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Why we think this
trend is going to
work ?
Alcohol is part of our culture and society in
Europe, a glass of wine, a pint of beer or a cocktail
during your girl’s night out…Who never had any of
these? And if consumed moderately, alcohol
doesn’t necessarily have bad consequences. But
here is the thing, alcohol can cause addiction quite
easily and that’s when it becomes a problem. It
has an impact on other humans being. Your family
when they see your behaviour changing every
time you start drinking. Innocent people who
perish in car accidents because a drunk person
was driving when he/she shouldn’t have. You
having a cancer, developing cirrhosis or any kind
of disease directly related to your alcohol
consumption. All these things also have an impact
on economy, car and damage insurance,
healthcare…at the end of the day we all pay for
certain people’s excess. That being said, we also
have a 40% average of the world population that
doesn’t drink alcohol and for various reasons. And
there they come, with non-alcoholic beverages
that everyone could drink. You know it feels like
most people who really like alcohol would be
reluctant to reduce or stop consuming alcohol if
only for the taste. But we have you covered,
Seedlip for example developed drinks that are
also distilled which means you get a taste as close
from alcohol as it can be. Everything leads to
believe that other brands will pay a very close
interest to the development of non-alcoholic drinks
because it is a constantly growing market.
One of the main reason it might work, is the
interest of people for healthier lifestyle and
habits. Cutting off alcohol or at least reducing
their consumption is in the mind of a lot of
people but they don’t act on it because they
really like it and so far weren’t provided with any
alternative. But now that they have options, they
will most likely give it a try and that’s how habits
start to change. Now if we also include in our
potential market both Islamic believers, minors
and pregnant women, we get quite a large
amount of potential customers. Add the fact that
you can still have a night out having fun and
then drive your way back home without worrying
because you drank too much. There are many
advantages to non-alcoholic drinks, especially
now that you can get the same experience in
terms of taste but at a lesser cost and not at the
expand of your health and cognizance. This is
why we redactors at Cosmo, believe in this
trend. Of course we are not saying everyone
should completely stop drinking alcohol but we
believe that people can massively cut on their
consumption especially on heavy alcohol as well
as reduce binge-drinking. Any of you can give it
a try and be the trigger to a change in people’s
behaviour.
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