Spaces

Why are non alcoholic
drinks so interesting?
Once you have seen and
understood all the consequences
that alcohol drinking can have, it
is much easier to understand
why researchers would come up
with non-alcoholic beverages.
Additionally to being linked with
domestic violence, diseases and
accidents, alcohol isn’t suitable
for everyone.
As a matter of fact, a lot of
people can’t drink alcohol. For
exempla depending on your
country if residency, you can’t
drink alcohol before 16, 18 or 21.
Then there is pregnant women
who are advised against drinking
alcohol to protect their foetus.
Another of the criteria to take into
account is Religion, Islam and
Jainism for example prohibit the
consumption of alcohol. Islam
represents 1.8 billion people
which represents 24,1% of the
world population. The last
criteria that is important is all the
people who can’t drink alcohol
for various health reasons.
Whether they are intolerant,
allergic or suffer from a medical
condition.
Overall there is an estimated 40
to 45% of the world population
who just can’t drink alcohol. So a
lot of the market remains
unexploited, which is why using
non alcoholic drinks became a
trend. It provides potentially
everyone with an alternative to
drinking and has a much larger
potential market they have
access to.
C O S M O | 1 6