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<strong>VP</strong> EVENTS<br />
2ND PH RETAIL SUMMIT<br />
WELCOMES THE RETAIL INDUSTRY IN THE<br />
#GENCX REVOLUTION<br />
BO<br />
he Philippine Retail Summit concluded its 2nd<br />
annual event in SMX Aura Convention Center,<br />
Taguig.<br />
T<br />
The conference brought together over 300<br />
attendees, from different retail segment in the<br />
country, with press people, VIPs and speakers.<br />
They learned from retail sessions on topics such as<br />
purchase decisions, leveraging online platforms,<br />
digitalizing retail, micro-moments in retail, the<br />
science of virality, and building brand love for the<br />
customers challenging the norm, – Gen CX.<br />
The drive behind this year’s 2nd Philippine<br />
Retail Summit revolves on the shifting consumer<br />
behavior, resulting in the disruption of the normal<br />
market habit. Highlighting the Generation of<br />
Customer Experience (#GenCX), a.k.a the<br />
modern customers of exchange valuable insights in<br />
curating formats and framework to deliver the best<br />
customer experience possible.<br />
“Today’s Filipino consumer is well researched,<br />
brand-conscious and connected with the global<br />
market through social media and various online<br />
platforms. Armed with always-connected devices,<br />
consumers of today choose when and where they<br />
want to engage with brands, and expect a uniform,<br />
positive experience across all the interaction<br />
points – be it an app, a website, a forum, a physical<br />
store or a web store.” said Bo Lundqvist, Event<br />
Chairman for Philippine Retail Summit. “Since<br />
inception, Retail Associates are driven by a desire<br />
to deliver world class technology and services to<br />
the Filipino retail industry. The Philippine Retail<br />
Summit is our way to take active participation in<br />
the growth and development of the retail industry<br />
in the Philippines.” n<br />
PRS <strong>2019</strong> HIGHLIGHTS INCLUDE:<br />
• Today, the consumers have the power to drive<br />
the conversation and make the choices typically<br />
without actual interface with the vendor.<br />
Customers base their purchase decisions on<br />
their overall brand experience, which includes<br />
the entire journey the customer has with the<br />
brand.<br />
• Key session and seminar presentations<br />
included:<br />
• “#GenCX: The Ultimate Retail Disruptor” –<br />
Alvin Ching, <strong>VP</strong> & Seller Engagement Head,<br />
Lazada Philippines<br />
• “Understanding the purchase decisions and<br />
influencers of today’s Gen CX Shoppers” –<br />
Jonathan Yabut, The Apprentice Asia Winner<br />
and founder of JY Consultancy & Ventures<br />
• “Leveraging Online Platforms with Gen CX “<br />
– Regina Saquin, Customer Experience Head –<br />
Zalora Philippines<br />
• “Redefining Shopping Convenience with Gen<br />
CX” – Panel Discussion with Peter John Icogo,<br />
Gracie Miranda, and Bogs.<br />
• “Micro moments in Retail” – Samuel Jeanblanc,<br />
Market Lead, Google Philippines<br />
• “Digitalizing Retail” – Herns Hermida, Business<br />
Group Lead – Cloud and Enterprise – Microsoft<br />
Philippines<br />
• “The Science of Virality” – Ash Mandhyan, Head<br />
of Client Solutions – Facebook Philippines<br />
• “Building Brand Love in the Food Service<br />
Industry” – Arline Adeva, A<strong>VP</strong> for Brand<br />
Communications, PR and Digital Marketing –<br />
Jollibee Foods Corporation<br />
• “New Generation of Diners” – Panel Discussion<br />
with Jill Tan, Kian Kazemi and Mark Vincent<br />
Del Rosario<br />
LUNDQVIST, EVENT CHAIRMAN OF PRS <strong>2019</strong><br />
2ND PHILIPPINE RETAIL<br />
SUMMIT PARTNER QUOTES:<br />
“This summit is the perfect place to<br />
understand this transformation, and to<br />
acquire the strategies and technologies<br />
needed to deliver the experiences consumers<br />
demand. Retail Associates have for a long<br />
time distinguished themselves with their<br />
knowledge of the retail industry. Their ability<br />
to understand market changes has helped<br />
them keep their customers always on top<br />
of trends. We are proud of their successes,<br />
and happy to call them part of the LS Retail<br />
ecosystem of partners as valued Platinum<br />
Partners.”<br />
- Magnus Norddahl CEO & President – LS<br />
Retail<br />
"Attending a venue such as the Philippine<br />
Retail Summit means you may probably also<br />
find answers to many of your questions.<br />
With the knowledge from all other speakers<br />
and participants, I believe this is one good<br />
opportunity to learn how to tackle the<br />
disruption and grow your business in the<br />
Philippines in a sustainable way.”<br />
- Georg Platzer Market Development<br />
Manager IKEA Philippines<br />
TRAVEL• LIFESTYLE• ENTERTAINMENT<br />
www.villagepipol.com | 7
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