Access Point Newsletter_Q4 2018
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ACCESS POINT MAGAZINE<br />
Touareg Road Show Event at GSEC<br />
We have activated the New Touareg road show at the General Secretariat of Executive Council showing<br />
the completely redeveloped new Touareg following test drives activities for the 400 staff of the GSEC.<br />
During the three day-event, the coffee shop stand “Cafe Connect” has been positioned on the main<br />
entrance of the building to connect people with each other physically as well as to build a unique<br />
digital experience.<br />
VOLKSWAGEN<br />
DUB DRIVE GCC<br />
2019 at Yas Marina<br />
Abu Dhabi<br />
Dub Drive plays an extremely important role<br />
on the Ali & Sons Volkswagen calendar, as we<br />
believe that we must take care of our customers<br />
and spread the amazing Volkswagen brand<br />
spirit among our club members, customers<br />
and public.<br />
Dub Drive has taken inspiration from an old<br />
tradition, Wöerthersee Club Treffen, which is<br />
the largest Volkswagen GTI event in the world.<br />
The festival started off over 36 years ago in a<br />
small village at lake Wöerthersee in Austria by<br />
a few Volkswagen fans meeting up, showcasing<br />
their cars and exchanging stories. Since then,<br />
the event has grown into a 3 weeklong<br />
festival attended by<br />
hundreds of thousands of<br />
Volkswagen fans from<br />
all over Europe,<br />
and is now<br />
officially supported<br />
by Volkswagen AG.<br />
DECEMBER ISSUE <strong>2018</strong><br />
Dub Drive is just at the start of its existence,<br />
yet thanks to the fantastic success of 2017 &<br />
<strong>2018</strong> it has earned its spot on the annual<br />
Volkswagen Middle East calendar. The aim of<br />
Dub Drive is simple: to unite and reward<br />
Volkswagen clubs and fans across the region<br />
and to celebrate the love for the brand, the cars<br />
and what Volkswagen stands for. The event is<br />
certainly on the right path to become even<br />
stronger and better year on year – we all hope<br />
you will come and join the family and create this<br />
unforgettable story with us on February 08 at<br />
Yas Marina Circuit Abu Dhabi.<br />
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