Anticimex Annual Report 2018

MARKET
Growing market favouring
large pest control companies
Global demand for pest control continues to grow as a result of increased
prevalence of pests in the wake of urbanisation, globalisation and economic
and population growth. Rodents and other pests thrive as more people join the
urban population. In parallel, growing tourism and trade facilitate pests spreading
across the globe. Meanwhile, regulations become stricter favouring large players.
1. 2. 3.
Urbanisation
In 1950, about two-thirds of the
global population lived in rural settlements
and one third in urbanised
areas. By 2050, the opposite distribution
is expected, with more than
6 billion people being city dwellers.
Urbanisation fuels garbage generation
and concentration with a growing
rodent population as a result.
There is, in fact, more rats per capita
today than a hundred years ago.
Globalisation
People travel across the globe like
never before. The same goes for
goods. In the wake of this exchange
of people and goods to new destinations,
insects follow in their path.
Increased travelling is good news for
bedbugs, for instance, an increasing
problem all over the western world.
Regulation &
legislation
Increased environmental consciousness
as a result of concern for
climate change leads to politicians
driving more regulations and legislations
restricting the use of biocides.
Regulations concerning hygienic
standards are also becoming stricter
in many countries. This drives
environmentally friendly solutions,
e.g. digital pest control such as
SMART. Increased regulations and
legislation favour large professional
players and disadvantage small
companies as they are unable to
comply with new regulations.
10 ANTICIMEX GROUP — ANNUAL REPORT 2018