Wisconsin PHC Contractor Winter 2018

PREDICTING THE FUTURE… MAYBE 

WHAT YOU SHOULD KNOW ABOUT FIRE PREVENTION 

VOLUME 13, NUMBER 4 

WINTER 2018 

THE 

SKY’S 

THE LIMIT 

Master Plumbers/Heating & Cooling 

Contractors of Wisconsin 

THE OFFICIAL PUBLICATION OF THE PHCC WISCONSIN ASSOCIATION AND MASTER PLUMBERS/HEATING & COOLING CONTRACTORS OF WISCONSIN

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8 Cover 

REPORTS 

6 President’s Letter 

The Sky’s the Limit 

8 Executive Director’s Report 

Predicting the Future… Maybe 

10 From the Capitol 

Updates from the National and State Capitols 

INSIDE 


12 Service Roundtable – New Benefit for PHCC-WI 

Members 

13 A Successful Year of Seminars; More to Come in 2019 

14 Plumbing Seminars Schedule and Registration 

16 Federated Insurance Update; What You Should Know 

about Fire Prevention 

18 Top 6 Marketing Tips for HVAC and Plumbing Pros 

20 How Long Does It Take to Forget the Plumber? 

22 2019 AHR Expo Preview 

24 Continuous Airborne Legionella Detection Reduces 

HVAC Health Risk 

26 Wisconsin Housing Starts 

28 Industry News 

Local Association Updates 

Construction Employment 

Meet Your Directors 

Call for Nominations 

Recruiting Update 

Randy Lorge Honored 

State Plumbing Apprenticeship Committee Update 

Highlights from CONNECT 2018 

DSG Announces Corporate Appointments 

Water-Right’s Vice President Receives EWQA President’s Award 

Mid-State Supply Hosts Kick Asphalt 

Changes to Wisconsin Worker’s Compensation Program 

Milwaukee Tool Joins the PHCC Educational Foundation Board of 

Governors 

Distillery Benefits from New Boiler System 

PHCC Board of Directors Hold Meetings at Special Locations 

Quotable 

44 Member Benefits 

Advertiser Index 

Calendar of Events 

45 Wisconsin Plumbing Code Book & POWTS 

46 Membership Application 

22 

2017/18 BOARD OF DIRECTORS PHCC 

WISCONSIN ASSOCIATION 



PHCC Wisconsin Association 

P.O. Box 833 • Germantown, WI 53022 

888-782-6815 • Fax: 888-287-4116 

mail@phcc-wi.org 

President/Treasurer: Carol De Young, Countryside Plumbing & 

Heating, Inc., 321 Wisconsin Drive, New Richmond, WI 54017-2614, 

715-246-2660, carol@countrysideph.com 

Vice President/Secretary: Fred Gardner, Badger State, Inc., 

2507 Fortune Drive, Eau Claire, WI 54703-3898, 715-874-7777, 

fred@badgerstateinc.com 

Directors: Tyler Arndt, Arndt & Son Plumbing, P.O. Box 70, Brooklyn, 

WI 53521, 608-455-6392, arndtplumbing@frontier.com 

Matt Bub, Dave Jones Inc., 2225 Kilgust Road, Madison, WI 53713, 

608-268-7531, mbub@davejonesinc.com 

John Buresh, Tweet/Garot Mechanical, 2545 Larsen Road, 

P.O. Box 11767, Green Bay, WI 54307-1767, 920-498-0400, 

john.buresh@tweetgarot.com 

Dan Callies, Oak Creek Plumbing, 640 E. Ryan Road, Oak Creek, WI 

53154, 414-762-4060, danc@oakcreekplumbing.com 

Bernie Friedenfels, Bernie’s Well & Water LLC, PO Box 547, Baileys 

Harbor, WI 54202, 920-559-6652, berniesww@gmail.com 

Jeffrey Kuhn, S&K Pump & Plumbing, Inc., 20880 W. Enterprise Avenue, 

Brookfield, WI 53045, 262-782-7190, jeff@snkpump.com 

Cal Watters, Watters Plumbing, 1303 Midway Road, P.O. Box 118, 

Menasha, WI 54952, 920-733-8125, cwatters@wattersplumbing.net 

Industry Partner Reps: Howie Heier, Hydro-Flo Products, 3655 N. 

124th Street, Brookfield, WI 53005, 920-428-2001, hheier@hydro-flo.com 

Jon Hirsch, Auer Steel & Heating Supply, 2935 W. Silver Spring Drive, 

Milwaukee, WI 53209, 414-349-0019, jon.hirsch@auersteel.com 



Rob Spence, Rundle-Spence, 2800 Industrial Drive, Madison, WI 53713, 

608-222-0636, robs@rundle-spence.com 

PHCC National Director (Zone 3): Jeff Berndt, Best Plumbing 

and Best Bath, 5080 8th Avenue, Marion, IA 52302, 319-393-0255, 

jeffb@bestbathplumbing.com 

Executive Director: Jeff Beiriger, P.O. Box 833, Germantown, WI 53022, 

888-782-6815 • Fax: 888-287-4116, jeff@assocmgmtservices.com 

The Wisconsin PHC Contractor is published four times a year for 

the Wisconsin Association of Plumbing-Heating-Cooling Contractors 

Senior Editor - Jeff Beiriger 

Advertising and Editorial Office: 

Ron Sonntag Public Relations 

9406 N. 107th Street Milwaukee, WI 53224 

p | 800.969.0200 f | 414.354.5317 | www.rspr.com 

Advertising Inquiries: Patty Johnson, Ron Sonntag Public 

Relations, 800-969-0200, ext. 103, E-mail: patty@rspr.com. 

Editorial Submissions: Cynthia Marsh, Ron Sonntag Public 

Relations, 800-969-0200, ext. 104, E-mail: cynthia@rspr.com. 

photo: iStockphoto.com/benkrut 



4 The Wisconsin PHC Contractor WINTER 2018

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BY CAROL DE YOUNG 

CAROL DE YOUNG 

President, Countryside 

Plumbing & Heating 

She can be reached at 

715-246-2660 or 

carol@countrysideph.com 

THE SKY’S THE LIMIT 

As I mentioned in the last edition of this magazine, I was 

looking forward to attending the PHCC National Convention/ 

CONNECT 2018 held in Albuquerque, New Mexico. The 

highlight for both my husband and me was by far the 

amazing Balloon Festival. This event is the biggest event of 

its kind in the world for hot air balloon professionals. I can’t 

say that it was on my bucket list to do this, but since we 

were going to be there for the convention, I felt it was a rare 

opportunity to see what this festival was all about. Let me tell 

you now, if you have ever considered it, please add it to your 

own bucket list. To be able to stand next to even one balloon 

and watch it inflate is amazing, but when you get to see over 

500 of them slowly inflate and then take off is unbelievable. 

The colors are amazing, the skill and craftsmanship that goes 

into each one is incredible, and the implied simplicity of them 

drifting in the morning sky is breathtaking. Beyond all of that 

is to watch the reaction of the children as they were awed 

with seeing the colorful creations and many of their favorite 

cartoon characters larger than life. To experience that 

through the innocent eyes of a child is inspiring. We also got 

to return to the balloon field on Friday evening for its “Special 

Shapes” event. We saw balloons shaped like a cow, penguins, 

a stagecoach, Darth Vader, and countless other creations. 

Added to that were people parachuting from an airplane. 

One of them displayed a 1,000-square-foot American flag 

from his/her foot as they floated to the ground, and others 

that shot fireworks off their feet for an amazing display. It 

was constant entertainment. 

Of course, the convention was not all about fantasy and 

balloons; I sat through several great programs and seminars. 

The Vendor Expo was very interesting and I saw a lot of 

new products and familiar brand names. The support our 

association gets from our major sponsors like Milwaukee 

Tool, Federated Insurance, Bradford-White, InSinkErator 

and more is always first rate. I attended the 98th Annual 

Business Meeting as well as the PHCC National Auxiliary 

Annual Meeting. There are some amazing leaders in our 

organization that are inspirational and devoted beyond 

measure to our industry and our success. 

One of my favorite events each year is the Workforce 

Development breakfast session. The shortage of manpower is 

on everyone’s mind each and every day as the pool of skilled 

labor and young people choosing a career in the trades is 

continuously shrinking. It is easily becoming the number one 

concern we all face – and that is evident in all parts of our 

country. 

EXPLORING TRADE EDUCATION AT CVTC 

Our PHCC-Wisconsin Board of Directors had a great 

opportunity on Oct. 4 to hold our meeting at the Chippewa 

Valley Technical College in Eau Claire (photos, page 42). The 

facility that they have built to teach our young people the 

skills they need to succeed in the HVAC industry (as well as 

some other course options), is definitely second to none. The 

whole facility is a huge HVAC classroom. Their entire HVAC 

system and plumbing infrastructure is exposed by a glass 

wall and the students are able to study the working system 

as they learn all about air handlers, geothermal and air 

conditioning. In addition, the classroom or lab area has every 

type of HVAC and refrigeration equipment. Thanks to the 

contributions of many local vendors and suppliers, they can 

learn how the equipment is manufactured, learn to repair 

and service almost 

every brand and every 

category of equipment. 

They also have several 

working solar panels 

and a “sunflower” 

device, so they can learn 

also about optional HVAC 

energy resources. Steve 

Gutsch is the HVACR & 

Energy Instructor and 

led our tour. We all 

quickly learned that he 

has a vast background 

and passion in HVAC 

and he certainly played 

a major role in making 

this college a very 

sought-after resource 

for young people 

entering our industry. 

VISITING LOCAL 

HIGH SCHOOLS 

Getting away for a few 

days for a vacation was 

relaxing and fun, but 

I have also been very 

busy in my own area 

River Falls 


trying to play a small 

role in spreading the 

message of workforce 

development to our 

local high schools and 

technical colleges about 

the career opportunities 

we offer in our industry. 

If you have followed 

St. Croix High School 

some of my previous 

articles or attended any 

of our code seminars around the state, you may recall my 

message that we all need to start a conversation with our 

schools and provide them the resources they need in order 

to share the message that a career in the trades is a very 

lucrative and rewarding career option. 

With the great help of one of my favorite vendors, Auer 

Steel & Supply, Jon Hirsch, director of business development, 

and I visited two local high schools in September to share 

our message about opportunities in plumbing and HVAC. Jon 

travels all over the Midwest spreading this message, and 

I was fortunate enough to help out at both the River Falls 

High School in River Falls and St. Croix Central High School in 

Hammond. We try to plant the seed in the minds of the Tech 

Ed students that a career choice in our trades is not a “dirty 

job” but actually a very rewarding career with countless 

opportunities for young men, women, and minorities. We also 

have two more visits planned after the first of the year to 

visit the Tech Ed departments at the Hudson High School and 

New Richmond High School. 

I was also invited to the New Richmond High School in 

late October to talk to three classes of seniors who were 

specifically looking for options other than the traditional four 

year college. They asked some great questions and showed 

a lot of interest that they could actually have a rewarding 

career by earning a comfortable wage from day one and 

having zero student loan debt at the same time that their 

peers are graduating from four (or more) years of college and 

still don’t know what direction their life will take other than 

to start repaying their student loans. I talked with several 

young ladies who are taking Tech Ed classes that expose 

them to building a house and learning the many different 

trades and a couple of young people who are planning to go 

into the military but wanted to learn more about the trades 

for an opportunity after their tour of duty. 

These experiences remind me that there are many 

interested young people in our schools but they may not be 

aware of who to talk to or what questions to ask to learn more 

about our opportunities. Once again, we just need to start the 

conversation. Please consider sharing my mission to spread 

our message in each of our local schools, and I think we will 

all be amazed at the great talent pool we can create! 


The Wisconsin PHC Contractor 

7

Executive Director's 

REPORT 

BY JEFF BEIRIGER 

PREDICTING THE FUTURE… MAYBE 

I was listening to an audiobook, 

driving to our most recent plumbing 

seminar in Fond du Lac. I was only 

as far as the preface when the 

author noted that the fictional name 

for the town in the story was based 

on an out-of-use term meaning 

“garbage dump.” That doesn’t seem 

JEFF BEIRIGER very flattering at all, except that 

she went on to explain that garbage 

dumps are, to archeologists, the most interesting places to dig. 

It’s there, she stated, that they find out a lot about how we 

really live our lives. Far more, she argued, than we might 

learn from the many statues and monuments a society might 

build. 

That got me to thinking. Not about garbage, of course, but 

about our future. What will that future be like? And what 

are we leaving behind today that can shed some insight into 

who we are as a society. 

Let me start with the first thought: Our future. Later in this 

magazine, you can read a number of quotes about people who 

were just dead wrong about the future. It’s my sincere hope 

that my worst prediction isn’t so bad that I’ll be called out for 

18-405_PHCCad-KohlerKonnect-WI_110118.pdf 3 11/15/18 1:34 PM 

my inaccuracies 

50 or 100 years 

from now. No 

matter, I’ll be 

gone. So here we 

go … 

I don’t know 

that I can predict 

what the future 

will hold for coal, 

oil, or natural gas, 

iStockphoto.com/pidjoe 

but what does 

seem clear is 

that whatever comes next will come slowly. Growing up, we 

were told that nuclear was the answer. Now it’s electricity. I 

still think it’s something else and that we’ll get there, but only 

through an evolution and not a revolution. 

Personally, I hated compact fluorescent lights and shook my 

fist at those who said we had to get away from incandescent 

bulbs. I bought them by the case to be ready for the day when 

they were no longer available. And now I buy LED bulbs 

because the light is great and the cost has come down and 

there are real energy savings. Something better will come 

Pour three cups. 

Pouring three cups. 

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along and it will be adopted not because it is mandated, but 

because it’s simply a better solution. 

Some of these changes may take decades, but I suspect that 

the desire to be less reliant on a utility grid will increase. As 

people work more remotely, the need to commute becomes 

less important. The result is to open up more and more land 

to smaller residential communities and by “smaller” I mean 

fewer houses – think fewer than a dozen – and houses that 

are not as large. 

The sharing economy 

(Uber, Airbnb, etc.) will 

likely continue to expand 

and possibly include 

things like lawn mowers, 

snow blowers, power 

tools and more. 

To make this work, people are going to have to connect to an 

existing utility grid or, more likely, I think, make do without 

the grid. Yes, there will always be a trend toward vibrant 

downtown areas, but they’re not for everyone. Schools, 

churches, and government services will all have to respond 

to larger and larger areas where they will provide services 

and a whole lot more will rely on high-speed internet 

connections. 

Building electrical towers or burying cables to serve a 

dozen homes probably doesn’t make economic sense and 

shifting the costs to a dozen rate payers will be too expensive 

just as shifting the cost to the larger base of existing rate 

payers won’t be tolerated forever. Gas lines and water lines 

create the same sorts of cost issues. These are expensive 

investments by utilities and it may simply be better to let 

these small communities develop off the grid. 

Geothermal heating and cooling seems to present an 

opportunity. Water wells and POWTS systems also fit into 

this model. Recently, I read an article about a device that 

uses solar power to operate fans that can be used to extract 

water from the air – even in a desert – and store as much 

as 30 liters per panel. That may not be a lot of water, but 

the technology will get better and less expensive and the 

water industry could experience something similar to what 

happened in the phone industry, when cellular technology 

simply bypassed the existing infrastructure. 

The sharing economy (Uber, Airbnb, etc.) will likely continue 

to expand and possibly include things like lawn mowers, snow 

blowers, power tools and more. Sharing these lightly-used 

items (relative to their cost) can open up the potential for the 

additional income that can fund other shared resources, such 

as wind turbines, solar panels, and small water/sanitary 

systems rather than ones used by each home independently. 

Even loop fields for geothermal systems can be shared to 

create an economy. 

Also in this issue, we talk about some of the technology 

that we have at our fingertips and how it compares to what 

was available for the Apollo space program some 50 years 

ago. The fact is, there is more computing power sitting idle 

than we might realize. Some are trying to use this capacity 

by “leasing” their processors when they are not in use (think 

laptops and cell phones that are not being used while you 

are sleeping). One current use is to allow cell phones to make 

complex computations at night to earn credits that can be 

used to buy things like digital subscriptions or music. 

And at the core of all of this is you – the plumbing-heatingcooling 

industry. Whether my guesses about the future are 

right or not, there will be a future and it will certainly involve 

all of you. Our safety, our health, our comfort (and even that of 

all of our gizmos and gadgets) will all be front-and-center in 

any discussion about the future. 

So maybe someday you’ll need to toss this magazine away 

to downsize for your new, tiny home. With all due respect to 

recycling programs, maybe toss this copy in the trash instead 

and let it become a part of our collective “garbage dump.” 

If we’re lucky, the archeologists will find it and read about 

some of the things we are doing today that helped build the 

strong industry that took us into the future. 

Worst case scenario, they can read my predictions and 

quote something I said that couldn’t have been more wrong. 

I’ll take my chances, but I’ll always bet on our industry’s 

future. 

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9

From the 

CAPITOL 

UPDATES FROM THE NATIONAL AND STATE CAPITOLS 

The Plumbing Code Advisory Committee continues to meet 

to discuss proposed changes to the state’s Uniform Plumbing 

Code. Committee members report that the dialogue between 

committee members and the DSPS has gone well and that 

the package of changes could be significant if they adopt 

most or all of what has been discussed to date. Codes are 

administrative rules and there is a lengthy process that 

must be followed before the rules are final. A reasonable 

expectation for a code change would appear to be late 2019 

or early 2020. 

The report from the DSPS to the legislature and the 

governor’s office regarding occupational licensing is due on 

or before Dec. 31, 2018. Both Republicans and Democrats have 

expressed interest in the issue, especially as it relates to the 

value to public health and safety, costs to consumers, and the 

ability to bring in more workers to certain trades. Still, there 

are differences in approach between the parties, so the next 

steps will likely be affected by the election outcomes. PHCC- 

WI continues to monitor this issue closely. The report covers 

licenses issued by DSPS and all state agencies, so it includes 

licenses held by pump installer and geothermal drillers, for 

instance (which are issued by the DNR). 

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President Trump has signed PHCC-supported S. 3021, the 

Water Resources Development Act (known as “America’s 

Water Infrastructure Act of 2018”), which includes language 

officially authorizing the U.S. EPA’s WaterSense program 

in perpetuity. The signature of the act also includes more 

than $6 billion in funding for water infrastructure projects 

nationwide. This is significant, as passage of S. 3021 now 

makes WaterSense a permanent budget item, not a year-byyear 

budget item. 

The U.S. Department of Labor is slated to conduct a Public 

Rulemaking concerning the 2016 Overtime Rule, which was 

stayed by litigation in a Texas Federal Court. The 2016 rule 

would have raised the minimum salary level for the socalled 

“white collar” exemption from $23,660 to nearly $48,000 

per year. Labor Secretary Alexander Acosta has previously 

indicated that he favored some modest increase of the 

minimum salary threshold for exemption. Public comments 

were taken by DOL on this topic in late 2017; now the Office 

of Information and Regulatory Affairs has issued information 

on its website indicating a proposed rulemaking would begin 

in March 2019. PHCC will follow this process as it develops 

and will file appropriate comments to the proposed rule in a 

timely fashion. 

PHCC was selected to participate in a White House Economic 

Summit hosted by the Trump Administration last week at the 

White House. The goal of the summit was to highlight recent 

progress and economic growth as a result of comprehensive 

tax reform and regulatory reform. 

Laurie Crigler, PHCC-National Association’s 2017/2018 

president said, “The information that we heard was 

very beneficial for PHCC members and their businesses, 

particularly small businesses. We heard about issues that do 

not normally appear in the media. According to this summit, 

the GDP is above predictions and regulatory reform continues 

the “add one regulation, take two away” concept that has 

been key to President Trump’s regulatory reform. We were 

so pleased that PHCC was asked to attend this summit.” 

The maximum earnings subject to the Social Security 

payroll tax will increase to $132,900 for 2019. The 2018 rate 

was $128,400. 


SERVICE 

ROUNDTABLE – 

New Benefit for 

PHCC-WI Members 

We’re pleased to offer a new benefit for those who 

are members of PHCC-WI: A complimentary associate 

membership in Service Roundtable. 

So what is Service Roundtable? 

It’s a group of over 4,000 contractors in the U.S. and Canada 

who share the goal of wanting to improve the success and 

profits of their individual businesses, the same goal that your 

PHCC-WI association has for its contractor members. And that 

is why PHCC-WI and Service Roundtable decided to partner 

for the benefits that both organizations can provide to you – 

the contractor. 

Service Roundtable was founded in 2002 by a collaboration 

of leading contractors to share information and 

help other contractors improve their sales, 

marketing, operations and profitability. 

The professional tools and resources are 

internet-based making it a convenient 

method for a contractor to access what 

he or she needs when it is needed. 

A complimentary associate 

membership in Service Roundtable has 

three primary components: 

1) Business Content & Tools – Over 250 

pieces of professionally developed 

content are ready for the contractor 

to download and immediately use in 

the business. Five different templates for 

maintenance agreement programs, dozens of 

postcards ready for a logo and an offer, door hangers, 

incoming call scripts, truck stock lists, price calculators 

and more are included in the content download for 

associate members. 

2) Rebates directly to the contractor from over 80+ 

Preferred Partners offering business services and 

products including software, marketing, answering 

services, CSR training, consumer financing, HR and 

payroll services, etc. The associate member of Service 

Roundtable on average receives a $275 annual rebate 

from the Preferred Partners. 

3) The same registration fee that full-paying Service 

Roundtable members pay for the two large industry 

events that Service Roundtable sponsors each year – 

the Spring International Roundtable meeting and the 

Fall Service World Expo. Plus, an invitation to a free oneday 

Success Day training event held from time-to-time 

in local areas across the U.S. and Canada. 

If you are not sure how to access your free associate 

membership, please contact a Success Team member of 

Service Roundtable at 877-262-3341. You will be provided a 

log-in and temporary password so you can “test-drive” the 

value provided. 

So what’s the catch? If you want the benefits at the associate 

member level, there is none. As a PHCC-WI member, you don’t 

need to do anything. We’ll enroll you in the program. But 

there are additional benefits available for those who want 

to upgrade to a full membership. Here are three reasons to 

consider upgrading: 

1) Access to over 2,500 pieces of professionally developed 

content ready to download and immediately use in the 

business. Plus, 10 to 12 new pieces of content developed 

and provided each month. 

2) Exchange of information with the other 4,000-plus 

contractor members of Service Roundtable through the 

Idea Exchange. If you have a question about software or 

pay-for-performance or how to motivate CSRs, a quick 

post on the Idea Exchange will result in anywhere from 2 

to 25 responses from other Service Roundtable members 

who have dealt with the same issues. All the responses 

and topics are stored in the Idea Exchange archives 

providing over 16 years of archived discussions. (This 

feature receives the highest reviews from Service 

Roundtable members and is only available to full-paying 

Service Roundtable members.) 

3) Higher rebates from Service Roundtable 

Preferred Partners. With a full-paying 

membership, rebates from Preferred 

Partners often double. The average 

quarterly rebate for a full-paying 

Service Roundtable member is $1,160, 

or $4,640 annually. This more than pays 

for a membership in PHCC-WI, PHCC 

National, and Service Roundtable and 

leaves a number of dollars for profit. 

But there’s more! 

Half of the monthly fee you pay for being 

a full-paying Service Roundtable member 

is sent back to PHCC-WI on a quarterly basis to 

help us advance our industry here in Wisconsin. 

That opens the door for us to provide training programs 

and offer discounts for contractors who are PHCC-WI and 

Service Roundtable members. 

And the training will be there! As part of our agreement, 

Service Roundtable will provide us with top-shelf industry 

speakers on topics that affect your bottom line. Because of 

our arrangement, we’ll be able to offer these programs to 

the industry at significantly lower cost than customary. 

In PHC Contractor, we’ll be introducing you to Service 

Roundtable instructors as many of them will be writing 

articles that will be included in our magazine. These articles 

are coming from some of the top business consultants in the 

industry with ideas applicable to every plumbing and HVAC 

business looking to increase their bottom line. 


A SUCCESSFUL YEAR OF SEMINARS; MORE TO COME IN 2019 

We’ve wrapped up our plumbing and HVAC programs 

for the year and we continue to enjoy success at all of our 

programs. Support from the industry and from our Industry 

Partners has been excellent, as has the feedback! 

More than 99 percent of those attending our plumbing and/ 

or HVAC programs rated them as either “Good” or “Excellent.” 

More than that, they’ve shared comments like these: 

“Lively and informative. Great speaker!” 

“The code class content and industry update are relevant to our 

everyday work.” 

“Very good teaching and a great program.” 

We’ve listened to your feedback and we’re pleased to 

report that we will be doing a code update program as 

soon as changes are finalized. Between now and then, we’ll 

continue to focus on code training in 2019 by offering a class 

on “Drain & Vent.” 

Thank you to our Industry Partners who have had tabletop displays at one or more of our programs this year: 

Badgerland Trading 

Bongard Corporation 

Burton-Anderson & Associates, Inc. 

Dalmaray Concrete Products, Inc. 

Federated Insurance 

Hot Water Products, Inc. 

HSA 

Hydro-Flo Products, Inc. 

Jim Murray, Inc. 

John Guest USA, Inc. 

MBA Corp 

Midwest Sales & Marketing, Inc. 

Mulcahy Co. 

NexGen Pumps, Inc. 

Rundle-Spence 

Spears Manufacturing Company 

TOTO 

Here are our dates and tentative locations for 2019 (subject to change). Look for registration information in this magazine, 

online at phcc-wi.org, on our PHCC-WI Association Facebook page, by email, and direct mail. 

Feb. 1 

Janesville 

Feb. 8 

Warrens 

March 8 Pleasant Prairie 

April 12 Johnson Creek 

Sept. 20 Kimberly 

Oct. 11 

Rothschild 

Oct. 25 Eau Claire 

Nov. 15 Fond du Lac 

In addition to our code programs, we have two programs set for Backflow Prevention and Cross Connection Control in 

2019. 

April 24 Fox Valley 

Oct. 3 

TBA 

And for our HVAC contractors, we’re planning programs on radiant heat, AC service, and air flow. Stay tuned for more on 

these programs. 

We’re also looking at new ways to do training, beyond the face-to-face programs. One thought is to bring our live training 

programs to areas around the state through the power of technology, with “hosting events” around the state. Another thought 

is to go online with some of our training. It’s already out there, of course, so the question we are asking is how we can do online 

training in a way that is unique and valuable to you as an industry. We’ve got some great ideas and we’re building the team 

that can make it happen. Stay tuned! 



13 13



SIGN UP TODAY! 

Plumbing Code Seminar Including Best Practices For Drain & Vent 

CE Credits = 6 for Journeyman and Master Plumber 

TIME PROGRAM SCHEDULE CREDIT* 

7:30 - 8:30 a.m. 

8:30 - 9:30 a.m. 

9:30 - 12:30 p.m. 

12:30 - 1:15 p.m. 

1:15 - 2:15 p.m. 

2:15 - 2:30 p.m. 

All Day 

Registration, Product Displays, Welcome 

Product Showcase, Safety Update 

Code: Drain & Vent 

Lunch/Product Displays 

Industry Update 

Wrap-Up, Door Prizes 

Product Displays 

1.0 CE Credit 

3.0 CE Credits 

1.0 CE Credit 

1.0 CE Credit 

Don’t miss this great program and great chance to earn CE credits*! 

About The Program/Instructors 

Code is the foundation of everything we do in the plumbing industry. This year, PHCC-Wisconsin is continuing a 

series of code-related programs designed to get back to the basics of our trade. For this session, we will be focusing 

on Drain & Vent Systems. Leading the discussion is Jim Davis, a Master Plumber and an experienced plumbing 

instructor. Jim has taught apprentices for 20+ years and has experience teaching continuing education programs 

for groups such as the Water Quality Association and the Madison Plumbing Inspectors. The program also features 

time to interact with vendors, our vendor showcase, and industry updates from Jeff Beiriger, Executive Director 

of PHCC-Wisconsin. 

*Continuing Education Credits 

Please note that the number of hours of approved continuing education may vary depending upon the credential 

you hold. MP and JP will receive 6.0 hours of credit for attending the entire day of program. For other credentials, 

contact the PHCC & MP/HC at (888) 782-6815 or mail@phcc-wi.org. 


Southern Wisconsin 

Plumbing Seminar 

Western Wisconsin 


Southeastern Wisconsin 


Central Wisconsin 


February 1, 2019 

February 8, 2019 

March 8, 2019 

April 12, 2019 

Ramada Inn - Janesville 

3900 Milton Avenue 

Janesville, WI 

Three Bears Resort 

701 Yogi Circle 

Warrens, WI 

Radisson Hotel 

11800 108th Street 

Pleasant Prairie, WI 

Comfort Suites 

725 Paradise Lane 

Johnson Creek, WI 

ATTENDEE REGISTRATION 

Registration Fee: 

$69.00 per person for Member Companies & Employees. 

$99.00 per person for Non-Member Companies & Employees. 

Includes full day of programs and meals 

Location: 

Janesville Warrens Pleasant Prairie Johnson Creek 

Name__________________________________________________________________________________________ 

Name_______________________________________________________________________________________ 

Company __________________________________________________________________________________________ 

Address ____________________________________________________________________________________________ 

City, State, Zip ______________________________________________________________________________________ 

Phone, Fax __________________________________________________________________________________________ 

Email _______________________________________________________________________________________________ 

Check enclosed payable to PHCC-WI for $ __________ 

Pay by Visa or MasterCard by completing the information below. 

Card Number ____________________________________________________Exp. Date___________________________ 

Cardholder’s Name______________________________________________CVC #_______________________________ 

Cardholder’s Signature_______________________________________________________________________________ 

Billing Address______________________________________________________________________________________ 

___________________________________________________________________________________________________ 

Mail your registration form with payment to: 

PHCC & MP/HC – Wisconsin Association 

P.O. Box 833 

Germantown, WI 53022 

Fax your registration form with credit card information to: (888) 287-4116 

Email your registration form with credit card information to: jane@assocmgmtservices.com 

Questions? Contact PHCC & MP/HC-Wisconsin Association at (888) 782-6815. 

Please note that registration confirmations will NOT be sent. 



15


UPDATE 

iStockphoto.com/sankai 

WHAT YOU SHOULD 

KNOW ABOUT FIRE 

PREVENTION 

Just like buildings, fires come in all types and sizes. The ripple effect 

on the community, customers, and the business itself can be stressful. 

To reduce the likelihood of a devastating fire, business owners and 

risk managers should take the initiative to keep their property and 

employees safe. 

Property insurers evaluate and assume risks with an understanding 

that while some fires are unavoidable, most building fires are 

preventable. A property underwriter generally reviews a fire risk 

according to Construction, Occupancy, Protection and Exposure (COPE). 

This set of criteria evaluates a property based on a number of factors 

that indicate risk of loss. Building materials, the type of fire protection 

available, and other buildings that are close enough to fuel the fire are 

among the circumstances taken into account. 

Applying the COPE characteristics as you look at your facilities can 

be useful for developing fire-prevention plans. You likely are not able 

to alter your building’s construction, but you can ensure maintenance 

of heating and electrical systems, and practice proper storage and 

handling of flammable materials. Good housekeeping can eliminate 

conditions that have the potential to turn into catastrophes. When a fire 

starts, a quick, effective response can make the difference between 

minor smoke damage and a loss of business – or life. 

Fire prevention is not just a one-time task, but should be a routine 

and ongoing process. People can become complacent or forgetful about 

fire risk. Involve employees, supervisors, and managers in recognizing 

potential fire hazards so the problems are addressed. 

Most fires are avoidable if you pay attention to a few specific 

hazards. To identify these hazards, regularly complete fire-prevention 

checklists. When you discover unsafe conditions, you can monitor and 

help control them with a preventive maintenance plan. Proper set-up, 

scheduled care, and adherence to manufacturer’s usage specifications 

are vital to keeping equipment in safe working order and preventing 

fires. 

Some commonplace situations can become surprising sources of fire. 

Federated provides an industry- and business-specific customizable 

fire risk evaluation checklist. Find the checklist at https://www. 

federatedinsurance.com/link/PROD_655182. Business owners should 

finish development and implementation of the checklist and train 

employees. 

Now is the time to reinforce fire prevention at your business as 

part of a solid risk management program. For more resources on 

fire prevention, contact your 

local Federated marketing 

representative. Federated clients 

can also contact the Federated 

Risk Management Resource 

Center at (800) 838-1760. 

INSURANCE RECOMMENDATION FOR 2019 

We are pleased to announce that we are 

continuing our long relationship with Federated 

Insurance to provide risk management 

programs and services for our members. 

Our association’s recommendation of 

Federated Insurance is based on many things, 

including experience with the industry, 

the range of products and services, quality 

coverages, and competitive pricing that includes 

a new dividend program for contractors. 

Federated Insurance offers the following 

services to you and your business: 

Property & Liability and Worker’s 

Compensation Coverage: Federated provides 

excellent coverage and has a commitment 

to managing losses – preventing losses and 

managing claims when losses are incurred. 

Bonding: Federated also offers exceptional 

contractor bond services through Granite Re, its 

wholly-owned subsidiary. 

Financial Services: Federated can 

protect you against unanticipated personal 

emergencies, provide dependent coverages, 

assist with succession planning, and more. 

We believe strongly in our partnership with 

Federated Insurance. Together, we believe that 

Federated and the association have the right 

combination to manage your risk. They’ll protect 

your business while we protect your industry. 

When a Federated representative calls, 

please take the time to visit with them to learn 

more about what they and the association are 

doing to help your business to prosper. 




THE NEW 

SIGNING 

TF1 OMEGA FILTER 

a real game-changer 

For total system protection, choose the TF1 Omega Filter, a robust, precision-engineered 

system filter to provide the highest level of performance and a 25 year guarantee. 

• Protector F1: Best-in-class inhibitor protects against corrosion and limescale 

• Boiler Noise Silencer F2: Reduces boiler noise 

• Cleaner F3: Removes sludge and scale 

• Leak Sealer F4: Stops small leaks and weeps 

www.fernox.com 

And not forgetting the crucial member of the team, 

protecting any system throughout the winter: 

Fernox Antifreeze Protector Alphi-11 

3655 North 124th Street 

Brookfield, WI 53005 

Phone: 262-781-2810 

Fax: 262-781-2228 

+1 972 547 6002 | usa@fernox.com

TM 

iStockphoto.com/marrio31 

Small installers and contractors 

can face an uphill battle when 

it comes to self-promotion — 

tight budgets, time constraints 

and lack of dedicated marketing 

personnel and resources leave 

some wondering how and where 

to start. 

But like many things, marketing 

can be as simple or as complex as you 

want it to be, and even the busiest 

professionals can use these six easy 

tips to boost their business. 

V A L V E 

A WATTS Brand 

A Watts Industries, Co. 

TM 

Get free support for 

being a great installer. 

Just like credit card 

companies and airlines, 

manufacturers often offer 

free programs where, after 

going through a selection 

process, star installers can 

be rewarded for their work with 

access to business or website support 

tools, or local advertising paid for 

by the manufacturer. Other benefits 

of joining these programs include 

support with financing 

options and networking 

and quarterly events, 

ADVANCE TABCO 

WATER TECHNOLOGIES 

helping smaller 

businesses take 

advantage of tips 

and resources from 

seasoned professionals. 

Grow your business 

with Facebook. More 

customers are hopping 

online to search for 

quality services, and 

Facebook is one of 

the leading channels 

they’re using. Don’t miss 

out on the potential to 

grow your business 

online. Create a 

Facebook business page 

showcasing all of your 

services and expertise. 

Keep up with the 

industry. Looking to get 

insight from others in 

your industry? Many 

manufacturer loyalty 

programs offer access to 

an exclusive Facebook 

group where installers 

and contractors nationwide can 

connect to gain insight on technologies, 

training and trends from others in the 

industry. 

Manage your reviews. We all know 

word of mouth helps drive business, 

and in the digital era, that comes in 

the form of online reviews. Positive 

reviews can be incredibly beneficial 

for smaller businesses looking to make 

a name for themselves, so encourage 

your customers to leave reviews about 

their experiences on social media sites. 

You can do this by sending a follow-up 

email after installations or projects 

that asks them to review you on your 

Google Business or Facebook page. 

Stay current on your training. 

One thing a contractor can never get 

enough of is training — and yet one 

thing contractors don‘t have enough 

of is time. With digital methods like 

webinars and e-academies becoming 

increasingly popular, you can watch 

and learn the latest trainings and 

techniques at your own convenience. 

Check out training resources from 

manufacturers’ webinars. 

Use existing resources. Have no 

idea where to start when it comes 

to an online business strategy? 

Google recently released step-bystep 

instructions and tips on how to 

expand your digital presence with its 

Digital Workshop (https://learndigital. 

withgoogle.com/digitalworkshopeu). 

It’s a great starting point for an 

overview on how to get online with 

your business. 

Elaine Duraes is the marketing manager 

at Bosch Thermotechnology. 


Plumbing Is Primary at Able K | B | S 

Kitchen & Bath Showplace 

We’re not just product specialists. We’re a team of 

plumbing experts ready to help you find the perfect 

solution for your project. 

Experience our 7,000-square-foot showroom for an 

uncommon selection of fixtures and faucets, and where 

great design is around every corner. 

We offer brands other showrooms don’t have 

(including but not limited to): 

Blanco • Brizo • Delta • Gessi • Graff • Kohler • Kallista • 

Madeli • Rohl • Stone Forest • Wetstyle 

Check out our 15 plumbed kitchen faucets, 24-foot wet shower display, 

a fully functioning Kohler DTV Shower, and more! 

Visit us soon to see why our staff and products make us the preferred 

showroom for plumbing professionals in southeastern Wisconsin. 

www.ablekbs.com 

262-312-9038 

1650 S. 108th Street • West Allis

HOW LONG 

DOES IT TAKE 

TO FORGET 

THE PLUMBER? 

“very easy,” 24 percent of those who could not remember 

their provider’s name chose 10. While that’s nearly a 

quarter of all respondents, 42 percent of people ranked their 

ease of locating the plumbing company from 1 to 5. That’s an 

alarming number of people who don’t have confidence they 

can find the name of their past plumbing company. 

The downward arc is compelling evidence that people will 

have greater difficulty in finding a plumbing company’s 

When it comes to plumbing services, wait time 

matters more than you might think, according 

to a new study from the market research team 

at Zion & Zion, a national marketing agency. 

The survey polled 863 adult homeowners nationwide. 

Findings include that the vast majority of people first want 

to turn to a provider they’ve used before; that nearly half 

have trouble remembering who that was; and that as time 

goes by it becomes more difficult for people to locate the 

contact information of their last-used plumbing company. 

The First Call 

As a strong testament to the comfort of familiarity and to 

perhaps rewarding a previous job well done, an 

impressive majority of consumers prefer to call 

a plumbing company they’ve used before. In 

the survey, 67 percent of all respondents 

said that calling a prior plumbing company 

would be one of the actions they take when 

needing service. 

When asked to prioritize the various 

actions they would take to find a plumbing 

company, the reliance on a former service 

provider becomes even more pronounced. 

Among people who chose calling a previously 

used plumbing company as one of the actions 

they would take, 87 percent of them named it the 

first thing they would do. 

Remembering the Plumbing Company 

However, while people may desire to contact a former 

plumbing company, they may actually never be able to make 

such a call as nearly half couldn’t recall which company it 

was that they used last. This is an eye opener for companies 

that rely on repeat business and referrals. 

When asked if they could remember the name of the last 

plumbing company they used without looking it up or 

referring to anything, 45.1 percent could not remember the 

name of the plumbing company they used most recently. 

While it’s significant that nearly half of consumers can’t 

remember the name of their plumbing company, all is 

not lost. Of the people who could not name their plumbing 

company off the top of their head, nearly 25 percent said it 

would be very easy for them to find. 

On a 1 to 10 scale, with 1 being “very difficult” and 10 being 

20 The Wisconsin PHC Contractor WINTER 2018 

iStockphoto.com/alashi

contact information as time goes by. Within the first 12 

months of service, respondents’ self-rated ability to find their 

last-used plumber’s contact info is a very healthy 7.7 (out of 

10). But after that, their confidence falls exponentially—a 40 

percent drop by year three. 

That people are unlikely to find a plumbing company’s 

contact information after 36 months isn’t surprising; 

memories fade, and documents that might have provided 

clues to the plumbing company’s identity become more 

difficult to find. Respondents last called a plumbing company 

an average of 28.3 months ago, or well over two years. At 

that point, the ability to find their plumbing company’s 

contact information has already degraded substantially and 

is in danger of slipping away entirely. When a consumer has 

any difficulty finding their previous plumbing company’s 

contact information, the door opens for a competitor to be 

given an opportunity. 

Memory Prompts 

Unless a plumbing company is consistent with its one-to-one 

marketing or institutes a special program to help customers 

be more likely to recall them when they need a plumbing 

company, consumers are pretty much on their own. The 

45 percent of people who can’t remember their plumbing 

company without assistance rely on a number of resources 

to find it. 

way to ensure that your customer will remember who you 

are when there’s a plumbing emergency. 

Second, to help the 45 percent of consumers who need help 

finding your contact information, the following may help. For 

example, at the first visit some plumbing companies already 

give the homeowner a business card or refrigerator magnet, 

or place stickers on the appliances they service, but this is 

generally out of sight and out of mind. However, this may not 

be enough. Only 2 percent of consumers look for such devices 

when trying to remember the previous plumber’s contact 

information. More innovative approaches are needed. What 

if the plumbing company gave each customer a special 

branded “my home” 3-ring binder with tabs and pocket 

folders to keep information about each type of home-service 

provider, such as landscapers, HVAC, roofers and plumbing 

companies? The plumbing company tab/info would already 

be filled out, with a copy of the receipt already tucked away 

inside the notebook. Customers are likely to appreciate 

such a terrific and practical parting gift, and it’s likely that 

the notebook would be saved and used. Regardless of the 

approach plumbing and home-service companies have 

the opportunity to realize the true potential of customer 

lifetime value by working harder to make it easier for their 

customers to remember them and return. 

The authors of this report are: Aric Zion, MS; Nicole Ellis; Anna 

Bussert; and Thomas Hollman, MBA, Ph.D. – www.zionandzion.com. 

Far and away in the lead at 48 percent, consumers look 

through home records to find the name of a previous 

plumbing company. This method includes looking through: 

• Receipts, invoices, checkbook registers and bank 

statements 

• Contact lists, calendars, address books and business 

card files 

• House repair/maintenance files or notes 

• Emails and text message archives 

When customers can’t find their plumbing company’s 

name in home records, they next turn to the place they 

may have found the plumbing company in the first place: 

the Internet. 

Putting the Data to Work 

WATER TIGHT STRUCTURES 

Storm Water Quality Vaults 

Retention Chambers 

Waste Water Tanks 

Large Septic Tanks 

Grease Interceptors 

Electric Vaults 

Valve Vaults 

Zion & Zion’s research suggests two actions plumbing 

companies can take to substantially improve the odds 

that customers will return. 

First, plumbing company owners who aren’t happy 

with repeat or referral business may not need to look 

beyond fine-tuning their direct marketing and providing 

handy reference devices. While budgetary constraints 

may keep some plumbing companies from mass-market 

advertising, there should be no skimping on direct 

marketing to existing customers. It is well-established 

that it is cheaper to keep a customer than to acquire a 

new one, so there should be significant focus on staying in 

touch with customers. Quarterly newsletters, emails and 

“anniversary of your service” celebrations can go a long 

Happy Holidays 

From Our Staff & 

Families to Yours 

1-800-658-9045 

info@crestprecastconcrete.com 

web - www.crestprecastconcrete.com 

Nationwide Delivery 



21

2019 AHR 

THE LATEST 

IN HVACR 

INNOVATION, 

PRODUCTS AND 

TECHNOLOGIES 

The 2019 AHR Expo will preview the future of the 

HVACR industry with exhibitors from around the globe 

coming together to showcase new and upgraded products, 

technologies and innovations. Held Jan. 14-16, 2019, at the 

Georgia World Congress Center in Atlanta, it is the industry’s 

best place to gain insight into what’s coming in the year 

ahead. 

Exhibitors will be displaying new solutions that serve 

every kind of HVACR function ranging from highly efficient 

equipment and components to whole building management 

systems, including building automation and control 

technologies that connect and communicate via the Internet 

of Things (IoT), time-saving tools and instruments that 

require less time at the job site, and a myriad of products and 

solutions that support the efficiency evolution. Attendees are 

encouraged to utilize the searchable directory of exhibitors 

and product categories prior to show attendance for more 

information on each exhibitor showcase. 

Show visitors can look forward to seeing the very latest 

HVACR products available on the market today, including: 

● IAQ diagnostic instruments that guide HVAC professionals 

through the entire measurement process for more 

accurate true reads and more timely detection of air 

quality issues — designed to eliminate guesswork, 

improve sales and enhance IAQ expertise across the 

industry. 

● An evacuation hose delivering a conductance speed of 16 

CFM at 1,000 microns, resulting in vacuum speeds up to 

80 times faster than standard one-quarter inch I.D. hoses 

and up to 6 times faster than other vacuum-rated hoses. 

● A software application that supports HVAC professionals 

via a downloadable iOS and Android mobile app that 

can be used to create on-site customer reports and is 

inclusive of graphical data and airflow grades based on 

the simple input of nameplate information and two static 

pressure values. 

● A water-cooled centrifugal chiller that supports low 

Global Warming Potential (GWP) via improvements 

in compression and integration of variable speed 

technologies – specifically designed to meet customer 

demand, lower energy costs and reduce environmental 

impact. 

● A fabric air duct system that improves end air 

dispersion, designed to replace traditional ductwork, 

insulation, diffusers and air valves with more even 

airflow that results in better energy efficiency, lowered 

operation costs, as well as easy installation and product 

maintenance. 

● An industry-first press tool – designed specifically 

for residential installations – that improves press 

speeds up to 40 percent and delivers force optimized 

PEX installations for less job site down time caused by 

calibration intervals. 

● A water security system designed for leak monitoring 

and detection that can be configured to manage 

whole-house protection, or installed to monitor specific 

appliances. Alerts are managed via SMS texts based on 

sensitive sensor detection capabilities. 

● An internet-enabled wireless thermometer that uploads 

and stores temperature readings on the cloud and has 

the ability to send automatic alerts for extreme low 

or high readings directly to the user’s phone or tablet, 

and can store up to 12 months of data for efficiency 

evaluations throughout the year. 

Attendees are also invited to sit in on free exhibitor 

presentations and demonstrations of product launches in the 

New Product & Technology Theater. For further information 

and to register, visit ahrexpo.com. 


2019 AHR EXPO EDUCATION PROGRAM OFFERS FIRST- 

LOOK AT WHAT’S AHEAD FOR HVACR 

The 2019 AHR Expo today announced its full line-up for the 

2019 Education Program, including more than 120 sessions 

of free seminars, professional certifications and continuing 

education courses. The Education Program continues to grow 

each year and is the most comprehensive, all-inclusive 

opportunity to hear directly from industry leaders about 

trends and best practices in HVACR. 

EDUCATIONAL SESSIONS 

This year’s show features nearly 75 free sessions presented 

by industry experts from leading organizations. The sessions, 

ranging from one to two hours, provide attendees with 

potential solutions to the most pressing challenges facing the 

industry. Attendees can listen in on general HVACR industry 

subjects, as well as sessions specific to their own line of 

practice. 

CONTINUING EDUCATION 

Attendees can choose from 20 ASHRAE Learning Institute 

(ALI) sessions, all of which are offered prior to and during 

the Show. All short courses and professional development 

seminars have been approved for Continuing Education Units 

(CEUs) that can be applied toward maintaining P.E. licensure. 

Attendees must register and pay tuition fees in advance of 

the Show by visiting the ASHRAE registration website. 

CERTIFICATION 

Review sessions and exams are also available during 

the 2019 AHR Expo. Attendees must register and pay any 

associated fees prior to the Show. Sessions offered include: 

● NATE Testing & Review 

● Commissioning Authority (CxA) Workshop and Exam 

● New Construction Commissioning and ACP Exam 

● NAFA CAFS Testing and 2-Hour Tutorial; NCT Testing 

● ASHRAE Certification Exams 

NEW PRODUCT & TECHNOLOGY THEATER 

PRESENTATIONS 

Brief exhibitor presentations will be held in the New Product 

& Technology Theater. There are over 100 presentations 

scheduled, each lasting approximately 20 minutes, that aim to 

give attendees an overview of new product announcements 

and technologies that they’ll see in exhibitor booths on the 

Show floor. 

To view the complete 2019 AHR Expo Education Program, 

visit the education section on the AHR Expo website. Specific 

questions regarding 2020 Education Series submissions can 

be emailed to kpires@iecshows.com. 

Happy 

New Year! 

From Auer Home to Yours! 

800-242-0406 

auersteel.com 



23

CONTINUOUS 

AIRBORNE 

LEGIONELLA 

DETECTION REDUCES 

HVAC HEALTH RISK 

To safeguard the health of building 

occupants, nearby personnel and even 

individuals innocently passing nearby, HVAC 

professionals that install chiller systems 

with cooling towers are seeking solutions 

that reduce the chance of spreading the 

potentially deadly Legionella bacteria that 

causes Legionnaires’ disease. 

LEGIONNAIRES’ DISEASE IN HVAC SYSTEMS 

Legionnaires’ disease is a severe, even fatal, form of 

pneumonia caused by the bacteria. According to the Centers 

for Disease Control and Prevention (CDC), 6,000 annual cases 

of Legionnaires’ disease were reported in the United States, 

with one out of 10 dying. 

Although Legionella is found naturally in bodies of water 

and in the majority of building water systems, the highest 

risk is when the bacteria becomes airborne in mist, spray or 

droplets that can be breathed into the lungs. 

This is where cooling towers play a critical role. In HVAC, 

cooling towers are often used in conjunction with chillers for 

large building cooling systems. A recent CDC study involving 

196 cooling towers nationwide found that 84 percent 

contained Legionella DNA in the water. 

The problem is that cooling towers by their very nature 

use evaporative methods to rapidly cool the water in the 

system. This can cause “drift” – a fine mist – that can travel 

long distances based on wind speed, building height, and 

cooling tower location. 

For buildings where cooling towers are installed on roofs 

in nearby vicinity of fresh air intake systems – as is often 

the case – this could expose the building’s occupants to the 

bacteria. It can also pose a risk to nearby building personnel 

conducting maintenance. 

When drift is considerable, it can affect individuals in 

nearby buildings, parking lots and even on the street as well. 

Reports show that airborne Legionella can travel as far as 

one mile in some instances. 

Such was the case in recent national news that Disneyland 

had to shut down two cooling towers, located over 100 

feet from areas accessible to guests that were ultimately 

found to have Legionella. According to the L.A. Times, in the 

Legionnaires’ disease outbreak, 11 of 15 people infected had 

visited the park, and four had not – including two that died. 

These, and other incidents, are serving as a wakeup call 

for HVAC industry professionals that utilize cooling towers 

with chillers. 

CONTINUOUS MONITORING FOR AIRBORNE LEGIONELLA 

Today simple, economical, automated systems can provide 

continuous monitoring for airborne Legionella. Automatic 

notification to cloud networks and mobile devices warn of 

initial detection of the bacteria, followed by full confirmation 

in a matter of hours. 

This stands in stark contrast to the days or even weeks 

shipping samples to off-site labs before receiving results. 

Current testing methods typically involve infrequent (i.e. 

monthly or quarterly) tests using settle plates that contain 

culture media exposed to the air that are then incubated or 

impactors that must be sent to a third party lab for analysis. 

For these types of tests, it can be three days before the results 

are available. 

Tests are also often performed on the water itself, which 

can demonstrate the presence of Legionella but not determine 

if there is any airborne risk. 

Instead, continuous monitoring devices such as 

PathogenAlert’s RAPID (Rapid Airborne Pathogen 

Identification and Detection) Reader System can detect and 

confirm the presence of airborne Legionella within hours of 

sampling. 

The small wireless device mounts anywhere and operates 

by automatically sampling the air in cooling towers, chillers, 

ducts, or other high risk areas every five minutes (or any 

other time frame specified) on a 24/7 basis. Air is drawn 

in and flows across the cartridge, allowing any Legionella 

microbes to settle on a nutrient rich site where it then begins 

to grow. 

To detect pathogen growth, the device uses optical 

measurement and laser technology, along with electronic 

digital signal processing. Inhibitors are utilized to eliminate 

false readings. Detection software also monitors for erratic 

behavior that can be caused by non-pathogenic particles, 

such as dust, and compensates appropriately. 


ASHRAE PUBLISHES UPDATED LEGIONELLOSIS STANDARD 

ASHRAE has published a revised edition of its standard 

that provides a more comprehensive approach to 

preventing the growth and spread of Legionella. 

ANSI/ASHRAE Standard 188-2018, Legionellosis: Risk 

Management for Building Water Systems establishes 

minimum legionellosis risk management requirements 

for building water systems. The 2018 edition provides 

clarification of compliance requirements, as well as 

an update to enforceable, code-intended language to 

facilitate adoption of the standard for code and regulatory 

purposes. 

The standard was originally developed to assist 

designers and building operators establish water 

management plans that include practices specific 

to the systems that exist in a particular building, 

campus or health care facility. It is intended for use 

by those involved in design, construction, installation, 

commissioning, operation, maintenance, and service of 

centralized building water systems and components. 

“Standard 188 was the first industry standard in 

the U.S. to address Legionnaires’ disease prevention,” 

said Paul Lindahl, chair of the Standard 188 committee. 

“Since this standard centers on the development 

and implementation of good design, operations and 

maintenance procedures, it is important to make updates 

on a regular basis. The 2018 edition of the standard 

focuses on improved usability, offering better guidance 

to minimize the risk of this potentially fatal disease and 

save lives.” 

The 2018 edition of Standard 188 provides: 

• A description of environmental conditions that 

promote the growth of Legionella. 

• Informative annexes and bibliography with 

suggestions, recommendations, and references to 

additional guidance. 

• Minimum Legionellosis risk management 

requirements for buildings and associated potable 

and non-potable water systems. 

• Requirements for Legionellosis control strategies 

and documentation. 

The CDC estimates there are between 8,000 and 18,000 

cases of Legionnaires’ disease in the United States each 

year – and more than 10 percent of these cases are fatal. 

Legionella can also cause a less-severe influenza-like 

illness known as Pontiac Fever. Most of those cases are 

the result of exposure to Legionella found in building 

water systems. 

The cost of ASHRAE Standard 188-2018 is $75 for ASHRAE 

members ($88, non-members). To order, visit www.ashrae. 

org/bookstore or contact ASHRAE Customer Contact 

Center at 1-800-527-4723 (United States and Canada), 404- 

636-8400 (worldwide) or fax 678-539-2129. 

The RAPID Reader can be mounted just about anywhere, 

including on cooling towers, inside building ductwork 

or anywhere in occupied areas. Up to 25 sensors can be 

connected to a single base station with each sensor covering 

roughly 2,500 square feet. 

The cloud-based platform allows continuous, remote online 

monitoring of individual or multiple locations from a laptop 

“dashboard” that consolidates key data for review. Alarms 

and notifications can be sent to any mobile device. 

EARLY DETECTION = EARLY REMEDIATION 

One of the primary goals of early detection is to allow 

existing and affective techniques to be implemented as 

quickly as possible to destroy Legionella bacteria. 

Traditional methods are water chemicals and disinfectants. 

Unfortunately, these methods are ineffective against 

Legionella that is already in the air. 

There are, however, other options. Germicidal UV 

light systems destroy Legionella in seconds. At a specific 

wavelength, UV-C deactivates the DNA of bacteria, viruses, 

and other pathogens, which eliminates its ability to multiply 

and cause disease. This tool when bundled with automated 

airborne legionella sensors, are effective seek-and-destroy 

tools for the remediation of Legionella. 

With airborne Legionella and cooling towers still making 

news headlines together, it is time for HVAC professionals to 

look into automated testing and treatment options that can 

identify and handle the problem before it becomes a news 

generating event. 

For more information, visit www.pathogenalert.com. 



25

WISCONSIN HOUSING STARTS MAY THROUGH AUGUST 2018 

Single Family Dwelling Building Permits 

NUMBER OF DWELLING UNITS 

City Units Percent Change 

from same time last year 

Appleton 

Eau Claire 

Fond du Lac 

Green Bay 

Janesville/Beloit 

LaCrosse/Onalaska 

Madison 

Milwaukee- 

Waukesha- 

West Allis 

Oshkosh-Neenah 

Racine 

Sheboygan 

Wausau 

AVERAGE VALUE PER DWELLING UNIT 

Value ($) 

May 55 10.0 257,500 -7.2 

June 53 -11.7 264,000 16.1 

July 60 22.4 279,000 33.0 

Aug. 34 -12.8 319,000 18.9 

May 69 64.3 227,800 -32.4 

June 52 23.81 254,100 0.2 

July 42 7.7 239,000 -3.0 

Aug. 59 55.3 239,300 -9.3 

May 4 -42.9 291,200 -25.2 

June 6 -50.0 214,500 34.1 

July 6 -25.0 217,100 12.1 

Aug. 7 -30.0 283,400 -1.4 

May 73 -11.0 264,900 14.3 

June 59 -6.3 251,700 -20.5 

July 47 -27.7 256,700 17.5 

Aug. 77 -8.5 281,500 14.8 

May 28 16.7 234,600 9.8 

June 30 114.3 238,800 1.4 

July 15 7.1 244,700 -7.8 

Aug. 12 -29.4 216,000 -9.7 

May 13 -45.8 257,100 9.5 

June 22 -8.3 223,200 -17.2 

July 16 -23.8 285,500 -12.6 

Aug. 12 -20.0 325,200 6.4 

May 170 11.1 320,300 0.0 

June 158 -1.9 298,300 9.9 

July 136 7.50 408,300 36.2 

Aug. 170 1.8 360,000 15.5 

May 190 8.6 333,600 6.6 

June 177 23.8 349,000 6.1 

July 138 -8.6 368,700 9.9 

Aug. 159 12.0 385,300 8.2 

May 15 -16.7 249,000 0.6 

June 29 -21.6 281,200 84.6 

July 23 -35.3 260,600 7.9 

Aug. 14 -46.2 330,200 10.3 

May 27 42.1 317,600 22.2 

June 12 -14.3 304,900 15.8 

July 14 27.3 303,700 7.5 

Aug. 28 75.0 374,000 35.1 

May 1 0.0 226,200 -9.5 

June 2 100.0 218,000 -21.9 

July 2 0.0 284,100 0.0 

Aug. 0 0.0 000,000 0.0 

May 17 88.9 231,100 -19.7 

June 15 15.4 223,700 2.1 

July 14 7.7 224,700 -5.8 

Aug. 11 -21.4 199,700 -20.2 

Percent Change 

from same time last year 

Source: U.S. Bureau of Census and Real Estate Center at Texas A&M University 


Industry 

NEWS 

LOCAL ASSOCIATION UPDATES 

Associated Master Plumbers of Green Bay has a new name and a new look! 

In an effort to serve contractors in a wider geographic area, the association has 

changed its name to the Associated Master Plumbers of Northeast Wisconsin. 

The change promoted a new look for the association’s logo as well. 

The group holds meetings monthly to discuss topics of importance to plumbers, 

plumbing contractors and the industry. 

The Madison Association of Plumbing Contractors raised $5,500 at its 

annual golf outing (jointly with the Madison Area Mechanical and Sheet Metal 

Contractors Association) and presented a check to the Ronald McDonald House 

Charities–Madison. Members of the groups are also active in the construction of 

a new building for the Ronald McDonald House to assist families looking to stay 

together during extended medical treatments for their children. 

The Plumbing Contractors Association of Southeastern Wisconsin will 

make a donation to the PHCC-WI Auxiliary to help fund scholarships given by 

that group each year. A near-record number of applications were received 

and PCA agreed to help make it possible to grant a few more scholarships. The 

group is also in the early stages of a program to help recruit more people to 

the trades. Following a model used by a St. Louis area HVAC association, the 

program will include an awareness campaign and hands-on opportunities to 

learn about the trades. 

As noted above, the PHCC-WI Auxiliary is in the process of reviewing the 

applications it received for college and trades-related scholarships it grants 

each year. Information about the scholarship recipients will be provided 

in a future issue of PHC Contractor. In addition to the PHCC-WI Auxiliary, the 

PHCC Educational Foundation and its partners provide additional scholarship 

opportunities each year, generally in excess of $100,000 a year. Among the 

winners this year was Aaron Ziccarelli of Madison, who is studying at Madison 

Area Technical College. 

CONSTRUCTION EMPLOYMENT 

Wisconsin’s construction 

iStockphoto.com/Skyhobo 

employment has risen by 

more than 7,500 jobs in the 

past year. With the increase, 

the state’s total construction 

employment is greater 

than 125,000. Most of that 

employment is with smaller 

companies, but together, the 

number of employees in 

the industry is about equal 

to the employment of all of 

the state’s top 20 employers 

combined. There are some 

signs that efforts to recruit individuals to the trades are working but there are 

also early signals that 2019 and 2020 may not see the kinds of robust growth the 

industry has experienced in the past two years. Interest rates are climbing, 

with mortgage interest rates close to 5 percent and material prices are rising 

too. Tariffs and increased labor costs are additional factors that will likely make 

new home and remodeling projects more expensive. Additionally, the effects 

of tax reductions have been largely absorbed by consumers now, slowing the 

growth drivers. 

Where to Buy Products by 

Appleton/Green Bay 

Able Distributing ........................................................................(920) 830-2378 

A.I. McDermott ............................................................................(920) 499-4253 

Badger Metals-Appleton .......................................................(920) 739-7391 

Design Air .......................................................................................(920) 494-5678 

Ferguson Enterprises-Appleton .......................................(920) 830-8000 

First Supply-Appleton .............................................................(920) 739-3136 

First Supply-Green Bay ...........................................................(920) 337-9004 

Gustave A. Larson - Appleton ............................................(920) 739-4451 

Gustave A. Larson - Green Bay ...........................................(920) 499-0866 

Mid-State Supply .......................................................................(920) 964-0444 

Design Air .......................................................................................(920) 499-5461 

Temperature Systems, Inc. ...................................................(920) 499-0900 

Eau Claire 

Ferguson Enterprises ...............................................................(715) 835-5151 

First Supply ....................................................................................(715) 832-6638 

Gustave A. Larson ......................................................................(715) 834-5096 

Goodin Company ......................................................................(715) 830-1800 

JH Larson.........................................................................................(715) 834-3111 

Fond du Lac 


Rundle-Spence............................................................................(855) 329-2800 

Hayward 

JH Larson.........................................................................................(715) 934-2707 

Hudson 


JH Larson.........................................................................................(715) 386-2388 

Janesville 

Connors Supply ..........................................................................(608) 757-1300 

La Crosse 


First Supply ....................................................................................(608) 784-3839 


Design Air .......................................................................................(608) 781-6400 

Dakota Supply Group..............................................................(608) 781-2000 

Madison 


Auer Steel .......................................................................................(608) 442-3990 

Design Air .......................................................................................(608) 226-0344 


First Supply ....................................................................................(608) 222-7799 


Design Air .......................................................................................(608) 271-8151 

Rundle Spence ............................................................................(608) 222-0636 

Temperature Systems Inc. ....................................................(608) 271-7500 

Milwaukee / West Allis / Brookfield 


Auer Steel .......................................................................................(414) 463-1234 

Design Air .......................................................................................(414) 258-7444 


First Supply ....................................................................................(414) 764-6900 


Design Air .......................................................................................(414) 258-0300 

Rundle Spence ............................................................................(262) 782-3000 

Neenah 

Auer Steel .......................................................................................(920) 886-3222 

New Berlin 


Oshkosh/Wautoma 

A.I. McDermott ............................................................................(920) 231-7080 


Plover/Wisconsin Rapids 

First Supply ....................................................................................(715) 254-0371 



Rhinelander/Wausau 


A.I. McDermott ............................................................................(715) 359-6575 

AVFCO Supply ..............................................................................(715) 272-1055 

Design Air .......................................................................................(715) 842-8544 


First Supply ....................................................................................(715) 362-7824 


Heating Design ...........................................................................(715) 359-6191 

Rice Lake 


Sheboygan 

Honold & LaPage .......................................................................(920) 457-7755 

Superior 


Upper Peninsula - MI 

Design Air .......................................................................................(906) 776-0810 


Northern Heating Supply .....................................................(906) 786-5252 

Prime Supply ................................................................................(906) 779-5522 

Wittock Supply ............................................................................(906) 774-4455 



Upper Peninsula - WI 

Fluid Handling, Inc. ...................................................................(414) 358-2646 


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Visit us online at www.tacocomfort.com and learn about our full line of hot water recirculation and flood 

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Industry 

NEWS 

MEET YOUR DIRECTORS 

BERNIE FRIEDENFELS 

Owner, Bernie’s Well & Water, LLC, Baileys Harbor 

FAMILY: Bernie, wife, Sandy, son age 13 and daughter age 

19. All are happy and healthy. 

FAVORITE HOLIDAY TRADITION: The kids always decorate 

the tree and always take it down. Mom supervises. 

FIRST JOB: A rod man on a survey crew for Ayres and 

Associates during the summer in high school. 

CAREER CHOICE: Our family made a move to Door County, 

which is home for my wife who grew up in a family that 

owned a plumbing company. She called them and said she 

was moving back to Door County and her husband needed a 

job. They were looking for an apprentice. I started one week 

later. 

CELEBRITY CONNECTION: Mike Daniels, defensive tackle 

for the Green Bay Packers. When Mike was a rookie with the 

Packers, he came to speak at the local Lions Club dinner in 

Sister Bay for the Boy Scouts, which my son was part of. It is 

an annul event and quite small. There are many autograph 

and photo opportunities. We stayed at the end of the line to 

get more conversation time. We spent a half hour visiting 

with him, got a family photo and 

had a great time. Of all of the 

Packers players we’ve met, Mike 

was one of the most personable. 

MOST ADMIRED PERSON: My 

wife of 26 years. She keeps it all 

together – the kids, school work, 

her job, family finances, keeps the 

fridge full, does my books and still 

makes time for me. 

BEST PLACE VISITED: The 

peaks of the Grand Tetons in a 

single engine airplane with my wife on our honeymoon. 

FUTURE AMBITION: Hone my culinary skills. We like to 

entertain and I need to expand my skills. 

COLLECTIONS: Wine corks, one or two at a time. 

CHARITIES: Local nonprofits that benefit kids. 

COKE OR PEPSI: Coke 

BEACH OR MOUNTAINS: Mountains 

BEATLES OR ROLLING STONES: Stones 

RICE KRISPIES OR FROSTED FLAKES: Rice Krispy Treats 

BASEBALL OR FOOTBALL: Whatever the season and 

sport my son is playing. 

OUR WISCONSIN LINE 

Zoeller Pump Company 

Blanco 

AK Industries 

Magic Plastics 

Prier Products 

Lenox Tools 

Irwin Tool 

Contact Hart, Travers to arrange a meeting 

with one of our knowledgeable product and 

service-oriented reps. Call (630) 261-1166 or 

email info@htareps.com. 

We wish you, your staff, and families a 

Happy Holiday Season and Prosperous 2019! 

(630) 261-1166 • htareps.com 

TYLER ARNDT 

Journeyman plumber, Arndt 

and Son Plumbing, Brooklyn 

FIRST JOB: Plumbing with my 

father at the age of 7. 

CAREER INSPIRATION: My 

father would take me with him 

on jobs weekends and summers. 

CELEBRITY CONNECTION: 

Texas Sen. Ted Cruz while on 

a jobsite. He came to give a 

campaign speech while we were there. 

BEST PLACE VISITED: Sturgis, South Dakota, and the Black 

Hills area. 

FUTURE AMBITION: Build my own house. 

COKE OR PEPSI: Pepsi 

BEACH OR MOUNTAINS: Beach in the winter and 

mountains in the summer. 

BEATLES OR ROLLING STONES: Rolling Stones 

FUN FAVORITE: Getting out on the Harley. 


NEED IT NOW 

use the 

QUICK SHIP 

Use the Quick Ship option on your next 

Warm Rain unit for speedy delivery. 

For all gelcoat showers, tub/showers, ADA compliant units, whirlpools and air tubs: 

• The unit, in standard colors, will leave the factory within 3 business days of the order date for a next day 

delivery in Wisconsin & Eastern Minnesota and 2-day delivery to Western Minnesota (west of the Twin Cities). 

For all acrylic showers, tub/showers, whirlpools and air tubs: 

• The unit, in standard colors, will leave the factory within 5 business days of the order 

date for a next day delivery in Wisconsin & Eastern Minnesota and 2-day delivery to 

Western Minnesota (west of the Twin Cities). 

Additional freight and delivery restrictions apply, contact Goodin Company 

for more details. 

www.warmrain.com 

MINNEAPOLIS (612) 588-7811 

ST. PAUL (651) 489-8831 

DULUTH (218) 727-6670 

DETROIT LAKES (218) 847-9211 

ST. CLOUD (320) 259-6086 

www.goodinco.com 

BRAINERD (218) 828-4242 

ROCHESTER (507) 529-1284 

FARGO (701) 298-3210 

SIOUX FALLS (605) 332-3444 

OMAHA (402) 331-6813 

EAU CLAIRE (715) 830-1800 

WAUSAU (715) 675-2513 

MADISON (608) 663-0331 

MILWAUKEE (262) 781-1770 

GREEN BAY (920) 884-9494

Industry 

NEWS 

CALL FOR NOMINATIONS 

Would you be interested 

in joining the PHCC Board of 

Directors? Representatives 

from PHCC Wisconsin member 

companies can nominate 

themselves or other members 

for board positions. Interested 

individuals will be asked to 

complete a brief Board Interest 

Survey to help the Nominating 

Committee learn more about the candidate. The Board 

Interest Surveys are available by contacting Jeff Beiriger 

at the PHCC-WI office at (888) 782-6815 x1 or mail@phcc-wi. 

org and should be returned by Jan. 15, 2019. 

Directors attend five to six meetings each year (often 

at interesting locations like those on page 42) and do 

additional work between meetings to advance the 

industry and the organization. The experience is deeply 

rewarding on a personal and professional level with 

opportunities to network with industry leaders and 

develop the policies and strategies that advance the 

industry and the profession. 

iStockphoto.com/altmodern 

RECRUITING UPDATE 

PHCC Wisconsin recently joined the Wisconsin Veterans 

Chamber of Commerce to support that organization and its 

efforts and to learn more about ways that we can enhance 

the link between veterans and careers in the trades. 

PHCC Wisconsin will be on the radio before long, talking about 

careers in the plumbing and HVAC trades. We’ve been asked 

to work with one of the Wisconsin Public Radio program 

hosts to develop a segment on careers in the trades. There’s 

a lot we can talk about, that’s for certain! 

RANDY LORGE HONORED 

Congratulations to Randy Lorge of Plumbers & Steamfitters 

Local 400. Randy was presented with the Industry Person 

of the Year Award at IAPMO’s 89th Annual Education and 

Business Conference in Philadelphia earlier this year. Lorge 

has played a key role in the Community Plumbing Challenge 

in India, South Africa, Indonesia and most recently, New 

Mexico. His stories of his trips have been included in PHC 

Contractor and shared at programs he has taught on behalf 

of the association. 

FEDERATED LIFE ® 

Helping Put success 

in business succession. 

Contact your 

local marketing 

representative today. 

every great journey requires a plan. 

Federated Mutual Insurance Company 

and its subsidiaries* 

federatedinsurance.com | *Not licensed in all states. 

18.04 Ed. 12/17 | © 2017 Federated Mutual Insurance Company

Herkowski Stickler & 

Associates, LLC 

Representing the finest 

quality commercial and 

residential plumbing 

manufacturers since 1931. 

WISCONSIN 

O. 414.771.0400 

203 S. Curtis Rd. 

Milwaukee, WI 53214 

ILLINOIS 

O. 630-458-8816 

340 County Line Road, 

Suite B 

Bensenville, IL 60106 

Serving Chicago and Wisconsin • www.hsarep.com

Industry 

NEWS 

STATE PLUMBING APPRENTICESHIP COMMITTEE UPDATE 

The State Plumbing Apprenticeship Advisory Committee 

met this fall and reported that local committees are now 

accepting both the Accuplacer and ACT score for applicants 

to apprenticeship programs. Federally, there is a strong push 

for apprenticeships and PHCC National has been at the table 

for these discussions. Still, much of the emphasis, at least in 

terms of where the dollars are going, is into programs other 

than the building trades. 

The number of plumbing apprentices now exceeds 1,200, 

more than double the number of apprentices in training 

in 2013. Year over year, the increase in the number of 

apprentices has exceeded double-digits in each of the past five 

years, with a nearly 14 percent increase this past year. The 

average age of a beginning apprentice is now 25.9, largely 

unchanged over the past 10 years. The percentage of women 

and minority apprentices are also largely unchanged over 

the past 10 years, with women making up 1 percent of the 

apprentices and minorities about 6 percent. The number of 

veterans in the apprenticeship program has increased from 

about 2 percent in 2008 to more than 5 percent in 2018. 

34 The Wisconsin PHC Contractor SUMMER WINTER 2018

CELEBRATING 60 YEARS 

IN PUMPING! 

Since 1958, Jim Murray, Inc. has been providing exceptional service to the sump 

and wastewater pump industry - providing pumps, controls, basins, and complete 

pump packages. 

Our 60 years of being a premier supplier to the industry began when the late Jim 

Murray Sr. and his wife, Angela, designed and built sump pumps out of a garage in 

Colgate, Wisconsin. As their reputation for quality spread, sales grew and within a few years, 

the company moved to a facility in Mequon, adding more employees. 

After their retirement in 1983, Jim Murray Jr. and Joe Murray furthered the company’s growth, eventually 

expanding into the current facility in Germantown. With an extensive product line and expertise, they soon 

became known by their slogan, Your Partners in 

Pumping. 

Today, Jim Murray, Inc. is a specialized supplier 

of not only sump and wastewater pumps 

and package systems, but also known for 

prefabricated lift stations, a large basin stock, 

trench drains, pump alarms, battery back-up 

systems and pressure boosters. 

We want to take this occasion to honor our 

founders and Jim Murray Jr., who marked his 

official retirement in the company’s 60th year. 

We are proud of our heritage, and under new 

owner Mike Blum, we’ll continue providing 

“No Problem” service to plumbers, mechanical 

contractors, and engineers. Thank you for 

trusting in us and our service of your pumping 

needs for over 60 years! 

www.jimmurrayinc.com 

1-800-234-5490 • N116 W18455 Morse Drive • Germantown, WI 53022

Industry 

NEWS 

HIGHLIGHTS FROM CONNECT 2018 

To succeed in this quickly changing industry, contractors 

need to take important steps now to prepare for what – 

and who – is ahead. That was a key message conveyed 

during the two keynote presentations and more than 20 

education sessions offered at CONNECT 2018, Oct. 10-12, 

in Albuquerque, New Mexico, where nearly 740 PHCC 

attendees collaborated with professionals from both the 

Refrigeration Service Engineers Society (RSES) and the 

Radiant Professionals Alliance. 

CONNECT’s numerous presentations and meetings 

focused on how attendees can work smarter to take 

their businesses to new heights. 

HOW TO STAY AHEAD OF THE CURVE 

Economist Connor Lokar encouraged business owners 

to carefully review their business data, as well as 

industry leading indicators at the company level, to 

determine their current business cycle and to detect 

any significant changes. Lokar advised to pay special 

attention to any continuing trends of slow growth. “Then 

you’ll know whether you can accelerate or hunker 

down, looking at debt position, hiring and adjusting to a 

slowing down economy.” 

“I am not saying you are going to stop growing next 

year … you just won’t grow as quickly as 2016 and 2017. 

You need to set your budget planning accordingly.” 

Lokar recommended that contractors in the singlefamily 

home market consider targeting new commercial 

projects in 2019 as a way to offset declines in singlefamily 

home construction. 

In an address on how to engage the emerging 

workforce, keynoter Eric Chester encouraged attendees 

to identify their “sweet spot,” or the ideal qualities a 

candidate should have to fit in and be happy with their 

company. 

“We need to know people who are career/tech 

educators,” he said. “Find students who like working with 

their hands. Tap into the talent.” 

Chester also encouraged attendees to create a culture 

where people want to stay. “The only way to attract 

and retain great techs is to offer a culture that other 

employers who want those same great techs cannot 

match,” he said He also stressed that today’s employees 

need validation of the company’s values and of the 

importance of their contributions to the business. “You 

need to let new people in your company know the why, 

not the what,” he said. “Make people know they do/did 

something bigger than themselves.” 

Finally, how do you get employees “on fire” at work? 

Chester said it is important to inspire people through 

compensation, alignment, communication and goals. 

PILLARS OF SUCCESS 

Quality Service Contractors (QSC) delivered their own fullday 

Strategic Planning Workshop – Pillars of Success – 

followed by two more days of targeted Solutions Labs in 

this year’s new Service Contractor Center and Service 

Contractor Solutions Pavilion at the Product & Technology 

Showcase. 

Author and entrepreneur Mike Michalowicz shared 

a strategy he calls “The Pumpkin Plan,” inspired by the 

approach of a local farmer. He encouraged CONNECT 

attendees to plant the right seeds: 

• Identify what your company does better than 

anyone else in your market, then focus all your time, 

energy and money on growing in this area. 

36 36 The Wisconsin PHC Contractor WINTER 2018

• Weed out clients that don’t fit your needs and then 

focus on those that appreciate your value proposition 

and provide the best growth opportunities. 

• Nurture – discover unfulfilled needs of those clients, 

innovate and over-deliver on promises to your best 

customers. 

Michalowicz left the audience with three questions to 

help them build their strategy: 

1) What does your company do really well? 

2) What is wrong or missing from the industry in 

which you operate? 

3) Where do your best customers hang out? 

In the end, his message was clear: Stay focused. 

Throughout the rest of the event, QSC presented 

four additional sessions on getting the best ROI on your 

trucks, onboarding processes for new team members, 

keys to finding hidden profits and identifying your BEST 

customers. 

APPRENTICE CONTEST WINNERS 

Winners of the national plumbing and HVAC 

apprentices contest are: 

HVAC 

• 1st Place: Josiah Tiegs, McDowall Comfort 

Management in Waite Park, Minn., sponsored by 

Brasscraft Manufacturing 

• 2nd: Daniel Deneve, GSM Services in Gastonia, N.C., 

sponsored by NIBCO 

• 3rd: Jeffrey Deuel, American Mechanical Services in 

Denver, Colo., sponsored by Milwaukee Tool 

Industry 

NEWS 

• 2nd: Kyle Mao, Lange Plumbing in Las Vegas, Nev., 

sponsored by AB&I Foundry 

• 3rd: Steven Kroope, Deluxe Plumbing & Heating in 

Bethlehem, Pa., sponsored by Reed Manufacturing 

The HVAC competitors were required to complete a 

written test, demonstrate proper brazing techniques 

and perform a hands-on diagnostic on an HVAC package 

unit, with system errors created by the Foundation’s 

contractor volunteers for the competition. The 

competitors also had to perform a pressure and leak test, 

demonstrate proper refrigerant recovery procedures 

and the ability to accurately take a variety of instrument 

readings. 

The plumbing apprentices were required to roughin 

a bathroom system. The set-up includes a toilet, sink 

and shower, complete with supply, waste and vent 

lines, plus cleanouts and extra features designed to test 

the contestants’ knowledge and skills. The test set-up 

includes a variety of pipe materials – cast iron, copper, 

PVC and PEX, and corresponding joining methods. 

NEW PHCC-NATIONAL OFFICERS 

PHCC-National installed new officers at CONNECT 2018. 

PHCC President Laurie Crigler of L&D Associates, Aroda, 

Virginia, passed the baton to Ken Nielsen of AccuAire, 

Inc., Reading, Massachusetts. 

New PHCC vice president is Hunter Botto of Botto 

Brothers Plumbing & Heating, Hicksville, New York. Botto 

was elected during the Oct. 12 PHCC Annual Business 

Meeting. 

PLUMBING 

• 1st Place: James Houser, Local 27 in Pittsburgh, Pa., 

sponsored by A.O. Smith 



37 37

Industry 

NEWS 

DSG ANNOUNCES CORPORATE 

APPOINTMENTS 

DSG recently hired Brent Rudser 

as its Chief Financial Officer (CFO) 

and Tracy Koenig to its newly 

created role of Chief Information 

Officer (CIO). 

Rudser will lead DSG’s financial 

teams and oversee all the 

company’s financial strategy 

development. He will be based 

out of DSG’s Plymouth, Minnesota, 

office and will be part of DSG’s 

executive team. 

Koenig will oversee all of the 

company’s IT systems, applications 

and infrastructure, as well as the 

IT team. He will also lead planning 

and strategy development for 

DSG’s future IT ventures. Koenig 

will work out of the Fargo, North 

Dakota, office. 

Since 1970... 

PIPE MARKERS 

VALVE TAGS 

Pipe Marker Co. 

“KEEP IT SIMPLE WITH KOLBI” 

ENGRAVED NAMEPLATES 

WATER-RIGHT’S VICE PRESIDENT 

RECEIVES EWQA PRESIDENT’S 

AWARD 

Water-Right announced 

that Regional Sales Manager 

and Vice President Greg 

Gruett received the 2018 

President’s Award from 

Eastern Water Quality 

Association. 

The award was presented 

to Gruett on Sept. 20 during 

the EWQA 2018 Convention 

and Trade Show in the 

Poconos, Pennsylvania. The 

honor is presented by the 

president of the association every year to the person 

who has given their time, dedication and outstanding 

commitment to the association. 

Gruett shares his passion for the water industry by 

leading sales and technical training across the U.S. for 

all of Water-Right’s customers while covering the sales 

territory of Pennsylvania, New Jersey, Delaware and 

Maryland. He has been a principal part of Water-Right 

for over 25 years when he joined the family business. 

MID-STATE SUPPLY HOSTS KICK 

ASPHALT 

Mid-State Supply, along with over 30 vendors and 

manufacturer representatives, hosted a Kick Asphalt 

event with Xtreme Xperience at Road America in 

Elkhart Lake on Oct. 8. More than 120 customers were 

able to have an extreme experience driving one of the 

following exotic cars: Lamborghini Huracan, Ferrari 

458 Italia, Audi R8, Porsche 911 GT3 or Nissan GT-R. This 

was an experience no one will ever forget! 

AND MORE! 

416 Campus Drive 

Arlington Heights, IL 60004 

RTU-5 

Phone: (800) 499-8450 

Fax: (800) 596-3057 

Email: sales@kolbipipemarkers.com 

www.kolbipipemarkers.com 

HOT WATER 

DOMESTIC COLD WATER 


Locally Represented By: 

Bongard Corporation 

651-767-9962 

www.bongard.com

Industry 

NEWS 

CHANGES TO WISCONSIN WORKER’S COMPENSATION PROGRAM 

There were two relatively recent changes made to the Wisconsin Worker’s 

Compensation program that might affect your business. One change deals with 

drug and alcohol testing and the other with apprentices. 

Circular Letter 3166 of the Wisconsin Compensation Rating Bureau describes 

a Wisconsin Apprenticeship Credit Program that provides up to a 2 percent 

premium credit for employers participating in a work-based learning program 

through the Wisconsin Bureau of Apprenticeship Standards up to a maximum 

credit of $2,500. Insurance carriers can opt out of the program and it is the 

employer’s responsibility to notify their carrier that they are eligible and submit 

evidence of participation in the work-based training program for a minimum of 

six months. 

With regard to drug and alcohol testing, if your company has a policy and 

an injured employee has been shown to violate that policy, typically through a 

post-accident drug and alcohol test, the employee may be deemed ineligible for 

indemnity benefits (though medical benefits are still payable). What this means is 

that employees are more likely to be denied benefits based on post-accident test 

results. It will likely take one or more court decisions to provide better guidelines 

regarding the clarity of the language of drug and alcohol policies and whether 

there is a need to show that the drugs or alcohol were the cause of the accident. 

iStockphoto.com/elenabs 

MILWAUKEE TOOL JOINS THE PHCC EDUCATIONAL FOUNDATION BOARD OF 

GOVERNORS 

Milwaukee Tool has been named to 

the PHCC Educational Foundation’s Board 

of Governors. This group of leading 

contractors, manufacturers and other 

industry partners who are major donors 

to the Foundation, is responsible for guiding 

the development of industry education 

and training programs for contractors and 

their employees. 

Many PHCC chapter-run apprenticeship 

programs feature tool walls donated by 

Milwaukee Tool, allowing apprentices to 

get valuable hands-on experience in the 

classroom before hitting the jobsite. 

Milwaukee Tool also made a major 

contribution to the Plumbing Apprentice 

Contest by donating 20 of their M18 Force 

Logic Press Tools and jaw kits, with a retail 

value exceeding $60,000. 

“Milwaukee Tool is the ideal manufacturer 

supporter for the Foundation,” said 

Foundation Chair Craig Lewis. “It takes more 

than just contractors working to improve 

our industry. We rely on manufacturers 

who share our desire to find, train, and 

equip apprentices and technicians with 

the knowledge and tools they need to 

be successful. I am very happy to have 

Milwaukee Tool as the newest member of 

the Foundation Board of Governors.” 

Ronald Shanaver, national account 

manager plumbing/National User 

Group at Milwaukee Tool with 

PHCC Educational Foundation 

Chairman Craig Lewis. 

DISTILLERY BENEFITS FROM NEW BOILER SYSTEM 

AMS Steam Products of Milwaukee, 

a wholly-owned subsidiary of Hot 

Water Products Inc., was a key player 

in boiler replacement at Dancing 

Goat Distillery, Cambridge. Two 

Miura LX-50 SG boilers were chosen 

for the quality of the steam as well 

as the consistency of steam pressure. 

One of their many advantages was 

on-demand steam capabilities – 

steam in less than five minutes. 

Michael Reiber, COO of the 

Dancing Goat Distillery noted that 

environmental impact also is 

important to the distillery. Miura 

boilers have a worldwide reputation 

for protecting the environment with 

low emission and innovative efficient 

boiler designs. 

AMS has been a great partner 

in this project,” Reiber said. “Having 

worked with them at another 

distillery, I was very confident that 

they could provide just what I was 

looking for at Dancing Goat Distillery.” 

Michael Reiber, left and Jim Manthei, technical 

sales, AMS Steam Products, check out digital 

controls of the new boiler system. 


EFFICIENT, MONEY-SAVING 

PRODIGY 

THE RHEEM ® PRESTIGE ® HYBRID ELECTRIC WATER 

HEATER is the smartest, quietest and most efficient water 

heater available–paying for itself in less than 3 years. 

Earth-Friendly Efficiency – Lets homeowners shower, do 

the dishes and wash the laundry all while producing fewer 

greenhouse gases 

Impressive Savings – Saves homeowners $4,750 over 10 years 1 

Industry’s Smartest – Provides water leak detection 2 , protective 

alerts and maintenance notifications via mobile app 

Whisper Quiet – Operates so quietly, no one will notice it’s on 

Rheem.com/HybridSolutions 

ELIGIBLE FOR 

NATIONAL 

UTILITY 

REBATES 

AVAILABLE IN 50, 65 AND 80 GALLONS 

1 

Based on comparison of the 50-gallon Hybrid Electric model against the estimated annual 

operating cost of a standard electric water heater of like capacity manufactured prior to 

2015 under NAECA II which is likely being replaced. Savings over 10 years and will be 

slightly lower for 65- and 80-gallon models. 2 Built in leak detection alerts of a water leak 

so you can take action to prevent home damage.

Industry 

NEWS 

PHCC WISCONSIN BOARD OF 

DIRECTORS HOLD MEETINGS AT 

SPECIAL LOCATIONS 

In August, the PHCC-Wisconsin Board of Directors 

held its meeting at Elmaro Vineyards in Trempealeau. 

Elmaro Vineyards is owned by Lynita Docken and her 

husband. Lynita left her position as Plumbing Section 

Chief for the state and started the next phase of her 

career when the idea of making a few cases of wine 

grew to a business that now employs more than 65 

people and makes award-winning wines! 

In October, the board held its meeting at Chippewa 

Valley Technical College. Steve Gutsch, an HVACR 

and Energy Instructor at the college was our host 

and provided us with a tour of the state-of-the-art 

facility, describing the program, its students, and the 

outstanding placement rates for students graduating 

with certificates and/or degrees. 

In December, the board will meet at Kohler, tour the 

Design Center, and hear about industry trends and 

products from a Kohler representative. 

W140N5086 Lilly Rd 

Menomonee Falls, WI 53051 

7150 143rd Ave NW 

Ramsey, MN 55303 

soderholmrep.com 

800.328.9858 

An Employee-Owned Company 

Market Influence. Customer Value. 

Quotable 

While it may seem that every memorable quote is 

filled with wit or wisdom, sometimes they’re memorable 

because they were just plain wrong. Consider these: 

1876: “This ‘telephone’ has too many shortcomings to 

be seriously considered as a means of communication.” 

— William Orton, President of Western Union 

1889: “Fooling around with alternating current 

(AC) is just a waste of time. Nobody will use it, ever.” 

— Thomas Edison 

1921: “The wireless music box has no imaginable 

commercial value. Who would pay for a message sent 

to no one in particular?” — Associates of David Sarnoff, 

responding to the latter’s call for investment in the radio. 

1946: “Television won’t be able to hold on to any 

market it captures after the first six months. People will 

soon get tired of staring at a plywood box every night.” 

— Darryl Zanuck, 20th Century Fox. 

1995: “I predict the Internet will soon go spectacularly 

supernova and in 1996 catastrophically collapse.” 

— Robert Metcalfe, founder of 3Com. 

2007: “There’s no chance that the iPhone 

is going to get any significant market share.” 

— Steve Ballmer, Microsoft CEO. 


Member 

BENEFITS 

• Company Listing on www.phcc-wi.org 

• Coupons Offering Discounts on Products & Services 

• Legislative & Regulatory Representation 

• Representation on Code and Licensing Councils 

• Access to Service Roundtable at the Associate 

Member Level 

• Newsletter 

• Discounts on Plumbing Code Books and POWTS 

Manuals 

• Discounts on NFPA 13D Manuals and Plumbing Design 

Manuals 

• Discounts on Technical Education Programs 

(Continuing Education) 

PHCC/MP/HC - Wisconsin Association 

• Discounts on Business Education Programs 

• Savings on Grandy & Associates Programs for 

Business Owners/Managers 

• Networking with Other Contractors 

• Networking with Wholesaler and Manufacturer Reps 

• Networking with Business Partners Including Legal, 

Banking, and Accounting Professionals 

• Access to Federated Insurance Member Programs 

(Liability, WC, Health, etc.) 

• Retirement Planning Services 

• Scholarship Programs with Preferences for 

Member-Sponsored Applicants 

Advertiser 

INDEX 

Winter 2018 Advertiser Index 

Calendar of Events 

DEC. 7 

PHCC-WI Board of Directors 

Kohler 

19 

23 

47 

Able KBS 

ablekbs.com 

Auer Steel 

auersteel.com 

Bradford White 

bwfindapro.com 

17 

35 

38 

Hydro-Flo Products, Inc. 

hydro-flo.com 

Jim Murray Inc 

jimmurrayinc.com 

Kolbi Pipe Marker Co. 

kolbipipemarkers.com 

FEB. 1 

FEB. 7 

FEB. 8 

FEB. 27- 

MAR.1 

PHCC-WI Code Seminar 

Janesville 


Warrens 


Warrens 

Spring CCA Meeting 

Miami, Florida 

21 

10 

8 

Crest Precast Inc. 

Crestprecastconcrete.com 

Dalmaray Precast Concrete Products 

dalmaray.com 

DSG 

dakotasupplygroup.com 

39 

2 

7 

Liberty Pumps 

libertypumps.com/nighteye 

Metropolitan Industries 

metropolitanind.com 

Mid-State Supply 

mssupply.com 

MAR. 8 

MAR. 

20-22 

APR. 12 

APR. 

15-18 


Pleasant Prairie 

QSC Power Meeting 

Kansas City, Missouri 


Johnson Creek 

Service Roundtable Spring 

Meeting • Orlando, Florida 

25 

32 

11 

FastEst, Inc. 

fastest-inc.com 


federatedinsurance.com 

Ferguson 

ferguson.com 

43 

18 

9 

Plumbing Creations Company 

262-349-0744 

Process and Mechanical Systems Inc. 

pmsireps.com 

Proficient H2O 

proficientH20.com 

APR. 24 

MAY 7-9 

SEPT. 20 

OCT. 2-4 

Cross Connection & Backflow 

Seminar • Fox Valley 

PHCC Leadership/Legislative 

Conference • Washington, D.C. 


Kimberly 

PHCC Connect 

Indianapolis, Indiana 

48 

5 

30 

First Supply 

1supply.com 

Goodin Company 

goodinco.com 

Hart, Travers, & Associates 

htareps.com 

41 

3 

42 

Rheem 

rheem.com/HybridSolutions 

Rundle-Spence 

rundle-spence.com 

Soderholm & Associates 

soderholmrep.com 

OCT. 3 

OCT. 11 

OCT. 

15-18 

OCT. 25 

Cross Connection & Backflow 

Seminar • TBA 


Rothschild 

Service World Expo 

Las Vegas 


Eau Claire 

33 

27 

Herkowski Stickler & Associates 

hsarep.com 

Hot Water Products 

Hotwaterproducts.com 

28-29 

31 

Taco Comfort Solutions 

TacoComfort.com 

Warm Rain 

warmrain.com 

NOV. 15 

DEC. 6 


Fond du Lac 


Kohler 

Dates/Locations Subject to Change 


Recent Updates Have Been 

Made To The State Code! 

Is Your Code Book 

Up-To-Date? 

Order A New Book Today! 

CODE BOOK contains: 



POWTS Component Manuals contain: 

• over 350 pages of statutes & rules • all POWTS component manuals 

• three ring binder • three ring binder 

• full 8.5” x 11” pages • full 8.5” x 11” pages 

• tabbed sections for easy reference. • tabbed sections for easy reference. 

Wisconsin Plumbing 

CODE BOOK 

POWTS Component Manuals 

Plumbing Design Manual 

Sponsored by: PHCC-Wisconsin Association & Master Plumbers/Heating & Cooling Contractors Association Call (888) 782-6815 

for details regarding the code book or answers to your code book questions. 

PRICES include Shipping & Handling: 

_____MEMBER CODE BOOK ONLY $65.00 EACH ____________ 

_____MEMBER CODE BOOK WITH 1 YEAR UPDATE SERVICE $100.00 EACH ____________ 

_____MEMBER 1 YEAR UPDATE SERVICE $45.00 EACH ____________ 

_____MEMBER POWTS COMPONENT MANUALS $60.00 EACH ____________ 

_____MEMBER NFPA 13D FIRE PROTECTION CODE $65.00 EACH ____________ 

_____MEMBER DESIGN MANUAL $120.00 EACH ____________ 

_____NON-MEMBER CODE BOOK ONLY $90.00 EACH ____________ 

_____NON-MEMBER CODE BOOK WITH 1 YEAR UPDATE SERVICE $145.00 EACH ____________ 

_____NON-MEMBER 1 YEAR UPDATE SERVICE $70.00 EACH ____________ 

_____NON-MEMBER POWTS COMPONENT MANUALS $80.00 EACH ____________ 

_____NON-MEMBER NFPA 13D FIRE PROTECTION CODE $75.00 EACH ____________ 

_____NON-MEMBER DESIGN MANUAL $140.00 EACH ____________ 

SUBTOTAL ____________ 

5.6% Sales Tax ____________ 

TOTAL ____________ 

NAME_____________________________________________________________________________________________________ 

COMPANY NAME ___________________________________________________________________________________________ 

ADDRESS ___________________________________________________________________________________________________ 

CITY / STATE / ZIP ______________________________________________________________________________________________ 

PHONE _____________________________________________ EMAIL __________________________________________________ 

Check enclosed in the amount of $___________________ Payable to “PHCC-Wisconsin” 

Charge: _________ MasterCard _________ Visa _________ American Express _________ Discover 

Credit Card # _______________________________________Expiration Date ___________ CVC# _________ 

Name on Card ______________________________________Signature ______________________________________________ 

Call in your order to (888) 782-6815 ~ Fax to (888) 287-4116 

Mail your order to PHCC-Wisconsin 

P.O. Box 833 - Germantown, WI 53022-0833 



45

Membership 

APPLICATION 

(2019) 

PHCC/MP/HC - Wisconsin Association 

Contractor (check one): 

Master Plumbers/Heating & Cooling Contractors 

Association (State Only) - $345.00 

PHCC-Wisconsin/National Associations (State & National) 

$609.00 - 1st Year National Members 

$741.00 - 2nd Year National Members 

$873.00 - 3rd Year and Thereafter 

Associate Member (Product/Service Provider): 

PHCC-WI & Master Plumbers/Heating & Cooling 

Contractors Association (State Only) - $345.00 

Method of Payment: 

Check for $___________ enclosed 

(payable to PHCC-Wisconsin Association) 

MasterCard Visa Discover AmEX 

Name ________________________________________________________ 



Card Number _________________________________________________ 

Expiration Date __________ / __________ CVC#_____________________ 

Signature ____________________________________________________ 

Dues payments are not deductible as a charitable contribution, but may be deductible as a business 

expense. PHCC-WI*MP/HC Contractors Association estimates that $50.00 of your state dues is not 

deductible as a business expense due to lobbying activities on behalf of PHCC-WI*MP/HC members. PHCC- 

NA estimates that 5 percent of your national dues is not deductible as a business expense due to lobbying 

activities on behalf of PHCC-NA members. Consult your tax advisor. 

CONTACT INFORMATION 

Company____________________________________________________________________________________________ 

Address_____________________________________________________________________________________________ 

City, State, Zip_______________________________________________________________________________________ 

Phone______________________________________Fax___________________________________________________ 

MP#_______________________________________HVAC Qualifier#___________________________________________ 

Contact Person______________________________________________________________________________________ 

Email*_______________________________________________________________________________________________ 

Website_____________________________________________________________________________________________ 

* If you would like additional contacts to receive email communication from PHCC-WI/MP/HC, please let us know: 

Name_______________________________________________________________________________________________ 

Email _______________________________________________________________________________________________ 

Name_______________________________________________________________________________________________ 

Email________________________________________________________________________________________________ 

Return this form and payment to: PHCC-Wisconsin Association, P.O. Box 833, Germantown, WI 53022-0833 

Toll Free: 888-782-6815 • Toll Free Fax: 888-287-4116 • www.phcc-wi.org 


Built to be the Best TM 

Built to be the Best TM 

©2017, Bradford White Corporation. All rights reserved. 

NEW 

Bradford White FIND A PRO Contractor Directory 

HELP CUSTOMERS FIND YOU! 

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and we want your company on it! Put your business listing on the Bradford White 

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© 2018 Bradford White Corporation. All rights reserved. 

BWPHWI1218 

bradfordwhite.com

KOHLER Faucet Promotion from First Supply 

Say HELLO to our biggest KOHLER promotion of the year! Now is the time to stock up on the KOHLER faucets you use 

every day. Earn some great Milwaukee Tool products and get a chance at seeing Elton John in Milwaukee this February … 

just for purchasing KOHLER faucets and more! 

Hurry! Offer good on purchases* between September 24 through December 31, 2018. 

#1 

Complete the Registration Form to 

participate in promotion. 

#2 

Purchase KOHLER faucets and 

earn some great Milwaukee Tool 

products + get entered to win our 

Grand Prize. 

#3 

Earn great Milwaukee Tool 

products when you reach $1,000 

in KOHLER purchases. 

#4 

Get entered in a drawing to Win 1 

of 3 Grand Prizes. 

Vist 1supply.com/kohler to get started. 

Purchase* any KOHLER lavatory, kitchen, bath/shower 

trim sets and bath filler faucets, rough-in valves and 

accessories. (Excludes parts, drains and lighting) and 

earn some great Milwaukee Tool products. 

Win great prizes from Milwaukee Tool when your 

KOHLER faucet purchases reaches the $1,000, 

$2,500 or $5,000 mark. 

Win [2] tickets to the Elton John, Yellow Brick Road 

concert in Milwaukee plus [1] night stay at the Hyatt 

Regency Hotel on February 2, 2019. 

Promotion available to First Supply customers only. Promotion subject to change without notice. Some restrictions apply. *Order(s) must be invoiced by 12/31/18 to qualify. 

No purchase necessary to enter Grand Prize Drawing. Visit 1supply.com/kohler for complete details. 

1supply.com/kohler

Wisconsin PHC Contractor Winter 2018

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