold brew concentrate
3 oz honey syrup**
16 oz ice
Instructions:
Divide recipe between 2 tins and blend with measured
ice. Pour into a 12 oz vessel. Garnish with orchids and
grated coffee.
*Instructions for simple syrup:
Add 1 pound of organic cane sugar to 1 pound of water.
Shake and stir vigorously until sugar is thoroughly
dissolved. Do not cook. Keep refrigerated.
**Instructions for honey syrup:
Mix 3 parts honey to 1 part hot water, by weight. Shake
and stir until syrup reaches uniform dilution. Keep
refrigerated.
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THE FANCY MOCKTAILS, GREENER,
HEALTHIER
Every day we are bombarded with hundreds of food trends that are either here to stay or quickly
fade away. The latest one to hit the scene is cutting out alcohol from our diet as a natural step in a
healthy direction. Life can be just as good when we reframe our relationship with alcohol. Swapping
your vodka and coke for an ice tea may not sound like a big deal for many. But not drinking in social
situations when you are use to having a drink permanently in your hand is difficult for lots of people.
The new fashionable sober scene is encouraging numbers of mindful millennials to make the
commitment to abstain from alcohol. So what better way to start your detox then with a fancy
mocktail? Chilled, fruity and delicious, mocktails are the perfect solution for any alcohol free event or
occasion.
BODY & MIND Mocktails have lots of nutrients in them from the ingredients used. Especially if
you create your own then you have full control over what goes in them. Nutrient-dense
ingredients like coconut water and vegetable juices are loaded with essential vitamins and
minerals.
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They are super easy to make and fairly cheap,
you definitely don’t need to be an experienced
bartender to create a fabulous mocktail. The
alcohol that goes into cocktails is normally quite
pricey, so when you remove alcohol from the
drink the price reduces drastically.
But the best benefit of mocktails is that
unlike a cocktail party, a mocktail party won’t
leave you hungover the next day!
Some restaurants and bars are getting
super creative with fresh herbs, exotic
fruits and home-made syrups.
But mocktails are very easy to make at
home and are cheaper too.
Start with a base liquid(s), like
sparkling water, kombucha or coconut
water. Or choose your favourite juice
flavour and add this too. Add whole
fruits or vegetables and then top with
fresh herbs or spices.
They aren’t only a health benefit but
also turn up the flavour too! Try citrus
fruits wedges, peels or the zest for that
special zing.
Finally, pick a glass that keeps that
cocktail feel authentic.
Mocktails are continuing to grow in
popularity and are becoming healthier
and healthier as time goes on. There
are lots of delicious mocktails to
choose from instead of relying on
alcohol, you could have your favourite
fruity flavour and a spice or too,
whatever you fancy!
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Seedlip Spice
& Tonic
Recipe 1
The Ingredients
2 oz Seedlip Spice 94
Tonic syrup to taste
Tonic water to taste
Star anise
Cinnamon stick
Instructions
Mix and pour Seedlip
Spice, tonic syrup, and
tonic water into glass
over ice. Garnish with
star anise and
cinnamon stick.
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Cocktail without alcohol?
It's all about Star's regime!
Don’t discount the salad drawer! Star
suggests “taking cucumber and vinegar, and
making an a la minute shrub.” Add
sweetener (honey, simple syrup, agave…)
and soda water for a well-rounded bubbly
drink.
Playing with what’s at hand has
entertainment value. “It’s much more fun for
people who are hanging out,” Star says, “when
they see you’re picking something from your
fridge and doing something unexpected.” When
the unexpected is also delicious, your hostly job
is done.
Star also uses orgeat in non-alcoholic drinks. “It
gives a little bit of body to whatever I’m working
with.”
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Why we think this
trend is going to
work ?
Alcohol is part of our culture and society in
Europe, a glass of wine, a pint of beer or a cocktail
during your girl’s night out…Who never had any of
these? And if consumed moderately, alcohol
doesn’t necessarily have bad consequences. But
here is the thing, alcohol can cause addiction quite
easily and that’s when it becomes a problem. It
has an impact on other humans being. Your family
when they see your behaviour changing every
time you start drinking. Innocent people who
perish in car accidents because a drunk person
was driving when he/she shouldn’t have. You
having a cancer, developing cirrhosis or any kind
of disease directly related to your alcohol
consumption. All these things also have an impact
on economy, car and damage insurance,
healthcare…at the end of the day we all pay for
certain people’s excess. That being said, we also
have a 40% average of the world population that
doesn’t drink alcohol and for various reasons. And
there they come, with non-alcoholic beverages
that everyone could drink. You know it feels like
most people who really like alcohol would be
reluctant to reduce or stop consuming alcohol if
only for the taste. But we have you covered,
Seedlip for example developed drinks that are
also distilled which means you get a taste as close
from alcohol as it can be. Everything leads to
believe that other brands will pay a very close
interest to the development of non-alcoholic drinks
because it is a constantly growing market.
One of the main reason it might work, is the
interest of people for healthier lifestyle and
habits. Cutting off alcohol or at least reducing
their consumption is in the mind of a lot of
people but they don’t act on it because they
really like it and so far weren’t provided with any
alternative. But now that they have options, they
will most likely give it a try and that’s how habits
start to change. Now if we also include in our
potential market both Islamic believers, minors
and pregnant women, we get quite a large
amount of potential customers. Add the fact that
you can still have a night out having fun and
then drive your way back home without worrying
because you drank too much. There are many
advantages to non-alcoholic drinks, especially
now that you can get the same experience in
terms of taste but at a lesser cost and not at the
expand of your health and cognizance. This is
why we redactors at Cosmo, believe in this
trend. Of course we are not saying everyone
should completely stop drinking alcohol but we
believe that people can massively cut on their
consumption especially on heavy alcohol as well
as reduce binge-drinking. Any of you can give it
a try and be the trigger to a change in people’s
behaviour.
C O S M O | 2 6

A part of creating this magazine
was the opportunity to try a lot
of non-alcoholic drinks to know
more about it.
That was really nice for us
because we don't have the same
profile at all when it comes to
drinking.
Indeed Marianne and Leo really
like alcoholic drinks whereas
Kim is intolerant to any kind of
alcohol which means she
doesn't have the same
experience they do when it
comes to drinking and having a
night out in general. What was
really interesting was to see how
both Marianne and Leo would
feel about their first non
alcoholic cocktails. Right now,
the trend is only beginning so in
most bars you have around 3 to
4 options for mocktails when
you have several dozens for
regular cocktails. Our
investigations showed us that
this trend has a lot of potential
but needs to be further
developed in order for people to
have options. Because right now
people who can't drink alcohol
don't have so many options
whoch might be one of the
reason people arent willing to
give it a try just like that.
Look at the pictures!
Mocktails are stunning,
you'll want to taste it as soon
as possible.
C O S M O | 2 5
C O S M O | 2 7

Solving the dilemma of "What to
drink when you're not drinking"
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