A16 — Vanguard, THURSDAY, APRIL 4, 2019
Vanguard, THURSDAY, APRIL 4, 2019 — 25 By Ema Clark Recently, a tweet posted by a Canadian-based, <strong>Nigeria</strong>n-born entrepreneur called Taiwo, relating how a job seeker had praised her after she interviewed him for a job, in her company, Twinex, caught the attention of many in <strong>Nigeria</strong>. The man had said <strong>to</strong> her: “you smell nice!”Taiwo rebuked the candidate and later tweeted the following comment, deleted later, when all hell broke loose on her page. This tweet and a subsequent barrage of <strong>other</strong>s from Taiwo produced over 50,000 comments on Twitter, immediately setting off what soon became visible as the Taiwo Hashtag. There were many who felt complimenting a female interviewer about her fragrance was familiar, sensory, sexual and inappropriate while there were <strong>other</strong>s who did not think that was the case. There were also several who were offended at Taiwo’s lowering of the job seeker’s self-esteem. At first, it seemed that it was the men who were not going <strong>to</strong> let her get away with bruising the male ego but soon, women also began <strong>to</strong> criticize her for what they alleged was her nastiness. These women claimed gender was not the issue here. Not surprisingly, there were some who accused her of being constrained by an opaque <strong>Nigeria</strong>n/African upbringing. To these contribu<strong>to</strong>rs, there was nothing wrong or sensual about candidates complimenting interviewers, even in a gender diverse context. Many said both were offenders, as the man shouldn’t have complimented her, and neither for that matter, should Taiwo have posted her thoughts about this event publicly. Indeed, many of these comments were less than friendly, with a few of the contribu<strong>to</strong>rs suggesting that the young man had been doing Taiwo a favour by complimenting her. The same started By Elizabeth Uwandu The beauty and joy of seeing women exchange banter, discuss business and network filled the air at Rite Foods Limited’s Foods, drinks and her event held at the Ball Room, Oriental Hotel, Vic<strong>to</strong>ria Island last weekend. The gathering which saw women - both young and old in entrepreneurship - share their experiences, challenges, and success s<strong>to</strong>ries in what is perceived as a male-dominated world, had in attendance students from various institutions, youths, men and women, including children. According <strong>to</strong> Mr Seleem Adegunwa, MD, Rite Foods Limited, the event which had over 2000 participants, 35 exhibi<strong>to</strong>rs and panel discussions on gender balance; the future of food industry in <strong>Nigeria</strong>, and the need for men<strong>to</strong>ring and collaboration amongst women; was aimed at gathering and celebrating women who have blazed the trail in becoming success s<strong>to</strong>ries <strong>to</strong> tell their s<strong>to</strong>ries and at the same time serve as sources of hope and inspiration <strong>to</strong> <strong>other</strong>s. Adegunwa reiterated that Smelling nice and the Hilary Clin<strong>to</strong>n syndrome •A professional analysis of a tweeter debate body shaming both her and her twin, who had also jumped in<strong>to</strong> the fray in support of her sister and business partner. Of course, this also gave birth <strong>to</strong> the Kehinde hashtag. As events continued <strong>to</strong> unfold, it seemed like the trolls had taken over the conversation, with someone commenting that Twitter’s “children of Wobe” had come out in full force! The two hashtags then led <strong>to</strong> an<strong>other</strong> called #HRin<strong>Nigeria</strong>, where users vented their spleen about the harshness of interviews, difficulties with securing jobs, and the arrogance of HR in <strong>Nigeria</strong>. These statements were not surprising given that <strong>Nigeria</strong>’s unemployment rate is currently 23.1 per cent, third on the Sub Saharan African Continent only <strong>to</strong> Djibouti’s 44 per cent and South Africa’s 27 per cent. People on social media platforms began <strong>to</strong> debate on whether it was appropriate for job seekers <strong>to</strong> praise interviewers and on the propriety of Taiwo’s behaviour. As is usual with these sorts of things, the incident spawned memes, T-shirts and comedic videos with one of these videos coming from the stable of no one less famous than the great comedian, Frank Donga. Variabless connect with each <strong>other</strong> For example, in the case under review, several people theorized that personal compliments should elicit positive responses from an interviewer. In <strong>other</strong> words, while the male candidate’s personal compliment was the independent variable, Taiwo’s response was the dependent fac<strong>to</strong>r. Unfortunately, in pandering <strong>to</strong> this line of thinking, these commenta<strong>to</strong>rs failed <strong>to</strong> consider the concept of context as a moderating fac<strong>to</strong>r which can weaken or strengthen the link between variables. So, a better way of analysing a situation like this would be <strong>to</strong> say personal compliments should elicit positive responses from an interviewer, subject <strong>to</strong> the context in which those compliments are made. And it is this subject of context that I will now like us <strong>to</strong> focus on. In psychology, context is a complex multidimensional stimulus that has an impact on people’s perception of events. In <strong>other</strong> words, context is a hydra which we all need <strong>to</strong> pay attention <strong>to</strong> if we want <strong>to</strong> get ahead in IWD: Women mingle and network at Rite food’s Food, Drinks and Her” empowering women has a great economic impact on a nation's growth and development. "Many societies still have a long way <strong>to</strong> go in the appreciation of women empowerment and the impact on society. It cannot be over emphasized that what women teach has a positive impact and where they fail <strong>to</strong> teach results in a negative impact on the society, the country and generations at large. "Of course, as a food and beverage company, it was natural that our thoughts gravitated <strong>to</strong>wards the idea of recognising, celebrating and ultimately, empowering female food and drinks entrepreneurs by providing a platform where they can showcase their entrepreneurial spirit, network among themselves for positive alignments for future successes and most importantly, have fun while doing it. That is why it is heart lifting for me, seeing this hall filled with a fine mix of established names and fastrising female entrepreneurs, all set and ready <strong>to</strong> unleash. We do hope that dreams come true for you all." Continuing, he added: "I thank the panelists who selflessly attended this event, <strong>to</strong> share from their wealth of knowledge and personal experiences. I am certain; many here will get new information for the next step in their business. " This March edition with the theme: Food, Drinks & Her, is first of its kind in the industry and done in celebration of 2019 International Women's Day, tagged: Balance for Better, is not just about exhibiting products and services, buying, selling and talking business; it is about having fun as well because at the heart of empowerment of women is also the need for women <strong>to</strong> enjoy a support system," the CEO stated. The panelists included Pharmacist Mercy Obiakor, life. Accordingly, though many contexts were at play in this case study, there was a unique circumstance impacting on the interviewer’s response. This was the situation of female leadership, which has birthed a plethora of research around the globe. Importantly, studies have shown that in most cultures in the world, women are often perceived <strong>to</strong> be neither congruent with leadership nor competent for this role and interestingly, these negative perceptions about female leadership, can emanate from both sexes. While congruence refers <strong>to</strong> suitability, competence refers <strong>to</strong> ability. These circumstances exist because of gender stereotyping, which drives the socialisation of the sexes, making males imbibe the agentic traits of dominance, competence, strength and <strong>to</strong>ughness and women communal attributes of niceness, m<strong>other</strong>liness, warmth and kindness. Research has also shown how these socialisation practices are deeply ingrained in<strong>to</strong> our psychosociological makeup, such that it is not uncommon <strong>to</strong> hear boys in various societies being continues on page 44 CEO, Naturelle Cocktails and Cuisine; Nancy Nnadi, Author & motivational speaker; Uganze Ude Kalu, Restaurant visibility builder and Lawyer; Monsunmola Akinwamide, CEO, IPC events; Mrs Kemi Akintilo, 2018/2019 president, the Inner Wheel Club, Gbagada, D911, <strong>Nigeria</strong> and Mrs Tairat Tijani, TBA services. C M Y C M Y K
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