Anticimex Annual Report 2018
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VISION & STRATEGY<br />
Becoming the global leader<br />
in preventive pest control<br />
<strong>Anticimex</strong>’s vision is to be the global leader in preventive pest control. By 2021, <strong>Anticimex</strong><br />
aims to reach revenues of 10 billion SEK. To achieve this, the company strives to grow<br />
organically – providing customers with peace of mind through the best services and most<br />
innovative solutions – while continuing to identify and acquire high quality pest control<br />
businesses in high potential markets across the globe. An important key to success in<br />
both of these areas is the decentralised business model – the <strong>Anticimex</strong> Model – which<br />
<strong>Anticimex</strong> will continue to develop and enhance.