Highlights of 75 years - Hettich

A recognized market partner
30 years of
Hettich France
Hettich France, one of the first foreign subsidiaries of the Hettich
Group, this year celebrates the 30th anniversary of its founding.
Today our French subsidiary employs more than 20 people. Intensive
customer care is a high priority in the company‘s drive for steady
growth. The customer base includes manufacturers of kitchen,
residential and office furniture, as well as cabinet makers and
fitters. The latter two customer groups can access the complete
range of Hettich fittings via specialist dealer networks.
Organized to serve the market segments
Residential, Kitchen/Bath, Office and
Professional, the specialized teams at Hettich
France work closely with colleagues in Germany.
They deploy proven marketing tools
to increase market share in all segments.
Among recent campaigns have been the
successful market launch of the InnoTech
drawer system with integrated damping. In
residential furniture, Hettich runner systems
and especially Quadro concealed drawer
runners are well-established in the marketplace.
Systema Top 2000 is becoming a
trend-setter in office furniture projects and
Hettich France has gained a strong position
in the hinge market. In addition, with the
company‘s know-how and experience, input
from Hettich can make an important contribution
to customer product development.
Marketing strength
As part of its 2004 marketing campaign,
Hettich France distributed the new
Fittings and Applications catalogue to over
18,000 French cabinet makers. Putting
comprehensive information in the hands
of this customer group, has reinforced
Hettich‘s image as a leading manufacturer
of furniture fittings with customer-friendly,
technical solutions to simplify furniture
making processes.
Hettich France has a focus on cooperative
marketing, offering marketing support
services to specific customer groups. For
industry customers this includes promotional
material with well-presented product
arguments for display in the sales outlets
of their dealership chains. For Professional
Division customers – specialist dealers and
DIY outlets – cooperative marketing includes
assistance with preparing catalogues
and promotional material for stores.
New showroom
In summer 2004, Hettich France opened
its new showroom. It‘s here that industry
customers, specialist dealers, architects and
cabinet makers can not only inspect the
huge product range, but also experience
products in action in typical applications.
news
Catherine Courcel,
General Manager Hettich France
The Hettich France team takes an
optimistic view of the future.
New services
On top of the wide product spectrum,
Hettich France offers services aimed at
generating optimal added value:
- Training sales teams from our specialist
dealer partners in our own training
centre (225 people in 2004)
- The Hettich Group‘s Interpack picking
and bagging service supplies manufacturers
of flat pack furniture, for example,
with application-specific bagged fittings.
- Support for industry partners installing
logistics concepts for optimized inventory
control and improved service.
- Once dealers have installed Quick Service,
cabinet makers in all the northern
regions of France are assured delivery of
10,000 products in under 48 hours.
- Order processes are optimized with EDI
and the Internet.
In its 30th anniversary year, Hettich France‘s
proactive and customer-specific marketing
is a guarantee of success. Trailblazing
products and services, and a dedicated and
enthusiastic marketing team give the
company every reason to face the future
with optimism.
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