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D E C E M B E R 2 0 1 8<br />
COSMO<br />
NON<br />
ALCOHOLIC<br />
DRINKS<br />
ALTERNATIVE<br />
LIFESTYLE<br />
F U T U R E T R E N D O R N O T ?<br />
MIXOLOGY<br />
SOCIAL IMPACTS<br />
AND<br />
CONSEQUENCES
"AS AN ALCOHOLIC,<br />
YOU WILL VIOLATE<br />
YOUR STANDARDS<br />
QUICKER THAN<br />
YOU CAN LOWER<br />
THEM"<br />
-Robin Williams<br />
C O S M O | 2
Biography<br />
"Work smart, not hard"<br />
Small but mighty, Léo Janichon<br />
live, work and breath by that<br />
philosophy.<br />
"If it doesn't challenge you,<br />
it won't change you."<br />
Latina at heart, Marianne Bascou<br />
loves dancing on Raggaeton and<br />
belt out Gilbert Montagne's songs.<br />
“To those accustomed to<br />
privilege, equality feels like<br />
oppression.”<br />
Asian at heart, Kim Jaeglin can't<br />
stand injustice or people abusing<br />
their power. Proud feminist, she<br />
believes you are capable of anything<br />
you put your mind to.<br />
C O S M O | 3
MIXOLOGY<br />
« the art or skill of preparing mixed drinks »<br />
" We call that Mixology, this is<br />
generally accepted as a refined<br />
and in-depth study of the art<br />
and craft of mixing drinks. "<br />
The impact of<br />
the art<br />
People who are mixing drinks can be<br />
considered artists, they try their best to be<br />
creative and come up with new drinks,<br />
some specialising in special effects and<br />
chemical reaction (smoke, bubbles, fire<br />
etc) and others in tricks while preparing the<br />
cocktail.<br />
They also give great attention to the look<br />
and design of the cocktail as it has to be<br />
visually appealing to their customer.<br />
It has influenced the creation of Mocktail or<br />
in an other word « non-alcoholic drinks ».<br />
It has been proved that people have<br />
decreased their alcohol consumption, thus<br />
people gave more attention to the Mocktail<br />
to replaced the traditional one.<br />
Trying to make a non-alcoholic drink is<br />
definitely like cooking, there is science<br />
behind it and it has to look artsy to keep<br />
people interested. People can't be<br />
disappointed by the result.<br />
To create a Mocktail you have to find the<br />
great balance between sweet and bitter,<br />
soft and sour, aesthetic and taste. Mixology<br />
is all about balance and creativity.<br />
C O S M O | 4
B<br />
AND R<br />
MIXOLOGY<br />
T<br />
E<br />
N<br />
D<br />
E<br />
R<br />
The mixology has definitely influenced<br />
the sector of barman, some even<br />
says that technically mixologist is the<br />
scientific name for bartender.<br />
But in reality in the industry those two<br />
are different although it doesn't<br />
necessarily means they can't be<br />
compatible<br />
We think that a mixologist is someone<br />
who studies and help to further<br />
develop the field of bartending by<br />
creating innovative cocktail from<br />
studies made on the original ones.<br />
And a bartender in general is more<br />
someone who know a lot of common<br />
and popular cocktail and serve many<br />
people at once. They also serve soft<br />
drinks, wine beer and so on. A<br />
mixologist is dedicated to his cocktails<br />
and liquor.<br />
But in fact the popularity that get<br />
mixologist tend to affect the bartending<br />
community by inspiring them and<br />
making them both, bartender and<br />
mixologist. They want to be more involve<br />
in the creations and add their own touch.<br />
C O S M O | 5
OCKTAIL HISTORY<br />
Cocktails have been inspired by British<br />
punches, bunch Bowls of spirits mixed with fruit<br />
juice, spices, and other flavours, consumed in<br />
punch houses in the 18th century.<br />
The term cocktail was even first seen in a British<br />
newspaper printed March of 1798 but the term<br />
was officially defined in 1806.<br />
It was described as « a stimulating liquor<br />
composed of any kind of sugar, water and<br />
bitters ».<br />
The true art of bartending began after Jerry<br />
Thomas, an American Bartender wrote the first<br />
comprehensive recipe books named « The<br />
bartender’s guide », which is basically a book<br />
resuming how to mix drinks, it became a<br />
reference in the bartender sector.<br />
He has been inspired by his many travels<br />
around the world which is how he came up with<br />
so many innovations and new ingredients that<br />
helped him to improve his mixture. But the<br />
cocktails were really born when we discovered<br />
ice and more specifically a way to keep ice from<br />
melting while moving from one place to another.<br />
Following this advance, the bartending sector<br />
expanded really fast to create a « cocktail<br />
culture », By the end of the 19th century many<br />
names of cocktails were integrated into<br />
restaurant's menu.<br />
C O S M O | 6
Because creating with<br />
style is nicer<br />
homestia.com/
ALCOHOL<br />
Historically, alcoholic beverages have served<br />
as sources of needed nutrients. They have<br />
been widely used for their medicinal,<br />
antiseptic, and analgesic properties.<br />
No one knows when beverage alcohol was<br />
first made. However, it was presumably the<br />
result of a fortuitous accident that occurred at<br />
least tens of thousands of years ago.<br />
Lets talk about beer, it has proved that beer<br />
was made at as early as the Neolithic period,<br />
about 10,000 avant JC . Anthropologists<br />
have suggested that beer may have<br />
preceded bread as a staple.<br />
For them alcoholic beverages were considered<br />
as a necessity of life and brewed daily at home,<br />
they were using it for pleasure, nutrition,<br />
medicine, ritual, remuneration and funerary<br />
purposes.<br />
Egyptians were storing the beverages in tobs of<br />
the dead for theirs use in the after life.<br />
In many countries, population who were<br />
believing in gods were using beer and wine as<br />
offerings to their divinity.<br />
Alcohol was considered as spiritual food rather<br />
than a material food, many documents show<br />
the important role it played in their religious life.<br />
Wine appeared in Egyptian pictographs<br />
around 4,000 av JC.<br />
The ancient Egyptians made at least 24<br />
varieties of wine, it appears that at the<br />
beginning of civilisation alcoholic beverage<br />
were very important in that country.<br />
But Egyptians are also known as the creators<br />
of seventeen varieties of beer, they believed<br />
that Osiris may invented beer at the same<br />
time at wine.<br />
C O S M O | 9<br />
In ancient times people always drank when<br />
holding a memorial ceremony, pledging<br />
resolution before going into battle, celebrating<br />
victory, before feuding and official executions,<br />
for taking an oath of allegiance, while attending<br />
the ceremonies of birth, marriage, reunions,<br />
departures, death, and festival banquets.<br />
But the first alcoholic beverage who became<br />
really popular was made in Greece, it’s a<br />
fermented beverage made from honey and<br />
water.<br />
So in the ancient times alcohol was using for<br />
many different purposes, it was something else<br />
than just alcohol but it has definitely influenced<br />
how we are using it now.
How non<br />
alcoholic drinks<br />
came to be?<br />
ALCOHOL AND IT'S EFFECTS<br />
Worldwide, 3.3 million deaths were attributed to<br />
alcohol misuse in 2012. Excessive alcohol use is the<br />
third leading cause of death in the United States,<br />
accounting for 88,000 deaths per year. Globally,<br />
alcohol-attributable disease and injury are<br />
responsible for an estimated 4 percent of mortality<br />
and 4 to 5 percent of disability-adjusted life-years<br />
(DALYs).<br />
The harmful effects of alcohol misuse are far<br />
reaching and range from accidents and injuries to<br />
disease and death, as well as consequences for<br />
family, friends, and the larger society. Economic<br />
costs attributed to excessive alcohol consumption<br />
are considerable.<br />
In the United States alone, the costs of excessive<br />
alcohol use were estimated at $223.5 billion in<br />
2006, or $746 per person. Much of these costs<br />
result from a loss in workplace productivity as well<br />
as health care expenses, criminal justice<br />
involvement, and motor vehicle crashes.<br />
This article will review some of the cultural and social<br />
influences that alcohol has on individuals within the<br />
contexts and environments where people live and<br />
interact.<br />
These past years, we have seen a new trend<br />
booming. The non-alcoholic beverages or “mocktails”<br />
is a rising industry with a bright future according to<br />
many market professionals.<br />
But to understand this new trend, it seems important<br />
to first talk about what it would be replacing. Indeed,<br />
the “mocktails” were first created from regular<br />
“cocktails” which contain alcohol. So why would we<br />
want to replace drinks who have been successful for<br />
the past decades? And where did alcohol came<br />
from? They are many questions we will need to<br />
answer in order to fully understand how this trend<br />
came to be and we will attempt to enlighten you, our<br />
dear lecturers about. P.S:This is not an exhaustive<br />
review but we aim at showing the wide range of<br />
contexts that may shape alcohol use.<br />
C O S M O | 1 0
ALCOHOL AND<br />
VIOLENCE<br />
Drinking can make us prone to minor accidents,<br />
like knocking over your drink at a house party,<br />
that you may dismiss as part of an average night.<br />
But alcohol can be the cause of more serious<br />
accidents too. There are two main things that<br />
make this likely. Because it’s a depressant,<br />
alcohol slows down the brain and affects the<br />
body’s responses. At the same time, if you’ve<br />
been drinking, you’re more likely to take risks.<br />
Combined, these reactions increase the chance<br />
of accidents happening. Professionals have also<br />
established a link between alcohol and domestic<br />
violence. The feelings of anger, volatility, hostility,<br />
aggression and violence associated with alcohol<br />
abuse provoke abuse in spouses capable of or<br />
already engaging in abuse. The same is true for<br />
both male and female abusers, and the facts are<br />
astounding. A Medical Association recently<br />
unveiled that 92% of domestic abusers were<br />
abusing alcohol not just in their lives but at the<br />
time of the incident.<br />
“92% of domestic<br />
abusers were<br />
abusing alcohol”<br />
Out of all domestic abusers, 61% of them have a<br />
substance abuse problem. The World Health<br />
Organization published that 11% of all<br />
homicides were cases of domestic violence.<br />
While it may be apparent domestic violence and<br />
alcohol abuse are<br />
related, the cases vary greatly. The abusers<br />
are mostly reproducing a cycle that they have<br />
grown up with. Or they feel like they are losing<br />
control, it also happens when someone is<br />
depressed, they tend to drink more and<br />
remain in that cycle because alcohol<br />
consumption on repeat and in quantity<br />
ultimately has a depressing effect.<br />
C O S M O | 1 1
WHAT<br />
INFLUENCES<br />
ALCOHOL<br />
USE?<br />
Individual: Race/ethnicity, immigration status,<br />
SES, etc.<br />
Microsystem : Family and home environment,<br />
schools and peers, work-peer networks, peer<br />
support, family support, parental monitoring,<br />
parental alcohol use, etc.<br />
Community: Community norms and attitudes<br />
regarding alcohol use, cultural norms, gender<br />
norms,<br />
etc.<br />
Macro/Policy level: Advertisement and<br />
marketing, policy related to alcohol use.<br />
A social–ecological framework for explaining influences on<br />
alcohol use. Individual-level factors that influence alcohol<br />
use are nested within home, work, and school environments,<br />
which are nested within the larger community. Macro-level<br />
factors, such as exposure to advertising, may influence<br />
family and peer network attitudes and norms, which<br />
ultimately affect individual attitudes and behaviors.<br />
Alcohol consumption varies across gender and<br />
race/ethnicity. Across the world, men consume more<br />
alcohol than women, and women in more developed<br />
countries drink more than women in developing<br />
countries. Men are much more likely than women to<br />
use alcohol (56.7 percent vs. 47.8 percent,<br />
respectively), to binge drink (30.4 percent vs. 16<br />
percent, respectively), and to report heavy drinking<br />
(9.9 percent vs. 3.4 percent, respectively). Among<br />
racial and ethnic groups, Whites report the highest<br />
overall alcohol use among persons age 12 and over<br />
(57.4 percent).<br />
Like other health issues, alcohol use can be linked<br />
to a complex array of factors ranging from<br />
individual-level (genetics) to population-level<br />
(cultural and societal factors) characteristics. On a<br />
population level, emerging research has<br />
documented the relationship between social<br />
determinants and health and, specifically, the social<br />
epidemiology of alcohol use.<br />
Social capital theory suggests that social networks<br />
and connections influence health. Individuals who<br />
have higher levels of social support and community<br />
cohesion generally are thought to be healthier<br />
because they have better links to basic health<br />
information, better access to health services, and<br />
greater financial support with medical costs<br />
C O S M O | 1 2
FAMILY AND PEER<br />
PRESSURE<br />
The question now might be, why are we being<br />
pressured to drink?<br />
Essentially, we are tribal social animals. From an<br />
evolutionary perspective, early humans had to<br />
form social groups to hunt, gather food, protect<br />
each other and survive. As a result, we have<br />
evolved tendencies to support group cohesion by<br />
conforming to group norms and shunning nonconformity.<br />
So if we tend to associate with people<br />
who are like us and engage in similar behaviours,<br />
and we start doing things in a way that goes<br />
against the group norms, such as not drinking in<br />
a social situation, this can be a challenge to the<br />
acceptability of that behaviour in the group.<br />
Peer norms play an important role at this life<br />
stage. By the late adolescent period, parental<br />
influences related to alcohol use are small<br />
compared with peer influences. Much of the<br />
focus on peer influences has highlighted the risk<br />
networks associated with alcohol use. In a culture<br />
like ours where drinking alcohol is such a big part<br />
of socialising, saying no can make you feel left<br />
out or like you’re not having as much fun.<br />
Peer pressure, as you probably know, is the<br />
influence people sometimes use to make us<br />
behave in a way we don’t necessarily want to, or<br />
stop us doing things we do want to do. If our<br />
peers all seem to be doing something or have a<br />
certain opinion, we can feel under pressure to do<br />
or think the same so we don’t get left out. A peer<br />
can be anyone you look up to or someone who<br />
you would think is an equal in age or ability. A<br />
peer could be a friend, someone in the<br />
community or even someone on TV. You might<br />
come under peer pressure to live up to either an<br />
individual or group’s expectations or follow a<br />
particular fashion or trend. Peer pressure can be<br />
both overt and inadvertent.<br />
For example, a group of popular students may all<br />
be drinking alcohol and they may be considered<br />
cool. Others will strive to also be seen in this same<br />
light and may then participate in the modeled<br />
behavior (drinking alcohol) to try and fit in with this<br />
social group, whether or not they are asked to join<br />
in. The perception that "everyone is doing it" can<br />
also influence a teenager to consume alcohol so<br />
they are part of the crowd.<br />
It can be hard for teens to view themselves, or to<br />
be viewed by others, as different; if the perception<br />
is that everyone else is drinking alcohol then they<br />
are more likely to also drink alcohol. Teenagers are<br />
also prone to exaggerating their exploits to make<br />
themselves appear cool or to advance themselves<br />
in the social hierarchy. It is entirely possible that<br />
they are not actually drinking as much as they<br />
claim to be; however, others may think that they<br />
are, and this social perception can lead to more<br />
drinking by those striving to fit in socially. Peer<br />
pressure can be both overt and inadvertent. Direct<br />
peer pressure involves one person to another, with<br />
things like offering someone a drink explicitly or<br />
encouraging a person to drink.<br />
This may happen in a social situation like a party.<br />
Drinks may be refilled without asking for them to<br />
be; a person may buy another a drink; or<br />
someone may give another a hard time if they are<br />
not drinking. It may be difficult for a young person<br />
to "just say no,” as it may make them feel like an<br />
outcast. Others may even ostracize and socially<br />
isolate a person who decides not to drink. Direct<br />
peer pressure can also come in the form of an<br />
invitation to a social situation with the expectation<br />
that drinking will occur. Peer pressure can also be<br />
less overt and more indirect. This form of peer<br />
pressure may occur as social meeting.<br />
03<br />
C O S M O | 1 3
DISCRIMINATION<br />
AND IT’S EFFECTS<br />
ON ALCOHOL<br />
CONSUMPTION<br />
A number of social and cultural factors involve<br />
increased alcohol use, and discrimination is one<br />
of this factor. The role of discrimination and<br />
stress in health-related risk behaviours,<br />
including alcohol use, has been well<br />
established. The stress and coping mechanisms<br />
involved with being discriminated explains the<br />
increase in alcohol use.<br />
Discrimination is seen as a key social stressor<br />
that elicits a physiological response, including<br />
elevated blood pressure and release of stress<br />
hormones, which may have lifelong deleterious<br />
effects, including increased alcohol use. Selfreported<br />
unfair treatment and racial<br />
discrimination has been linked to higher alcohol<br />
use among Asian Americans and Latinos<br />
among other ethnic groups.<br />
Another group that which is at particular risk for<br />
alcohol problems stemming from their<br />
experiences with discrimination are those in the<br />
LGBT community, who experience high levels<br />
of discrimination related to sexual orientation<br />
and gender identification. One study found that<br />
more than two-thirds of LGBT adults<br />
experienced discrimination, and individuals who<br />
reported discrimination based on race, gender,<br />
and sexual orientation were almost four times<br />
more likely to use alcohol and other substances.<br />
C O S M O | 1 4
The impact<br />
of the<br />
weather<br />
We now have new evidence that the weather and<br />
in particular the temperature and amount of<br />
sunlight that we are exposed to has a strong<br />
influence on how much alcohol we consume.<br />
Furthermore this weather related alcohol<br />
consumption is directly linked to our chances of<br />
developing the most dangerous form of liver<br />
disease, cirrhosis which can ultimately end in liver<br />
failure and death. Recently, a study was made<br />
looking at multiple countries around the world and<br />
the US, comparing average annual sunshine hours<br />
and average temperature with overall alcohol<br />
consumption, rates of heavy drinkers and rates of<br />
liver cirrhosis attributable to alcohol.<br />
The findings were impressive.<br />
There is a direct relationship<br />
between reduced sunshine, cold<br />
weather and alcohol consumption,<br />
heavy drinking and alcoholic<br />
cirrhosis. Essentially as the<br />
weather gets colder and sunlight<br />
hours go down you are more likely<br />
to drink alcohol, and drink it in a<br />
harmful way and go on to develop<br />
liver disease.<br />
"There is a direct<br />
relationship between<br />
reduced sunshine,<br />
cold weather and<br />
alcohol consumption"<br />
But bad weather while being an<br />
important criteria in being<br />
depressed isn’t the only reason<br />
people drink more. A bartender we<br />
have interviewed for example told<br />
us that they had many more people<br />
during sunny and hot days<br />
because people are thirsty. And<br />
also because they are often in<br />
holidays and can therefore drink as<br />
much as they want without<br />
worrying too much about going to<br />
work the day after.<br />
C O S M O | 1 5
Why are non alcoholic<br />
drinks so interesting?<br />
Once you have seen and<br />
understood all the consequences<br />
that alcohol drinking can have, it<br />
is much easier to understand<br />
why researchers would come up<br />
with non-alcoholic beverages.<br />
Additionally to being linked with<br />
domestic violence, diseases and<br />
accidents, alcohol isn’t suitable<br />
for everyone.<br />
As a matter of fact, a lot of<br />
people can’t drink alcohol. For<br />
exempla depending on your<br />
country if residency, you can’t<br />
drink alcohol before 16, 18 or 21.<br />
Then there is pregnant women<br />
who are advised against drinking<br />
alcohol to protect their foetus.<br />
Another of the criteria to take into<br />
account is Religion, Islam and<br />
Jainism for example prohibit the<br />
consumption of alcohol. Islam<br />
represents 1.8 billion people<br />
which represents 24,1% of the<br />
world population. The last<br />
criteria that is important is all the<br />
people who can’t drink alcohol<br />
for various health reasons.<br />
Whether they are intolerant,<br />
allergic or suffer from a medical<br />
condition.<br />
Overall there is an estimated 40<br />
to 45% of the world population<br />
who just can’t drink alcohol. So a<br />
lot of the market remains<br />
unexploited, which is why using<br />
non alcoholic drinks became a<br />
trend. It provides potentially<br />
everyone with an alternative to<br />
drinking and has a much larger<br />
potential market they have<br />
access to.<br />
C O S M O | 1 6
Rosemary Blueberry<br />
Smash<br />
Ingredients<br />
7-8 blueberries<br />
1 rosemary sprig,<br />
stripped<br />
1 oz honey syrup<br />
1 oz fresh lemon juice,<br />
strained<br />
4 oz sparkling mineral<br />
water<br />
Ice<br />
Instructions<br />
Gently muddle blueberries,<br />
rosemary leaves, and honey<br />
syrup in the bottom of a<br />
cocktail shaker. Add lemon<br />
juice and shake, covered, with<br />
ice vigorously for 10 seconds.<br />
Strain through a mesh strainer<br />
into a tall glass of fresh ice.<br />
Top with sparkling water and<br />
stir to incorporate.<br />
F O R Y O U R D A I L Y D O S E O F R E C I P E S , P L E A S E V I S I T<br />
C O S M O . C O M / R E C I P E<br />
C O S M O | 1 7
WHICH ARE THE NON-ALCOHOLIC<br />
DRINKS?<br />
We find for you the new trend “ Drinks without alcohol”! Many different styles : Classy, colourful,<br />
healthy… You’ll have a lot of choice : Beer without alcohol, seedlip or even Mocktails!<br />
When was the last time you tried an alcohol-free beer? For some of you it might have been a while, and<br />
that’s because many of them just couldn’t replicate the taste of their alcohol infused counterparts.<br />
Whilst the smaller brands filled the gaps in the last few years the big boys have finally caught up – next<br />
time you get a chance, try a brand you used to drink and see what you think; you might be pleasantly<br />
surprised - and because it’s beer there’s growth year on year for the alcohol-free versions. Next time<br />
you’re in your local supermarket or hanging out in a hip Hoxton pub look around and see what’s on<br />
offer.<br />
Completely different than beers,<br />
Cordials are seeing a boom of<br />
sophistication. They’re fun, easy<br />
to make and perfectly capture<br />
the essence of summertime.<br />
Cordials are perfect for BBQs<br />
and best of all you can grow and<br />
forage for many of the<br />
ingredients yourself.<br />
Tonics meanwhile are becoming<br />
ever trendier, with an everincreasing<br />
quality in their ranges<br />
and lovers of that bitter taste<br />
being treated to better and tastier<br />
options.<br />
"We can’t talk about alcohol<br />
free drinks without mentioning<br />
Seedlip."<br />
C O S M O | 1 8<br />
This drink has been around for a<br />
couple of years now and is<br />
continuing to be popular. Seedlip<br />
is clear like gin and made like gin<br />
in that it’s distilled. It can also be<br />
drank like a gin, with tonics,<br />
martinis and other cocktails. A<br />
Seedlip Martini looks like a<br />
martini and tastes almost exactly<br />
like one.
The drink’s creator Ben Branson wanted to<br />
solve an issue that all non-drinkers face: when<br />
eating or drinking out your drink just doesn’t<br />
compare to the alcoholic version. He felt that it<br />
was just ‘half a drink’ and after researching<br />
distillation and old herbal remedies he came up<br />
with the idea and Seedlip was born. It’s<br />
blended and bottled in England and bartenders<br />
can now offer something they weren’t able to<br />
before – a proper non-alcoholic cocktail like no<br />
other.<br />
Lately, you have the Mocktails! You’ll find ever<br />
more varieties in more and more places, not to<br />
mention they’re cheap! Most bars, restaurants<br />
and pubs now offer a mocktail menu. They can<br />
also be a healthy part of your diet depending<br />
on what kind you ask for. Mocktails are fun and<br />
easy to make and perfect for parties.<br />
We've established that alcohol tastes tingly,<br />
drying, bitter, and sweet.<br />
To recreate these effects in a non-alcoholic<br />
drink, we simply need to add ingredients that<br />
produce the same effect. The best analog for<br />
alcohol's burn comes from spicy ingredients<br />
such as ginger or chilies. Although the<br />
compounds involved are different, both stimulate<br />
the same nerve that alcohol affects.<br />
Astringency is harder to replicate. At home, the<br />
best option is oversteeped black tea, which<br />
contain naturally-occurring tannins that replicate<br />
the astringency of alcohol. Oversteeped tea is<br />
also one of the few readily-available ingredients<br />
I've tried that can add a respectable amount of<br />
bitterness to a drink. Most cocktail bitters use<br />
herbs like cinchona or gentian that are harder to<br />
come by. To make oversteeped tea, use twice<br />
as many teabags as you would normally use and<br />
simmer the tea for 10 minutes.<br />
“Why am I drinking alcohol, if things<br />
taste this good without it?”<br />
Then, you may have concluded that you should<br />
be brewing up a batch of bitter, spicy, slightly<br />
sweet tea the next time you serve as designated<br />
driver. True.<br />
But, there's no need to do that. That's because<br />
the true allure of alcohol isn't really derived from<br />
its own taste characteristics, but rather how it<br />
interacts with other compounds to create<br />
otherwise unattainable flavors.Think of<br />
bitterness, astringency, and spice as creative<br />
ways to accent an already tasty mocktail, to add<br />
lend the slight feeling that you might be sipping<br />
an actual cocktail<br />
Mocktails can be just as creative, just as<br />
interesting as regular cocktails.<br />
C O S M O | 1 9
Whether it's for your guests or yourself, it's<br />
always a good idea to add a fun and refreshing<br />
mocktail into the mix. Here are our favortie easy,<br />
delicious, and non-alcoholic recipes to serve up at<br />
your next event.<br />
Ingredients:<br />
2 oz lime juice<br />
2 oz orange<br />
1 oz simple syrup*<br />
1 oz passion fruit puree<br />
2 oz guava puree<br />
2 oz cold brew concentrate<br />
3 oz honey syrup**<br />
16 oz ice<br />
Instructions:<br />
Divide recipe between 2 tins and blend with measured<br />
ice. Pour into a 12 oz vessel. Garnish with orchids and<br />
grated coffee.<br />
*Instructions for simple syrup:<br />
Add 1 pound of organic cane sugar to 1 pound of water.<br />
Shake and stir vigorously until sugar is thoroughly<br />
dissolved. Do not cook. Keep refrigerated.<br />
**Instructions for honey syrup:<br />
Mix 3 parts honey to 1 part hot water, by weight. Shake<br />
and stir until syrup reaches uniform dilution. Keep<br />
refrigerated.<br />
C O S M O | 2 1
THE FANCY MOCKTAILS, GREENER,<br />
HEALTHIER<br />
Every day we are bombarded with hundreds of food trends that are either here to stay or quickly<br />
fade away. The latest one to hit the scene is cutting out alcohol from our diet as a natural step in a<br />
healthy direction. Life can be just as good when we reframe our relationship with alcohol. Swapping<br />
your vodka and coke for an ice tea may not sound like a big deal for many. But not drinking in social<br />
situations when you are use to having a drink permanently in your hand is difficult for lots of people.<br />
The new fashionable sober scene is encouraging numbers of mindful millennials to make the<br />
commitment to abstain from alcohol. So what better way to start your detox then with a fancy<br />
mocktail? Chilled, fruity and delicious, mocktails are the perfect solution for any alcohol free event or<br />
occasion.<br />
BODY & MIND Mocktails have lots of nutrients in them from the ingredients used. Especially if<br />
you create your own then you have full control over what goes in them. Nutrient-dense<br />
ingredients like coconut water and vegetable juices are loaded with essential vitamins and<br />
minerals.<br />
C O S M O | 2 2
They are super easy to make and fairly cheap,<br />
you definitely don’t need to be an experienced<br />
bartender to create a fabulous mocktail. The<br />
alcohol that goes into cocktails is normally quite<br />
pricey, so when you remove alcohol from the<br />
drink the price reduces drastically.<br />
But the best benefit of mocktails is that<br />
unlike a cocktail party, a mocktail party won’t<br />
leave you hungover the next day!<br />
Some restaurants and bars are getting<br />
super creative with fresh herbs, exotic<br />
fruits and home-made syrups.<br />
But mocktails are very easy to make at<br />
home and are cheaper too.<br />
Start with a base liquid(s), like<br />
sparkling water, kombucha or coconut<br />
water. Or choose your favourite juice<br />
flavour and add this too. Add whole<br />
fruits or vegetables and then top with<br />
fresh herbs or spices.<br />
They aren’t only a health benefit but<br />
also turn up the flavour too! Try citrus<br />
fruits wedges, peels or the zest for that<br />
special zing.<br />
Finally, pick a glass that keeps that<br />
cocktail feel authentic.<br />
Mocktails are continuing to grow in<br />
popularity and are becoming healthier<br />
and healthier as time goes on. There<br />
are lots of delicious mocktails to<br />
choose from instead of relying on<br />
alcohol, you could have your favourite<br />
fruity flavour and a spice or too,<br />
whatever you fancy!<br />
C O S M O | 2 3
Seedlip Spice<br />
& Tonic<br />
Recipe 1<br />
The Ingredients<br />
2 oz Seedlip Spice 94<br />
Tonic syrup to taste<br />
Tonic water to taste<br />
Star anise<br />
Cinnamon stick<br />
Instructions<br />
Mix and pour Seedlip<br />
Spice, tonic syrup, and<br />
tonic water into glass<br />
over ice. Garnish with<br />
star anise and<br />
cinnamon stick.<br />
C O S M O | 2 4
Cocktail without alcohol?<br />
It's all about Star's regime!<br />
Don’t discount the salad drawer! Star<br />
suggests “taking cucumber and vinegar, and<br />
making an a la minute shrub.” Add<br />
sweetener (honey, simple syrup, agave…)<br />
and soda water for a well-rounded bubbly<br />
drink.<br />
Playing with what’s at hand has<br />
entertainment value. “It’s much more fun for<br />
people who are hanging out,” Star says, “when<br />
they see you’re picking something from your<br />
fridge and doing something unexpected.” When<br />
the unexpected is also delicious, your hostly job<br />
is done.<br />
Star also uses orgeat in non-alcoholic drinks. “It<br />
gives a little bit of body to whatever I’m working<br />
with.”<br />
C O S M O | 2 5
Why we think this<br />
trend is going to<br />
work ?<br />
Alcohol is part of our culture and society in<br />
Europe, a glass of wine, a pint of beer or a cocktail<br />
during your girl’s night out…Who never had any of<br />
these? And if consumed moderately, alcohol<br />
doesn’t necessarily have bad consequences. But<br />
here is the thing, alcohol can cause addiction quite<br />
easily and that’s when it becomes a problem. It<br />
has an impact on other humans being. Your family<br />
when they see your behaviour changing every<br />
time you start drinking. Innocent people who<br />
perish in car accidents because a drunk person<br />
was driving when he/she shouldn’t have. You<br />
having a cancer, developing cirrhosis or any kind<br />
of disease directly related to your alcohol<br />
consumption. All these things also have an impact<br />
on economy, car and damage insurance,<br />
healthcare…at the end of the day we all pay for<br />
certain people’s excess. That being said, we also<br />
have a 40% average of the world population that<br />
doesn’t drink alcohol and for various reasons. And<br />
there they come, with non-alcoholic beverages<br />
that everyone could drink. You know it feels like<br />
most people who really like alcohol would be<br />
reluctant to reduce or stop consuming alcohol if<br />
only for the taste. But we have you covered,<br />
Seedlip for example developed drinks that are<br />
also distilled which means you get a taste as close<br />
from alcohol as it can be. Everything leads to<br />
believe that other brands will pay a very close<br />
interest to the development of non-alcoholic drinks<br />
because it is a constantly growing market.<br />
One of the main reason it might work, is the<br />
interest of people for healthier lifestyle and<br />
habits. Cutting off alcohol or at least reducing<br />
their consumption is in the mind of a lot of<br />
people but they don’t act on it because they<br />
really like it and so far weren’t provided with any<br />
alternative. But now that they have options, they<br />
will most likely give it a try and that’s how habits<br />
start to change. Now if we also include in our<br />
potential market both Islamic believers, minors<br />
and pregnant women, we get quite a large<br />
amount of potential customers. Add the fact that<br />
you can still have a night out having fun and<br />
then drive your way back home without worrying<br />
because you drank too much. There are many<br />
advantages to non-alcoholic drinks, especially<br />
now that you can get the same experience in<br />
terms of taste but at a lesser cost and not at the<br />
expand of your health and cognizance. This is<br />
why we redactors at Cosmo, believe in this<br />
trend. Of course we are not saying everyone<br />
should completely stop drinking alcohol but we<br />
believe that people can massively cut on their<br />
consumption especially on heavy alcohol as well<br />
as reduce binge-drinking. Any of you can give it<br />
a try and be the trigger to a change in people’s<br />
behaviour.<br />
C O S M O | 2 6
A part of creating this magazine<br />
was the opportunity to try a lot<br />
of non-alcoholic drinks to know<br />
more about it.<br />
That was really nice for us<br />
because we don't have the same<br />
profile at all when it comes to<br />
drinking.<br />
Indeed Marianne and Leo really<br />
like alcoholic drinks whereas<br />
Kim is intolerant to any kind of<br />
alcohol which means she<br />
doesn't have the same<br />
experience they do when it<br />
comes to drinking and having a<br />
night out in general. What was<br />
really interesting was to see how<br />
both Marianne and Leo would<br />
feel about their first non<br />
alcoholic cocktails. Right now,<br />
the trend is only beginning so in<br />
most bars you have around 3 to<br />
4 options for mocktails when<br />
you have several dozens for<br />
regular cocktails. Our<br />
investigations showed us that<br />
this trend has a lot of potential<br />
but needs to be further<br />
developed in order for people to<br />
have options. Because right now<br />
people who can't drink alcohol<br />
don't have so many options<br />
whoch might be one of the<br />
reason people arent willing to<br />
give it a try just like that.<br />
Look at the pictures!<br />
Mocktails are stunning,<br />
you'll want to taste it as soon<br />
as possible.<br />
C O S M O | 2 5<br />
C O S M O | 2 7
Solving the dilemma of "What to<br />
drink when you're not drinking"<br />
SEEDLIPDRINKS.COM<br />
@SEEDLIPDRINKS