Jeweller - February 2019

UPFRONT
Round brilliant
cut. It is a classic
cut and it will
always exist.
What is your favourite cut diamond?
I would have to
say round cut,
purely because of
its lustre.
Trillion cut,
because it’s
different and a
bit individual
compared to more
common cuts.
VOICE OF THE AUSTRALIAN
JEWELLERY INDUSTRY
jewellermagazine.com
Publisher & Editor
Coleby Nicholson
Associate Publisher
Angela Han
angela.han@gunnamattamedia.com
Journalist
Myles Hume
myles.hume@gunnamattamedia.com
MAULIN SHAH,
WORLD SHINER
DURGESH GUPTA,
J.B AND BROTHERS
VICKI GLYKAS, THE
GEMSTONE TRADING
COMPANY
Advertising Manager
Julie-Anne Bosworth
julieanne@jewellermagazine.com
BULLETIN BOARD
n INSTA-ENGAGEMENT
Online mood board creator Pinterest has
announced “the world’s most popular
engagement ring” with the most “pins”
on its site. The favourite among users is
an art deco-inspired solitaire 1.2-carat
diamond on a rose gold band. The
image was saved over 103,900 times.
n VENDING THEFT
Pantone Color Institute has announced
the 12 colours it believes will drive
trends in the Northern Hemisphere
spring/summer 2019. Fiesta reddishorange
and bright turmeric are the top
two while olive green and rich crimson
is also thought to trend. Will bright
gemstones set in rose gold dominate
the sales next season?
n SWAROVSKI RETAIL
London’s Oxford Street is the home of
a new Swarovski flagship store, which
the brand has used to integrate digital
interactive and “immersive” shopping
experiences. The store hosts a virtual
jewellery station where shoppers can
try on pieces from the collection using
electronic imagery. A gift-wrapping
station and personalisation “sparkle bar”
will also provide consumers with unique
shopping experiences.
DIGITAL
BRAINWAVE
THE WAR ON BOTS
If retailers use an artificially intelligent
(AI) “chat bot” on their websites, they
may wish to think carefully about how it
interacts with consumers. Many online
retailers use bots on their sites as a tool to help consumers find particular products or
services, but the Californian Government has issued a law that will come into effect July
2019 whereby all bots must disclose they are indeed robots and not humans. From now
on bots which sell products in California must state something to the effect of “Hi, I’m a
robot, how may I help you?”
TOP PRODUCT
The traditional handicrafts of the Native Americans, futuristic talismans
such as the lizard, eagle, scorpion, dreamcatcher, and sun symbol
inspire THOMAS SABO’s new collection titled Arizona Colours and
step across the boundary between good-luck charms and mysticism.
As pendants or signet rings created through elaborate processes of
design and manufacture, the strong graphical lines and vibrant colour
palette revive symbols from the original American Southwest.
Production Manager
& Graphic Design
Jo De Bono
art@gunnamattamedia.com
Accounts
Paul Blewitt
finance@gunnamattamedia.com
Subscriptions
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10 Jeweller February 2019