The Good Life – March-April 2019

In addition to working at TNT Kid’s Fitness and
Gymnastics, Jake is also a CrossFit coach — his
nickname “Omaha” honors his hometown — where
he can instill a love of movement and inspire
exceptional physical accomplishment in even more
people. He also teaches Rock Steady Boxing offsite
at an assisted living facility in Fargo, and he
started offering a program specifically created to
give veterans and active service men and women the
space and support to control their own journey. “They
sacrifice themselves for our country, and I have more
respect for the armed forces than anything else,” Jake
said.
Jake is grateful to partner with the Brady Oberg
Legacy Foundation to offer the program to veterans,
and Oberg’s sister, Tracy Dunham, couldn’t be happier
about the partnership. The decision was easy, she
said, after seeing Jake’s passion for the veterans and
how hard he works to develop a program that works
for each veteran. His involvement has made “a huge
difference because of his willingness to listen and
advocate” for the veterans, Tracy said.
Jake is quick to point out how many positive
partnerships have allowed his work to happen. “I’ve
been blessed and privileged by these collaborations
of human beings wanting to make the world a better
place,” Jake said. The first person he ever saw
demonstrate unconditional love toward all people
was his dad, and he emulates that love through his
own work.
Not only is his dad a mentor, but so are the people
he works with. “They trust me enough to want to
be inspired by me, and I get inspiration from that,”
he said. He also mentioned the coaches at CrossFit
Icehouse and their approach to movement and
individual ability. “We don’t live to do fitness, we do
fitness to live,” he said.
That’s what living a good life is to Jake — waking up
every day and having the opportunity to be excited
about the people he works with and the quality of time
he spends with his family, which includes his wife,
Allison, and his daughters, Jaiden, 11, and Cynthia, 2.
It’s about consciously making the world a better place.
“Money and things have never made me happy,” Jake
said. “And it’s not about what I will achieve when I
look back at 80 or 90 years old; it’s did I do something
every day to make the world better? It’s about being
present in the moment every day. Experiences are
everything.”
And the experience of being around Jake Haile is
remarkable because he exudes authenticity and
positivity. He wants to show you everything you are
capable of doing and being. Because that’s what truly
matters. •
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