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It is described as a category of clothing<br />
meant to look athletic that people can<br />
wear in an everyday setting. Although,<br />
athleisure is largely sold to non-athletes<br />
who care more about fashion than its<br />
function.<br />
To most designers, it is considered a<br />
cardinal sin due to the merged marketsavvy<br />
moniker it was coined from. Yet,<br />
coveted brands like Valentino and Gucci<br />
are combining the codes of sportswear<br />
and haute couture. Convenience is<br />
always hard to contest.<br />
TRAVEL• LIFESTYLE• ENTERTAINMENT<br />
www.villagepipol.com | 25
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