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Formful Wood. Explorative Furniture

ISBN 978-3-86859-588–8 https://www.jovis.de/de/buecher/product/formful-wood-explorative-furniture.html

ISBN 978-3-86859-588–8
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CHRISTOPH SCHINDLER<br />

HISTORY<br />

Historical embedding and formal recourse help us not to lose touch while something<br />

new develops. There are different strategies for dealing with design history.<br />

If we think of design history, we usually think of a design history “canon” and<br />

emphasized “key objects,” embedded in an art–historical model that moves from<br />

one “great movement” to the next. 10 If a designer imitates a style or age, we call<br />

this attitude “retro.” A redesign of such a key object is labelled “approbiation,” like<br />

Stefan Zwicky’s redesign of Le Corbusier’s LC2 in concrete and reinforcement.<br />

Together with a team of design historians and in the context of a vintage<br />

design salon, we carried out the module “Memories of Objects and Their Stories”:<br />

the participants chose a historical reference from the living area and placed it in<br />

a contemporary context. The references were not specific designs from known<br />

designers, instead they belonged to a certain type of vernacular, indigenous and<br />

anonymous family of objects, a kind of Bernard Rudofsky approach transferred<br />

11<br />

to design. [→ FIGURE 7 and 8]<br />

CONTEXT<br />

A reference to a related or entirely different discipline gives the customer the impression<br />

of moving in a field that he or she can hardly enter otherwise. Such a reference<br />

is the fuel filler cap of all generations of the Audi TT since 1998, which is formally<br />

reminiscent of automobile racing and thus emphasizes the sportiness of the car.<br />

Under the title “Inspired by Textile Objects,” we offered a module that<br />

drew its inspiration from the digital archive of the Zurich silk industry, which was<br />

designed by a research group at our school. 12 We were interested in how peculiarities<br />

of textile patterns—rapport, weaving techniques, patterns, colors—could<br />

be transferred from one design discipline to the other and, practically speaking,<br />

from flat textiles to the third dimension of product design. The openness of the<br />

question allowed a broad solution space. It was hard to tell whether the resulting<br />

objects can still be categorized as product designs, became art, are between<br />

the disciplines, introduce a new field or whether the disciplines have dissolved.<br />

CONCLUSIONS<br />

For our School of Art and Design, design modules based on referencing are among<br />

the most appreciated courses, both internal among students and teachers as well<br />

as external colleagues from our discipline. For most students, this is the moment<br />

in their curriculum when they start to relate themselves to the world. They interact<br />

with practice, disciplines, history and cultures and are introduced to the complexities<br />

of design.<br />

In contrast to specialized courses in any of the chosen fields, a design<br />

module does not set out to give a complete overview of a field. Correspondingly,<br />

students do not learn in depth about the field of their reference, instead they<br />

reflect on its relation to product design. Moreover, they gain an awareness that<br />

instead of just one perspective on the world there are many, depending on place,<br />

culture, profession, as well as ethnicity, age, religion, gender and so on. Referencing<br />

is more of a method than a content.<br />

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