Access Point Newsletter_Q4 2018

ACCESS POINT MAGAZINE
Audi Abu Dhabi increases sales by 6.8% in 2018
Audi Abu Dhabi have posted a year-on-year growth of 6.8% in 2018, in the face of competitive market
conditions. Growth was driven by sales of new Audi models introduced during the year, including the
all-new Audi A8, Q8, A7 and A6.
Audi Abu Dhabi led the way for regional sales of the luxury all-new Audi A8 for all GCC markets in
2018. This success was followed by strong sales for the first ever Audi Q8 model, which marked the
dawn of a new face for the bestselling Audi Q range, alongside new model launches for executive
saloon favourites, the Audi A7 Sportback and Audi A6.
Mark Austin, General Manager at Audi Abu Dhabi commented,
“2018 was a challenging year for the automotive market in the UAE but it is a great
achievement for Audi Abu Dhabi to have delivered strong growth during this
period. The new market introductions from Audi in 2018 demonstrated
innovative and progressive design, engineering and quality and
reinforced the brand promise of ‘Vorsprung durch Technik’,
showcasing advanced new technologies and the superior performance
that people have come to associate with the brand.”
DECEMBER ISSUE 2018
In order to ensure future sales volumes and customer needs are supported, Ali & Sons recently
invested AED 100 million in a state-of-the-art new dealership in Al Mussafah, which spans over
28,500sqm as part of the growth strategy for the Capital. “The investment in this impressive new
facility is a strong platform to support our ambition to drive continued growth in Audi Abu Dhabi for
the years to come,” added Mr. Austin.
“We look forward to 2019, with the exciting promise of the Audi e-tron - the first-ever electric SUV
from Audi, to come later in the year,” he concluded.
Ali & Sons to represent AVME in the world
finals 2019
On the 26 October 2018 Audi
Abu Dhabi, Musaffah attended
the regional finals of the Audi
Twin Cup to compete for the
chance to represent AVME in the
world finals in 2019.
Three teams entered two
technical and one non-technical
categories and each were put
through a number of both
practical and theory tests.
It was a long day but the end
result was well worth it with Ali
& Sons winning both categories
and third position also in the
technical.
To summarize Ali & Sons Audi
Abu Dhabi will be representing
AVME in the world finals in 2019
and will be competing against
the best the world has to offer.
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