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PSI PRODUCT REVIEW 2019 CSL Group The tills are ringing for installers in retail By Simon Banks, group managing director, CSL Group Retailers are reliant on connectivity for a wide range of functions including point of sale, stock management, general administration, shopper and staff analytics, tagging solutions, surveillance cameras and, of course, intruder alarms Download the CSL Connectivity Gap Executive Summary here: W hile Christmas may be the busiest time of year for retailers, it’s also one of the most challenging. Regrettably, this year saw some famous brands disappear from our high streets as changes in shopping habits took hold and buyers moved online. To counter this, retailers are trying to provide an ‘experience’ that will get shoppers through the doors, and to the tills. It would be expected, therefore, that retailers’ systems would be up to the job at the busiest time of year. Yet research commissioned by CSL suggests this is simply not the case - and points to a golden opportunity for installers! Understanding retail In one of the most comprehensive studies of its kind, CSL commissioned Research Without Barriers (RWB) to survey 301 IT managers, IT directors, chief information officers (CIOs) and chief technology officers (CTOs) in retail companies with over ten employees. The results highlight the vital role connectivity plays in today’s retail environment, with 1 in 2 respondents claiming that they simply could not operate without it. Retailers are reliant on connectivity for a wide range of functions including point of sale, stock management, general administration, shopper and staff analytics, tagging solutions, surveillance cameras and, of course, intruder alarms. A crisis in connectivity Despite this, losses in connectivity are relatively common for retailers, with nearly three quarters (72 per cent) having suffered monthly downtime. 44 per cent of retailers lose connectivity every month – an event that three-quarters of those questioned said had a moderate or high impact on core functions. Indeed, 86 per cent of retailers estimate that losing connectivity for a day impacts their sales by up to 50 per cent. Yet despite this, more than a quarter (27 per cent) of retailers have no backup plan in the event of a loss of connectivity! The solution Reliable and secure connectivity is easily within reach and presents a unique opportunity for both installers that are keen to work in the retail sector, and those who already provide video, access control or perhaps intrusion systems to retailers. CSL’s 4G Router has been specifically developed to help retailers ensure ‘always on’ functionality, by sending data via a 4G SIM. The router provides an instant, encrypted internet connection independent of corporate networks at sites where wired broadband is unavailable, impractical or slow. Alternatively, with 4G as backup it is possible to upgrade an existing broadband service to a private network to provide a reliable failover solution if (and, invariably when!) a wired broadband infrastructure goes down. It’s simple, fast and easy to install. An easy sale The results of CSL’s study highlight the unique opportunity for installers to provide a tried and tested solution in the form of CSL’s 4G Router. Indeed, an overwhelming 98 per cent of CIOs and CTOs in retail organisations expressed an interest in a 4G Router that could help them maintain the reliable and secure communications that their critical business processes rely on. To find out more about CSL’s 4G Router and profit from retailers’ need for connectivity, email our dedicated product team at: retail@csl-group.com 24 www.psimagazine.co.uk
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ProductReview2019

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